In a keynote speech at the 4A’s Transformation 2010 conference today, Yahoo! CEO Carol Bartz stated that Yahoo! can bring advertisers a combination of strengths that no one else can, because only Yahoo! offers them three things: science, art and scale.
Speaking to the advertising industry group in San Francisco, Carol said, “We want Yahoo! to be the partner you turn to for answers and solutions, and most importantly—when you want results.” By providing science, art and scale, Yahoo can help advertisers and agencies master online advertising.
To read more about Carol’s 4A’s keynote and Yahoo’s value proposition to advertisers, please check out the original post on the Yahoo! Advertising Blog.
If you passed through midtown Manhattan yesterday, you might have thought that yodeling was a hip new genre busting out on the music charts. But the phenomenon was just the Yahoo! Yodel Studio.
Crowds of starstruck pedestrians formed around a recording studio that we erected overnight in Times Square as yodels echoed through the canyons of the city. We invited anyone and everyone to come inside and give us their best interpretation of the Yahoo! yodel. What was at stake? The potential fame and bragging rights of having their yodel featured on the Yahoo! Homepage and in our new advertising campaign.
We camped out on Military Island for 12 hours in a brick building that included a dressing room with costume gear, a rehearsal room with gold records on the wall, and a state-of-the-art recording studio. Celebrities were on hand to mentor yodelers — Jewel, Pete Wentz, LeAnn Rimes, Randy Jackson, and Rob Cavallo, chief creative officer of Warner Music Group and one of the world’s most highly acclaimed music producers. (Jewel said her dad was so proud that all those years of coaching her to yodel had finally paid off.) Kimberly Caldwell of American Idol fame was our tireless emcee and we even had America’s Got Talent’s Manuela “The Yodeling Dominatrix” Horn to help rally brave souls. And house band musicians — with many Grammys among them — sat atop the marquee of the Hard Rock Cafe (Hollywood Squares-style), ready to give a live riff for each yodeler. We heard rap yodels, bluegrass yodels, punk yodels, funk yodels, hip hop yodels, the list goes on. We even had two Cirque du Soleil performers stop by for a rendition. And they were all projected on the Jumbotron for the crowd to enjoy (or, at least, be amused by).
The last time we sought the best new Yahoo! yodeler, back in 2003, we ended up launching the singing career of a 9-year-old girl named Taylor Ware. Yesterday, one lucky performer (pictured above) — a foot messenger whose boss told her she could come perform before she delivered her last package of the day — caught the eye of Pete Wentz and Rob Cavallo, who spent extra time coaching her and left with her MySpace info and email address. Remember the name Chanese Elife, people — she might have a bright future ahead!
We also held events in London and Mumbai because, you know, yodeling knows no geographic bounds. The top winners for each country will be crowned on November 15th, based on which videos receive the most views. So head over to the gallery and check out the contenders. You’ll help them find an audience of more than 500 million people.
While yodeling originated in the Swiss and Austrian Alps as a way to communicate between mountain peaks, many of you associate the yodel with Yahoo! – or, should I say Ya – HOOOOO! It is, after all, one of our most beloved and recognized assets.
Today, we’re giving the Yahoo! yodel back to the people with the launch of Yodel Studio, a global casting call for the world’s best yodels. Yodelers who take us up on this challenge will personalize and reinterpret our yodel, competing for a chance to be featured in Yahoo!’s new global advertising campaign and on one of the world’s largest stages: the Yahoo! homepage. Your yodel will also be heard through the donation Yahoo! will make to local and global charities of your choice for each yodel submitted (up to $130,000).
To kick this whole effort off in style, Yahoo! is hosting live Yodel Studio events today in New York’s Times Square, London’s Covent Garden and tomorrow at Mumbai’s High Street Phoenix Mall. Professional recording studios have been built in each location with celebrities on hand to coach yodelers. Jewel, Pete Wentz, LeAnn Rimes, and Randy Jackson will join us in New York with super producer Rob Cavallo; Pixie Lott and the X Factor’s Sinitta will be in London; and Bollywood singer Shankar Mahadevan and musical artists VJ Nikhil Chinappa and Shaa’ir + Func will mentor in Mumbai.
And if you need some yodel inspiration – might I suggest channeling your inner Jewel?
Since New York is the city that never sleeps, it’s no surprise that a sleepless night of coding didn’t phase the developers who attended Open Hack Day NYC. They produced some of the most creative and progressive hacks we’ve seen at these hackathons.
