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	<title>Yodel Anecdotal &#187; Yahoo Search Trends &amp; News</title>
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		<title>Weekly Yahoo! Search Trends – October 21</title>
		<link>http://ycorpblog.com/2011/10/21/searchtrends10212011/</link>
		<comments>http://ycorpblog.com/2011/10/21/searchtrends10212011/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 18:38:33 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Breast Cancer]]></category>
		<category><![CDATA[Dan Wheldon]]></category>
		<category><![CDATA[Danica Patrick]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Giuliana Rancic]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Project Runway]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6700</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. This week the tragic death of Indy [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. This week the tragic death of Indy Car driver Dan Wheldon rocked the web, news that E! News host Giuliana Rancic was battling cancer captivated audiences.</p>
<p><strong><span style="text-decoration: underline;">Mourning Dan Wheldon<br />
</span></strong>Speeds were as high as 225 miles per hour when 33-year-old driver Dan Wheldon crashed. A popular Indy Car driver, the nature of his death rippled quickly across the Web, pushing his name in the <strong>top 100 searches on Yahoo! in the past 7 days.</strong><br />
<strong> </strong></p>
<p><strong></p>
<ul>
<li><span style="font-weight: normal;"><strong><span style="text-decoration: underline;">A typical pattern follows after a sudden death</span></strong> – People turn to Yahoo! for confirmation of the death, the details surrounding the accident — down to the specific injuries (&#8220;<strong>Dan Wheldon head injuries</strong>&#8220;), and his surviving family members, which include his wife and children. A Yahoo! front page story on the <strong>tattoos</strong> that he and his wife, <strong>Susie Wheldon</strong>, got just days before his death spurred interest. Most of the people checking in were 25-54 (50/50 gender split).</span></li>
<li><span style="font-weight: normal;"><strong><span style="text-decoration: underline;">Naturally, the accident triggered a wider interest in fellow racers</span></strong>, including <strong>Danica Patrick</strong> (and her own <strong>crash in Las Vegas</strong>) — Wheldon had signed a contract, which would&#8217;ve replaced Patrick in the 2012 season. Other names that buzzed on Yahoo! this week included <strong>Dario Franchitti</strong>, <strong>Pippa Mann</strong>, <strong>Helio Castroneves</strong>. People also look to see the reactions from celebrities connected to racing — such as <strong>Ashley Judd</strong>, the wife of IndyCar driver Franchitti — and <strong>David Letterman</strong>.</span></li>
<li><span style="font-weight: normal;"><strong><span style="text-decoration: underline;">The larger issue of safety always surfaces,</span></strong> and this fatal accident has provoked it again, as well as past tragedies (&#8220;<strong>Greg Moore crash videos&#8221; </strong>searches on Yahoo! this week sparked interest).</span></li>
<li><span style="font-weight: normal;"> <strong><span style="text-decoration: underline;">Honors and tributes</span> </strong>to Dan Wheldon, from his car number (&#8220;Dan Wheldon 77&#8243;) to the funeral arrangements are also top of mind for Indy racing fans as they turn to Yahoo! for info on the auto racerthis week.</span></li>
</ul>
<p></strong></p>
<p>&nbsp;</p>
<p style="text-align: left;"><a href="http://ycorpblog.com/wp-content/uploads/2011/10/6267291830_ebbce59a28_b.jpg"><img class="alignnone size-full wp-image-7658" title="6267291830_ebbce59a28_b" src="http://ycorpblog.com/wp-content/uploads/2011/10/6267291830_ebbce59a28_b.jpg" alt="" width="610" height="375" /></a></p>
<p><strong><span style="text-decoration: underline;">Giuliana Rancic Battling Breast Cancer<br />
</span></strong>This week, people across the country were shocked to hear that 36 year-old E! News host <strong>Giuliana Rancic had recently been diagnosed with breast cancer</strong>, especially since many fans of the TV personality knew she had been struggling to get pregnant.  As the news broke, women and men across the country turned to Yahoo! for the latest information on not only her story, but for information on breast cancer, in general.</p>
<ul>
<li>Yahoo! searches for <strong>“Giuliana Rancic”</strong> are up 14,896% this week.</li>
<li>People are also searching this week for <strong>“Bill and Giuliana Rancic,” “Giuliana Rancic breast cancer,”</strong> and <strong>“IVF Rancic”</strong> (*<em>Note: Giuliana has done IVF several times in the past; however it had never worked.  Before this next round, her doctor insisted on tests, including a mammogram, which identified that she had early signs of breast cancer.)</em></li>
</ul>
<p>Giuliana was very articulate in interviews that she has been lucky since they discovered her diagnosis very early; however she did encourage women and friends to get tested to assure early detection.  Giuliana’s message was very fitting since <strong>October is breast cancer awareness month</strong>, and people are hitting Yahoo! to learn more about the impactful disease.</p>
<ul>
<li><strong>“Type of breast cancer”</strong> searches this week on Yahoo! are up 432%.</li>
<li>Searches for <strong>“signs of breast cancer”</strong> are up 37% this week on Yahoo!.</li>
<li>Additional breast cancer searches this week on Yahoo! include: <strong>“breast cancer survivors,” “breast cancer symptoms,”</strong> and <strong>“breast cancer treatments.”</strong></li>
</ul>
<p><strong><span style="text-decoration: underline;">Fashion-challenged or fashion-obsessed<br />
</span></strong>You now have choices, at least, if you have cable. Ever since <strong>&#8220;Project Runway&#8221;</strong> won covetous hearts — and convinced producers of the money-making possibilities in beauty coverage — reality shows have come and gone like passing trends. But, looks like ogling the beautiful people (let&#8217;s call the 0.05%) is on the upswing. Coming down the catwalk will be the hostess-likes of Bar Rafaeli and Alexa Chung. In the meantime, let&#8217;s check out the competition and dish. No surprise, <strong>&#8220;Project Runway&#8221;</strong> is the fashion forerunner (based on Yahoo! Search trends), but heartening for aging beauties is <strong>Janice Dickinson</strong>, who leads the fashion reality namesake shows. And it might be cheating, but we&#8217;re recognizing <strong>Alexa Chung</strong> in the top 10, even though her new Lifetime show, <strong>&#8220;24-Hour Catwalk,&#8221;</strong> hasn&#8217;t premiered yet. C&#8217;mon, it&#8217;s Lifetime.</p>
<p><strong>Top Beauty Reality TV Show Searches, past 30 days</strong><br />
<strong></strong></p>
<p><strong></p>
<ol>
<li><span style="font-weight: normal;">&#8220;Project Runway&#8221;</span></li>
<li><span style="font-weight: normal;">&#8220;America&#8217;s Next Top Model&#8221;</span></li>
<li><span style="font-weight: normal;">Janice Dickinson (&#8220;Janice Dickinson&#8217;s Modeling Agency&#8221;)</span></li>
<li><span style="font-weight: normal;">Rachel Zoe (&#8220;The Rachel Zoe Project&#8221;)</span></li>
<li><span style="font-weight: normal;">&#8220;What Not To Wear&#8221; </span></li>
<li><span style="font-weight: normal;">&#8220;Say Yes to the Dress&#8221;</span></li>
<li><span style="font-weight: normal;">Alexa Chung (&#8220;24-Hour Catwalk,&#8221; premiere date TBD)</span></li>
<li><span style="font-weight: normal;">&#8220;Project Runway All-Stars&#8221;</span></li>
<li><span style="font-weight: normal;">&#8220;Big Sexy&#8221;</span></li>
<li><span style="font-weight: normal;">&#8220;Say Yes to the Dress Atlanta&#8221;</span></li>
</ol>
<p></strong><br />
<strong>-Yahoo! Search Trends Team</strong></p>
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		<title>Weekly Yahoo! Search Trends – October 7</title>
		<link>http://ycorpblog.com/2011/10/07/searchtrends10072011/</link>
		<comments>http://ycorpblog.com/2011/10/07/searchtrends10072011/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 20:30:38 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Search Trends]]></category>
		<category><![CDATA[Wall Street]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6617</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/yahoointernal-25318395/weblifeconsumerteam-24629016/">Yahoo! Web Life Editor Heather Cabo</a>t explores these trends on local and national broadcast. This week the sad news of Steve Job’s passing captivated web audiences. News of the iPhone 4S caught folks attention online and Amanda Knox’s overturned conviction kept people buzzing.<br />
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<strong><br />
Steve Jobs &amp; Apple’s iPhone 4S<br />
</strong>The passing of visionary Steve Jobs rocked the web this week.  The founder of Apple who revolutionized the way we communicate, listen to music and consume media lost his battle with pancreatic cancer at age of 56 and people flocked to the web to confirm the news. Searches for his family, his biography and questions surrounding his death spiked throughout the past few days. Word came just a day after Yahoo! users hunted down details about the release of the new iPhone. They were hoping for an  iPhone 5 but alas were a bit disappointed by just an upgraded version of the iPhone 4, the 4S.  Tech-savvy teens and young men ages twenty five to twenty nine were especially curious as they also searched for Siri – the new voice recognition feature.</p>
<p><strong>Amanda Knox<br />
</strong>The verdict in the Amanda Knox trial and the news coverage leading up to it riveted internet users – even more so than the Casey Anthony case.  Searches for Knox were up more than 32,000% in the last seven days.  And when her defense team argued she was more like Jessica Rabbit in the movie “Who framed Roger Rabbit” than a femme fatale, we saw a giant spike in look-ups for Jessica Rabbit – up more than 6000%. The top states on Yahoo! searching for Amanda Knox (this week) are California, Texas, Illinois, New York, Florida and Ohio.</p>
<p style="text-align: center;"><strong><br />
<img class="alignnone" src="http://farm7.static.flickr.com/6159/6221299020_c08e72f613.jpg" alt="" width="500" height="330" /></strong></p>
<p style="text-align: left;"><strong> Wall Street<br />
</strong>The Wall Street protests since September 17th and the similar demonstrations cropping up around the country are a hot topic online right now.  The stand against economic inequality by the group occupy wall street is being closely watched especially by people in Oregon, New York, Maine, Connecticut and Washington state.   Occupy Wall  Street has landed in the top five hundred most searched terms on Yahoo! and the interest continues to grow.<br />
<strong><br />
-Yahoo! Search Trends Team</strong></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – September 16</title>
		<link>http://ycorpblog.com/2011/09/16/searchtrends09162011/</link>
		<comments>http://ycorpblog.com/2011/09/16/searchtrends09162011/#comments</comments>
		<pubDate>Sat, 17 Sep 2011 01:32:13 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Emmy Awards]]></category>
		<category><![CDATA[Fashion & Target]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Kate Gosselin]]></category>
		<category><![CDATA[yahoo! search]]></category>
		<category><![CDATA[Yahoo! TV]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6443</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. <a href="http://video.yahoo.com/yahoointernal-25318395/weblifeconsumerteam-24629016/ &lt;http://video.yahoo.com/yahoointernal-25318395/weblifeconsumerteam-24629016/">Each week Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. The Primetime Emmy awards are this weekend and folks are buzzing online about the hottest shows and stars. Searches spike for Missoni and Target after the high end fashion brand released their line at Target and we say goodbye to the TV series Kate Plus 8.<br />
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<strong><br />
The Emmy Awards<br />
</strong>There’s lots of buzz on the web right now about the Emmy Awards (airing on Sunday) and which shows will take home the top honors for best drama and comedy.The most searched drama at the moment is Dexter, followed by Mad Men, Friday Night Lights, Game Of Thrones, Boardwalk Empire and The Good Wife.  And in the comedy category, looks like internet users are rooting hardest for Glee.  Modern Family, The Big Bang Theory, The Office, 30 Rock and Parks And Recreation are also getting lots of online buzz leading up to the show on Sunday.</p>
<p>When it comes to leading men, Hugh Laurie of House is the hands down favorite – at least according to search.  He is the top searched best actor nominee on Yahoo! –  he has more look-ups than all the other drama contenders combined!  As for the ladies, Mariska Hargitay of Law and Order: SVU leads the pack.  Queries for her are nine times those of Juliana Margulies of The Good Wife.</p>
<p><strong>Top Searched Best Series, Drama on Yahoo!</strong><br />
1. “Dexter”<br />
2. “Mad Men”<br />
3. “Friday Night Lights”<br />
4. “Game of Thrones”<br />
5. “Boardwalk Empire”<br />
6. “The Good Wife”</p>
<p><strong>Top Searched Best Series, Comedy on Yahoo!</strong></p>
<ol>
<li><span style="font-weight: normal;">“Glee”</span></li>
<li><span style="font-weight: normal;">“Modern Family”</span></li>
<li><span style="font-weight: normal;">“The Big Bang Theory”</span></li>
<li><span style="font-weight: normal;">“The Office”</span></li>
<li><span style="font-weight: normal;">“30 Rock”</span></li>
<li><span style="font-weight: normal;">“Parks and Recreation”</span></li>
</ol>
<p><strong>Top Searched Best Actor, Drama on Yahoo!</strong></p>
<ol>
<li><span style="font-weight: normal;">Michael C. Hall “Dexter”</span></li>
<li><span style="font-weight: normal;">Hugh Laurie “House”</span></li>
<li><span style="font-weight: normal;">Timothy Olyphant “Justified”</span></li>
<li><span style="font-weight: normal;">Jon Hamm “Mad Men”</span></li>
<li><span style="font-weight: normal;">Steve Buscemi “Empire Boardwalk”</span></li>
<li><span style="font-weight: normal;">Kyle Chandler “Friday Night Lights”</span></li>
</ol>
<p><strong>Top Searched Best Actor, Comedy on Yahoo!</strong></p>
<ol>
<li><span style="font-weight: normal;">Alec Baldwin “30 Rock”</span></li>
<li><span style="font-weight: normal;">Steve Carell “The Office”</span></li>
<li><span style="font-weight: normal;">Johnny Galecki “The Big Bang Theory”</span></li>
<li><span style="font-weight: normal;">Jim Parsons “The Big Bang Theory”</span></li>
<li><span style="font-weight: normal;">Louis C.K. “Louie”</span></li>
<li><span style="font-weight: normal;">Matt LeBlanc “Episodes”</span></li>
</ol>
<p>Want to read about all of the nominees and get other fun information.<strong> Check out the <a href="http://awards.tv.yahoo.com/">Yahoo! TV Emmy site</a>.</strong></p>
<p><strong>Kate Gosselin<br />
</strong>Also in celebrity news this week, Kate Plus Eight’s swan song renewed interest in the reality star, her kids and ex-husband. Searches spiked this week for Kate Gosselin after her TLC finale aired and more than two million people tuned in.  Afterwards, they wanted to find her newly launched website and also check out what Anderson Cooper had to say when he named her to his riduclist.</p>
<p>What states search the most on Yahoo! for Kate Gosselin this year?</p>
<ol>
<li>California</li>
<li>Texas</li>
<li>Illinois</li>
<li>Ohio</li>
<li>New York</li>
</ol>
<p><strong><br />
Fashion &amp; Target<br />
