Every year, thousands of creative people from around the world descend on Cannes, France, to mingle, learn, and celebrate great works of advertising genius. Inspired by the film festival that Cannes is most famous for, the 56th Cannes Lions International Advertising Festival is truly the meeting of the most creative minds in the business, with the goal of pushing the collective innovation envelope.

This year, delegates from 90 countries gathered to hear distinguished speakers like the UN’s Kofi Annan, Microsoft’s Steve Ballmer, Twitter’s Biz Stone, Bob Geldof, and the heads of the world’s largest advertising agencies. And jury members judged more than 22,000 pieces of the most creative advertising from every corner of the globe. In short, it was the place to be for ad types.

Since advertising is one of our passions at Yahoo!, you can imagine we wanted to support the festival, Yahoo!-style. Our goal was to communicate that the world’s biggest ideas should live on the world’s biggest stage –- the online arena. So, Yahoo! had an innovative, local presence at the festival. Naturally, we placed ads in local media saluting the creatives, but we also deployed an awesome purple van and hit the streets with a giveaway that literally declared “Nothing Creative Happens in Penny Loafers.”

Our Mission: Project Flip Flop
How do you show the creative community that you really love them? You make them comfortable, of course! Members of Project Flip Flop canvassed the Croissette with pairs of purple Yahoo!-branded Havaianas flip flops, slipping them on the weary feet of anyone with a festival badge. Meanwhile, our purple van circled the streets and our own Purple Pedals bike rode the promenade to document the mission. By the end of the week, thousands of feet were happier.

The response was très fantastique!

• Fast Company wrote that the flip flops were the most sought after prize at Cannes;
• The Cannes Daily covered the campaign (page 12);
• A creative director from a global agency said to me, “Thanks for letting us be free!”;
• The head of marketing for one of the largest global brands in attendance asked for pairs for her children;
• Even the Twitterverse played along. One tweet suggested that we put this campaign up for a Lion next year. Another from halfway around the globe asked to add a pair to a Yahoo! footwear collection.

To see the mission in action, check out this short video (below), view our Flickr album, and see some of the images that our Purple Pedal picked up.

Creativity is the secret sauce in the best advertising and we want your Yahoo! experience to be well seasoned with it. For a look at the creativity that snagged the Lions, check out the official site at canneslions.com.

Elisa Steele
Chief Marketing Officer

Yahoo! Toolbar has always made navigating the web easier –- acting as a shortcut to search and as a way to keep track of your favorite Yahoo! sites. While that still holds true, we have noticed that people want more functionality from their toolbar, so today we are excited to share a new Yahoo! Toolbar –- one that makes it easier to stay on top of your online world no matter where you are on the web.

The new Yahoo! Toolbar now offers greater customization and more immediate access to the information you care about most from across the entire web – not just Yahoo! sites. Currently available if you’re using Internet Explorer 6+ and now for Firefox (as a beta), too, our new toolbar also helps you do some really handy things, including:

• Preview and Go: Most of us have sites we check every day –- sometimes more than once. Now you can preview information from your favorite sites directly within your toolbar. Small previews drop down from your toolbar, giving you real-time information without ever having to leave the page you’re on. Customize your toolbar with dozens of apps from Yahoo! and across the rest of the web, so you can check on your multiple email inboxes (Yahoo! and AOL), your eBay listings, the latest news from People.com or USA Today, stock portfolios, and even your local weather or movie showtimes.
• Search Faster: One of the most popular features on toolbars is search. So, we’ve created a better, more efficient way for you to conduct web searches (with the help of some cool technology from Inquisitor). The search box in your Yahoo! Toolbar now offers query suggestions, recall of sites based on your recent search history, and the ability to directly search other web sites, like Flickr and Wikipedia — right from the search box. It’s a real time saver!

By bringing the best of the web together in one place, we want to make the web work better for you – right from within your toolbar. Get started by downloading the new Yahoo! Toolbar at http://toolbar.yahoo.com/.

Burke Culligan
Senior Director, Yahoo! Front Doors

Carol Bartz made her first big appearance today at the seventh annual D: All Things Digital conference. As could’ve been predicted, this CEO famed for salty one-liners made quite an impression. Carol was asked about why she came to Yahoo!, what is Yahoo!, what’s most important to us, the economy, whether she plans to hire a #2, her management style, what’s going on with Microsoft, Google, whether she agrees with the Peanut Butter manifesto, and plenty more. The responses were candid, direct, and often quite quotable (for example, “Nine women cannot make a baby in one month. You need time and process.”).

