Victor Tsaran is one of those people who just impresses the hell out of you. He grew up in a Ukrainian orphanage and is now a talented computer engineer in the U.S. He’s an accomplished musician and songwriter. And he also happens to be blind.

Victor runs Yahoo!’s accessibility program. He helps make it easy for people with all kinds of disabilities to use our sites. When I first met Victor, I had the same naïve reaction most people have – dumbfounded by how he could crank open his laptop and be fully self-sufficient reading email and surfing the web. That’s because I was clueless about all the remarkable ways that people with disabilities use technology.

Victor’s made it his mission to educate our designers and engineers, helping change their assumptions that accessibility somehow requires sacrifice or compromise. On the contrary, Victor argues that accessible design is better for everyone. Just as curb-cuts were designed for wheelchairs, they’re also a great convenience for strollers, luggage and shopping carts, right?

But driving the point home sometimes means making someone walk a mile in his moccasins. Enter the Yahoo! Accessibility Lab, which has been toured by more than 75 product teams to date. It’s filled with a wide array of assistive technologies – screen readers, onscreen keyboards, interactive Braille displays, etc. When Yahoos arrive, they’re told they’ve just had a stroke and can’t type with their fingers. They’re given a rubber ball and asked to type their name. Um… Next, they’re fully paralyzed. “OK, try to send an email.” Uh… After they’re introduced to the technology solutions, they watch videos of disabled people in action.

All this leaves developers making accessibility a goal before they write their first line of code. It’s why anybody can access rich features and tools on products like Yahoo! Sports, My Yahoo!, Yahoo! Finance, Yahoo! News, Yahoo! Search, Yahoo! Messenger for the iPhone. It’s why third-party websites that are inaccessible in their own right are now entirely accessible via the new “favorites” area on the Yahoo! Homepage. Victor has helped Yahoo! make enormous strides since joining us four years ago, but there’s still more to come.

We spent some time following Victor with a video camera to not only understand his work, but to appreciate his daily experience. Commuting by train. Playing guitar. Making lunch with his wife Karo Caran, a fellow student from the Overbrook School for the Blind. We watched as sighted people had their first awkward interactions with him. He laughs when he describes how often people raise their hands when he asks questions during his new hire orientation briefings. Well-meaning commuters sometimes escort him to the wheelchair zone on the train platform. It took me a while to realize he’s not offended by questions like “Did you see my email?”

Here’s Victor’s video profile:

Spend any amount of time with Victor and you realize that his blindness doesn’t really make him all that different from anyone else – except that his computer talks to him. Really, really fast.

Read more:

• Victor’s post about screenreaders
• Victor’s post about the launch of our Accessibility Lab in Bangalore
• An interview with Victor about his life and music

Nicki Dugan
Blog Editor

Video credits: producer, Nicki Dugan; cinematographer, Brad Williams; director/editor, Ricky Montalvo
Photo by gingervitis

Happy Mole Day to you all! No, we’re not celebrating the burrowing mammal or even the chocolate-accented Mexican sauce. Mole Day commemorates Avogadro’s number — 6.02×10²³ — a way to measure infinitesimal things like atoms and ions. It’s celebrated from 6:02 a.m. to 6:02 p.m. on October 23rd. Get it? Here’s what our chemists concocted this week:

• Faces of the Flickrverse: Tagging has always been the fun part of Flickr, making it a cinch to find photos of anything from fungus to flugelhorns. This week, People in Photos made its debut, letting you add people to your photos, find photos of people you know, and manage which photos you’re in. If you’re tagged, you’ll get notified in your activity stream. If that sounds at all creepy to you, never fear – you’ve got plenty of privacy power. Opt out, opt in. More on the Flickr blog.
• Teach your phone to yodel: Sure, your mobile can probably mimic the sound of crickets, a dog bark, a vintage telephone, or sonar. But can it yodel? Now it can. In support of our Yodel Studio promotion, which seeks the world’s best new yodelers with a chance to be featured on our homepage and in our global marketing campaign, we’ve cooked up yodeling ringtones. And not just your government issue yodel. We’re talking hip-hop, a cappella, R&B, reggae, and bluegrass yodels. Download them here or text YODEL to 49737 in the US, 56263 in India, and 83338 in the UK. Oh, and don’t forget to submit your yodel and/or vote for your favorites. The deadline is November 8th.

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Nicki Dugan
Blog Editor

Quick – which padlock brand can withstand a bullet hole? Which personal computer shattered Orwellian drudgery in 1984? What soft drink did some kid give “Mean Joe” Greene? Which hamburger consists of two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun? Which paper towel is the quicker picker upper? Where can you have it your way? Which cellular network never has you asking, “Can you hear me now?”