</strong>Fashion week in New York City created quite the buzz this week.  A couple of celebrities who strutted down the catwalk captured the interest of Yahoo! users &#8212; including Kristie Allie showing off her new slimmed down figure and 14 year old Kylie Jenner – the youngest of the Kardashian Klan.<br />
But the biggest style story online was all about Target stores and Missoni.  The rush to buy Missoni for Target’s new line crashed the big box store’s website this week as fashionistas everywhere tried to get their hands on the Italian designer’s colorful knit dresses and accessories. Searches for Missoni are up nearly 2000% on Yahoo!.</p>
<p>“Missoni for Target” received over 25 times the number of searches that “Zac Posen for Target” received in April of 2010 when the line launched.</p>
<p><strong>-Yahoo! Search Trends Team</strong></p>
<p>&nbsp;</p>
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		<title>Weekly Yahoo! Search Trends – September 8</title>
		<link>http://ycorpblog.com/2011/09/09/searchtrends09082011/</link>
		<comments>http://ycorpblog.com/2011/09/09/searchtrends09082011/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 18:29:00 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[9/11]]></category>
		<category><![CDATA[Chaz Bono]]></category>
		<category><![CDATA[Fall TV]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Obama Jobs Bill]]></category>
		<category><![CDATA[Search Trends]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6416</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/yahoointernal-25318395/weblifeconsumerteam-24629016/ &lt;http://video.yahoo.com/yahoointernal-25318395/weblifeconsumerteam-24629016/">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. As the September 11th, tenth anniversary approaches many are on the web searching for details, patriotic songs and more. Obama’s job speech is causing a flood of online interest and between Chaz Bono’s Dancing With the Stars stint and Fall TV talk, television is top of mind this week for Searchers.<br />
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<span style="text-decoration: underline;">September 11th Tenth Anniversary<br />
</span>The tenth anniversary of 9/11 looms large on the web this week as Americans prepare to remember the victims of that horrific day.  Ten years ago, when the news broke, people watched the tragic events unfold on TV. Yet they turned to the web to look for ways to help – to donate blood, to send supplies and to assist the families of first responders.  A decade later, we’re seeing lots of searches for lesson plans by teachers and parents to help explain what happened to a new generation who never knew life before ground zero, the TSA and the war in Iraq.  A wave a patriotism continues to grow with searches for American flag screen savers and songs like Lee Greenwood’s “God bless the USA.”  And interest in conspiracies continues to bubble up especially with this significant anniversary just days away.</p>
<p>Join Yahoo! in a <a href="http://www.facebook.com/event.php?eid=161115863964885">digital moment of silence</a> on the 10th anniversary of 9/11 at 8:46 a.m. ET.</p>
<p><strong><span style="text-decoration: underline;">Obama Jobs Bill<br />
</span></strong>Obama gave his pitch to create jobs, and the White House is hoping that it&#8217;s not too late. All eyes are on the president — in the days leading up to the jobs speech, people were looking at &#8220;obama white house,&#8221; &#8220;obama speech,&#8221; &#8220;obama congress,&#8221; &#8220;obama approval rating&#8221; and of course the tiny handful checking &#8220;obama birth certificate&#8221; (up 713%).</p>
<p><strong>Who&#8217;s looking into Obama?</strong></p>
<ul>
<li>40% female, 60% male</li>
<li>23% kids under 17</li>
<li>17% people in their 20s, and searches go to people all the way in their 50s</li>
<li>Top States: Texas, Florida, California, Virginia, Ohio, North Carolina, New York, New Jersey, Illinois, Massachusetts</li>
</ul>
<p><strong><span style="text-decoration: underline;">Chaz Bono and Fall TV<br />
</span></strong>The frenzy over Chaz Bono’s anticipated role on “Dancing With The Stars.” This has been a huge topic online this week. The news sent lots of Yahoo! users to look up photos of Chaz before and after his gender reassignment, details on his mom Cher and even baby pictures of the former Chastity Bono.Fans look forward to the announcement on who will compete for next &#8220;Dancing with the Stars&#8221; even before the finale of the current season. This time, including Chaz Bono in the mix has triggered talk of a boycott — although notably, not much Search activity surrounding that.</p>
<p>Fall TV continues to be top of mind for Searchers on Yahoo!. Check out<a href="http://tv.yahoo.com/slideshow/752/photos/1"> this great post</a> from Yahoo! TV to learn more about the new shows.</p>
<p><strong><br />
-Yahoo! Search Trends Team</strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Weekly Yahoo! Search Trends – September 2, 2011</title>
		<link>http://ycorpblog.com/2011/09/02/searchtrends0902201/</link>
		<comments>http://ycorpblog.com/2011/09/02/searchtrends0902201/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 18:20:01 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Fall TV]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Labor Day]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6409</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/yahoointernal-25318395/weblifeconsumerteam-24629016/">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. With Labor Day on the horizon searches on Yahoo! are spiking, although down compared to last year. Monday Night Football is buzzing this week and Fall TV season has users online searching for their favorite new shows.<br />
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<strong><span style="text-decoration: underline;">Labor Day</span></strong></p>
<p>With the clean up, back to school and of course, the upcoming anniversary of nine-eleven, it seems labor day is a mere footnote for a lot of internet users.  Normally, the last weekend of the summer spurs tons of searches on Yahoo! for holiday getaways and activities. That’s not the case this year. For the first time in several years, Labor Day related searches have dropped. But even if they aren’t taking off for the weekend, many people are planning to hunt down some Labor Day deals.  Look-ups for tax free weekend are spiking more than 700% this month.  We’re seeing lots of interest in sales and coupons. And some folks are already looking ahead to vacations down the road – cheap all inclusive vacation searches are up more than 4,800%.</p>
<p>The top searched coupons right now are:</p>
<ul>
<li>Dick’s Sporting Goods</li>
<li>Target</li>
<li>Grocery Coupons</li>
<li>JCPenney</li>
<li>Kohl’s</li>
</ul>
<p><strong> </strong></p>
<p><strong><span style="text-decoration: underline;">Monday Night Football</span></strong></p>
<p>One escape that doesn’t cost anything is turning on the tube and watching football.  Monday Night Football returns on September 12<sup>th</sup> and Yahoo! users are ramping up for the season.  The Dallas Cowboys, Oakland Raiders and the Chicago Bears rank highest in search right now.  Fantasy Football is a huge topic buzzing on Yahoo! this week. Sign up for a team at: <a href="http://sports.yahoo.com/fantasy">http://sports.yahoo.com/fantasy</a></p>
<p><strong><span style="text-decoration: underline;">Fall TV Season</span></strong></p>
<p>And with the fall television season almost here, it seems audiences aren’t shedding a tear over Charlie sheen leaving “Two and a Half Men.” They’ll miss Steve Carell on the office and they are very excited to see Simon Cowell and Paula Adbul reunite on the “X-factor”. This according to a new survey of TV viewers by Yahoo! and Entertainment Weekly. Read more of the survey here on <a href="http://yhoo.it/pPuRxS">Yahoo! TV</a></p>
<p><strong> </strong></p>
<p><strong>Who’s the Boss: Steve Carell</strong></p>
<p>Now that Steve Carell is no longer ‘the boss’ on The Office, only 11 percent of those surveyed said they would “definitely” continue to tune in.</p>
<p><strong>Charlie Out, Ashton In</strong></p>
<p>When asked if replacing Charlie Sheen with Ashton Kutcher on Two and a Half Men is considered a “bad move” fewer than one-third (26%) of viewers choose that option. Most thought it was either “a great move” or “an even swap”’ Women are more likely than men to think the change is “a great move.”</p>
<p><strong>Back on the Small Screen</strong></p>
<p>This season brings Tim Allen (Last Man Standing) back to the small screen with 35 percent of voters excited to see him in a new role. He’s just slightly more popular with men (38%) than he is with women (33%).  Sarah Michelle Gellar (Ringer) is also returning but only 18 percent of voters said they were excited about it.</p>
<p><strong> </strong></p>
<p><strong>Multi-tasking TV Viewers</strong></p>
<p>Many adults multitask while they watch TV. More than half (56%) snack during shows and 47 percent check their email. Other activities include posting on social media sites (34%), cooking (33%) and cleaning (31%).</p>
<p><strong>Focus, Focus, Focus</strong></p>
<p>Viewers, particularly those between the ages of 18 and 34, are most likely to ‘Tweet or Post to Facebook’ while watching True Blood, Dexter, and Vampire Diaries. While many viewers say they update their social networks while watching True Blood, 58% of voters said the show requires them to pay attention, followed by Boardwalk Empire and The Walking Dead (with 57% each<strong>).</strong></p>
<p><strong><br />
</strong></p>
<p><strong> </strong></p>
<p><strong>-Yahoo! Search Trends Team</strong></p>
<p>&nbsp;</p>
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		<title>Weekly Yahoo! Search Trends – August 25, 2011</title>
		<link>http://ycorpblog.com/2011/08/26/searchtrends08252011/</link>
		<comments>http://ycorpblog.com/2011/08/26/searchtrends08252011/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 17:55:25 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Celebrity Breakups]]></category>
		<category><![CDATA[Earthquakes Shake The Web]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Hurricane Irene]]></category>
		<category><![CDATA[yahoo! search]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6397</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment-->Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/yahoointernal-25318395/weblifeconsumerteam-24629016/ ">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. This week natural occurrences are on top of mind for searches with a hurricane baring down on the east coast and a rare earthquake hitting Virginia. Back to school is buzzing and celebrity breakup rumors spurred a lot of Web interest.<br />
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<p><span style="text-decoration: underline;">Earthquakes Shake The Web<br />
</span>Natural disasters rank high in the minds of web users this week with multiple earthquakes rattling parts of the US plus Hurricane Irene on the horizon. After that rare quake hit the east coast on Tuesday, searches for earthquakes shot up nearly 10,000% on Yahoo! this week.  And when Colorado and the Bay Area felt tremors of their own, we saw even more look ups for what causes earthquakes.</p>
<p>The temblors spurred people to look up tsunamis and the latest info on the deadly earthquake that struck Japan back in March. Those queries jumped more than 1100%this week.</p>
<p>Not surprisingly, some of the anxiety about the quakes here this week set off a frenzy of end of the world twenty-twelve searches.</p>
<p><span style="text-decoration: underline;">Hurricane Irene<br />
</span>With hurricane Irene moving closer to shore, the top states tracking the storm online remain North Carolina, Florida and South Carolina, although we’re seeing lots of interest from the northeast, as well.  As weather forecasters try to predict Irene’s path, lots of people are turning to the web to find out how best to hunker down.  Searches for hurricane preparedness, disaster kits and checklists are all trending up right now. Searches for the &#8220;latest on hurricane Irene&#8221; are up 433% today on Yahoo! and searches for &#8220;hurricane preparedness checklist&#8221; are up 128% with women aged 45-54 leading the searches for &#8220;hurricane preparedness.&#8221;</p>
<p>Top Searched Natural Disaster Questions:</p>
<ol>
<li>Where is hurricane Irene?</li>
<li>How to prepare for a hurricane?</li>
<li>What causes earthquakes?</li>
</ol>
<p><span style="text-decoration: underline;">Celebrity Breakups<br />
</span>Celebrity break-ups were big this week, as Will and Jada fended off rumors of divorce and the talk host Sara Gilbert split from her longtime partner. Also, JLo and Marc Anthony are still getting buzz online. Will and Jada are going strong but searches were rampant on the web: searches were up nearly 300% for Will Smith and searches for Jada are up 137%. Some of the questions being searched: Did Will &amp; Jada divorce?, Did Will &amp; Jada split? Does Will Smith have an open marriage?</p>
<p>-Yahoo! Search Trends Team</p>
<p><span style="font-family: Calibri, Verdana, Helvetica, Arial;"><br />
</span></p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – June 17, 2011</title>
		<link>http://ycorpblog.com/2011/06/17/searchtrends6172011/</link>
		<comments>http://ycorpblog.com/2011/06/17/searchtrends6172011/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 19:18:00 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Casey Anthony Trail]]></category>
		<category><![CDATA[Father’s Day]]></category>
		<category><![CDATA[GOP Debate:]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6042</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/yahoointernal-25318395/weblifeconsumerteam-24629016/explores">Yahoo! Web Life Editor Heather Cabot</a> these trends on local and national broadcast. <strong>The Republican debate captured searches attention, John Edwards mug shot caused searched waves and the approach of Father’s Day had folks searching “breakfast in bed” options.<br />
</strong><br />
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<strong><span style="text-decoration: underline;">GOP Debate:<br />
</span></strong>The race for the White House made waves online this week as republicans took part in the first debate of primary season.  Yahoo! users were multi-tasking while the candidates took the stage in New Hampshire – surfing the web while watching it live. A quarter of the look-ups were for Herman Cain the former CEO of Godfather’s Pizza. Minnesota representative Michele Bachmann came was next with 21% of the searches. And former Massachusetts Governor Mitt Romney garnered 17% of search queries.</p>
<p><strong>Top searched GOP Candidates on Yahoo! during the debate timeframe (June 13th, 5-9pm PT)</strong></p>
<ol>
<li>Herman Cain : 25%</li>
<li>Michelle Bachman: 21%</li>
<li>Mitt Romney: 17%</li>
<li>Ron Paul: 17%</li>
<li>Rick Santorum: 10%</li>
<li>Tim Pawlenty: 5%</li>
<li>Newt Gingrich: 5%</li>
</ol>
<p>Read more about Political News on <a href="http://news.yahoo.com/politics">Yahoo! News</a>:<br />
<strong><span style="text-decoration: underline;">Casey Anthony Trail<br />
</span></strong>The tragedy of missing and murdered children resonate strongly in searches, especially among <strong>women.</strong> When the story of Caylee Anthony first surfaced, it quickly reached national attention and people followed every detail in Yahoo! Search.</p>
<p><strong>Interest hasn’t flagged —  people are trying to watch live broadcasts of the trial, now in its fourth week (“casey anthony trial live stream,” “live coverage of casey anthony trial”).</strong></p>
<ul>
<li>Women in particular are following the grim story online of the florida mom accused of killing her two year old daughter.  We are seeing lots of queries for photos of the crime scene, autopsy reports and forensic evidence.</li>
