Yahoo!’s Jodie Kahn will be leading the first balloon in the Macy’s Thanksgiving Day Parade.

So, what does it take to navigate a 77-foot-long, 430-pound Spiderman balloon through the streets of New York while millions of people are watching on live television?

Jodie, who is director of platform business strategy for Yahoo’s Right Media, is about to find out.

Although this will be Jodie’s 8th year participating in the Macy’s Thanksgiving Day Parade, it will be her first as a captain of a big, new balloon. And she’ll be guiding the first balloon of the day, no less.

Jodie, who reports that you need good running shoes, muscles, a sense of humor and a bit of technical training to take on the volunteer job, gave us a behind-the-scenes peek at the preparations for the big event.

While the rest of us will have to tune in to NBC or CBS at 9 a.m. Thursday morning to cheer Jodie on, her New York Yahoo colleagues will have prime seats for the festivities.  For the first time in its 83-year history, the parade will pass by the Yahoo! building!

Good luck to Jodie–and Happy Thanksgiving from Yahoo!

We were thrilled to recently work with renowned VJ/DJ Mike Relm and his team on remixing the Yahoo! “Anthem” TV spot. Given the central role that the TV spot plays in the Yahoo! Brand Revitalization that was launched in September of this year, we felt honored that Mike was going to put his own spin on it.  We felt it was appropriate that Mike would be interacting on an artistic level with the spot because he is a perfect embodiment of a Yahoo! user converging their personal world of individual expression with the world at large to create a dazzling experience.

In this exclusive “Behind The Scenes” look, we see Mike and his team realizing an idea from start to finish, all the work that went into the project and how this effort ultimately made for a very intriguing result.

And here’s a few words from Mike Relm on the experience…

My life has been pretty digital lately so I decided to put a project together that let me step away from the computer and get arts and craftsy, at least for part of the building process. The idea behind this piece was to use the turntable in two ways that are on opposite sides of the technical spectrum. One being video scratching, which at the moment is the most advanced thing you can do with a turntable. The second thing is the zoetrope, which is the origin of motion picture. Anyone who has taken a film class will recognize the Muybridge images!

This was so much fun to make, definitely one of the best production experiences I’ve had. Helps to have a kick-ass crew, a few good ideas, and a beautiful location. We got to shoot at the Regency Center in San Francisco, which was built exactly 100 years ago, in a room that not too many people get to step foot in.

Thanks to everyone who helped make this project possible–and stay tuned for more cool things coming soon!

Barton Bishoff and Pam Woon

Yahoo! Digital Media Bureau

Victor Tsaran is one of those people who just impresses the hell out of you. He grew up in a Ukrainian orphanage and is now a talented computer engineer in the U.S. He’s an accomplished musician and songwriter. And he also happens to be blind.

Victor runs Yahoo!’s accessibility program. He helps make it easy for people with all kinds of disabilities to use our sites. When I first met Victor, I had the same naïve reaction most people have – dumbfounded by how he could crank open his laptop and be fully self-sufficient reading email and surfing the web. That’s because I was clueless about all the remarkable ways that people with disabilities use technology.

Victor’s made it his mission to educate our designers and engineers, helping change their assumptions that accessibility somehow requires sacrifice or compromise. On the contrary, Victor argues that accessible design is better for everyone. Just as curb-cuts were designed for wheelchairs, they’re also a great convenience for strollers, luggage and shopping carts, right?

But driving the point home sometimes means making someone walk a mile in his moccasins. Enter the Yahoo! Accessibility Lab, which has been toured by more than 75 product teams to date. It’s filled with a wide array of assistive technologies – screen readers, onscreen keyboards, interactive Braille displays, etc. When Yahoos arrive, they’re told they’ve just had a stroke and can’t type with their fingers. They’re given a rubber ball and asked to type their name. Um… Next, they’re fully paralyzed. “OK, try to send an email.” Uh… After they’re introduced to the technology solutions, they watch videos of disabled people in action.

All this leaves developers making accessibility a goal before they write their first line of code. It’s why anybody can access rich features and tools on products like Yahoo! Sports, My Yahoo!, Yahoo! Finance, Yahoo! News, Yahoo! Search, Yahoo! Messenger for the iPhone. It’s why third-party websites that are inaccessible in their own right are now entirely accessible via the new “favorites” area on the Yahoo! Homepage. Victor has helped Yahoo! make enormous strides since joining us four years ago, but there’s still more to come.