That was easy, right? Well, that’s thanks to ad agency creatives who turned simple brand messages into iconic household catchphrases. They make it look easy, but it’s not. And it can be even tougher when creating online advertising because there’s more to it than simply putting an ad on TV. We know all about that and are working with our advertisers to foster big, memorable ideas online.

Here’s a digital short that our creatives produced to pay homage to all those creatives out there:

For the full story behind this video, head over to our new Yahoo! Advertising blog.

Nicki Dugan
Blog Editor

If you’ve spent any time on the Web, a highway, a taxi, or in front of your TV lately, chances are you’ve seen elements of our new global brand campaign, which launched in the U.S. in September, in the U.K. and India earlier this month, and more markets to follow.

We decided to catch up with our chief marketing officer, Elisa Steele, to get some skinny on the effort. We asked her about the campaign’s genesis, the significance of the “It’s Y!ou” messaging, why we decided to launch a campaign now, why we went with a vignette approach in the campaign video, her favorite scenes, and why we introduced a new form of the Yahoo! yodel at the end of the new spot. Here’s the Q&A:

And we’re trying something new here — this is the first in a series that we’re dubbing Yahoo! Yodelcasts. We’ll interview Yahoos from all walks of life, share tips and advice, and take you behind the scenes. We’re all ears if there’s something you’re particularly interested in hearing about.

Nicki Dugan
Blog Editor

If you passed through midtown Manhattan yesterday, you might have thought that yodeling was a hip new genre busting out on the music charts. But the phenomenon was just the Yahoo! Yodel Studio.

Crowds of starstruck pedestrians formed around a recording studio that we erected overnight in Times Square as yodels echoed through the canyons of the city. We invited anyone and everyone to come inside and give us their best interpretation of the Yahoo! yodel. What was at stake? The potential fame and bragging rights of having their yodel featured on the Yahoo! Homepage and in our new advertising campaign.

We camped out on Military Island for 12 hours in a brick building that included a dressing room with costume gear, a rehearsal room with gold records on the wall, and a state-of-the-art recording studio. Celebrities were on hand to mentor yodelers — Jewel, Pete Wentz, LeAnn Rimes, Randy Jackson, and Rob Cavallo, chief creative officer of Warner Music Group and one of the world’s most highly acclaimed music producers. (Jewel said her dad was so proud that all those years of coaching her to yodel had finally paid off.) Kimberly Caldwell of American Idol fame was our tireless emcee and we even had America’s Got Talent’s Manuela “The Yodeling Dominatrix” Horn to help rally brave souls. And house band musicians — with many Grammys among them — sat atop the marquee of the Hard Rock Cafe (Hollywood Squares-style), ready to give a live riff for each yodeler. We heard rap yodels, bluegrass yodels, punk yodels, funk yodels, hip hop yodels, the list goes on. We even had two Cirque du Soleil performers stop by for a rendition. And they were all projected on the Jumbotron for the crowd to enjoy (or, at least, be amused by).

The last time we sought the best new Yahoo! yodeler, back in 2003, we ended up launching the singing career of a 9-year-old girl named Taylor Ware. Yesterday, one lucky performer (pictured above) — a foot messenger whose boss told her she could come perform before she delivered her last package of the day — caught the eye of Pete Wentz and Rob Cavallo, who spent extra time coaching her and left with her MySpace info and email address. Remember the name Chanese Elife, people — she might have a bright future ahead!

We also held events in London and Mumbai because, you know, yodeling knows no geographic bounds. The top winners for each country will be crowned on November 15th, based on which videos receive the most views. So head over to the gallery and check out the contenders. You’ll help them find an audience of more than 500 million people.

For more on the event, read Lyndsey Parker’s Yahoo! Music blog posts, browse photos in our Flickr photostream (slideshow below), and watch video highlights from our NY, London, and Mumbai events:

Ya-hooooo!

Nicki Dugan
Blog Editor

Since New York is the city that never sleeps, it’s no surprise that a sleepless night of coding didn’t phase the developers who attended Open Hack Day NYC. They produced some of the most creative and progressive hacks we’ve seen at these hackathons.

First, a quick review. We have hosted Open Hack Days since 2006 to foster collaboration and innovation within the developer community. This was our ninth event, preceded by shindigs at our California headquarters as well as in Taiwan, London, Bangalore, and São Paulo. We provide the hands-on workshops, tech talks, food, beer, Red Bull, and various hackery diversions, and developers stay up all night long to deliver creative mashups that they demo before a panel of judges.