First, a quick review. We have hosted Open Hack Days since 2006 to foster collaboration and innovation within the developer community. This was our ninth event, preceded by shindigs at our California headquarters as well as in Taiwan, London, Bangalore, and São Paulo. We provide the hands-on workshops, tech talks, food, beer, Red Bull, and various hackery diversions, and developers stay up all night long to deliver creative mashups that they demo before a panel of judges.
About 300 developers attended our inaugural NYC event (sporting a greater proportion of blazers and ties than we’re used to seeing), which kicked off Friday morning with a keynote by Clay Shirky, a New York University professor and social media guru (here’s a video interview we grabbed). After a day of workshops and training sessions, developers adjourned to a hacker lounge with a steampunk theme. Victorian bird cages dangled power cables above each hacker table. A bright red wall was hung with gilded portraits of various well-known innovators. A Victorian maiden was hacked with a monitor for a head, displaying the latest tweets with the #openhacknyc tag on her face. Chalk boards featured ornate steampunk-inspired drawings that would have impressed H.G. Wells. And, of course, there was the table of hacker snacks and a beanbag-filled corner dedicated to Guitar Hero.
Before the hacking began, we hosted a geek’s open mic event with Ignite NYC. For two hours, participants had five minutes on stage to talk through 20 slides that automatically rotated after 15 seconds. It was a bit like the everyman’s TED. We heard about Moby Dick written in Japanese Emoji, the violence of the media, how to save journalism, what “open” means, patents, surprisology, benefits of living in colonies at sea, the New York Times Index (yes, it’s still printed on paper), clothing made of scissors and agave leaves, and the tyranny of a flavored chewing-tobacco lover on YouTube. There was even a visit from the Spaceman from Outer Space (who apparently wasn’t a fan of Alien IV).
By Saturday afternoon, about 100 hackers persevered and submitted 40 hacks. Without further ado, our winners:
Best Overall – InsiderTrade.org: You can sign up for instant alerts about insider trades for the various stocks you follow. It’s live – try it.
Best Overall, Runner up – TVitter: If you’re a Mystery Science Theater 300 fan, you’ll love this one. The team hacked our Connected TV widget to produce an app that lets people watch TV together and throw out comments that others can see.
Connected TV (1st place) – Recipe Finder: This app lets you find and display recipes and even includes a countdown timer so you don’t burn your cupcakes while you get engrossed in Glee.
Connected TV 2nd prize – Fantasy Football Widget: Brings the #1 fantasy sports league to your TV.
Connected TV 3rd prize – Couch Potato RSS: This app lets you follow your favorite RSS feeds while you’re surfing TV.
Best UI – Inhabited Web 2.0: Brings a social filter to individual websites by letting you see where people are congregating on a web page – “perhaps next to a great deal, interesting news story, or funny video.”
Best Mobile – Community Bulletin Boards: This app brings community bulletin boards to your iPhone so you can find, create and add to message boards based on location just like physical bulletin boards that one sometimes finds in parks, on streets, in shops etc.
Accessibility – Audio Texter: An app that allows blind and visually-impaired people send and receive SMS messages.
Best Food/Hardware Hack (tie) – The New York Toast: From Team MakerBot, we had a 3D printer that printed news, weather, and photos in peanut butter, jam, and frosting… on toast. News for breakfast.
Best Food/Hardware Hack (tie) – Delicious Cake: Since Team MakerBot found cake mix in their grocery bag and an extra supply of wire and LEDs, they spawned another team that created a cake that showed sentiment (positive and negative) for del.icio.us URLs. It was not eaten. This team included Diana Eng, overall winner of our very first Open Hack.
Hack for Good – Power Trends: A platform that helps consumers save on their energy bills and helps energy providers predict load but leveraging social media. It measures energy usage for participating towns, who compete for prizes for being below their power consumption baseline.
Our ninth Open Hack Day is underway in New York City — our first time here on the East Coast. Several hundred hackers have registered for the 24-hour hackathon and will work through the night in teams (or flying solo) to mash up cool new creations based on Yahoo!’s open technology. So far we’ve seen everything from an app that lets you track topics spiking across various social media tools to a site that gives you restaurant reviews by menu item to a 3D printer that, if all goes well, should be able to print Obama’s face in peanut butter on a piece of bread.