We spent some time following Victor with a video camera to not only understand his work, but to appreciate his daily experience. Commuting by train. Playing guitar. Making lunch with his wife Karo Caran, a fellow student from the Overbrook School for the Blind. We watched as sighted people had their first awkward interactions with him. He laughs when he describes how often people raise their hands when he asks questions during his new hire orientation briefings. Well-meaning commuters sometimes escort him to the wheelchair zone on the train platform. It took me a while to realize he’s not offended by questions like “Did you see my email?”

Here’s Victor’s video profile:

Spend any amount of time with Victor and you realize that his blindness doesn’t really make him all that different from anyone else – except that his computer talks to him. Really, really fast.

Read more:

• Victor’s post about screenreaders
• Victor’s post about the launch of our Accessibility Lab in Bangalore
• An interview with Victor about his life and music

Nicki Dugan
Blog Editor

Video credits: producer, Nicki Dugan; cinematographer, Brad Williams; director/editor, Ricky Montalvo
Photo by gingervitis

If you’ve spent any time on the Web, a highway, a taxi, or in front of your TV lately, chances are you’ve seen elements of our new global brand campaign, which launched in the U.S. in September, in the U.K. and India earlier this month, and more markets to follow.

We decided to catch up with our chief marketing officer, Elisa Steele, to get some skinny on the effort. We asked her about the campaign’s genesis, the significance of the “It’s Y!ou” messaging, why we decided to launch a campaign now, why we went with a vignette approach in the campaign video, her favorite scenes, and why we introduced a new form of the Yahoo! yodel at the end of the new spot. Here’s the Q&A:

And we’re trying something new here — this is the first in a series that we’re dubbing Yahoo! Yodelcasts. We’ll interview Yahoos from all walks of life, share tips and advice, and take you behind the scenes. We’re all ears if there’s something you’re particularly interested in hearing about.

Nicki Dugan
Blog Editor

Don’t adjust your monitor. There’s something different about Yahoo!. Everything seems so… purple. That’s because over the past few months we’ve been quietly changing the color scheme of our logos as part of a widespread campaign that we expect to complete by mid-2010. Say goodbye to the red logos that have adorned our sites for most of our existence and say hello to purple as Yahoo! enters a new chapter in its history.

For Yahoo! employees, this isn’t new. We’ve been bleeding purple since 1996 when we anointed it as our corporate color. Why purple? Lore has it that our notoriously frugal co-founder, David Filo, got a great deal on lavender paint for our decrepit offices. But ultimately, purple evokes everything that makes working here so unique. Now we want to share that energy with you. As we give our sites a new purple glow, it seems appropriate to reflect on how far our brand has come since our beginnings in 1994. Here’s a retrospective of the Yahoo! logo and its evolution over the past 15 years.

1994: No logo

In the beginning, Yahoo! didn’t have a logo. In fact, Yahoo! wasn’t even Yahoo!. Our cofounders, two Stanford University grad students procrastinating on their dissertations, created a directory of their favorite Web sites and called it “Jerry’s Guide to the Web.” It was simple, practical and easy to use. It wasn’t until later that year that Yahoo! became the official name of the company.

1995: The jumping "Y" guy

After Yahoo! went from a hobby to a start-up, we needed something to adorn our office door and company t-shirts. The jumping “Y” guy was born. Designed by David Shen, our 17th employee and the lone design guy in the office, the logo shows a person jumping for joy after finding what he needs on Yahoo!. The blue circle over which the “Y” guy is leaping represents the world. Today, the “Y” guy no longer graces our hallways and conference rooms, but if you’re lucky you might see him on a business card from an old-timer. Later that year, Shen partnered with ad agency Organic Online to design the logotype. Yahoo! needed a horizontal logo because it took up less space than the more vertical jumping “Y” guy. Shen and Organic made sure the letters rose towards the right “so that, upon reading the word, you would get a sense of rising energy with the exclamation point punctuating that energy at the end,” according to Shen. They eventually settled on Able font, which they modified and made purple.

1995: Going red on the Web

We decided the logo on our page needed some life, so in 1995 we decided on a logo that was bright red. This wasn’t just an aesthetic choice. We also chose it because red would more reliably display across different monitors and computers, which at that time was an issue for other colors. We also liked red for its boldness.

1996: New year, new logo

After much tweaking and refining, we launched the red Yahoo! logo across all of our sites on January 1, 1996.

1996: Purple on the inside

While red became the face of Yahoo! to our users, internally we were redesigning the logo. In 1996, we parted ways with the jumping “Y” guy and streamlined the logo to the now famous purple type-based version. Since then, we’ve been using the purple logo on everything from posters to cookies to the soles of flip flops that leave Yahoo! imprints in the sand.