The AllThingsD.com site has a liveblog recap of Carol’s interview. You might also head to the Twitterverse for a taste of how she was received. Some of our favorite tweets:

• Chris Anderson (@TEDchris): Yahoo’s new CEO Carol Bartz knocking ‘em dead at D7. Smart, focused, engaging, funny, persuasive. Memo to self: buy YHOO?
• Peter Kafka (@pkafka): I think this may be Carol Bartz’ first big public appearance since coming to Yahoo. IMHO she’s crushing it.
• Larry Magid (@LarryMagid): Yahoo’s Carol Bartz is one of the funniest speakers ever at D.
• Katie Boehret (@kabster728): Our stage manager says: I wanna see the sitcom w/these two (referring to @karaswisher and Carol Bartz, Yahoo CEO).

(UPDATE: The folks at D have taken down Carol’s video to replace it “with one that contains 100 percent more profanity. It’ll be up soon–we apologize for the inconvenience.” We’ll get it up when the link is available.)
UPDATE #2: And it’s back!

Here’s the video — uncensored:

Nicki Dugan
Blog Editor

Photos by Asa Mathat, AllThingsD.com

As I hit publish, Carol Bartz, our CEO, is taking the stage at the seventh annual D: All Things Digital conference for a conversation with Kara Swisher. Since she’ll also be taking questions from the audience, we thought we’d do our own version of an audience Q&A. We had a chance to quickly sit down with Carol to ask some of the questions submitted by Yodel Anecdotal readers. Big thanks to contributors and apologies to those whose thoughtful questions remain on the cutting room floor — her calendar is like a NY subway at rush hour.

If you want a recap of Carol’s D discussion, check out our Twitter stream — we’re attempting live updates. And check back here later today for photos and video highlights.

1. BrandonWIFI: Now that you have been on board long enough what was your biggest surprise in terms of what Yahoo! is good at and what was your biggest disappointment?

I’m most surprised by how good Yahoo! is at connecting people to their worlds. I hadn’t realized that half of the Net users in the world come to Yahoo! every month, and that more people spend time on our site every month than any other site in the US. That’s huge. And my biggest disappointment is that although we have all these wonderful sites – like being #1 in eleven categories – we really didn’t focus enough on what we were good at. The company was easily distracted – it’s really about focus.

2. Joe Lazarus (San Francisco): My Question: If you had to choose, what is the one specific thing that Yahoo! can and will do better than any other company in the world… the one thing that you would like consumers to instantly associate with the Yahoo! brand and the products you create… not something broad and all encompassing like “the starting point” or “excellence”, but rather one specific core competency. Some examples from other companies might include: Google = Search, eBay = Auctions, Facebook = Friend Connections, Amazon = Customer Service. All of these companies do many things well, but they each have clear strengths in one clearly defined area. What do you see as Yahoo!’s one thing either today or in the future?

I’m so glad you asked this question because it’s something we’ve been thinking about a lot lately. Yahoo! means a lot of things to a lot of people – whether you’re a student, a working mom, a business owner, what have you. We’ve essentially got something for everyone. And that’s made it tough to really define Yahoo! and what makes us unique. But as we see it, Yahoo! is the place where millions of people come every day to see what is happening with the people and the things that matter most to them. That could mean what’s happening in the world — like breaking news, sports scores, stock quotes, last night’s TV highlights — and your world — like your email, photos, groups, fantasy leagues. Based on what we know about you, we’re unique in how well we can bring you both those worlds. So I think our clear strength is “relevance” – whether that means knowing what weather to give you or serving up headlines you’ll be interested in. It’s all about really getting you and we have more work to do in that area.

3. AMS (United Kingdom): What job is Jerry Yang now doing within the company?

Jerry still has his sleeves rolled up. He spends a ton of time with our product teams and is fantastic with our advertising customers. In fact, he’s been spending a lot of time on the road in the last few months, meeting with clients and discussing how we can work better with them. And, of course, he’s got a really big brain, which is incredibly helpful to me personally. He was really supportive as I came on board and we talk regularly about the company’s future and what needs to change. Working with founders isn’t a new concept for me –- when I joined Autodesk, there were eight of them!

4. AMS (United Kingdom): What is Steve Ballmer really like to negotiate with?

Sorry, I’m not going to touch that one. Maybe you should ask the aQuantive guys.

5. AMS, United Kingdom: Do you think the economic downturn is still getting worst, and will drag on for long time yet. (There does seem to be more adverts on yahoo the last month or so that is am seeing as customer, so is good for your company).

