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On frogs, Def Leppard and saving our planet

Posted June 24th, 2009 at 12:19 pm by Michael Cable, Edison Nation

Number of Comments No Comments » / Filed in: Guest Opinions, Yahoo! For Good

Mark CableI don’t typically look at frogs as being all that intelligent or pithy but after a few years of replacing all my light bulbs with those swirly ones and dragging my recycling bins to the curb each Tuesday night (rain or shine) now I understand and appreciate what Kermit was talking about all those years; it ain’t easy being green.

It’s not that I’m lazy or don’t care. I tell my son a hundred times a day to turn his bedroom light off when he’s not in his room, my security lights are on a timer so I don’t forget to turn them off, I’ve learned how to brush my teeth with a few drops of water, I use organic cleaners, I eat organic food, etc.

But I’ve found that there just aren’t that many useful and truly ‘green’ consumer products on the market.

I’d love to own a small hybrid car but I don’t think my wife, two kids, baby, blind black lab and a I would fit very well, even though I am on a diet. I recently found some interesting looking coasters made from recycled CD’s, but just because I think it’s cool to have a Def Leppard coaster on my coffee table doesn’t really help anything, does it?

Kermit the frogYahoo! Green’s Make it Green campaign (launched last month) could tangibly help change all of this by inviting regular people from around the world to submit ideas that will improve our lives and ‘green up’ our planet.

You don’t have to be a scientist to enter and you don’t have to have a patented product either. That’s because Yahoo! has teamed up with the company I work for, Edison Nation. We have tons of expertise and experience reviewing products, handling intellectual property, and partnering with manufacturers and retailers to put products onto store shelves.

If your idea is selected, you will earn $2,500, a share of sales for up to twenty years and possibly be featured on PBS’ Emmy award winning invention show Everyday Edisons.

So if you think you have a great green idea, don’t delay — Make it Green ends June 30th!

Kermit and the planet thank you.

Michael Cable
Director, Edison Nation

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Jelly: Making work sweet

Posted June 23rd, 2009 at 11:05 am by Amit Gupta, Jelly

Number of Comments 1 Comment » / Filed in: Guest Opinions

JellyTalks logoWhen I describe Jelly to a friend, I usually detect a note of disbelief in their response.

“You let total strangers in your house?”

It all started a few years ago in my midtown apartment in New York City. My roommate Luke and I worked from home, and though we loved the freedom this afforded us, we missed the opportunity to brainstorm, share ideas and interact creatively with our peers. We decided to invite a friend over to work with us on the kitchen table every week or so — that friend brought another friend, and that one brought another, and another. All of a sudden, our living room was filled with 20 friends and friends of friends typing on laptops.

We’d talk about what we were working on, look for solutions to problems we were trying to solve and we’d work. Most of us were developers, designers, or entrepreneurs, some worked alone, some worked for large companies. The common thread was we all wanted more creative interaction with those in our field. Thus Jelly began and started to spread.

Jelly was on NPR, in Wired, on NPR again, on CNN, on the Today Show. People all over the world started writing in and I helped them start their own Jellies. It seemed that our needs weren’t unique; people everywhere were craving a new way to work.

Now nearly 100 Jellies exist around the world. The phenomenon of Jelly caught Yahoo!’s attention over a year ago and together we created Jelly Talks, a live speaker series. Each month we host an influential speaker at a Jelly location and stream the conversation online via live webcast, allowing the global Jelly community to participate in the event. We’ve had JellyTalks speakers from Facebook, Twitter, FourSquare, Google, Yahoo!, and independents like Guy Kawasaki and Chris Messina talk about the latest in tech.

This Friday, June 26th, we have a special JellyTalks Q&A event with marketing guru Seth Godin (little known fact: he used to work at Yahoo!). He’ll be at Jelly New York City and live on the web starting at 11am PST. Be sure to tune in at http://jellytalks.yahoo.com. The webcast will not be archived, so don’t miss out!

Amit Gupta
Co-founder, Jelly
JellyTalks

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Free press in exile

Posted May 21st, 2009 at 5:08 pm by Jim Bettinger, John S. Knight Fellowships

Number of Comments 2 Comments » / Filed in: Guest Opinions, Yahoo! For Good

Abebe Gellaw with Jerry YangAbebe Gellaw, the 2008-09 Yahoo! International Fellow at Stanford this year, is an example of how one person with a great idea can make a difference.

Abebe is an Ethiopian journalist, but the regime in his home country is too repressive to allow true journalism, so he is in exile. He had been in London for years before coming to the U.S. as the Yahoo! International Journalism Fellow at Stanford.

