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	<title>Yodel Anecdotal &#187; Scott Kveton</title>
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		<title>Take back your digital ID</title>
		<link>http://ycorpblog.com/2008/01/17/take-back-your-digital-id/</link>
		<comments>http://ycorpblog.com/2008/01/17/take-back-your-digital-id/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 13:00:09 +0000</pubDate>
		<dc:creator>Scott Kveton</dc:creator>
				<category><![CDATA[Guest Opinions]]></category>
		<category><![CDATA[Yahoo Search Trends & News]]></category>

		<guid isPermaLink="false">http://yodel.yahoo.com/2008/01/17/take-back-your-digital-id/</guid>
		<description><![CDATA[Ask just about anybody that&#8217;s used the Internet and they&#8217;ll most likely agree; I have too many accounts to keep track of. Not only do I have to keep track of my username and password for every site, I usually have to go through the same find-my-friends dance for the places I go as well. [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://yodel.yahoo.com/wp-content/uploads/2008/01/openid-logo.jpg' title='logo for OpenID'><img src='http://yodel.yahoo.com/wp-content/uploads/2008/01/openid-logo.jpg' alt='logo for OpenID' align="right"/></a>Ask just about anybody that&#8217;s used the Internet and they&#8217;ll most likely agree; I have too many accounts to keep track of.  Not only do I have to keep track of my username and password for every site, I usually have to go through the same find-my-friends dance for the places I go as well.  There&#8217;s got to be a better way to define who I am on the web.</p>
<p>When I first started <a href="http://kveton.com/blog/2006/02/28/breaking-the-identity-barrier/">searching</a> for a solution to this problem I looked long and hard at what was out there already.  That&#8217;s when I found <a ref="http://openid.net">OpenID</a>.  Over the past 5 years I&#8217;ve been active in the world of open source and identity and as the current Chairman of the Board of Directors for the OpenID Foundation, we&#8217;ve been working hard to make the web a more &#8220;open&#8221; place. OpenID is an open technology (developed much in the same way that Mozilla&#8217;s Firefox or the Linux kernel is) that has been built by an amazing group of individuals. The goal was simple; create something that allows users to quickly and easily login to any site with just one username and password. </p>
<p><a href="http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=287698">Today&#8217;s announcement</a> by Yahoo! supporting OpenID is the realization of three years of hard work from this extremely passionate community of developers.  I have never met a more committed set of people focused on doing &#8220;the right thing&#8221; all the time.  In the coming months, the community will continue to formalize around the <a href="http://openid.net/foundation">OpenID Foundation</a>.  It&#8217;s the home of OpenID and a place for this community to thrive.</p>
<p>Yahoo! has really made a big leap with the support of OpenID.  More than just supporting another open protocol, they are embracing the concepts around the open web; the idea that users not only own their data but that they should be in complete control of their digital identities.  Traditionally this has been a difficult concept for companies, sites and users to grasp.  The ever-changing reality is that not only is this good for users, its just plain good for business.</p>
<p>I couldn&#8217;t be more excited to see this happen and it&#8217;s going to open a door of opportunity for users and developers alike.  We&#8217;re already seeing innovative ways to <a href="https://myvidoop.com/">secure your identity</a>, <a href="http://pibb.com">communicate</a> and even <a href="http://politicalmarket.cnn.com/">engage in the political discourse</a>.  We&#8217;re only scratching the surface on what OpenID is going to enable as a key component of the open web.</p>
<p>I know we don&#8217;t have all of the answers to how this will all play out. Today is another step forward in the long walk to a better experience for the user.  One thing is for sure; the best is yet to come.</p>
<p>Scott Kveton<br />
Chairman of the Board of Directors<br />
OpenID Foundation</p>
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