We kicked things off this morning with a keynote by New York University professor Clay Shirky, whose book “Here Comes Everybody” examines how Web 2.0 is revolutionizing the social order. He tackled the culture of online communities and what motivates people to participate in them. For example, why have more than 3,311 people built out incredible minutiae about Dr. Who on Wikipedia? Why does a guy build the Taj Mahal out of LEGOs and upload photos to a LEGO community site? What happens when a woman who normally blogs about fashion and her iPhone apps decides to post photos of a military coup?
We grabbed a few minutes with Clay after his talk to expand on his themes. Here’s the interview:
Our hackers now have bellies full of hot dogs, nachos, beer, and ice cream bars (nourishing hacker food) and are bedding down for a night of coding. We’ll see the fruits of their labor tomorrow afternoon when they each have 90 seconds to dazzle the judges with their wares. They probably won’t get much sleep, but we hope there will be Obama sandwiches for all.
In a couple weeks, we’re heading to the Big Apple for the third U.S. Open Hack Day, our first ever on the East Coast. On October 9-10, we will welcome developers from around the world to the Hudson Theater and Millennium Broadway Hotel in Times Square for Yahoo! Open Hack NYC for two days of learning, networking, coding, and fun. It’s all free and you’re invited!
What is Open Hack Day? It’s what happens when clever web developers, a wireless connection, a host of web services, and massive quantities of caffeine, pizza and donuts come together for an all-night code-a-thon. After 24 hours, creative coders show off their mashup wares and clever apps, American Idol-style, before a panel of distinguished judges, who bestow awards, praise, and lots of geek cred.
Ever since the first Open Hack Day back in 2006, we’ve made it a priority to be as open and accessible to developers as possible. Yahoo!’s audience is global – and so is the base of developers who value our open tools,technologies and vast user base. We’ve hosted Open Hack Days in the U.K., India, Brazil, and Taiwan; next month, we’ll meet with developers, designers, and entrepreneurs from New York’s vibrant Web technology and digital media scene.
We’ll kick off the weekend with a Friday morning keynote from Internet guru and NYU professor Clay Shirky. That’s followed by a full day of tech talks, panel conversations, and hands-on workshops that cover the latest Yahoo! developer tools and services. Yahoo!’s open platforms let developers build things that anyone can use on and off Yahoo!: Flickr toys, Connected TV Widgets, and open apps that you can install for Yahoo! Mail, My Yahoo!, and more. On Friday evening, we’ll kick off the hack contest and hold our breath to see what’s built by Saturday afternoon. And in-between, we’ll host a special Open Hack edition of Ignite NYC — a geek’s open mic.
To get a better sense of the Open Hack Day showdown, check out Ricky Montalvo’s “Hackumentary,” a short film documentary shot during last year’s event in Sunnyvale. Here’s the trailer:
Head over to http://www.icanhaz.com/yahoohacknyc to register, check out the wiki, or follow us (@ydn) on Twitter for updates. Let the countdown to Open Hack Day 2009 begin!
As Yahoo! CEO Carol Bartz posted earlier this morning, we have announced a global search deal with Microsoft. Carol took a few minutes to shoot this video to explain the agreement, why we’re excited about it, why we did it, and what its benefits will be to consumers, advertisers and publishers:
Also, Carol and Microsoft CEO Steve Ballmer hosted a conference call together this morning on our campus to discuss the agreement with media and analysts. You can check out an archive on our investor relations site. And here are a few photos of them both from just after the call.
Every year, thousands of creative people from around the world descend on Cannes, France, to mingle, learn, and celebrate great works of advertising genius. Inspired by the film festival that Cannes is most famous for, the 56th Cannes Lions International Advertising Festival is truly the meeting of the most creative minds in the business, with the goal of pushing the collective innovation envelope.
This year, delegates from 90 countries gathered to hear distinguished speakers like the UN’s Kofi Annan, Microsoft’s Steve Ballmer, Twitter’s Biz Stone, Bob Geldof, and the heads of the world’s largest advertising agencies. And jury members judged more than 22,000 pieces of the most creative advertising from every corner of the globe. In short, it was the place to be for ad types.