The Yahoo! fellowship was specifically established for people like Abebe, journalists from countries where there are strong challenges to a free press. Yahoo! and the Knight Fellowships agreed that supporting journalists who were directly or indirectly under attack should be at the top of the to-do list, and so we created the Yahoo! Fellowship in 2006, with a generous gift from Yahoo!.

Abebe is the third Yahoo! Fellow, following Imtiaz Ali, from Pakistan, and Violet Gonda, of Zimbabwe. Like Abebe, Violet was in exile, too. Abebe’s great idea is Addis Voice, a London-based website devoted to independent news about Ethiopia. It has become a trusted source of news and commentary for the Ethiopian diaspora. Here’s an interview with Abebe:

Abebe’s fellowship is ending, and we are ready to welcome Nadia Trinidad of the Philippines, one of the deadliest countries for journalists in the world. Nadia is a senior correspondent for ABS-CBN Brooadcasting Company in Manila. She will study the psychological and sociological aspects of corruption in the media. She will arrive in August.

Journalists are under attack around the world, and organizations like the Committee To Protect Journalists make sure that those attacks are brought to light. It makes me feel proud that the Knight Fellowships and Yahoo! have teamed up to provide a fellowship at Stanford every year for someone who is bearing the brunt of those attacks.

Jim Bettinger
Director, John S. Knight Fellowship for Professional Journalists
Stanford University

Filmed and edited by Bart Bishoff, Yahoo! Broadcast Bureau

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Girls make a powerful noise

Posted March 31st, 2009 at 1:24 pm by Edie Lynn Ortenberg, Step Up Women's Network

Number of Comments No Comments » / Filed in: Guest Opinions, Video, Yahoo! For Good

Editor’s Note: Earlier this month, 10 underserved high school girls from Los Angeles attended a VIP screening of the documentary “A Powerful Noise” as part of our Purple Acts of Kindness program, which aims to surprise and delight our local communities with random acts of generosity. These freshly empowered girls then had the chance to become filmmakers themselves. Here’s a recap through the eyes of one of the mentors who accompanied them:

Limousines arrived at Gertz-Ressler High School to pick up 10 teens. They were heading out for an evening of film and female empowerment, along with mentors from the Step Up Women’s Network. The girls couldn’t have been more excited and were certainly the envy of their peers! The girls thought the limousine would be the biggest surprise of the night – little did they know what was to come.

After a scrumptious dinner, we presented the girls with a Yahoo! backpack, and they couldn’t believe what was inside. Licetz, the girl I was paired with for the evening, was dancing in her seat when she saw the Flip video camera that was hers to keep and would empower her to make her own powerful voice be heard.

The evening culminated with a VIP screening of “A Powerful Noise,” a documentary presented by CARE about women changing the world. The girls were completely inspired by the strong role models in the film and felt they could also make a difference in their communities. There was a special buzz in the air the entire evening, as the Step Up girls knew they would also have the chance to make a video, capturing their reaction to “A Powerful Noise.”

The two featured videos below were created by Step Up girls who won an all-expense paid trip from Yahoo! to attend the CARE conference in Washington D.C. in May. This is sure to be a life-changing experience for them.

I’ve found it rewarding to volunteer for Step Up’s program for high school girls. It gives these teens an opportunity to be mentored by many professional women throughout their high school years as they prepare for the next step — college. As the first person in my family to receive a college degree, I know how important it is to these girls and their families that they go to college.

These girls don’t often have the opportunity to feel special and privileged, and I was so impressed with Yahoo! for giving them this wonderful, first-class experience.

Edie Lynn Ortenberg
President and CEO of The Hollis House
Volunteer for Step Up Women’s Network

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Baisikeli is Swahili for bicycle

Posted March 5th, 2009 at 11:40 am by Henrik Mortensen, Baisikeli Project

Number of Comments 2 Comments » / Filed in: Guest Opinions, Our Users

Editor’s Note: Last fall, we rolled out Purple Pedals (aka the Ybike), a project that mashed up purple bicycles with GPS devices, cameras, solar panels, and Flickr to create a social media experiment. We sent 14 of these bikes to influential bloggers/photographers/cyclists around the world. Here’s the story of how our Copenhagen bike was received on a recent visit to Africa:

My Experience on the Ybike
When I hit the dusty roads of Tanzania, “karibu” and “wow” were some of the first things I heard. “Karibu” is Swahili for “welcome” and shows everyone’s openness and goodwill at the sight of me with my purple Yahoo! bike. I could tell by the expressions on people’s faces that a “muzungo” (“white man”) on a purple cruiser was not an everyday sight — most white people arrive in four-wheel drives.