<li>76% of searches for “casey anthony trial” are women, and primarily ages 25-64.</li>
<li>Florida, the scene of the crime, is where most of the interest hails, followed by Mississippi, Tennessee, Rhode Island, Alabama, Oklahoma, Kentucky, Louisiana, Missouri and Arkansas.</li>
</ul>
<p style="text-align: left;"><strong><span style="text-decoration: underline;">Father’s Day<br />
</span></strong>People are getting ready for Father’s Day this weekend and checking to make sure that Sunday is the actual day.   According to a recent Yahoo! survey, dads are doing more around the house these days. 41% they do the laundry and 51% of fathers say they do the grocery shopping. And a lot of that shopping is online. These so-called digital dads say they like shopping and are more likely than moms to use online research to make purchasing decisions.  46% of dads use their mobile phones to shop – mostly for electronics, entertainment and home goods.</p>
<p>And it looks like a lot of dads will be waking up to breakfast in bed on Sunday. The top choices on the menu – according to searches &#8211; are banana bread, pancakes, french toast, biscuits and waffles.<br />
<strong><br />
-The Search Trends Team, for questions please contact the team at <span style="text-decoration: underline;"><a href="searchtrendsteam@yahoo-inc.com">searchtrendsteam@yahoo-inc.com</a></span></strong></p>
<p>&nbsp;</p>
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		<title>Weekly Yahoo! Search Trends – June 10, 2011</title>
		<link>http://ycorpblog.com/2011/06/10/searchtrends06102011/</link>
		<comments>http://ycorpblog.com/2011/06/10/searchtrends06102011/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 20:17:25 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Meredith Vieira’s Farewell]]></category>
		<category><![CDATA[twilight]]></category>
		<category><![CDATA[Weinergate]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6029</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/ugc-24225377/weblifeconsumerteam-24629016/">Yahoo! Web Life Editor Heather Cabot </a>explores these trends on local and national broadcast. <strong>A politician’s scandal, the departure of a beloved TV anchor and buzz about vampires were top on Yahoo! this week.</strong></p>
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<p><strong><span style="text-decoration: underline;">Weinergate<br />
</span></strong>News this week of another Washington sex scandal is reminding everyone – not just politicians – that the Web can be a pretty transparent place  – especially in the age of incessant tweets and status updates.  New York Congressman Anthony Weiner found this out the hard way.  His admission that he lied about tweeting lewd images to random women rippled across Yahoo! this week.  His mea culpa on Monday fueled searches for all the players and the sordid details of the scandal.  The term “weinergate” jumped more than 600% as folks tracked down Weiner’s infamous photos, information about his wife and the blogger who broke the story.</p>
<p><strong><span style="text-decoration: underline;">Meredith Vieira’s Farewell<br />
</span></strong>Look-ups for the endearing TV veteran, Meredith Vieira, surged more than 32,000% this week as Vieira said goodbye to her co-hosts – five years after taking over the job from Katie Couric. Couric shared some exciting news of her own this week.  Word of her new syndicated talk show ramped up searches for her new venture with Disney and her replacement on the CBS evening news – 60 minutes correspondent Scott Pelley.</p>
<p><strong><span style="text-decoration: underline;">Twilight<br />
</span></strong>The next Twilight movie doesn’t come out until November 18th but vampire fans can’t wait. “Breaking Dawn” has become the most searched movie trailer on Yahoo! this week – outranking previews of summer movies that haven’t even opened yet including – Harry Potter, X-Men First Class, Transformers Three and The Green Lantern.</p>
<div><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=25485488&amp;" /><param name="allowfullscreen" value="true" /><param value="transparent" /><param name="src" value="http://d.yimg.com/nl/movies/site/player.swf" /><param name="flashvars" value="vid=25485488&amp;" /><embed type="application/x-shockwave-flash" width="576" height="324" src="http://d.yimg.com/nl/movies/site/player.swf" allowfullscreen="true" flashvars="vid=25485488&amp;"></embed></object></div>
<p>Check out some of the other trailers for summer movies here, on<a href=" http://movies.yahoo.com/summer-movies"> Yahoo! Movies</a>:<br />
<strong><span style="font-weight: normal;"><br />
</span></strong><strong> -The Search Trends Team, for questions please contact the team at <span style="text-decoration: underline;"><a href="searchtrendsteam@yahoo-inc.com">searchtrendsteam@yahoo-inc.com</a></span></strong></p>
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		<title>Yahoo! at Internet Week New York 2011</title>
		<link>http://ycorpblog.com/2011/06/06/internetweek2011/</link>
		<comments>http://ycorpblog.com/2011/06/06/internetweek2011/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 18:55:35 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Blake Irving]]></category>
		<category><![CDATA[Breakout]]></category>
		<category><![CDATA[Internet Week New York 2011]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[omg! NOW]]></category>
		<category><![CDATA[PROVOKE]]></category>
		<category><![CDATA[ross levinsohn]]></category>
		<category><![CDATA[Trending Now]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[Yahoo! Sports Minute]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6014</guid>
		<description><![CDATA[It’s that time again: North America’s Web event of the year. Internet Week New York 2011 kicks off in New York today, June 6, with all the bells and whistles (or pings and bleeps, if you prefer). As a presenting sponsor of Internet Week, Yahoo! will of course be there. In fact, it will be [...]]]></description>
			<content:encoded><![CDATA[<p>It’s that time again: North America’s Web event of the year. <a href="http://www.internetweekny.com/">Internet Week New York 2011</a> kicks off in New York today, June 6, with all the bells and whistles (or pings and bleeps, if you prefer).</p>
<p>As a presenting sponsor of Internet Week, Yahoo! will of course be there. In fact, it will be hard to miss us. Look for us right at the get-go, as Yahoo! takes over a huge multimedia space at IWNY 2011 HQ on Monday, June 6. This immersive experience will take you deep into the Yahooverse with interactive, themed zones highlighting our leading content properties, like Yahoo! Finance, Entertainment, News and Sports. We’ll even have a studio set up for live webcasts with Yahoo! celebs like <a href="http://finance.yahoo.com/blogs/breakout/">Breakout’s</a> Matt Nesto and Jeff Macke, <a href="http://beta.news.yahoo.com/blogs/trending-now/">Trending Now’s</a> Adrian Diaz, <a href="http://omg.yahoo.com/blogs/now">omg NOW’s</a> Kristen Aldridge, and Angela Sun of the <a href="http://sports.yahoo.com/sportsminute">Yahoo! Sports Minute</a>.  And for insider access to all things at Internet Week New York 2011, check out <a href="http://scene.yahoo.net/iwny-2011/">The Scene</a>&#8211;including schedules, sessions, the players, photos, tweets and more.</p>
<p>For the second straight year, Yahoo!’s PROVOKE Summit will bring together advertising industry decision-makers, tech enthusiasts and creatives in one unique conference designed to “PROVOKE” discussion and ideas. Hosted by Yahoo!’s dynamic Bobby Figueroa, this event is sure to spark your creativity, plus Yahoo!’s Lauren Weinberg will provide fresh insight into the world of digital advertising based on Yahoo!’s own extensive research.  Get more on the <a href="http://www.regonline.com/builder/site/default.aspx?EventID=974848">Yahoo! PROVOKE Summit here</a>.</p>
<p>We’ll also have several surprises that we don’t want to spoil for you, so be on the lookout for the Big Y! in and around Times Square and beyond.</p>
<p>And, of course, Yahoo! experts will be on hand to share their industry knowledge and perspectives. If you’re at IWNY 2011, don’t miss these key events featuring some great Yahoo thought leaders:</p>
<ul>
<li><a href="http://www.mediapost.com/events/?/showID/TabletRevolution.11.NYC/type/Workshop/itemID/2035/OMMA’sTabletRevolution-Sponsor%20Showcases.html">OMMA Tablet Revolution Showcase</a> featuring Alex Linde, Director, Mobile Advertising</li>
<li><a href="http://therealtimereport.com/ny11/">Realtime NY 11</a> featuring Ebele Okobi-Harris, Director, Business and Human Rights Program</li>
<li><a href="http://cmsummit2011.eventbrite.com/">Federated Media Conversational Marketing Summit</a> featuring Blake Irving, Chief Product Officer</li>
<li><a href="http://www.mediapost.com/events/?/showID/OMMAMobile.11.NYC/type/Agenda/itemID/2018/OMMAMobile-Agenda.html">OMMA Mobile</a> featuring Paul Cushman, Senior Director, Mobile Sales Strategy, Yahoo!</li>
<li><a href="http://www.amiando.com/dms11.html">Third Annual Digital Media Summit</a> featuring Ross Levinsohn, EVP Americas</li>
<li><a href="http://www.iab.net/events_training/2011/innovationdays/overview">IAB Innovation Days</a> Keynote featuring Ross Levinsohn, EVP, Americas</li>
<li><a href="http://www.iab.net/events_training/2011/innovationdays/overview">IAB Innovation Days</a> Digital Video Workshop featuring Edwin Wong, Director, B2B Strategic Research and Insight</li>
<li><a href="http://www.mediapost.com/events/?/showID/OMMASocial.11.NYC/type/Agenda/itemID/2026/OMMASocial-Agenda.html">OMMA Social</a> featuring Patrick Albano, Senior Director, Social</li>
</ul>
<p>We know that not everyone can be at Internet Week—and no one can be everywhere if they are there—but you can follow the action here on the <a href="http://www.yadvertisingblog.com/">Yahoo! Advertising Blog</a>, as well as on Yahoo! Advertising’s <a href="http://twitter.com/#%21/yahooadbuzz">Twitter</a> and <a href="http://www.facebook.com/yahooadvertising">Facebook</a> pages. Hashtags and handles to look out for include: #provoke, #iwny, #IABIW and @IAB and @internetweek.</p>
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		<title>Weekly Yahoo! Search Trends – May 27, 2011</title>
		<link>http://ycorpblog.com/2011/05/27/searchtrends05272011/</link>
		<comments>http://ycorpblog.com/2011/05/27/searchtrends05272011/#comments</comments>
		<pubDate>Fri, 27 May 2011 21:57:34 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Kim Kardashian]]></category>
		<category><![CDATA[Tornadoes]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=6000</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather Cabot [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href=" http://video.yahoo.com/ugc-24225377/weblifeconsumerteam-24629016/">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. The heartbreaking story in Joplin has been captivating searchers online this week. On a lighter note, news of Kim Kardashian’s 20.5 carat diamond ring caused searches to spike and the rumored romance of the latest American Idols is buzzing.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="opaque" /><param value="true" /><param name="flashVars" value="vid=25368113&amp;lang=en-US" /><param name="src" value="http://d.yimg.com/nl/vyc/site/player.swf" /><param name="flashvars" value="vid=25368113&amp;autoPlay=false&amp;volume=100&amp;enableFullScreen=1&amp;lang=en-US" /><embed type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/vyc/site/player.swf" wmode="opaque" flashvars="vid=25368113&amp;autoPlay=false&amp;volume=100&amp;enableFullScreen=1&amp;lang=en-US"></embed></object><br />
<span style="text-decoration: underline;"><span style="color: #1f497d;"><br />
</span></span><span style="text-decoration: underline;"> <strong>Tornadoes<br />
</strong></span>The heartbreaking stories of tornadoes ravaging parts of the country are sparking searches online.  Searches for tornadoes are up 440% this week on Yahoo!.  All of us have been riveted by those haunting photos of the mayhem – especially in Joplin, Missouri.  Look-ups for tornado photos jumped 278% this week. Hundreds of locals are uploading their own images of the destruction to our photo sharing site, Flickr. So far there are more than 5,000 images, see some of the images <a href=" http://blog.flickr.net/en/2011/05/23/joplin-tornado/">here</a>.  As you can imagine, people are anxious about what’s next as the violent storms continue. We’ve seen lots of queries about “what causes tornadoes” and “how to build tornado shelters.”<br />
<strong><span style="text-decoration: underline;"><br />
Kim Kardashian Engagement<br />
</span></strong>Yahoo! users just can’t get enough of Kim Kardashian’s engagement ring and her fiancée, Kris Humphries.  Fans want to see Kim’s 20.5 carat stunner  and they also want to know more about groom to be. The NBA player is fast becoming a star online thanks to his mega celebrity partner and her family.<br />
<span style="text-decoration: underline;"><br />
</span>Read more celebrity buzz on omg!: <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://omg.yahoo.com">http://omg.yahoo.com</a></span></span></p>
<p><strong> -The Search Trends Team, for questions please contact the team at <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="searchtrendsteam@yahoo-inc.com">searchtrendsteam@yahoo-inc.com</a></span></span><span style="color: #1f497d;"> </span></strong></p>
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		<title>Weekly Yahoo! Search Trends – May 20, 2011</title>
		<link>http://ycorpblog.com/2011/05/20/searchtrends05202011/</link>
		<comments>http://ycorpblog.com/2011/05/20/searchtrends05202011/#comments</comments>
		<pubDate>Fri, 20 May 2011 17:30:24 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Arnold]]></category>
		<category><![CDATA[Maria]]></category>
		<category><![CDATA[Memorial Day]]></category>
		<category><![CDATA[Mildred]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Yahoo! Travel]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5968</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. This week news of Arnold Schwarzenegger’s lovechild, [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world.</p>
<p>This week news of Arnold Schwarzenegger’s lovechild, a big Oprah farewell and Memorial Day travel are sparking searches on Yahoo!</p>
<p><strong><span style="text-decoration: underline;">The Scandal: Arnold, Maria &amp; Mildred<br />
</span></strong>Searches for the alleged mother of Arnold Schwarzenegger’s mystery child, <strong>Mildred Baena</strong>, are spiking off the charts this week on Yahoo!. <strong>61% of searches are by females</strong> and top states searching are California, Texas and Ohio. People are most interested in seeing her pictures (spiking off the charts), her son’s photo, and her bio. Interestingly, people are wondering <strong>“where is mildred baena from?”</strong>.</p>
<p><strong>Maria &gt; Arnold.</strong> It seems that people are more concerned for Maria Shriver, as she has 329% more searches than her estranged husband.</p>
<p><strong><span style="text-decoration: underline;">Oprah Sets the Web on Fire<br />
</span></strong>Searches for <strong>Oprah</strong> are up 56% this week on Yahoo! as <em>The Oprah Winfrey Show </em>comes to a close. The TV talk show host, media producer and billionaire is not only a catalyst for change, but also a catalyst for online buzz.</p>
<p><strong>The</strong> <strong>Oprah Effect. </strong>With 25 years of addressing hard-hitting issues under her belt, Oprah has earned an amazing amount of credibility with the public. Anytime Oprah gives her stamp of approval, people take note. Searches on Yahoo! for <strong>“Oprah” </strong>peaked in 2010 when her ‘Favorite Things’ episode aired in late November.</p>