I don’t think the downturn is getting worse. But it’s not getting better at this point.

6. Aaditya Bhatia (San José, CA): This is from one of the biggest fans of Yahoo!. Google is on its way to taking over the world. What is your killer plan to save our Yahoo! and our planet?

Bottom line is we have to make Yahoo! just a terrific site for people around the world to come to –- and come back to. What most people don’t realize is that only 5% of the time people spend on the Internet is spent searching. That means 95% of the time, people are doing something else … reading, sharing, connecting, researching, watching, discovering, having fun, killing time. The better our products are and the more they help you live your life, the more likely you are to visit us again and again. And that’s what we’re focused on. But I also want to point out that Yahoo! is already really strong company –- I think with the backdrop of the last year or so, that’s gotten lost in the shuffle. We’re number one or two in about 25 categories and we reach one in every two people who go online. Not to mention that we have billions in the bank, no debt, and enviable operating cash flow in a tough economy. I don’t think that describes a company in need of “being saved.” As for the planet, we all have to work together to save it.

7. David Smith (Portland, Oregon): What is the most important user experience factor for Yahoo’s future success and why (for example accessibility, deep personalization, open data, or real-time relevance like Twitter/Facebook)?

Like I said earlier, relevance is really our secret sauce… to what’s happening with people and things that matter to you most. That means we’re either letting you personalize what you see on Yahoo! (although we know no one wants to work too hard at doing that these days) or using what we know about to surface things that match what you care about.

8. bAbel: With the newspaper industry suffering, if newspapers go down, which would affect AP and the wires, would that affect Yahoo!? If so, how?

I’m not going to speculate on the future of newspapers, but we’re obviously focused on making the best, high-quality news content available to people wherever they want to access it. With people turning more often to the Internet for news, we know that journalism will thrive online, regardless of how business models ultimately evolve. On that note, our 800 newspaper partners in the Newspaper Consortium are focused on growth and innovation, vs the doom and gloom hanging over the industry. They’re seeing revenue grow online and that’s influencing a seminal shift in their cultures and how they do business.

9. Miramon: Revenues and profits have been decreasing. Regardless of the reasons for the downturn, what is your plan for making Yahoo a vital and profitable company?

Yahoo! is already a vital and profitable company. We’re all suffering from the downturn but, frankly, we less than many companies.

10. Jen: which yahoo products do you use the most and why?

I spend most of my time on our homepage to see what’s happening in the world, Yahoo! Mail for email, and Yahoo! Finance to keep an eye on the markets.

11. Kathy (San Francisco): It’s graduation season at high schools and universities….If you were delivering a graduation speech this year, what would your key messages be to the graduates?

For the kids graduating from high school and going on to college, I would tell them to study hard, play hard, and pick good friends. Don’t hang with losers. For college grads, I would remind them that they have, for the most part, at least 40 years ahead of them to work, so they have a long time to make their way. And in the environment their facing, they need to be creative because I will guarantee that after this downturn, there will be an upturn.

12. AMS (United Kingdom): What is favourite way to spend a weekend.

Family, gardening and golf.

13. Kathy (San Francisco): If this chapter of your leadership had a soundtrack, what would it be and why?

Journey’s “Don’t Stop Believing.”

14. Miramon: Do you agree that Parmesan is truly the king of cheeses?

Yes. And by the way, pasta is just a carrier for Parmesan.

Nicki Dugan
Blog Editor

While President Obama was inspiring university students at Notre Dame this weekend, our own Jerry Yang was doing the same at the University of Hawaii at Hilo (minus the right-to-life controversy).

Breathing inspiration into anxiety-ridden and debt-addled college graduates in the worst economy since World War II is a tall order. But Jerry reminded them of the resilient human spirit and that great things often crawl from the wreckage in the worst of times. After all, he and David Filo created Yahoo! in a downturn in the early 90s. Jerry proffered six bits of advice — ranging from not letting the headlines get the grads down to taking advantage of the incredible tools (e.g. the Internet) at their disposal to being ready to take strange roads that might not be in their master plan.

You can read the full transcript here. Or enjoy the video (Part I, Part II), courtesy of BigIslandVideoNews.com.

Nicki Dugan
Blog Editor

Carol Bartz, our (newish) CEO, has been Yahoo!’s fearless leader for exactly four months. And in that time, I think it’s fair to say she has handily won the hearts and minds of Yahoos the world over. She’s candid, accessible, a quick study, and has an incomparable way with colorful one-liners. She’s made some tough calls, but maintaining status quo wasn’t in her job description. She sees the world through the eyes of a customer (both consumers and partners) and that’s more than half the battle. And you clearly liked what she had to say when she stopped by in February.