1997-2004: The big bang theory

Yahoo!’s abbreviated logo, affectionately known as the “Y-Bang” (“bang” is typesetter’s slang for exclamation point), was originally developed in 1997 for a button on the Yahoo! Toolbar that links to the front page (the full Yahoo! emblem was too wide to fit). In 2004 we partnered with ad agency Ogilvy to redesign the Y-Bang and created a version with a white “Y” inside a purple oval and a purple exclamation point next to it. The purple Y-Bang is now the official abbreviated logo that you will see throughout our sites.

2009: Painting the world purple

Yahoo! is launching a new homepage with our new purple logo. We are also extending the logo to every page on our network, all of our company communications and all of our partnerships. Standardizing around the purple logo will create a consistent experience for Yahoo! users, advertisers and employees, and it will strengthen our brand going into the next decade. Go purple!

Glenn Tokunaga
Art Director and Senior Brand Specialist

An anthem is a song of praise or loyalty.  Our anthem is dedicated to you, to the 500 million other “you’s” who frequent Yahoo! every month, and to the billions of new “you’s” who will visit in the years to come. Yahoo! has a simple promise: We will strive to be the center of your online lives by connecting you with the people and things that matter most.

To bring this promise to life, we shot a series of videos, lush vignettes set in multiple countries around the world, intended to represent the beauty, vitality, and diversity of you.  We used the best of that video library to create the 60-second anthem you see below:

There were some great creative minds and stories behind the video footage.  Our advertising agency Ogilvy assembled a star-studded production team that designed, shot and edited the videos in about a month.  The team included director Samuel Bayer, who directed Nirvana’s “Smells Like Teen Spirit” and Justin Timberlake’s “What Goes Around Comes Around”; costume designer Colleen Atwood, who won Academy Awards for her work in “Chicago” and “Memoirs of a Geisha”; Longinus Fernandes, the choreographer from “Slumdog Millionaire;” and Patrick Lumb, production designer for “Valkyrie.”  The result of their work is a tapestry of scenes that reflect the core brand attributes of Yahoo! — human, fun and inventive — expressed by people like you.  Every shot, every expression has a story to tell.

We shot in five cities around the world– Los Angeles, Mumbai, Rio de Janeiro, London and Hong Kong.   We braved the summer heat in the Mojave desert.  We got caught in a monsoon in Mumbai with only Pokemon (!!) slickers to keep us dry.  We fished for a soccer ball in the Arabian Sea using a bucket.  There was plenty of action behind the scenes.  Here are some fun tidbits about a few of the key shots:

• Dancers in feathers: The dancers’ feathered skirts and headdresses were all hand-made by Colleen Atwood and her team. In the last scene, the lead dancer floating to the camera is suspended by cables.  And guess how many total dancers there are… only four.
• Rose petals in the desert: We’re an environmentally conscious company. We actually swept up every rose petal during our time in the Mojave and brought them back to our studios in LA (okay, permits required us to do so as well).
• Man jumping across frame: This scene is meant to evoke how using Yahoo! propels people to go further and to achieve more. We got the effect by having a gymnast jump from a trampoline across a picture frame suspended 25 feet. He nailed it on the first take.
• Ice cream cone kid: Spencer is our star 4-year old who you’ll see not only in this commercial, but also in various ads on the Web and in print. If you’re an Oprah viewer, look for Spencer at the end of her show.
• Soccer players: Soccer is the best way to illustrate the global nature of sports and to show Yahoo! as the place where sports fans share their passions. We shot these scenes in Los Angeles, Mumbai, London and Rio de Janeiro. The take in Mumbai was an ordeal. Besides the torrential downpour, our only soccer ball ended up in the Arabian Sea after the first take.
• Celebrity paparazzi: Millions of people visit Yahoo! for entertainment, celebrity gossip, and news.  A small crowd of people showed up in Los Angeles the day we were shooting to try to catch a glimpse of our “stars.”
• Video game character: This scene represents the online games available on Yahoo! Games. The “purple gobbler” character was created for us from scratch.
• Keystone cops: This is a tongue-in-cheek nod to Yahoo! Finance, one of our most popular sites. We shot this in the studio and employed techniques used during the days of silent pictures (the guy with the money bags is running on a treadmill).  Take a close look at the tires on the police car.
• Club scene: Shot in Filmistan Studios in Mumbai, the dance sequence was arranged by Longinus Fernandes, who also choreographed the final dance sequence in “Slumdog Millionaire.”  The “club smoke” you see is actually dust and dirt from the floor of the sound stage.
• Walking exclamation point: We climbed up to a rooftop in lower Mumbai to get this shot.
• Light artist: This scene features an LA artist “painting” the air with an LED flashlight. In post production, the effects company, Method, tracked the point of light he emitted and mapped lighting effects to the path. It emphasizes Yahoo! as a source of creativity. This effect harkens back to a similar photo taken of Pablo Picasso in his studio (link).
• The yodel: One of the highlights of our brand campaign is the re-launch of our signature yodel. Listen carefully at the end of the commercial. You’ll notice there isn’t one voice yodeling, but many. We recorded literally hundreds of different people yodeling and then blended them together to create a chorus. We wanted the new yodel to sound full and global, and to evoke a cheer from all the people around the world who visit Yahoo!.