<p style="text-align: left;"><a href="http://ycorpblog.com/wp-content/uploads/2011/05/5740077365_a3a6bcb09e_b.jpg"><img class="alignnone size-full wp-image-7767" title="5740077365_a3a6bcb09e_b" src="http://ycorpblog.com/wp-content/uploads/2011/05/5740077365_a3a6bcb09e_b.jpg" alt="" width="610" height="375" /></a></p>
<p><strong> </strong></p>
<p>It’s striking how even basic foods have gotten boosts from Oprah and her go-to health and fitness experts, Bob Greene and Dr. Oz.  Searches for “steel cut oatmeal” spiked 5,400% on Yahoo! the day Oprah and Dr. Oz sang its praises.</p>
<p>For millions of Oprah viewers, Ms. Winfrey’s recommendations are trustworthy, especially when it comes to clothes.  When Oprah staged a bra and jeans intervention to educate women around the world about bra fitting and bra sizes, searches on Yahoo! that day for recommended brands, “freya bras” spiked 49,000%, as well as searches for “felina bras” which spiked 2,036%. Oprah also put her stamp of approval on Citizens of Humanity Jeans, Joe’s Jeans, Theory Jeans, and AG Jeans, and of course, searches for them spiked off the charts as a result.<br />
<strong><br />
Health.</strong> When Dr. Oz visited Oprah and showed an audience member how to use a neti pot, search went up 12,325% for “neti pot” and up 42,480% for “buy neti pot” on Yahoo! that day as some store shelves were cleared out of the product.</p>
<p><strong><span style="text-decoration: underline;">Memorial Day Travel<br />
</span></strong>Memorial Day weekend, the official kick-off to the summer travel season is just around the corner and <strong>Yahoo! Travel </strong>(<span style="text-decoration: underline;"><a href="http://travel.yahoo.com">http://travel.yahoo.com</a></span>) is revealing consumers’ top searched trips and tips for summer fun.<br />
<strong><br />
According to <a href="http://travel.yahoo.com/">Yahoo! Travel</a>, Top Searched Destinations are: </strong></p>
<ul>
<li>Mexico</li>
<li>Bahamas</li>
<li>Jamaica</li>
<li>Hawaii</li>
<li>London</li>
<li>Caribbean</li>
<li>France</li>
<li>Las Vegas</li>
<li>North Carolina</li>
<li>New Orleans</li>
</ul>
<p><strong>Increasingly Empty Pockets?</strong> With much of the country experiencing record high prices at the pump, consumers are preparing for a long summer of increasing gas prices and seeking advice online about how to avoid taking a hit to their wallets. Recent searches on Yahoo! include best auto-alternatives for family trips and weekend getaways for summer from <strong>“Amtrak discounts” </strong>(spiking 107%), <strong>“bus tickets”</strong> (spiking 271%) and <strong>“Greyhound bus schedule tickets”</strong> (spiking more than 8,426%).</p>
<p><strong>Looking for a cheap, weekend getaway destination?</strong> Whether interested in escaping to the beach (searches for <strong>“beach chairs”</strong> are up <strong>220%</strong>), on a rustic camping trip (<strong>Yogi Bear Campgrounds up 309%</strong>) or in celebrating the 150th anniversary of the Civil War (<strong>“historic travel”</strong> up more than 500%), there is something for every traveler this summer, but it is clear from online searches that it must be cheap. General thriftiness is a reoccurring theme this year as searches for <strong>“cheap travel” </strong>are spiking more than <strong>314%</strong>, <strong>“cheap holidays”</strong> up <strong>269%</strong> and <strong>“low air fares”</strong> spiking <strong>366%</strong> this week on Yahoo! Travel.</p>
<p><strong>According to <a href="http://travel.yahoo.com/">Yahoo! Travel </a>, Top Searched Beach Destinations include:<br />
</strong></p>
<ul>
<li><span style="font-weight: normal;"> Nag’s Head (searches are up 585%)</span></li>
<li><span style="font-weight: normal;"> Nantucket (searches are up 520%)</span></li>
<li><span style="font-weight: normal;"> Florida Keys (searches are up 49%)</span></li>
<li><span style="font-weight: normal;"> North Carolina Beaches (searches are up 40%)</span></li>
<li><span style="font-weight: normal;"> Mackinac Island (searches are up 20%)</span></li>
</ul>
<p><strong> -The Search Trends Team, for questions please contact the team at <span style="text-decoration: underline;"><a href="searchtrendsteam@yahoo-inc.com">searchtrendsteam@yahoo-inc.com</a></span></strong></p>
<p><!--EndFragment--></p>
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		<title>Weekly Yahoo! Search Trends – May 13, 2011</title>
		<link>http://ycorpblog.com/2011/05/13/searchtrends05132011/</link>
		<comments>http://ycorpblog.com/2011/05/13/searchtrends05132011/#comments</comments>
		<pubDate>Fri, 13 May 2011 21:05:26 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Bristrol Palin]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Unique Baby Names]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5924</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/ugc-24225377/weblifeconsumerteam-24629016/">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. This week spring fever is hitting the web with searches from allergies to flip-flops spiking. There is no shortage of celebrity news buzzing and even buzz about unique baby names.<br />
<object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=25221812&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=25221812&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" flashvars="vid=25221812&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<strong><span style="text-decoration: underline;">Spring Fever<br />
</span></strong>Spring fever is spreading across the web this week. The warm weather has internet users searching for everything from flip-flops to ice cream trucks to allergy remedies.  Seems like the folks suffering most from all of the pollen in the air live in New York,  Pennsylvania, Texas and New Jersey. That’s where the majority of the searches for allergy symptoms and treatments are coming from.  And we are also seeing increasing questions about asthma and natural asthma remedies.</p>
<p>It’s not just coughing, sneezing and watery eyes motivating people to look online for relief – they are also seeking answers  to other warm weather related health questions like “how to treat sun poisoning” and also asking if pedicures are supposed to be painful.  Speaking of toes, it’s time to break out the summer shoes. Flip flops are making a big splash on the web this week.  The top brands include: Yellow Box, Havianas, Reef, Rainbow and Crocs.  Personalization seems to be big as people type into the Yahoo! search engine questions like – “how to decorate flip flops” and “how to make ribbon flip flops.”</p>
<p><strong><span style="text-decoration: underline;">Celebrity News<br />
</span>Bristol Palin: </strong>One woman whose new physique is generating lots of buzz is Bristol Palin.  For the first time, she is generating more searches than her mother.  Word of her new reality show and reported plastic surgery sent lots of curious fans to the internet to see photos of Bristol’s new look.<br />
<strong>Unique Baby Names:</strong> News of Alicia Silverstone’s new baby “Bear Blu” set searches on fire for unique baby names this week &#8212; up 360%. Queries for the most popular baby names jumped 620% this week.  It’s not just the names, they also want to know what the names mean.<br />
<strong><br />
-The Search Trends Team, for questions please contact the team at <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="searchtrendsteam@yahoo-inc.com">searchtrendsteam@yahoo-inc.com</a></span></span><span style="color: #1f497d;"> </span></strong></p>
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		<title>Weekly Yahoo! Search Trends – May 6, 2011</title>
		<link>http://ycorpblog.com/2011/05/06/searchtrends05062011/</link>
		<comments>http://ycorpblog.com/2011/05/06/searchtrends05062011/#comments</comments>
		<pubDate>Fri, 06 May 2011 17:40:50 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Gas Prices]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Mother’s Day]]></category>
		<category><![CDATA[Osama Bin Laden]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5879</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/ugc-24225377/">Yahoo! Web Life Editor Heather Cabot </a> explores these trends on local and national broadcast.</p>
<p><object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=25146730&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=25146730&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" allowfullscreen="true" allowscriptaccess="always" wmode="transparent" flashvars="vid=25146730&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide"></embed></object></p>
<p><strong>Osama Bin Laden Death</strong><br />
It’s no surprise the death of Osama Bin Laden and the details emerging about the raid of his Pakistan hideout dominates Yahoo! searches this week.  But you can tell by the sheer volume of queries for the photos of the terrorist’s corpse, that people still want to see it with their own eyes.  Searches for “bin laden death photo” spiked nearly 3,000% and look-ups for the video of &#8220;bin laden’s burial at sea&#8221; are off the charts.   As you know the Web can often be a hotbed of conspiracy theories.  The Bin Laden story is no exception and we’ve seen a wave of young people, mostly men looking up the terms “bin laden conspiracy” and “nine-eleven conspiracy.”  In addition to stirring up emotions about the tragedy and loss the nation felt on September 11th, the news is also sparking a wave of patriotism.  We’ve seen a jump in searches for “how to become a navy seal” and “how to become a CIA agent.”</p>
<p><strong>Gas Prices</strong><br />
Searches are showing that drivers are worrying about rising gas prices this week.  Searches for “cheap gas” are up a 151% percent this week. Looks like Costco is the place most people are checking out to save money on gas. The last time we saw this much interest in fuel costs was in the fall of 2008, when gas prices hit the then all-time high of nearly four-dollars a gallon.</p>
<p><strong>Mother’s Day</strong><br />
If you’re still trying to pick out the perfect mother’s day gift, Yahoo! took a look at the top searches by women ages 21-64 to help people clue into what mom might want.  The top jeans – True Religion, the top handbag – Louis Vuitton. And if those items are out of your budget, orchids, peonies and lavender are among the most popular flowers this month.</p>
<p>If you could choose a celebrity to be your mom, whom would you choose?  In a new Yahoo!/omg! survey, we asked that question and 43% of adults answered Sandra Bullock.  Michelle Obama and Angelina Jolie rounded out the top three.</p>
<p>BY THE NUMBERS: Celebrity Mom You’d Most Want To Be Your Mom:</p>
<ol>
<li>1.                   Sandra Bullock (43%)</li>
<li>2.                   Michelle Obama (18%)</li>
<li>3.                   Angelina Jolie (16%)</li>
<li>4.                   Gwyneth Paltrow (12%)</li>
<li>5.                   Madonna (8%)</li>
<li>6.                   Kris Jenner (3%)</li>
</ol>
<p>To read more about the survey visit: http://omg.yahoo.com/blogs/goddess/hot-mamas/651</p>
<p>-The Search Trends Team, for questions please contact the team at searchtrendsteam@yahoo-inc.com</p>
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		<title>Weekly Yahoo! Search Trends – April 1, 2011</title>
		<link>http://ycorpblog.com/2011/04/24/searchtrends04012011/</link>
		<comments>http://ycorpblog.com/2011/04/24/searchtrends04012011/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 15:10:41 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[Email Habits]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[NCAA]]></category>
		<category><![CDATA[Royal Cake]]></category>
		<category><![CDATA[VCU]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5760</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week<a href="http://video.yahoo.com/mypage/video?s=2913230"> Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. Tax Day, the Royal Wedding,  and the Final Four are buzzing this week.<span style="color: #1f497d;"> </span></p>
<p><object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=24751032&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=24751032&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" allowfullscreen="true" allowscriptaccess="always" wmode="transparent" flashvars="vid=24751032&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide"></embed></object><br />
<strong><span style="text-decoration: underline;">Tax Day<br />
</span></strong>Now that it’s April first, people aren’t joking about getting their taxes done on time. Searches for tax filing are up 1500% this week.  More than two thirds of those queries come from men and the top states looking for tax info are Alabama, New York and Ohio. We’ve noticed that folks are a little confused this year about when tax day falls.  Yahoo! searches for “when is tax day” are ramping up.  Here’s the scoop &#8212; the IRS moved the deadline to Monday April 18th because the District of Columbia will be observing emancipation day on the 15th. For more information on taxes check out <a href="http://finance.yahoo.com/taxes">Yahoo! Finance</a>:</p>
<p><strong><span style="text-decoration: underline;">Royal Cake<br />
</span></strong>With the royal wedding around the corner, curiosity about the big day continues on Yahoo! including lots of questions about the cake.  Lots of people want to know more about Fiona Cairns who will be designing the wedding cake and also prince William’s favorite – chocolate biscuit cake which will be a second dessert served at the celebration.</p>
<p>Since Prince William and Kate announced their engagement in November, searches for details on the happy couple and their nuptials have grown 8-million percent! To meet the insatiable demand for details – we’ve set up a site – <a href="http://royalwedding.yahoo.com">royalwedding.yahoo.com</a> – where people can get the latest news about the event and even sign a digital guestbook – with well-wishes for Kate and William.</p>
<p><strong><span style="text-decoration: underline;">Basketball Buzz: Final Four<br />
</span></strong>In sports news, the run up to the Final Four and the unlikely teams who will be playing in Houston this weekend are keeping internet users buzzing.  Searches for “unthinkable final four” are off the chart this week. VCU is getting the most buzz – queries are up 143% and fans are especially interested in Virginia’s coach – Shaka Smart. Searches for him are up nearly 200%.</p>
<p><strong>According to Yahoo!, this Week’s Top Searched Final Four Teams are:</strong></p>
<p><strong></strong></p>
<ol>
<li>VCU Basketball (searches up 143% this week)</li>
<li>Kentucky Basketball</li>
<li>Butler Basketball</li>
<li>UConn Basketball</li>
</ol>
<p><strong>According to Yahoo!, this Week’s Top Searched Final Four Coaches are:</strong></p>
<p><strong></strong></p>
<p><strong></p>
<ol>
<li><span style="font-weight: normal;"> Shaka Smart, VCU (searches up 2,199% this week)</span></li>
<li><span style="font-weight: normal;">Brad Stevens, Butler (searches up 416% this week)</span></li>
<li><span style="font-weight: normal;">John Calipari, Kentucky (searches up 252% this week)</span></li>
<li><span style="font-weight: normal;">Jim Calhoun, UConn</span></li>
</ol>
<p></strong></p>
<p><strong><span style="text-decoration: underline;">Email Habits: New Yahoo! Mail Survey<br />
</span></strong>And last, a new Yahoo! Mail survey shows digital etiquette may be reaching a new low.  Close to half of people polled say they check their blackberries at the dinner table.   On the other hand, more than 70% think it’s fine to send email thank you notes. So at least we&#8217;re minding our manners even if it&#8217;s electronically.</p>
<p><strong>Check out the video for more trends spiking this week.</strong></p>
]]></content:encoded>