In two weeks, Carol will sit in conversation with Kara Swisher at the annual D: All Things Digital conference. In honor of this first public appearance, she’s agreed to an exclusive Q&A with Yodel Anecdotal. We invite you, dear reader, to submit whatever questions you’d like us to ask. We’re squeezing into her calendar so we can’t get to all of them, but we’d love your input. Fair game might be topics like “Why did you take this job?,” “What do you think needs fixing at Yahoo!,” “What’s your favorite website?,” and “Why do you like cheese so much?.”

Please submit your questions via ycorpblog [at] yahoo-inc [dot] com no later than 5pm PT next Tuesday (May 19th). We’ll post her answers on May 27th. Please include your name, city, and whether you’d prefer to be anonymous. And make it good!

Nicki Dugan
Blog Editor

Did you know that it is possible for eight people to use seven iPhones and two Wii controllers to play the theme song of Dr.Who? Or that you can use Twitter to follow the progress of a new bill being discussed in Parliament? If you can’t say yes to any of these questions, then you have probably never been to a Hack Day.

Click to start

This last weekend, 270 internet developers, designers and other technical and creative folk came to London, England to spend 24 hours hacking. They came to build what ever struck their technical fancy - whether it was something that entertained the hacker crowd or whether they found creative solutions to problems that all web users face.

Yahoo!’s eighth Open Hack Day, the second in London, attracted people from 15 countries across Europe, including two from Nigeria! Together they played with our open tools and showed what is possible when geeks take center stage in changing how we all use the web.

And change they delivered. The hackers submitted a total of 51 hacks and each individual or team had two minutes to present their prototype to the hacker audience and a panel of expert judges.

The judges, amongst which were David Filo, co-founder of Yahoo; Daniel Ek, founder of the internet music service Spotify; Matt Biddulph, CTO of travel tracking service Dopplr; and Pascal Finette of Mozilla had a hard time picking winners from among the submissions.

A few highlights of the winners are Rob McKinnon’s BillTweets, which allows you to follow news about UK parliament bills on Twitter; Purple Pedal Power by Andrew Larcombe, a way to track the journey of the Flickr bicycles (we reported earlier about); and Open Freecycle, which made Freecycle available to everyone on the web, and not only to those who are members of the Yahoo groups that power Freecycle.

A special mention goes to Chris Brett, Laurence Hole and Matthew Ross from Dundee University in Scotland, who built a clever interface that allows people with disabilities who can’t use a keyboard or mouse to search the web with the blink of an eye.

We kept the hackers happy and full of energy by providing lots of traditional British food and plenty of caffeine - 3,420 cups of coffee to be exact. This included a dinner of Bangers & Mash made from 900 sausages and 60kg of mashed potatoes on day one and Steak and Ale Pie containing 60kg of steak, 10kg of carrots and 5kg of onions on day two.

In between the tech talks and hacking, we also provided entertainment with movies, games and music, including a live band performance. Pornophonique is a two-member band from Germany that make music with a guitar and a hacked Game Boy. In the true spirit of open source, the band offers their whole album for free on the web.

Having been at several hack days across the globe during my life as a Yahoo, I have to say I love coming back to London for these events. The creativity of the hackers had no limits. We saw people control web sites by driving scooters through the building, controlling a steel guitar with a mobile phone and literally reaching for the stars with Flickr photos positioned in space. It’s a good reminder that with a group of geeks, the right tools and a weekend devoted to innovation anything is possible.

See you next time hackers!

Christian Heilmann
Yahoo Developer Network

The Flickr faithful turned out in force again tonight to celebrate Flickr’s (somewhat belated) fifth birthday at San Francisco’s 111 Minna Gallery. There were cupcakes — and more cameras in tow than should ever be at a party. As we photo geeks compared lenses and f/stops, more than 1,400 amazing photos were projected on the wall. But the night’s defining moment came when strobist guru Dustin Diaz climbed on the bar and orchestrated a popcorn fiesta of Flickr balls.

Check out more photos here.

Nicki Dugan
Blog Editor

Photo from polvero

Yahoo!’s celebration of the one year anniversary of its business and human rights program was not realized with self-congratulatory pomp and circumstance, but by convening emerging leaders working at the intersections of new media, human rights, and social change.