About 300 developers attended our inaugural NYC event (sporting a greater proportion of blazers and ties than we’re used to seeing), which kicked off Friday morning with a keynote by Clay Shirky, a New York University professor and social media guru (here’s a video interview we grabbed). After a day of workshops and training sessions, developers adjourned to a hacker lounge with a steampunk theme. Victorian bird cages dangled power cables above each hacker table. A bright red wall was hung with gilded portraits of various well-known innovators. A Victorian maiden was hacked with a monitor for a head, displaying the latest tweets with the #openhacknyc tag on her face. Chalk boards featured ornate steampunk-inspired drawings that would have impressed H.G. Wells. And, of course, there was the table of hacker snacks and a beanbag-filled corner dedicated to Guitar Hero.

Before the hacking began, we hosted a geek’s open mic event with Ignite NYC. For two hours, participants had five minutes on stage to talk through 20 slides that automatically rotated after 15 seconds. It was a bit like the everyman’s TED. We heard about Moby Dick written in Japanese Emoji, the violence of the media, how to save journalism, what “open” means, patents, surprisology, benefits of living in colonies at sea, the New York Times Index (yes, it’s still printed on paper), clothing made of scissors and agave leaves, and the tyranny of a flavored chewing-tobacco lover on YouTube. There was even a visit from the Spaceman from Outer Space (who apparently wasn’t a fan of Alien IV).

By Saturday afternoon, about 100 hackers persevered and submitted 40 hacks. Without further ado, our winners:

• Best Overall – InsiderTrade.org: You can sign up for instant alerts about insider trades for the various stocks you follow. It’s live – try it.
• Best Overall, Runner up – TVitter: If you’re a Mystery Science Theater 300 fan, you’ll love this one. The team hacked our Connected TV widget to produce an app that lets people watch TV together and throw out comments that others can see.
• Connected TV (1st place) – Recipe Finder: This app lets you find and display recipes and even includes a countdown timer so you don’t burn your cupcakes while you get engrossed in Glee.
• Connected TV 2nd prize – Fantasy Football Widget: Brings the #1 fantasy sports league to your TV.
• Connected TV 3rd prize – Couch Potato RSS: This app lets you follow your favorite RSS feeds while you’re surfing TV.
• Best UI – Inhabited Web 2.0: Brings a social filter to individual websites by letting you see where people are congregating on a web page – “perhaps next to a great deal, interesting news story, or funny video.”
• Best Mobile – Community Bulletin Boards: This app brings community bulletin boards to your iPhone so you can find, create and add to message boards based on location just like physical bulletin boards that one sometimes finds in parks, on streets, in shops etc.
• Accessibility – Audio Texter: An app that allows blind and visually-impaired people send and receive SMS messages.
• Best Food/Hardware Hack (tie) – The New York Toast: From Team MakerBot, we had a 3D printer that printed news, weather, and photos in peanut butter, jam, and frosting… on toast. News for breakfast.
• Best Food/Hardware Hack (tie) – Delicious Cake: Since Team MakerBot found cake mix in their grocery bag and an extra supply of wire and LEDs, they spawned another team that created a cake that showed sentiment (positive and negative) for del.icio.us URLs. It was not eaten. This team included Diana Eng, overall winner of our very first Open Hack.
• Hack for Good – Power Trends: A platform that helps consumers save on their energy bills and helps energy providers predict load but leveraging social media. It measures energy usage for participating towns, who compete for prizes for being below their power consumption baseline.

Here’s a quick video recap of the event:

For more of that just-like-being-there feeling, you can view our Flickr photoset, other photos from the event, and check out tweets here.

Up next? Taiwan. We’re coming to hack you. This weekend. Get ready.

Nicki Dugan
Blog Editor

Photos: 1. Hack maestros – Eric and Havi, 2. Winning hackers, 3. Best overall hack – insidertrading.org, 4. Judges, 5. YDN stickers, 6. Peanut butter printing, 7. Steampunked emcees, 8. Winning hackers, 9. Last minute hacking, 10. NYU’s Clay Shirky keynotes, 11. Hacking a nap, 12. Hacker heart, 13. Eli hacks the stickers, 14. Steampunked Twitter display, 15. Hacker lounge, 16. Creating the NY Toast

Our ninth Open Hack Day is underway in New York City — our first time here on the East Coast. Several hundred hackers have registered for the 24-hour hackathon and will work through the night in teams (or flying solo) to mash up cool new creations based on Yahoo!’s open technology. So far we’ve seen everything from an app that lets you track topics spiking across various social media tools to a site that gives you restaurant reviews by menu item to a 3D printer that, if all goes well, should be able to print Obama’s face in peanut butter on a piece of bread.