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		<title>Solar Trumps Recycling: Searches on Yahoo! Indicate Green Living, Organic Trends &amp; Freebies Define Earth Day 2011</title>
		<link>http://ycorpblog.com/2011/04/21/earthday2011/</link>
		<comments>http://ycorpblog.com/2011/04/21/earthday2011/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 05:54:24 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[alternative energy]]></category>
		<category><![CDATA[Barnes & Noble]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[drugstore.com]]></category>
		<category><![CDATA[Earth Day]]></category>
		<category><![CDATA[Evos]]></category>
		<category><![CDATA[freebies]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[national parks]]></category>
		<category><![CDATA[organic food]]></category>
		<category><![CDATA[Origins]]></category>
		<category><![CDATA[Recycle]]></category>
		<category><![CDATA[reduce]]></category>
		<category><![CDATA[reuse]]></category>
		<category><![CDATA[Solar]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[Travelocity]]></category>
		<category><![CDATA[wind power]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5850</guid>
		<description><![CDATA[Did you know the average American household spends roughly $1,900 annually on energy and creates more than 26,000 pounds of carbon dioxide per year? That’s how much the damage is, according to Yahoo! Green. These high numbers and online searches this month on Yahoo! signal a need to revisit how the basic guidelines of –reduce, [...]]]></description>
			<content:encoded><![CDATA[<p>Did you know the average American household spends roughly $1,900 annually on energy and creates more than 26,000 pounds of carbon dioxide per year? That’s how much the damage is, according to <a href="http://green.yahoo.com/">Yahoo! Green</a>. These high numbers and online searches this month on Yahoo! signal a need to revisit how the basic guidelines of –reduce, reuse and recycle—can, when combined with alternative energy sources, help in our fight to preserve planet Earth for generations to come.</p>
<p>This Earth Day, online searches suggest the three R’s are taking a back seat to more revolutionary technology as searches this month on Yahoo! Green for “recycling” are down 56% and 93% compared to the same period in 2010 and 2009, respectively. And it seems the recent nuclear crisis in Japan has caused consumers to look into safer alternative energy sources, as searches on Yahoo! Green this month are up 208% for “solar energy” and up 1,307% for “wind power.” Interestingly, more men are showing more interest, as 3-out-of-5 searches this month for both “wind power” and “solar energy are by males, especially in Illinois, Ohio, Texas and New Jersey.</p>
<p>Searches on Yahoo! this year for “organic food” have decreased 44% when compared to the same time period in 2010, but there is an upswing this month as searches spike 8%. Organic foods seem to have become more mainstream as 44% of searches for them this month are by consumers with an average income of $25K and below. Additionally, it’s not just women who are interested, as 1-out-of-3 “organic foods” searches are by males.</p>
<p>Alternative energy and green living aren’t the only hot topics as retailers give away products and coupons this April 22nd. Yahoo! Green has a <a href="http://green.yahoo.com/blog/greenpicks/295/earth-day-deals-2011.html">list of the top Green related freebies</a> to help you celebrate Earth Day, some of which include:</p>
<ul>
<li>A free brewed coffee or tea when you bring in a reusable mug on April 22 at participating Starbucks stores</li>
<li>A free full-size face cleanser from Origins when you bring one of your empty skin-care bottles to their trade-in program on Earth Day</li>
<li>A free organic milkshake from Evos on Earth Day. The healthy-fast food chain has locations in Florida, Georgia, and North Carolina</li>
<li>A free reusable shopping bag from the Disney Store when you trade in five disposable plastic bags for recycling</li>
<li>Free admission into all 394 U.S. national parks now through Sunday, April 24.</li>
<li>A 60% discount on green and natural products at drugstore.com through April 22.</li>
<li>Discounts on eco-friendly kids’ books from Barnes &amp; Noble.</li>
<li>A discount of up to 40% on Green Hotels on Travelocity.</li>
</ul>
<p>Of course, your green deeds shouldn’t just be limited to Earth Day. To help find ways to make your world and the world a safer and more sustainable to live in, check out <a href="http://green.yahoo.com/">Yahoo! Green</a>, and don’t forget to become a part of our community on <a href="http://www.facebook.com/yahoogreen">Facebook</a> and <a href="http://twitter.com/YahooGreen">Twitter</a>!</p>
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		<title>Weekly Yahoo! Search Trends – April 15, 2011</title>
		<link>http://ycorpblog.com/2011/04/15/searchtrends04152011/</link>
		<comments>http://ycorpblog.com/2011/04/15/searchtrends04152011/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 21:06:21 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Easter]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Outdoor Fitness]]></category>
		<category><![CDATA[Passover]]></category>
		<category><![CDATA[Summer Jobs]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5845</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p><object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=24915345&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=24915345&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" flashvars="vid=24915345&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/ugc-24225377/">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. Spring has sprung and people are turning to Yahoo! to find the latest fitness trends, the upcoming religious holidays are getting buzz online and celebrity news is keeping people interested.</p>
<p><strong> </strong></p>
<p><strong><span style="text-decoration: underline;">Outdoor Fitness Trends<br />
</span></strong>The race to get in shape for summer is on – at least according to searches on Yahoo! this week.   We&#8217;re inundated with queries for “the best way to lose weight.” And it’s not just Atkins and South Beach.  Folks want to try more variety in their attempts to get beach ready – searches for “raw food” diet are up 106% and also “the paleo diet” – that’s up 52 this month.</p>
<p>And along with changing eating habits, Yahoo! users want to switch up fitness routines.  Gym rats seem to be hitting the great outdoors.  Searches for treadmills are down 26% compared to last year but hiking yoga and outdoor yoga mats are rising.  Bootcamp workouts – both indoor and outdoor &#8211;  continue to spark interest mostly among women who make up more than two thirds of the searches.  And most of the ladies are from California, teas and Georgia.</p>
<p><strong> </strong></p>
<p><strong><span style="text-decoration: underline;">Passover &amp; Easter Trends<br />
</span></strong>All that exercise and eating well may be put on hold though as we head into two big holidays next week.  Queries for Passover recipes are up 85%.  Easter cakes and Easter candy are spiking, too.  Searches for the Easter bunny started back in February! And here’s something cute, apparently more girls than boys are looking up the bunny online. Searches are almost six times higher for girls under thirteen than boys.</p>
<p>And what about Easter’s favorite treat, Peeps are spiking on Yahoo! this week. Some fun facts:</p>
<ul>
<li>63% of searches for peeps come from females – Missouri searches the most for Peeps in the past month</li>
<li>Peeps sunflower cakes are spiking this week on Yahoo!</li>
<li>Peep craft ideas are spiking on Yahoo!</li>
<li>Peeps coupons are spiking on Yahoo!</li>
<li>Peeps recipes are spiking on Yahoo!</li>
<li>People even search for “what can I do with peeps”</li>
</ul>
<p><strong>Check this out:</strong> There are over 1,700 photos tagged “Easter Peeps” <a href="http://www.flickr.com/search/?q=%22easter%20peeps%22">on Flickr</a>:<br />
<strong><br />
<span style="text-decoration: underline;">Summer Jobs<br />
</span></strong>It seems young women are more active online when it comes to looking for summer employment. Girls made up 69% of the searches for summer jobs over the last month on Yahoo!.  Where do they want to get hired? Mcdonald’s, Macy’s, star bucks, Walgreens and Whole Foods top the list, of top searched jobs.  We also noticed that more parents may be helping with job searches for their kids this year. Overall, searches for summer jobs by teenagers are down 31% compared to last year.  Yet queries for teen summer jobs by people over the age of forty-five are up 6%.</p>
<p><strong>Check out the video for more trends spiking this week.</strong></p>
<p><strong> -The Search Trends Team, for questions please contact the team at <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="searchtrendsteam@yahoo-inc.com">searchtrendsteam@yahoo-inc.com</a></span></span><span style="color: #1f497d;"> </span></strong></p>
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		<title>Weekly Yahoo! Search Trends – April 8, 2011</title>
		<link>http://ycorpblog.com/2011/04/08/searchtrends04082011/</link>
		<comments>http://ycorpblog.com/2011/04/08/searchtrends04082011/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 20:31:22 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Foodie Faves]]></category>
		<category><![CDATA[Government Shutdown]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Home DIY Projects]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5831</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week<a href=" http://video.yahoo.com/mypage/video?s=2913230"> Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. With a government shutdown looming searches are buzzing this week. Also, Tina Fey is grabbing headlines and some interesting foods are causing searches to soar.</p>
<p><span style="font-family: Calibri, Verdana, Helvetica, Arial;"> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="opaque" /><param value="true" /><param name="flashVars" value="vid=24838763&amp;lang=en-US" /><param name="src" value="http://d.yimg.com/nl/vyc/site/player.swf" /><param name="flashvars" value="vid=24838763&amp;autoPlay=false&amp;volume=100&amp;enableFullScreen=1&amp;lang=en-US" /><embed type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/vyc/site/player.swf" flashvars="vid=24838763&amp;autoPlay=false&amp;volume=100&amp;enableFullScreen=1&amp;lang=en-US" wmode="opaque"></embed></object></span></p>
<p><strong>Government Shutdown</strong><br />
The looming government shutdown is keeping Yahoo! users buzzing this week – searches are up 1,600%. Folks want to know what happens if a budget deal doesn’t materialize by the end of the week. People are turning to Yahoo! to get answers to their questions. Some of the top related questions being searched this week are:</p>
<ul>
<li>what is a government shutdown?</li>
<li>will the government shut down?</li>
<li>what happens in a government shutdown?</li>
<li>will a government shutdown affect social security checks?</li>
<li>how will government shutdown affect veterans?</li>
<li>how will government shutdown affect military pay?</li>
</ul>
<p><strong>Foodie Faves</strong><br />
Here’s something we noticed over the last seven days &#8212; it seems like a lot of Yahoo! users have the munchies.  First it was Denny’s bacon sundae that spurred lots of interest.. And now we’re seeing tons of searches for crepes &#8211; all kinds of crepes. The top crepe types being searched this week include strawberry, mango, and French crepes. And also on the French side…french toast! French toast in particular seems to growing more popular right now as a new wave of home cooks look for recipes for casseroles, stuffed and blueberry versions of the breakfast favorite. According to the latest Yahoo! Clues data   the top states searching french toast are Illinois, Texas and California. Check out some of the best recipes on Yahoo! Shine</p>
<p><strong>Home DIY Projects</strong><br />
A lot of people looking forward to rolling up their sleeves and getting outside to do some home projects, according to searches on Yahoo! this week. With warm weather on the horizon, we’ve seen a huge jump in searches for &#8220;tree house plans&#8221; and also &#8220;how to make a lemonade stand.&#8221; Other trends on the DIY front, how to build a greenhouse, how to build a picnic table and how to make a rain barrel.</p>
<p>Check out the video for more trends spiking this week.</p>
<p><strong> -The Search Trends Team, for questions please contact the team at searchtrendsteam@yahoo-inc.com </strong></p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – March 25, 2011</title>
		<link>http://ycorpblog.com/2011/03/25/searchtrends03252011/</link>
		<comments>http://ycorpblog.com/2011/03/25/searchtrends03252011/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 18:19:16 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Elizabeth Taylor]]></category>
		<category><![CDATA[Hairstyles]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Jersey Shore]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[War in Libya]]></category>
		<category><![CDATA[yahoo! search]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5740</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/mypage/video?s=2913230">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. The US’s involvement in Libya, the loss of a film legend and the finale of The Jersey Shore all spiked searches on Yahoo! this week.<br />
<object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=24660347&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=24660347&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" flashvars="vid=24660347&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<strong></strong></p>
<p style="text-align: left;"><strong>War In Libya</strong><br />
Lots of folks are turning to Yahoo1 for perspective on what’s going on in Libya.    Searches for maps of the African nation are up more than 400%t and we’re seeing lots of questions about the players in the conflict. People want to understand who the allies are and who the rebels are and why the US is involved in the conflict.  Men seem to be doing a lot of the lookups this week according to<a href="http://clues.yahoo.com/#q1=libya&amp;q2=&amp;ts=1"> Yahoo! Clues</a>, 67% of searches for “Libya” come from men.</p>
<p><strong>Elizabeth Taylor</strong><br />
Word of Elizabeth Taylor’s death sent people running to their laptops and smartphones. As soon as the news broke, searches for the beloved movie star’s films and details about her family and friendship with the late Michael Jackson soared off the charts.  Yet most unique were those eyes, and people wanted another look into them as they sought out &#8220;Elizabeth Taylor eyes,&#8221; &#8220;elisabeth Taylor violet eyes pictures,&#8221; and &#8220;elisabeth Taylor’s eye close up.&#8221;</p>
<p><strong>The Jersey Shore &amp; Hairstyle Trends</strong><br />
The MTV reality hit Jersey Shore is spurring lots of buzz, too.  Snooki has become quite the internet darling – searches for her  ramped up773% this week. And she may have lots of potential dates after the show ends – two-thirds of those queries are coming from men – mostly in California, New Jersey and Illinois.  It’s no secret Snooki has been a trendsetter when it comes to her hair.  The Snooki bump is the top searched hairstyle on Yahoo! right now.  Other spring styles gaining popularity include the wedge (kind of like an updated Dorothy Hamill cut), emo hair (essentially spiky jet black hair) and Katie Holmes’ haircut &#8212;  all are making “waves” as women “comb” the web for new ways to freshen up their  looks for spring.</p>
<p><strong>Check out the video for more trends spiking this week.</strong></p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – March 18, 2011</title>