Since advertising is one of our passions at Yahoo!, you can imagine we wanted to support the festival, Yahoo!-style. Our goal was to communicate that the world’s biggest ideas should live on the world’s biggest stage –- the online arena. So, Yahoo! had an innovative, local presence at the festival. Naturally, we placed ads in local media saluting the creatives, but we also deployed an awesome purple van and hit the streets with a giveaway that literally declared “Nothing Creative Happens in Penny Loafers.” Our Mission: Project Flip Flop
How do you show the creative community that you really love them? You make them comfortable, of course! Members of Project Flip Flop canvassed the Croissette with pairs of purple Yahoo!-branded Havaianas flip flops, slipping them on the weary feet of anyone with a festival badge. Meanwhile, our purple van circled the streets and our own Purple Pedals bike rode the promenade to document the mission. By the end of the week, thousands of feet were happier.
The response was très fantastique!
Fast Company wrote that the flip flops were the most sought after prize at Cannes;
A creative director from a global agency said to me, “Thanks for letting us be free!”;
The head of marketing for one of the largest global brands in attendance asked for pairs for her children;
Even the Twitterverse played along. One tweet suggested that we put this campaign up for a Lion next year. Another from halfway around the globe asked to add a pair to a Yahoo! footwear collection.
Creativity is the secret sauce in the best advertising and we want your Yahoo! experience to be well seasoned with it. For a look at the creativity that snagged the Lions, check out the official site at canneslions.com.
Yahoo! Toolbar has always made navigating the web easier –- acting as a shortcut to search and as a way to keep track of your favorite Yahoo! sites. While that still holds true, we have noticed that people want more functionality from their toolbar, so today we are excited to share a new Yahoo! Toolbar –- one that makes it easier to stay on top of your online world no matter where you are on the web.
The new Yahoo! Toolbar now offers greater customization and more immediate access to the information you care about most from across the entire web – not just Yahoo! sites. Currently available if you’re using Internet Explorer 6+ and now for Firefox (as a beta), too, our new toolbar also helps you do some really handy things, including:
Preview and Go: Most of us have sites we check every day –- sometimes more than once. Now you can preview information from your favorite sites directly within your toolbar. Small previews drop down from your toolbar, giving you real-time information without ever having to leave the page you’re on. Customize your toolbar with dozens of apps from Yahoo! and across the rest of the web, so you can check on your multiple email inboxes (Yahoo! and AOL), your eBay listings, the latest news from People.com or USA Today, stock portfolios, and even your local weather or movie showtimes.
Search Faster: One of the most popular features on toolbars is search. So, we’ve created a better, more efficient way for you to conduct web searches (with the help of some cool technology from Inquisitor). The search box in your Yahoo! Toolbar now offers query suggestions, recall of sites based on your recent search history, and the ability to directly search other web sites, like Flickr and Wikipedia — right from the search box. It’s a real time saver!
By bringing the best of the web together in one place, we want to make the web work better for you – right from within your toolbar. Get started by downloading the new Yahoo! Toolbar at http://toolbar.yahoo.com/.
Burke Culligan
Senior Director, Yahoo! Front Doors
Carol Bartz made her first big appearance today at the seventh annual D: All Things Digital conference. As could’ve been predicted, this CEO famed for salty one-liners made quite an impression. Carol was asked about why she came to Yahoo!, what is Yahoo!, what’s most important to us, the economy, whether she plans to hire a #2, her management style, what’s going on with Microsoft, Google, whether she agrees with the Peanut Butter manifesto, and plenty more. The responses were candid, direct, and often quite quotable (for example, “Nine women cannot make a baby in one month. You need time and process.”).
The AllThingsD.com site has a liveblog recap of Carol’s interview. You might also head to the Twitterverse for a taste of how she was received. Some of our favorite tweets:
Chris Anderson (@TEDchris): Yahoo’s new CEO Carol Bartz knocking ‘em dead at D7. Smart, focused, engaging, funny, persuasive. Memo to self: buy YHOO?
Peter Kafka (@pkafka): I think this may be Carol Bartz’ first big public appearance since coming to Yahoo. IMHO she’s crushing it.
Larry Magid (@LarryMagid): Yahoo’s Carol Bartz is one of the funniest speakers ever at D.
Katie Boehret (@kabster728): Our stage manager says: I wanna see the sitcom w/these two (referring to @karaswisher and Carol Bartz, Yahoo CEO).
(UPDATE: The folks at D have taken down Carol’s video to replace it “with one that contains 100 percent more profanity. It’ll be up soon–we apologize for the inconvenience.” We’ll get it up when the link is available.) UPDATE #2: And it’s back!
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While yodeling originated in the Swiss and Austrian Alps as a way to communicate between mountain peaks, many of you associate the yodel with Yahoo! – or, should I say 
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