There are plenty of bicycles in Tanzania. The people who ride them — the majority of Tanzanians — cannot afford cars or motorcycles. The fancy Yahoo! bicycle with solar panels, camera and the shiny purple colour showed people that the bicycle is not just as a means of transportation for the poor.

I’m cofounder of Baisikeli (Swahili for “bicycle”), a project that makes high-quality bicycles accessible to the poorest people of Africa. These bikes have many purposes, including helping farmers increase their income by more than 100%, just by enabling them to move twice the amount of crops in half the time. We also build bicycle ambulances, which are donated to rural health care centres to enable them to provide vital access to health care in neighbour villages.

My Running Guides
The Baisikeli workshop is based in Arusha, 80 kilometres from Mt Kilimanjaro. When I first arrived from Denmark, I went out for a bike ride to get a feel for the vibes of the city. Within the first few minutes, two young boys were running next to the bike shouting “around – around!,” explaining that they were going to give me a guided tour of the neighbourhood. To be honest, I’ve had better guided tours. But taking into consideration that “around” was their only English word, the energy they put into the tour was amazing.

The Attention
A Yahoo! bike ride in Tanzania was a new experience every time. Obviously, you get a lot of attention when riding a fancy purple bicycle in Tanzania. People would often ride up alongside me and start asking questions in Swahili and show enthusiasm for both the bicycle and me. Children on the side of the road would call for siblings, who would come running out of houses, screaming euphorically at seeing the muzungo on the purple bicycle. I couldn’t help but laugh. It was great every time — seeing the small children amused by me passing by.

A boy laughing at muzungo passing by on a purple bicycle:

Uses for Bikes in Africa
Bicycles are important to Tanzanian infrastructure. They are vital in the mobility of both the population and goods. People are employed with transporting huge amounts of things like charcoal, milk or bread, traveling dozens of kilometres to the city to sell them.

Sometimes people turn their bicycles into mobile shops, so they can ride around and sell their goods. Here’s a bicycle sneaker shop:

The idea of using bicycles for varied means of transport is the foundation of Baisikeli. We design bikes based on what we observe about how they are used in society. If people can make a living transporting 100kg tomatoes, they can make an even better living transporting 200kg. As a result, our mantra is: “Bikes for a better life.”

Here are some more examples of people riding bicycles with a heavy load: a shop, two baskets balance the weight, selling ice cream, and goatskins.

Bikes for Better Health
Bicycles also mean the difference between life and death for inhabitants of rural villages — everyone from pregnant mothers to children with malaria. Twenty-five percent of children never reach the age of five. Bikes can change that. I visited a village called Intavira, 60km from the nearest city and without a proper road leading to it, to donate a bicycle ambulance. This village of 2,000 inhabitants was the largest of 20 in the area and the only source of proper health care. Sick relatives are often pulled in a wagon by cow. Now with the Baisikeli ambulance, the surrounding villages will have easier access to the clinic –- and we hope this will reduce the rate of deaths in the area.

Here’s a slideshow from my visit.

Henrik Smedegaard Mortensen
Co-Founder
Baisikli – Bikes for a better life

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Teixeira has your bases covered

Posted February 25th, 2009 at 3:16 pm by Mark Teixeira, New York Yankees

Number of Comments No Comments » / Filed in: Guest Opinions

yahoo fantasy baseballHi, it’s Mark Teixeira here. That’s right – Tuh-sher-rah. If you don’t know my name by now, don’t worry because you will. I’ve got a few things on deck to make this season more exciting than ever: a new team, the new Yankee stadium, and the new Yahoo! Sports Fantasy Baseball 09’ cover athlete. That’s right, you heard me.

I’m also here to tell you why the 2009 fantasy baseball season is going to be the year that I bring you stat junkies a Yahoo! Sports fantasy baseball championship. Get ready to celebrate America’s favorite pastime with ballpark dogs, peanuts and your favorite fantasy cover athlete: me.

As free agents are starting to settle with their respective new teams, this fantasy baseball season will make for amazing and unpredictable baseball both on and off line. So start your draft prep, because spring training is just around the corner and Yahoo! Sports has all of the stats you need to leave the competition in the dirt.

If you don’t believe me, check out the Yahoo! Sports Fantasy Baseball page or pick up a copy of Yahoo! Sports’ first magazine, Fantasy Baseball ’09 Draft Guide. It hits your local Borders or Barnes & Nobles in March. Don’t miss a second of the action with exclusive drafting information, player stats, streaming live games, MLB news, Yahoo! Fantasy expert tips and more.