		<link>http://ycorpblog.com/2011/03/18/searchtrends03182011/</link>
		<comments>http://ycorpblog.com/2011/03/18/searchtrends03182011/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 19:30:58 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[March Madness]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5701</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/mypage/video?s=2913230">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. The Japan earthquake and tsunami dominated searches this week on Yahoo!.</p>
<p style="text-align: center;"><object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=24574955&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=24574955&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" flashvars="vid=24574955&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;"><strong>Japan Crisis</strong><br />
The crisis in Japan continues to dominate searches on Yahoo!.  It’s been more than a week since the 8.9 earthquake and tsunami wreaked havoc on the island nation. The rescue and recovery efforts coupled with the threat of nuclear disaster sent online to find real time photos, videos and the latest news.</p>
<p>Yahoo! users wanted to know more about the threat of radiation exposure and how it’s treated. After multiple explosions rocked the Fukushima power plant, searches for preventive measures, including, potassium iodide tablets spiked 150%.  People wanted to understand how far radiation can travel, which other countries could be affected and they also looked back at the history of other nuclear disasters such as Chernobyl and Three Mile Island.  In addition to finding out how to help, concerned citizens also sought information on how to prepare for emergencies in their own homes.  Searches for emergency kits ramped up across the web this week.</p>
<p>To learn more about how you can make a difference, visit <a href=" http://news.yahoo.com/s/yblog_newsroom/20110311/wl_yblog_newsroom/japan-earthquake-and-tsunami-how-to-help)">Yahoo!’s How to Help  page</a>.</p>
<p><strong>March Madness</strong><br />
March Madness provided a lighter topic to talk about around the water cooler, this week. The teams folks seem to be rooting for most are Ohio, Duke and BYU.  Fans are busy focusing on their brackets – searches for NCAA are up 109,000%.  The states most interested in the tournament according to search are Ohio, Illinois and California, Michigan and Pennsylvania.</p>
<p>Fans can fill out brackets at Yahoo! Tourney Pick’em  at Yahoo! Sports for a chance to win $1 million for the perfect bracket, and there is a guaranteed $10K prize for the best bracket.</p>
<p><strong>Check out the video for more trends spiking this week.</strong></p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – March 4, 2011</title>
		<link>http://ycorpblog.com/2011/03/04/searchtrends03042011/</link>
		<comments>http://ycorpblog.com/2011/03/04/searchtrends03042011/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 23:52:22 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Apple iPad2]]></category>
		<category><![CDATA[Charlie Sheen]]></category>
		<category><![CDATA[Gardening]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[yahoo! search]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5648</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href=" http://video.yahoo.com/mypage/video?s=2913230">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. News of the iPad 2 sent searches soaring, Charlie Sheen and his goddesses are making waves online and gardening season is upon us (according to searches on Yahoo!).</p>
<p><object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=24416886&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=24416886&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" flashvars="vid=24416886&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;"><strong>iPad2 Buzz</strong></p>
<p>The web is buzzing this week about Apple and iPad 2.  Yahoo! users can’t get enough of the details. They’re searching feverishly for everything &#8212; from the price to the specs to, of course, where to get it and how soon.  People are doing their homework before they buy &#8212; they&#8217;re looking up CNET and Endgadget reviews that compare number two to the original iPad and other tablets like the Motorola Zoom and Blackberry Playbook.  And since Steve Jobs appeared on-camera to unveil the new iPad, questions about his health also ramped up. Yahoo! News technology reporter Ben Patterson wrote a review of the product here .</p>
<p><strong>Charlie Sheen Mania</strong><br />
Even Apple’s iPad 2 news didn’t tamp down the continued interest in the war of words between actor Charlie Sheen and CBS.  Searches for the actor are up nearly 1,200%.  And what do people want to know most? More than anything, they’re simply looking up the question &#8212; “what is wrong with Charlie Sheen?”  We’re also seeing a jump in queries for home rehab and alcoholics anonymous. 53% of searches for Charlie Sheen this week come from men.</p>
<p>According to Yahoo! the top searched questions related to Charlie Sheen:</p>
<ul>
<li>Is Charlie Sheen Crazy</li>
<li>What Is Wrong With Charlie Sheen</li>
<li>Who are Charlie Sheen’s goddesses</li>
<li>How old is Charlie Sheen</li>
<li>What is wrong with Charlie Sheen</li>
<li>What does Martin Sheen think of Charlie Sheen</li>
<li>How much is Charlie Sheen worth</li>
<li>Is Charlie Sheen mentally ill</li>
<li>Who Is Charlie Sheen’s mother</li>
</ul>
<p><strong>Break Out The Gardening Gloves</strong><br />
On a much lighter note, spring can’t come soon enough for  people online. This week we’ve noticed a spike in queries for gardening &#8211; -everything from “how to grow blueberries” to “how to build raised garden beds.”  Searches on Yahoo! for vegetable gardens are up 183% this week.  And more than half of the garden related queries are coming from women mostly in Texas, California, North Carolina and Virginia.</p>
<p><strong>Some of the top gardening searches on Yahoo! include:<br />
</strong></p>
<ul>
<li>How to grow blueberries</li>
<li>How to grow tomatoes</li>
<li>When to plant grass seed</li>
<li>How to make roman shades</li>
<li>How to prune roses</li>
<li>When to plant grass seed</li>
<li>When to plant vegetables</li>
<li>When to fertilize lawn</li>
</ul>
<p><strong>Check out the video for more trends spiking this week.</strong></p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – February 24, 2011</title>
		<link>http://ycorpblog.com/2011/02/25/searchtrends0224201/</link>
		<comments>http://ycorpblog.com/2011/02/25/searchtrends0224201/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 20:36:42 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Academy Awards]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Libya]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5635</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/mypage/video?s=2913230">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. The devastating earthquake in New Zealand, uprising in Libya and upcoming Academy Awards are all buzzing this week in searches.</p>
<p style="text-align: center;"><object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=24321593&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=24321593&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" allowfullscreen="true" allowscriptaccess="always" wmode="transparent" flashvars="vid=24321593&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide"></embed></object></p>
<p style="text-align: left;"><strong><span style="text-decoration: underline;">Libya</span></strong></p>
<p>Unrest in the Middle East continues to draw people online in huge numbers.  Libya’s violent crackdown on anti-government protestors and Moammar Ghadafi’s angry speech declaring he would die a martyr before leaving the country sent searches soaring on Yahoo! this week.  People wanted to make sure they really understood what Ghadafi was saying, we saw a major spike in look-ups for the word “martyr.” Also for the term “force majeure” which is a french for “a greater force” (essentially, an act of god that would excuse a party from a contract).  Libya declared a force majeure on its oil contracts this week in the wake of the uprising. Read more on Libya searches here at the <a href=" http://us.lrd.yahoo.com/_ylt=AhlGRk.JXp.lKwJtbzaMOLyLfNdF/SIG=11n3gptm7/EXP=1299773200/**http%3A//buzz.yahoo.com/buzzlog/94299 &lt;http://us.lrd.yahoo.com/_ylt=AhlGRk.JXp.lKwJtbzaMOLyLfNdF/SIG=11n3gptm7/EXP=1299773200/**http%3A/buzz.yahoo.com/buzzlog/94299">Yahoo! Buzz Log</a>.</p>
<p><strong><span style="text-decoration: underline;">Earthquake<br />
</span></strong>Another story that’s seen steady interest this week is the New Zealand earthquake and the desperate rescue and recovery efforts.  Yahoo! searchers wanted to know where to find New Zealand on a map, searches spiked more than 1,100%. Some of the additional Search trends include:<br />
<strong><br />
Questions being searched on Yahoo!:</strong></p>
<p><strong> </strong></p>
<ul>
<li><span style="font-weight: normal;">Where Is New Zealand </span></li>
<li><span style="font-weight: normal;">What Time Is It In New Zealand</span></li>
<li><span style="font-weight: normal;">Where Is New Zealand Located</span></li>
<li><span style="font-weight: normal;">How To Dial New Zealand &#8211; How To Call New Zealand</span></li>
<li><span style="font-weight: normal;">How Far Is Christchurch From Auckland</span></li>
</ul>
<p><strong><span style="text-decoration: underline;"> Academy Awards<br />
</span></strong>In Hollywood – as Oscar preps ramp up so are the queries on Yahoo!.  The leading lady getting the most buzz on Yahoo! at the moment is not in the running for best actress this year.  It’s Anne Hathaway who will be co-hosting the Academy Awards with actor James Franco.  She’s getting more searches than all of the best actress nominees combined.  And despite its youthful hosts, the Oscars seem to be skewing a more mature audience. According to <a href="http://clues.yahoo.com">Yahoo! Clues data</a>, only 17% of the searches are coming from people under age twenty-four.</p>
<p style="text-align: left;"><strong>Can’t get enough of the Oscars?</strong> Check out Yahoo! Movies’ exclusive coverage complete with predictions, nominees, polls, photos and more: <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://oscars.movies.yahoo.com/">http://oscars.movies.yahoo.com/</a><br />
</span></span><br />
<strong>Check out the video for more trends spiking this week.</strong></p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – February 18, 2011</title>
		<link>http://ycorpblog.com/2011/02/18/searchtrends02182011/</link>
		<comments>http://ycorpblog.com/2011/02/18/searchtrends02182011/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 22:22:44 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[McWeddings]]></category>
		<category><![CDATA[Pippa Middleton]]></category>
		<category><![CDATA[Reader’s Digest]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>
		<category><![CDATA[Yahoo! Survey]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5613</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather Cabot explores these trends on local and national broadcast. The Royal wedding party is making headlines this week along with the idea of McWeddings (would you get married at McDonalds?!).</p>
<p style="text-align: center;"><object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=24237802&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=24237802&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" allowfullscreen="true" allowscriptaccess="always" wmode="transparent" flashvars="vid=24237802&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide"></embed></object></p>
<p style="text-align: left;"><strong>Pippa Middleton</strong></p>
<p>The anticipation of Prince William and Kate Middleton’s impending nuptials is turning feverish – and the big day isn’t til April!  News of the happy couple’s bridal party sent searches soaring this week – especially for maid of honor, Pippa Middleton.  Yahoo! searchers wanted to see what she looks like and get the scoop on her social life.  Searches for Pippa, Kate’s sister, spiked 5,000% this week.</p>
<p>Follow the latest on the Royal Wedding here at Yahoo! News: http://news.yahoo.com/royal-wedding</p>
<p><strong>McWeddings</strong><br />
Now if a wedding at Westminster Abbey is just a little out of your reach, how about tying the knot under the Golden Arches?  If you live in Hong Kong, you can take advantage of  McDonald’s new wedding package  &#8211; a “mc-wedding” – if you will .  For about $1,300, you get invitations, decorations, wedding gifts and what else, fries and Big Macs for your honored guests.  The novel idea intrigued lots of people online this week.</p>
<p><strong>Reader’s Digest &amp; Yahoo! Survey</strong><br />
Finally, all this searching online is apparently keeping a lot of us from getting enough shut-eye. A new yahoo/readers digest survey finds that 78% of adults admit they stay up too late because they are busy online. Some other interesting findings from the survey:</p>
<ul>
<li>The average household has 20 digital devices</li>
<li>Almost two-thirds of adults on Facebook have already invited or accepted the invitation to be their children or children&#8217;s’ friends.</li>
<li>64 percent of adults think that kids spend too much time online, and 43 percent of adults they think spend too much time online but only 18 percent have ever imposed a tech-free day</li>
</ul>
<p>Read more of the survey on Reader’s Digest’s website: http://www.rd.com/family/take-control-of-family-tech-time/</p>
<p><strong>Check out the video for more trends spiking this week.</strong></p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – February 11, 2010</title>
		<link>http://ycorpblog.com/2011/02/11/searchtrends02112011/</link>
		<comments>http://ycorpblog.com/2011/02/11/searchtrends02112011/#comments</comments>
		<pubDate>Sat, 12 Feb 2011 01:16:43 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Justin Bieber]]></category>
		<category><![CDATA[Valentines Day]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>
		<category><![CDATA[yahoo! shopping]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5600</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/mypage/video?s=2913230">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. Bieber Fever is at an all time high this week and love is on the minds of web searches.</p>
<p style="text-align: center;"><object id="yahoovideoplayer" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="610" height="343"><param name="movie" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashVars" value="vid=24161600&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><embed type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" flashvars="vid=24161600&amp;playlistId=22824372&amp;shareUrl=http://ycorpblog.com/2011/02/16/barcelona-livestand/&amp;browseCarouselUI=hide" allowfullscreen="true" allowscriptaccess="always"></embed></object><br />
<strong> </strong></p>
<p><strong>Bieber Fever</strong><br />
This weekend marks a milestone for Justin Bieber, the pop star’s 3-D movie “Never Say Never” is hitting theatres and searches on Yahoo! for the flick are off the charts. Check out the trailer on Yahoo! Movies:</p>
<div style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=23251775&amp;" /><param name="allowfullscreen" value="true" /><param name="wmode" value="transparent" /><param name="src" value="http://d.yimg.com/nl/movies/site/player.swf" /><param name="flashvars" value="vid=23251775&amp;" /><embed type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/movies/site/player.swf" flashvars="vid=23251775&amp;" allowfullscreen="true" wmode="transparent"></embed></object></div>
