Archive of Erin Carlson's Posts
Not so inconvenient
Posted December 13th, 2006 at 12:05 pm by Erin Carlson, Yahoo! For Good
5 Comments » / Filed in: Yahoo! For Good
I’ve been accused of having a green heart. That’s why I’m so pleasantly surprised by what seems to be a major shift in public opinion on climate change. And we can definitely thank Al Gore for that.
My team, Yahoo! for Good, had the privilege of previewing An Inconvenient Truth as a result of our Earth Day efforts in April. We even got to hear from Al himself — he was a surprise guest at a theater filled with only 50 people. He was so passionate and, get this, witty. Where was that in 2000?
Our team left the theater truly transformed. We wanted to ensure that the most people possible saw this film. We even arranged for hundreds of low-income high-school students in Los Angeles and New York City to see it opening week.
Fast-forward to the DVD release. What a no-brainer to make the film available to the youngest (and sometimes most powerful) influencers. So we donated more than 220 copies of An Inconvenient Truth to high-school science teachers in neighboring communities of Yahoo! offices — from California to Oregon to New York. After all, it’s required viewing for all students in Norway and Sweden.
After hearing that the National Science Teachers Association (NSTA) rejected a donation of 50,000 DVDs from the movie’s producers allegedly for fear of losing corporate funding, we knew this Purple Act of Kindness was more important than ever. It seems tragic that education is such a low public funding priority in the U.S. that the NSTA has to worry about risking capital campaign contributions from the likes of Exxon Mobile for simply educating kids about global warming. But alas, that’s another story…
In the meantime, Yahoo! will continue to put the environment front and center and educate people on how they can protect it. It’ll do my heart good.
Erin Carlson
Senior Manager, Yahoo! for Good
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