We kicked things off this morning with a keynote by New York University professor Clay Shirky, whose book “Here Comes Everybody” examines how Web 2.0 is revolutionizing the social order. He tackled the culture of online communities and what motivates people to participate in them. For example, why have more than 3,311 people built out incredible minutiae about Dr. Who on Wikipedia? Why does a guy build the Taj Mahal out of LEGOs and upload photos to a LEGO community site? What happens when a woman who normally blogs about fashion and her iPhone apps decides to post photos of a military coup?

We grabbed a few minutes with Clay after his talk to expand on his themes. Here’s the interview:

Our hackers now have bellies full of hot dogs, nachos, beer, and ice cream bars (nourishing hacker food) and are bedding down for a night of coding. We’ll see the fruits of their labor tomorrow afternoon when they each have 90 seconds to dazzle the judges with their wares. They probably won’t get much sleep, but we hope there will be Obama sandwiches for all.

Nicki Dugan
Blog Editor

This morning, ZDNet.com ran a story that made misleading and incorrect statements about Yahoo! and Iran. It alleged — quoting information from a single source — that Yahoo! representatives met with Iranian authorities last week after Yahoo! was blocked in Iran and agreed to disclose data on hundreds of thousands of users.

The claims are false. Neither Yahoo! nor any Yahoo! representative has met with or communicated with Iranian officials regarding the matters referenced in the article, and Yahoo! has not disclosed user data to the Iranian government. ZDNet has since called the report unreliable, but we’re disappointed we weren’t given a chance to weigh in before the story was published.

You can read more about the situation on our Business & Human Rights Program blog.

UPDATE: ZDNet retracted its story this evening.

Nicki Dugan
Blog Editor

Today’s post comes to you in the “cool stuff” category. After the debut of our new campaign video, mashup artist Mike Relm had his way with it. With five screens, five projectors, two turntables, one zoetrope with dozens of hand-cut photos, and one historic ballroom in San Francisco, Mike remixed our video and gave it a whole new life.

Here’s the result:

BTW: The music track, “Hot To Trot,” is from his “Spectacle” EP and is available on iTunes.

Nicki Dugan
Blog Editor

Quick – who said, “An eye for an eye makes the whole world blind”? That’s right, Mahatma Gandhi and today would have been his 140th birthday. Take a little time to honor his legacy by celebrating justice, tolerance and creating change through nonviolent resistance. Here’s the kind of change we enacted this week:

• Homepage is more apptastic: If you’ve been playing with our new homepage apps, you’ve discovered our gallery of recommended apps. This week, we added more than a dozen new ones, with more to come. You can balance your personal budget with Mint, learn how to pair the right wine with your meal with an app from MyRecipes and Snooth, discover weekly deals at Target, get movie info from Flixster, or manage posts and comments on your WordPress blog — all from the Yahoo! Homepage. And because we’ve opened it up to third-party developers, expect that list to grow. More on the Yahoo! Developer Network blog.
• New Yahoo! Search: Notice anything different about Yahoo! Search? After a month of testing, we’ve rolled out a brand new Yahoo! Search that ups the ante in personal relevance. You’ll see new tools that let you explore related concepts; display only results from popular Yahoo! and third-party sites like Wikipedia, YouTube and IMDB; and narrow results by types of content like people, videos, and discussion forums. We also give you quick access to our Search Scan/SafeSearch tool, to protect you from viruses, spyware and spam, and Search Pad, which lets you take notes during your queries. More on the Yahoo! Search blog.
• Yahoo! Messenger kills bugs dead: The bug hunters on the Messenger team have released new versions of both Yahoo! Messenger 10 Beta as well as Yahoo! Messenger for iPhone. In the former, they’ve fixed issues with webcam detection, added messaging to tell you when your friend needs to upgrade versions, offer better handling of unanswered calls, and explain when your Internet connection downgrades you to a voice call. Over on the iPhone, they’ve addressed the mysterious contact list disappearances. Download the upgrade in the iTunes App Store. More here and here on the Yahoo! Messenger blog.
• Zimbra milestone: Ok, what do Zimbra and South Africa have in common? People. Fifty million of them now have paid Zimbra mailboxes, just a bit more than the population of Africa’s most southerly nation That milestone comes amidst the launch of Zimbra Collaboration Suite 6.0, which now lets you more easily sync to your mobile, read and write emails with tabbed views, create presentations without external software, receive read email receipts, choose from among calendar views, and remotely wipe your phone if you lose it, among other features. More over on the Zimbra blog.

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Nicki Dugan
Blog Editor