Yahoo!’s human right summit was kicked off by Ory Okolloh with an inspiring account of the role of new media during the post-election violence in Kenya, which she described as a story about the Internet and the possibilities around it, and a case against stanching information flows. The diverse and inspiring participants highlighted old friends like Global Voices, new friends, emerging platforms, and nascent projects. The crowd could not help but be reminded why we’ve waxed enthusiastic about the promise of Internet technologies as a catalyst for development, democracy and human rights.

In the face of this promise — perhaps due to it — the focus was actually on the tensions around freedom of expression and privacy. While a disconcerting theme emerged around the recent backsliding on these rights by early Internet adopters, the activists from Bahrain, Ethiopia, India, and Kenya made clear that the trends in the Global South were the overriding concern.

There was discussion throughout on the Global Network Initiative, of which Yahoo! is a co-founder, along with a host of great companies, NGOs, academics and investors, with a good measure of support, and no shortage of hard questions about global inclusion, progress to date, and what success looks like.

The substance of day was compelling, but not especially novel; indeed, Soul of the New Machine was going on simultaneously. Very much out of the ordinary, however, were the setting and the participants — ranging from dreaded competitors and other businesses, to some of Yahoo!’s toughest critics, and its own employees (who posed some of the most thoughtful questions). We converged at Yahoo! for a discussion of areas where they’ve admittedly learned some very painful and public lessons, something CEO Carol Bartz and General Counsel Mike Callahan both acknowledged in their remarks. What felt significant here, was the committed and open manner in which the company is moving ahead.

While welcoming critics was a valuable step, I believe the greatest impact will come from bringing Yahoo! employees together to consider both the threats to human rights and power of the Net, helping them to understand their (and our) importance in helping to change the world.

Colin Maclay
Managing Director, Harvard’s Berkman Center for Internet and Society

I’d like to ask a personal question. So lean in. Closer. How hard is your underwear working?

While you’re thinking that over, I would love to introduce you to Gaurav Mishra, the Yahoo! Human Rights Fellow in International Values, Communications, Technology and Global Internet at Georgetown University.

As the Yahoo! Human Rights Fellow, Gaurav leads research on social media and mobile use in India and China and teaches a graduate course on “Social Media in Business, Development and Government.” Gaurav is on sabbatical from India’s Tata Motors, where he is Assistant General Manager with a focus on digital marketing. He also writes Gauravonomics, a popular blog on how social media and mobile technologies are changing media, business, development and government, particularly in emerging economies.

Gaurav recently came to campus to speak about his research. Some highlights:

• Even where Internet content is controlled, creative people find ways to communicate. In China, Internet users resort to images and code words to elude censorship. For example, “harmonized” was a euphemism for “my blog got censored.” When the term was banned, intrepid writers wrote about “river crab,” which sounds similar to harmonious in Mandarin. Later the meme became photos of a naked man doing pushups.
• The Internet can be a powerful tool to support free expression and social change. In India, four young women used the Internet to launch the “Pink Chaddi Campaign,” a peaceful protest against violent conservatives’ plans to disrupt Valentine’s Day by assaulting “pub-going, loose and forward” women. The campaign called for women to shame the would-be perpetrators by sending pink panties to their homes and offices. The overwhelming response resulted in more than 270 blog links; a Facebook group with more than 48,000 members, 350 discussion topics and more than 6,750 wall posts; and hundreds of pink panties sent. The campaign brought worldwide attention to the issue, mobilized thousands of young women, and the group threatening the violent action was preventively detained on Valentine’s Day.

Gaurav’s talk was particularly timely, as Yahoo! continues to explore how we promote free expression for our users around the world. Yahoo!’s Business & Human Rights Program will be hosting a Business & Human Rights Summit in Sunnyvale on May 5 (space is limited; RSVP required). The Summit will focus on how technology and the Internet facilitate freedom of expression, with a focus upon innovative approaches to addressing government challenges. Our keynote speaker is Ory Okolloh, the Exective Director of Ushahidi, the crowdsourcing platform for crisis situations developed in Kenya and used in the Congo, Gaza and the 2009 elections in India. We’ll have panels about citizen and cyber journalism (featuring journalists/bloggers from around the world) and about the Global Network Initiative, a global effort co-founded by Yahoo! to address threats to privacy and free expression in the Internet, communications and technology sector.

So… now that you know that even a pair of underwear can be a powerful tool for social change, what’s your big idea?

Here’s my interview with Gaurav from his recent visit:

Ebele Okobi-Harris
Director, Yahoo! Business & Human Rights