<p style="text-align: left;">Over the last thirty days, we’ve seen fans flocking to the web to find out as much as they can about the singer – like how tall he is…what’s his phone number… and of course, whom is he dating – including Selena Gomez.  Searches for Bieber and the Disney starlet are up 1,200% this month.   And though the two have denied a romance, it seems heartbroken girls still don’t believe it.  They are searching for photos and details.</p>
<p><strong> Valentine’s Day Trends</strong><br />
<strong> </strong> And speaking of love, if you haven’t ordered those roses or planned a romantic Valentine’s dinner, you are running out of time! Seems we have a lot of procrastinators heading to Yahoo! to figure out how they’re going to mark Valentine’s Day.  Most of them are women.  Ladies are definitely putting in more effort to find the perfect present – searches for “valentine’s gifts for boyfriends”  are up 271%.  And we&#8217;ve saw Valentine&#8217;s related searches from women start way back before Christmas!  We are not, however, seeing a similar spike from the guys online – maybe they’ll simply be sending a text, email or message through social networks.  Searches for “how to type a heart on a keyboard” jumped this week. And for the gamer in your life, we’re also seeing a surge in queries for Angry Birds and Farmville Valentines.</p>
<p>Need some ideas? Check out the gift guides on <a href="http://shopping.yahoo.com/seasonal/valentines-day-gifts/;_ylt=Arjz18HDETlZ58n86TQFv9kEgFoB">Yahoo! Shopping:</a></p>
<p>Check out the video for more trends spiking this week.</p>
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		<title>Weekly Yahoo! Search Trends – February 4, 2011</title>
		<link>http://ycorpblog.com/2011/02/04/searchtrends02042011/</link>
		<comments>http://ycorpblog.com/2011/02/04/searchtrends02042011/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 18:49:34 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[egypt]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Snowmageddon]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5563</guid>
		<description><![CDATA[Weekly Yahoo! Search Trends – February 4, 2011 Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Weekly Yahoo! Search Trends – February 4, 2011<br />
</strong>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/mypage/video?s=2913230">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. Turmoil in Egypt, a dangerous snowstorm and the Super Bowl has people rushing online for the latest.</p>
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<p style="text-align: left;"><strong><span style="text-decoration: underline;">Egypt</span></strong></p>
<p>This week snowbound Americans followed the  news in the middle east closely.  The anti-government protests in Egypt ratcheted up searches for President Hosni Mubarak and all of the players and events the led the embattled leader to announce he would step down. Searches for President Mubarak spiked over 2,900%.</p>
<p><strong><span style="text-decoration: underline;">Snowmageddon<br />
</span></strong>The effects of “snowmageddon” are still rippling across much of the US and of course the web.  The colossal snowstorm that stretched 2,000 miles from Dallas to Chicago to Boston sent people online to find out how the cold, icy weather would affect travel, schools, heating bills and even leaky faucets. Given the brutal winter so far, preps for the monster storm started early this week.  We saw spikes in searches on Yahoo!  for snow rakes and heavy duty snow blowers spike about 600% And while they waited for the weather to calm, many folks made the best of it by staying home and cooking up some comfort food.  In Detroit, a number of folks wanted to recipes for “no-bake peanut butter cookies.”  In Kansas City, Search queries “for how to make chocolate frosting” jumped.<br />
<strong><span style="text-decoration: underline;"><br />
Super Bowl<br />
</span></strong>All the snow is not dampening the excitement about Super Bowl Sunday, although some people lucky enough to get tickets for the big game worried about getting to Dallas.  Searches for Dallas weather forecast are up 839%. If search queries could determine who will triumph this weekend, the smart money would be on the Pittsburgh Steelers.  All season, the Steelers dominated Green Bay &#8212;  at least on Yahoo! &#8212;  with 21% more searches.  And when it comes to quarterbacks. Pittsburgh’s Ben Roethlisberger bests the Packers’ Aaron Rodgers by 45%.  As for the festivities, people seem to be  revving up for a super bowl feast that might even include a few lighter dishes.  Searches for “healthy superbowl dips” surged 6,800% this week.  Still topping the list for most popular party dips – buffalo chicken, spinach, artichoke, taco and seven layer.</p>
<p><strong>Check out the video for more trends spiking this week.</strong></p>
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		<title>Weekly Yahoo! Search Trends – January 28, 2011</title>
		<link>http://ycorpblog.com/2011/01/28/searchtrends01282011/</link>
		<comments>http://ycorpblog.com/2011/01/28/searchtrends01282011/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 21:27:35 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[MTV Skins]]></category>
		<category><![CDATA[Pajama Jeans]]></category>
		<category><![CDATA[State of the Union Address]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5545</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/mypage/video?s=2913230">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. The State of the Union address buzzed online this week, news of Fitness guru Jack LaLanne’s death sent people scrambling online for information on his juicers and recipes, and the new trend of Pajama Jeans got some online attention.<br />
<object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=24000482&amp;playlistId=22824372&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=24000482&amp;playlistId=22824372&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" allowfullscreen="true" allowscriptaccess="always" wmode="transparent" flashvars="vid=24000482&amp;playlistId=22824372&amp;browseCarouselUI=hide"></embed></object></p>
<p style="text-align: left;"><strong><span style="text-decoration: underline;">State of the Union Address</span></strong><br />
Washington is capturing the web’s attention this week with President Obama’s second state of the union address.  The president’s call for civility and his mention of Congresswoman Gabrielle Giffords sent people searching for updates on her recovery.  They also wanted to know more about Representative Paul Ryan, who delivered the republican response – searches for his name spiked 1,100%.  And when the president talked about this generation’s “sputnik moment,” queries soared for the Russian satellite launch and how it sparked new spending on scientific research and education.<br />
<strong><span style="text-decoration: underline;"><br />
MTV Skins<br />
</span></strong>MTV’s latest show is grabbing the headlines and the searches on Yahoo!. Searches have been spiking on Yahoo! for all things related to the show from the cast to the advertisers and even the producers. One of the biggest this spikes related to the show came from a word one of the cast members used, the word is Furciferous. One of the stars described his cast mates as furciferous and it sent people running to Yahoo! to find out what the it means.  Searches were up 1,600%. Find out more about the show on <a href="http://tv.yahoo.com">Yahoo! TV</a>.</p>
<p><strong><span style="text-decoration: underline;">Pajama Jeans<br />
</span></strong>First it was leggings then it was jeggings and now it is…Pajama Jeans. The latest fashion trend is causing searches to spike on Yahoo! this week. The majority of searches for the sweatpant-like jeans come from females (73%) and it seems that Texas and Ohio search the most.<br />
<span style="color: #1f497d;"><br />
</span><strong>Check out the video for more trends spiking this week.</strong></p>
]]></content:encoded>
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		<title>Weekly Yahoo! Search Trends – January 21, 2011</title>
		<link>http://ycorpblog.com/2011/01/21/searchtrends010212011/</link>
		<comments>http://ycorpblog.com/2011/01/21/searchtrends010212011/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 22:15:35 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Heather Cabot]]></category>
		<category><![CDATA[Hu Jintao]]></category>
		<category><![CDATA[Keith Urban]]></category>
		<category><![CDATA[Maxim]]></category>
		<category><![CDATA[Nicole Kidman]]></category>
		<category><![CDATA[Rachael Ray Show]]></category>
		<category><![CDATA[Search Trends]]></category>
		<category><![CDATA[The Early Show]]></category>
		<category><![CDATA[The Well Mom]]></category>
		<category><![CDATA[Web-Life Editor]]></category>
		<category><![CDATA[yahoo! search]]></category>
		<category><![CDATA[yahoo! shine]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5511</guid>
		<description><![CDATA[Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week <a href="http://video.yahoo.com/mypage/video?s=2913230">Yahoo! Web Life Editor Heather Cabot</a> explores these trends on local and national broadcast. Chinese President Hu Jintao’s White House visit is getting buzz on Yahoo!, searches for celebrity babies born to surrogates are spiking and a recent Yahoo! &amp; Maxim Magazine survey is generating a lot of buzz.<br />
<span style="color: #1f497d;"><br />
<object id="yahoovideoplayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=23926566&amp;browseCarouselUI=hide" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=23926566&amp;browseCarouselUI=hide" /><param name="allowfullscreen" value="true" /><embed id="yahoovideoplayer" type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" allowfullscreen="true" allowscriptaccess="always" wmode="transparent" flashvars="vid=23926566&amp;browseCarouselUI=hide"></embed></object></span></p>
<p style="text-align: center;">
<p><strong><span style="text-decoration: underline;">President Hu Jintao’s Visit<br />
</span></strong>China is getting a ton of buzz this week on Yahoo!.  People are curious about President Hu Jintao’s bio and of course, what’s on his itinerary while he’s in town.  But what is everyone most interested in? They really wanted to find out what Michelle Obama would wear to the formal state dinner  &#8211; the first in 13 years for China &#8212; and what would be served.  We saw searches for “state dinner menu spike” 250% this week on Yahoo!<br />
<strong><span style="text-decoration: underline;"><br />
Celebrity Wrap Up<br />
</span></strong>It was a big week in Hollywood for celebrity babies – especially those born to stars who hired surrogates to expand their families, including Nicole Kidman and Keith Urban.  People searched for images of the babies and information on the parents. We also saw people searching on Yahoo! for “how does one become a surrogate” and how much it pays to be one. Searches spiked more than 350%. Also Regis Philbin&#8217;s announcement that he&#8217;ll step down from &#8220;Live with Regis and Kelly&#8221; after this season sent people searching.  They want to know who will replace the 79-year-old broadcaster.  And word of Anne Hathaway&#8217;s upcoming cameo on Glee sparked a frenzy of searches for the Oscar nominated actress up 3,692%. Hathaway will play a role she reportedly suggested to the show &#8211; the lesbian aunt of the character &#8220;Kurt.&#8221;<br />
<strong><span style="text-decoration: underline;"><br />
Yahoo! Maxim Survey<br />
</span></strong>If you’re really into video games, you may be in luck if you&#8217;re looking for a date. According to a new Yahoo! survey with Maxim magazine, nearly 40% of women said they’d find it a turn on if a man listed video games as a personal interest.<br />
<strong><br />
Some more of the findings:<br />
</strong>With 38 percent of the adult population surveyed looking to date or hook up at any one time, at virtually every stage of a budding romance, social media plays a role and what you put on your profile could be the difference between a date and no date:</p>
<ul>
<li><span style="font-size: 13.2px;">25 percent of those surveyed admitted to using social networking sites to aide their dating life.</span></li>
<li><span style="font-size: 13.2px;">40 percent of people judge a potential date’s social networking profile as important and 41percent of people will “friend” someone they are interested in dating as a way to get to know that person.</span></li>
<li><span style="font-size: 13.2px;">The vast majority, 70 percent, want in-person interaction as the first point of contact with a potential date.</span></li>
<li><span style="font-size: 13.2px;">For more results and commentary, please visit <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://www.maxim.com">http://www.maxim.com</a></span></span> and <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://shine.yahoo.com">http://shine.yahoo.com</a></span></span></span></li>
</ul>
<p><strong>Check out the video for more trends spiking this week.<br />
<span style="color: #1f497d;"><br />
</span>More on Heather Cabot:<br />
</strong>Heather Cabot serves as Yahoo! Web Life Editor. She combines her reporting background with an every woman approach to spot web trends and advocate for consumers. She&#8217;s a former network news anchor and lifestyle blogger who provides practical tips and perspective on how technology is reshaping our day to day lives. Heather has appeared on “The Today Show,” “The Martha Stewart Show,” “The Rachael Ray Show,” “The Early Show,” “Fox &amp; Friends” and more. Heather is also the founder and editor-in-chief of The Well Mom <a href="http://www.thewellmom.com/">www.thewellmom.com</a> a new weekly e-zine that empowers and inspires moms to better care for themselves.</p>
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		<title>Weekly Yahoo! Search Trends – December 17, 2010</title>
		<link>http://ycorpblog.com/2010/12/17/searchtrends12172010/</link>
		<comments>http://ycorpblog.com/2010/12/17/searchtrends12172010/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 23:40:31 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5447</guid>
		<description><![CDATA[Weekly Yahoo! Search Trends – December 17, 2010 Each week Yahoo! brings the most interesting and quirky trends to the forefront. Web Trend Expert Pam Woon highlights these trends on local and national broadcast. The movie Tron is getting lots of buzz this week on Yahoo! and searchers are also extremely interested in the “toughest [...]]]></description>
			<content:encoded><![CDATA[<div style="width: 610;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="610" height="343" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="flashVars" value="vid=23548688&amp;autoPlay=0" /><param name="wmode" value="transparent" /><param name="src" value="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" /><param name="flashvars" value="vid=23548688&amp;autoPlay=0" /><embed type="application/x-shockwave-flash" width="610" height="343" src="http://d.yimg.com/nl/yahoo-digital-media-bureau/ydmb/player.swf" wmode="transparent" flashvars="vid=23548688&amp;autoPlay=0" allowfullscreen="true"></embed></object></div>
<p><strong>Weekly Yahoo! Search Trends – December 1<span style="color: #1f497d;">7</span>, 2010<br />
</strong>Each week Yahoo! brings the most interesting and quirky trends to the forefront. Web Trend Expert Pam Woon highlights these trends on local and national broadcast. The movie <a href="http://movies.yahoo.com/movie/1810096458/info">Tron</a> is getting lots of buzz this week on Yahoo! and searchers are also extremely interested in the “toughest game on the web” QWOP. And for the last minute holiday shoppers, it seems gift cards are on the mind.</p>