Now, go round up your friends and family to join you in a harmless game of fantasy baseball. Little do they know that you’ve got all your bases covered to take home this year’s championship. Don’t forget to look for me, Yahoo! Sports Fantasy Baseball ‘09 cover athlete, online at Yahoo! Sports. Let the smack talking begin!

Mark Teixeira
Yahoo! Sports Fantasy Baseball ’09 Cover Athlete
New York Yankees #25

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A small business goes big

Posted November 20th, 2008 at 11:07 am by Dana Rubinstein, DappleBaby.com

Number of Comments 2 Comments » / Filed in: Guest Opinions, Our Users, Trends & News, Video

Dapple BabyAbout two years ago, a life-changing experience occurred during one of the most mundane chores of a new mom: washing baby bottles. I was frustrated that my soap wasn’t really removing the milk odor or residue. I also wondered what the harsh chemicals might be doing to my daughter. The idea for a business was born.

Now I’m co-owner of Dapple, purveyor of the first line of environmentally-friendly products that deal with baby-specific cleaning challenges. And thanks to Yahoo! Small Business, our business is skyrocketing –- even in the current economic climate.

In March, on a whim, my partner Tamar Rosenthal and I applied to Yahoo! Small Business and fwm’s “Seeds for Success” grant program and were later named one of the three finalists chosen from among 5,500 entrepreneurs. Over the last six months, we competed for the grand prize by working toward milestones with our website, sales, partnerships, PR and marketing, and more. More than 660,000 people recently cast their votes on Yahoo!. And lo and behold, we won!

It’s wild to think that just six months ago, we had no products on shelves, no retail presence. Just a few prototypes and a lot of hope. After we earned Yahoo!’s grant of $25,000 in cash and services, it was the perfect storm. We were able to produce our first two products, found small retailers in our New York City neighborhood willing to be our first test market, and built our web site. I can’t describe the kind of endless credibility the Yahoo! name gave us. We later struck deals with two major national retailers, attended trade shows, won an iParenting Media Award for best product, and got a lot of great attention from mommy bloggers. We’ve sold more than 25,000 units to date, have distribution in 300 stores and strong interest from big national chains, and now have six products in our line.

As part of our prize, we got mentoring advice from some really legendary figures through fwm (Finding What Matters). For example, fwm’s Carolyn Kepcher, of “The Apprentice” fame and Yahoo!’s program co-sponsor, helped us shore up our business plan while being a great sounding board. Cathie Black, president of Hearst Magazines, taught us about breaking through closed doors “in a ladylike way” but never giving up. Brand guru David Vinjamuri helped us create thoughtful packaging (e.g., pump dispensers are far more convenient for harried moms) and branding that resonated with our customers. Beauty maven Bobbi Brown gave tips about carefully growing our business. And Scott Smigler from Yahoo! partner Exclusive Concepts helped us recognize how important a successful Web site is as part of the mix and was amazing in revamping our Yahoo! Small Business Web site.

We’ve experienced many ups and downs in our journey and we’re often humbled by the hard work and dedication of other passionate entrepreneurs. If you’re on the edge of jumping in and think you have a great idea with a lot of promise, we say “go for it!” But put on your seatbelt and hang on –- the ride is incredible. As for Dapple, we plan to use our grand prize winnings to bring you even more baby-friendly cleansing products in the near future.

Dana Rubinstein
Co-Founder, Dapple

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Fantasy life coach

Posted August 7th, 2008 at 6:53 pm by Braylon Edwards, Cleveland Browns

Number of Comments 6 Comments » / Filed in: Guest Opinions, Trends & News

BraylonI have them, Jimmie Rollins had some, even MJ had a few — behind every great player is a coach. A good coach transforms pure talent and desire into championships. And as the Yahoo! Sports Fantasy Football ’08 cover athlete, my responsibilities include helping fantasy players improve their teams and win championships. A fantasy life coach, if you will.

As a fantasy life coach, there are some tips I can offer you to help your game, including the most important one –- draft me, Braylon Edwards, wide receiver for the Cleveland Browns, first. Did you know I hold the team record for receiving yards and caught 16 touchdowns last season, second best in the NFL? Do you know how many points that is? That’s big time… enough to make you look silly if you don’t draft me this year.

Second, gather your family, friends and co-workers around the computer and kick-off the fantasy season at http://football.fantasysports.yahoo.com/. The new draft is so easy your mom can use it. Yes, invite your mom to play in your league, and like any good coach I must remind you not to talk smack to your mother.