There are many, many other amazing scenes that you will see in the weeks and months ahead.  Our plan is to leverage this library of video footage in online formats, in additional television commercials, on mobile phones, and even in digital billboards.  It began airing yesterday in the US, and you’ll see it in the UK and India starting October 5, and in other markets in 2010, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.

We hope you enjoy Anthem, and, more importantly, we hope you see YOU in it.

Nick Chavez
Vice President, Integrated Marketing

During Fashion Week, fashionistas exalt haute couture with models, runways, paparazzi, and the latest fashion trends. During Advertising Week, the stars of Madison Avenue celebrate creativity with keynotes, awards, parties, and general mingling of brilliant marketing minds.

This week, Manhattan will be abuzz with thousands of brand stewards and creative types, coming together to pay tribute to the best in advertising and share visions about what the future brings. And Yahoo! will be there in force – helping marketers understand how to make the most of the online medium.

In honor of the occasion, CEO Carol Bartz and a bevy of senior Yahoo! executives rang the opening bell at NASDAQ this morning. Here’s video to prove it:

Nicki Dugan
Blog Editor

As Yahoo! CEO Carol Bartz posted earlier this morning, we have announced a global search deal with Microsoft. Carol took a few minutes to shoot this video to explain the agreement, why we’re excited about it, why we did it, and what its benefits will be to consumers, advertisers and publishers:

Also, Carol and Microsoft CEO Steve Ballmer hosted a conference call together this morning on our campus to discuss the agreement with media and analysts. You can check out an archive on our investor relations site. And here are a few photos of them both from just after the call.

Nicki Dugan
Blog Editor

A lot went into the creation of the new Yahoo! Homepage. Not only did we test it until the cows came home (they’re home now), our developers pulled off significant feats of engineering to make it all work smoothly. While the page is simple, clean, and easy to use, there’s pretty sophisticated technology at work under the covers. Ask an engineer about it and you’ll hear references to things like machine-learned models, Hadoop, separating metadata from markup, giant JSON structures, YUI 3.0, intelligent squid-caching mechanisms, YDBM, MDBM, content optimization knowledge engine, adapter layers, and so on.

If you want to know what all that means, you’ll have to watch this video — now playing on the Yahoo! Homepage, starring just a handful of the many technical talents responsible for our spiffy new homepage.

Fortunately, it’s closed-captioned for the nerd-impaired.

Nicki Dugan
Blog Editor

Carol Bartz, our (newish) CEO, has been Yahoo!’s fearless leader for exactly four months. And in that time, I think it’s fair to say she has handily won the hearts and minds of Yahoos the world over. She’s candid, accessible, a quick study, and has an incomparable way with colorful one-liners. She’s made some tough calls, but maintaining status quo wasn’t in her job description. She sees the world through the eyes of a customer (both consumers and partners) and that’s more than half the battle. And you clearly liked what she had to say when she stopped by in February.

In two weeks, Carol will sit in conversation with Kara Swisher at the annual D: All Things Digital conference. In honor of this first public appearance, she’s agreed to an exclusive Q&A with Yodel Anecdotal. We invite you, dear reader, to submit whatever questions you’d like us to ask. We’re squeezing into her calendar so we can’t get to all of them, but we’d love your input. Fair game might be topics like “Why did you take this job?,” “What do you think needs fixing at Yahoo!,” “What’s your favorite website?,” and “Why do you like cheese so much?.”

Please submit your questions via ycorpblog [at] yahoo-inc [dot] com no later than 5pm PT next Tuesday (May 19th). We’ll post her answers on May 27th. Please include your name, city, and whether you’d prefer to be anonymous. And make it good!

Nicki Dugan
Blog Editor