Third, sign up for fantasy football mobile features. Do you think coaches just sit around all day? No, they are on the move and they can’t afford to let the team struggle because they’re moving and shaking. It’s not acceptable for your fantasy team to be left behind because you didn’t know your receiver was injured. As of September 2nd, sign up for Yahoo! mobile at http://m.yahoo.com/fantasy and manage your team while you’re on the go.

I hope these pearls of wisdom transform your ’08 fantasy team into a championship. Check out Yahoo! Sports this season for more of my coaching tips.

Braylon Edwards
Yahoo! Sports Fantasy Football ’08 Cover Athlete

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Can’t keep her quiet

Posted July 16th, 2008 at 9:37 am by Jim Bettinger, John S. Knight Fellowships

Number of Comments 10 Comments » / Filed in: Guest Opinions, Yahoo! For Good

Violet GondaI respect lots of journalists. But I’m in awe of Violet Gonda, who was the 2007-08 Yahoo! International Fellow at Stanford last year. Why? Because she defies an oppressive regime in Zimbabwe that wants to shut her up. She walks the walk of speaking truth to power.

The Yahoo! International Journalism Fellowship at Stanford was established for people like Violet, journalists from countries where there are strong challenges to a free press. Yahoo! and the Knight Fellowships agreed that we needed to support journalists who were directly or indirectly under attack, and so we created the fellowship in 2006, with a generous gift from Yahoo!. (The Knight Fellowships itself has been around since 1966. A young Jerry Yang first met with the Knight Fellows in the spring of 1995.)

The first Yahoo! Fellow was Imtiaz Ali, from Pakistan, where journalism is a deadly occupation. But there could hardly be country that fits our definition better than Zimbabwe, where President Robert Mugabe’s regime has systematically and brutally cracked down on anyone who disagreed with it — opposition politicians, the press, human rights activists and others. Violet Gonda has been banned from the country (actually, the justice minister said the country would welcome her back — but only in prison) so she works in exile, at a small radio station, SW Radio Africa, in London. This station broadcasts uncensored news about Zimbabwe back into the country by any means possible, including text messaging. (Want to get a taste of her work? Listen to these two interviews, one with a Mugabe spokesman and the other with Desmond Tutu.) We were proud to have her for the year at Stanford, where she studied the development of news media in emerging democracies. Now she is back in London. If there’s a God in heaven, someday she will someday be able to return to her homeland.

And as she leaves, we are ready to welcome Abebe Gellaw, of Ethiopia, who will be the 2008-09 Yahoo! International Fellow. Like Violet, Abebe is in exile. He left after the Ethiopian government started rounding up and arresting journalists in November 2005. He is editor-in chief of Addis Voice, a London-based website devoted independent news about Ethiopia. He will arrive in August for his year.

Journalists are under attack around the world, and organizations like the Committee To Protect Journalists make sure that those attacks are brought to light. It makes me feel proud that the Knight Fellowships and Yahoo! have teamed up to provide a fellowship at Stanford every year for someone who is bearing the brunt of those attacks.

Jim Bettinger
Director, John S. Knight Fellowship for Professional Journalists
Stanford University

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Getty Images teams up with Flickr

Posted July 8th, 2008 at 3:05 pm by Andy Saunders, Getty Images

Number of Comments 5 Comments » / Filed in: Guest Opinions

Getty FlickrGetty Images has always been interested in discovering, championing and marketing great imagery. The availability of economical digital cameras and the dramatic evolution of distribution technologies over the last five years have changed the landscape of our photography industry in exciting ways. It has had a hugely democratizing effect and now image makers all over the globe are able to share and develop their imagery within global communities such as Flickr.

We recognise that the many designers, art buyers and art directors that make up our client base visit sites like Flickr to find daily inspiration for their projects. As a result of a new partnership between Getty Images and Flickr, they will now not only be able to view the imagery, but easily license it, too.

As the unrivalled experts in the licensing of intellectual property — imagery, footage, multimedia and music — Getty Images will be able to work with Flickr to easily make the commercial licensing of what is, in effect, the world’s image library a reality.

Apart from the value of the accomplished and experienced photographers that contribute to Flickr, the addition of this content also brings a new flavour of photography to Getty Images and its customers — there is another world of photography that will afford an authentic view into the daily lives of people around the world. The places they live, the food they eat, the people they love and the milestones in their lives.

Sometimes the most amazing imagery is more about moments in time and place than it is about technical expertise. This partnership gives our clients access to thousands of these moments.

We congratulate the Flickr community for its fresh collection of high-quality images, and we look forward to working closely with the community.

Andy Saunders
Vice President of Creative Imagery
Getty Images

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