<p><strong>WE SHOULD RECEIVE THE YAHOO! VIDEO INFORMATION FROM MICHAEL FRIDAY<br />
</strong><br />
<strong><span style="text-decoration: underline;">Tron: Legacy<br />
</span></strong>The web has gone wild with “Tron: The Legacy” searches this week are up 1,148% on for this 3D cyberspace adventure, which opens this week and stars Oscar winner Jeff Bridges. This is the much-anticipated sequel to the Oscar Nominated 1982 film, and it also stars Garrett Hedlund and the lovely Olivia Wilde.  You remember the original – a video game visionary gets trapped within his own game &#8211; well, now his son goes down the old hard-drive rabbit hole twenty years later to rescue him.  Also spiking, searches up 57% this week on the soundtrack, by the french electronic music group daft punk.<br />
<strong><span style="text-decoration: underline;"> </span></strong></p>
<p><strong> </strong></p>
<p><strong></p>
<div><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="576" height="324" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="vid=23266906&amp;" /><param name="allowfullscreen" value="true" /><param name="wmode" value="transparent" /><param name="src" value="http://d.yimg.com/nl/movies/site/player.swf" /><param name="flashvars" value="vid=23266906&amp;" /><embed type="application/x-shockwave-flash" width="576" height="324" src="http://d.yimg.com/nl/movies/site/player.swf" wmode="transparent" allowfullscreen="true" flashvars="vid=23266906&amp;"></embed></object></div>
<p></strong></p>
<p><strong><span style="text-decoration: underline;"> QWOP<br />
</span></strong>Now onto something that’s been called “the toughest game on the internet”. It’s called QWOP. It’s a free game you can find online.  How does it work? QWOP is an Olympic athlete running the hundred meter dash.  You help him finish the race.  To do that, you have to control his thigh and calf muscles by using the q, w, o and p keys on your keyboard.   Seems easy, right?  Not at all. Most of the time, QWOP flops but that hasn’t stopped people from trying.  Searches up a whopping 1,424% on Yahoo! for “how to play QWOP”.<br />
<strong><span style="text-decoration: underline;"><br />
Gift Card Craze<br />
</span></strong>There are lots of last-minute shoppers out there, and if you’ve got a few names still left on your list, a good way to go is a gift card. Yahoo! Shopping found that 67% surveyed say they’ll include gift cards in their giving this year. And here’s what we’ve learned – if you’re paying full price for a card, you’re not being a smart Santa.  Check out plasticjungle.com &lt;INSERT LINK: <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://www.plasticjungle.com">http://www.plasticjungle.com</a></span></span>&gt; or cardpool.com &lt;INSERT LINK: <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://www.plasticjungle.com">http://www.plasticjungle.com</a></span></span>&gt;.  They buy unused gift cards, verify their authenticity, and then sell them to consumers for up to 30% off the face value. Searches for discount gift cards are up 2,092% this week.</p>
<p><strong>Check out the video for more trends spiking this week.</strong></p>
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		<title>Weekly Yahoo! Search Trends – December 10, 2010</title>
		<link>http://ycorpblog.com/2010/12/10/searchtrends12102010/</link>
		<comments>http://ycorpblog.com/2010/12/10/searchtrends12102010/#comments</comments>
		<pubDate>Sat, 11 Dec 2010 00:07:55 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Elizabeth Edwards]]></category>
		<category><![CDATA[Free Shipping]]></category>
		<category><![CDATA[Ski Report]]></category>
		<category><![CDATA[Yahoo! Search Trends]]></category>

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		<description><![CDATA[Each week Yahoo! brings the most interesting and quirky trends to the forefront. Web Trend Expert Pam Woon highlights these trends on local and national broadcast. This week searchers seemed very saddened by the loss of Elizabeth Edwards and turned online to get more information. We also saw tremendous interest in searches this week on [...]]]></description>
			<content:encoded><![CDATA[<p>Each week Yahoo! brings the most interesting and quirky trends to the forefront. Web Trend Expert Pam Woon highlights these trends on local and national broadcast. This week searchers seemed very saddened by the loss of Elizabeth Edwards and turned online to get more information. We also saw tremendous interest in searches this week on holiday shopping and preparation for the ski season.<br />
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<p><strong><span style="text-decoration: underline;">The Loss of Elizabeth Edwards<br />
</span></strong>Sadly this week Elizabeth Edwards lost her battle with breast cancer. Online we’re seeing loads of searches related to her passing – growing every day leading into this weekend. People are interested in her family, her biography, and images from her life. We have also seen a big spike in searches on Yahoo! related to mammograms. Women – and men – are searching for info on where to get them.<br />
<strong><span style="text-decoration: underline;"><br />
Free Shipping During The Holidays<br />
</span></strong>A hot topic this holiday is holiday shipping.  According to the National Retail Federation free shipping is higher than in years past. Yahoo! uncovered a great resource for finding <a href="http://freeshippingday.com">free shipping</a>. This site gives many details about retailers. And whether you’re shopping online or in the stores, remember… December 20th is the last day you’ll be able to use first class mail for holiday packages.<br />
<strong><span style="text-decoration: underline;"><br />
Grab Your Skis And Head To The Slopes<br />
</span></strong>Ok, so it’s that time of year when searches start snowballing here at Yahoo! for skiing and snowboarding.  The top-searched destinations?  Mammoth Mountain in California. And #2 and #3?  Northstar Resort and Heavenly Ski Resort, both in Tahoe. Of course it’s still early in the season, so how do you really know if there’s snow on the mountains? <a href="http://www.skireport.com">Ski Report</a> includes real-time, on-the-slope reports from skiers and boarders, delivered via smart phone apps.  You can’t get any more accurate than that.</p>
<p><strong>Check out the video for more trends spiking this week and if you are in Los Angeles, New York, Sacramento, Seattle or Atlanta, catch us on Fridays!</strong></p>
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		<title>Weekly Yahoo! Search Trends – December 3, 2010</title>
		<link>http://ycorpblog.com/2010/12/03/searchtrends12032010/</link>
		<comments>http://ycorpblog.com/2010/12/03/searchtrends12032010/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 22:21:31 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>

		<guid isPermaLink="false">http://ycorpblog.com/?p=5316</guid>
		<description><![CDATA[Weekly Yahoo! Search Trends – December 3, 2010 Each week Yahoo! brings the most interesting and quirky trends to the forefront. Web Trend Expert Pam Woon highlights these trends on local and national broadcast. This week we put a special focus on Search Trends from the entire year, as Yahoo! releases its annual Year In [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Weekly Yahoo! Search Trends – December 3, 2010<br />
</strong>Each week Yahoo! brings the most interesting and quirky trends to the forefront. Web Trend Expert Pam Woon highlights these trends on local and national broadcast. This week we put a special focus on Search Trends from the entire year, as Yahoo! releases its annual <a href="http://yearinreview.yahoo.com">Year In Review</a>.</p>
<p><strong><span style="text-decoration: underline;">The BP Oil Spill Captivates a Nation</span></strong></p>
<p>Let’s start with the top overall search in 2010, what tops the list?  The BP oil spill, the nation’s biggest ever and really a story that’s far from over.   The second most-searched topic on Yahoo!?  The World Cup. We saw huge interest in it this year.  When it comes to celebrities… who’s number one?  Lady Gaga? Nope.   Britney spears, Lindsay Lohan, Katy Perry, guess again. The top searched celebrity for 2010 is  Miley Cyrus.</p>
<p><strong><span style="text-decoration: underline;">The Music of 2010<br />
</span></strong>Now, on to Yahoo!’s <strong>most-searched music lyrics</strong> of 2010. It was Justin Bieber’s “Baby.”   Justin also made the top spot on another list – he was one of the number one <strong>most misspelled search term</strong> in 2010.<br />
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<strong><span style="text-decoration: underline;">Politicians Spike On Yahoo! In 2010<br />
</span></strong>Who’s the <strong>top-searched politician</strong> of 2010? Yahoo! Is prepared to declare a winner… and it’s… President Obama.  Actually, no big surprise there.  But who’s number two?  Well, love her or hate her, searchers can’t get enough of mama grizzly  – Sarah Palin.  The former half-term Alaska governor lit up Yahoo! Search in 2010.  Palin rolled out her new reality series on TLC this year – the highest-rated launch ever on the channel – and it looks like a lot of those folks are goin’ online and seekin’ out Sarah. Number three on the politician list?  Delaware Senate candidate Christine O’Donnell – searches went through the roof this year on O’Donnell, especially after that “dabbled into witchcraft” thing.<br />
<span style="color: #1f497d;"><br />
</span><strong>Check out the video for more trends spiking this week and if you are in Los Angeles, New York, Sacramento, Seattle or Atlanta, catch us on Fridays!</strong></p>
<p><strong> </strong><strong>To see more of the Yahoo! Year In Review head to<span style="color: #1f497d;"> </span><span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://yearinreview.yahoo.com">http://yearinreview.yahoo.com</a></span></span><span style="color: #1f497d;"> </span></strong></p>
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		<title>Looking Back at 2010 With Yahoo! Search</title>
		<link>http://ycorpblog.com/2010/11/30/yir2010/</link>
		<comments>http://ycorpblog.com/2010/11/30/yir2010/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 04:03:46 +0000</pubDate>
		<dc:creator>Yahoo</dc:creator>
				<category><![CDATA[Yahoo Search Trends & News]]></category>
		<category><![CDATA[Top Searches 2010]]></category>
		<category><![CDATA[yahoo! search]]></category>
		<category><![CDATA[year in review]]></category>

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		<description><![CDATA[A decade of lists — we’ve come a mighty long way. The Yahoo! Year in Review returns, with a look at our collective cultural consciousness, as gleaned through a year’s worth of searches. In 2001, we started publishing lists of lists looking who topped the Search charts across various beats like news, sports, games, and [...]]]></description>
			<content:encoded><![CDATA[<p>A decade of lists — we’ve come a mighty long way.</p>
<p>The <a href="http://yearinreview.yahoo.com/">Yahoo! Year in Review returns</a>, with a look at our collective cultural consciousness, as gleaned through a year’s worth of searches. In 2001, we started publishing lists of lists looking who topped the Search charts across various beats like news, sports, games, and overall. (Check out this flashback moment from a <a href="http://docs.yahoo.com/docs/pr/release903.html">2001 press release</a>.)</p>
<p>But a Top 10 just isn’t enough to see what the world was looking for. In the past few years, we’ve pumped up our analyses to ferret out underlying trends. Plus this year, the Year in Review has expanded to 16 countries.</p>
<p>Enough with the preamble — what riveted us in 2010?</p>
<p>The Transocean oil rig explosion and the resulting spill dominated online activity, making the BP Oil Spill this year’s top search. Many of us were transfixed by that underwater spillcam that showed the best — and not so best — efforts to cap the gushing crude.</p>
<p>The <a href="http://yearinreview.yahoo.com/2010/us_top_10_searches#2world-cup">FIFA World Cup</a> ground productivity to a slow crawl, as people went online to cram in not only the rules of the game, but also controversies (that bouncy jabulani ball), and South African traditions (the ever-buzzing vuvuzela).</p>
<p>Pop culture’s leading ladies (including the hyper-theatrical Lady Gaga, new to the list), a gadget that begin with a small “i,” and Web-spun music artist Justin Bieber (also a Top 10 freshman) also made the top slots. And Britney Spears, who has dominated the list in the past decade, held on at No. 10.</p>
<p><strong><a href="http://yearinreview.yahoo.com/2010/us_top_10_searches">Top Searches on Yahoo! in 2010</a></strong></p>
<ol>
<li>BP oil spill</li>
<li>World Cup</li>
<li>Miley Cyrus</li>
<li>Kim Kardashian</li>
<li>Lady Gaga</li>
<li>iPhone</li>
<li>Megan Fox</li>
<li>Justin Bieber</li>
<li>American Idol</li>
</ol>
<p>10.  Britney Spears</p>
<p>The year 2010 was definitely one of extremes: Record heat and floods around the world caused <a href="http://yearinreview.yahoo.com/2010/us_natural_disasters">natural disasters</a>, economic turnarounds spurred <a href="http://beta.yearinreview.yahoo.com/2010/us_financial_uprisings">financial uprisings</a>, and some <a href="http://yearinreview.yahoo.com/2010/us_ignominious_exits">high-profile firings</a> stirred up ruckus at a time when people are looking for or holding on to jobs.</p>
<p>Another new list this year: 10 Obsessions of 2010 — what couldn’t we get enough of this year? For this list, we looked at both total search volume and the percentage change compared to 2009, and came up with some doozies. Among them: Apple proved its worth as a most valuable company by generating excitement for its iPhone 4 (plus that accidental sneak peek) and that “magical and revolutionary” iPad. Other compulsions that were gnawing at us: Would Lindsay ever have that comeback? How many Silly Bandz can I possibly wear (and make the owner an a millionaire several times over)? And are those bedbugs I see?</p>
<p><strong><a href="http://yearinreview.yahoo.com/2010/us_10_obsessions">Top Searched Obsessions on Yahoo! in 2010</a></strong></p>
<ol>
<li>iPhone 4</li>
<li>Lindsay Lohan</li>
<li>iPad</li>
<li>Glee</li>
<li>Jersey Shore</li>
<li>Facebook</li>
<li>Bedbugs</li>
<li>Tea Party</li>
<li>Silly Bandz</li>
</ol>
<p>10.  The Girl With the Dragon Tattoo (series)<br />
For years, people have sought out the answers to life’s questions on Yahoo!. Every Friday and Saturday night, for instance, teens primping for dates try to figure out “how to tie a tie.” Some questions are more plaintive — like the search for love. In 2010, we finally reveal these burning queries, and we give the answers too. Yes, about love.</p>
<p><strong><a href="http://beta.yearinreview.yahoo.com/2010/us_burning_questions#Burning%20Questions">Top Searched Questions on Yahoo! in 2010</a></strong></p>
<ol>
<li>How to tie a tie</li>
<li>How to lose weight</li>
<li>How to kiss</li>
<li>How to write a resume</li>
<li>What&#8217;s the world&#8217;s only immortal animal</li>
<li>Which city has the best tap water</li>
<li>Which natural disaster shortened earth&#8217;s days</li>
<li>What is love</li>
<li>What causes lightning</li>
<li>How to boil an egg</li>
</ol>
<p>If you’re curious to see what others around the globe were pondering, check out a few Year In Review sites:</p>
<p><strong>UK: <a href="http://uk.yearinreview.yahoo.com/">http://uk.yearinreview.yahoo.com/</a> </strong></p>
<p><strong>Brazil: <a href="http://br.retrospectiva.yahoo.com/">http://br.retrospectiva.yahoo.com/</a> </strong></p>
<p><strong>Taiwan: </strong><strong><a href="http://tw.yearinreview.yahoo.com/">http://tw.yearinreview.yahoo.com/</a></strong></p>
<p><strong>Germany: <a href="http://de.jahresrueckblick.yahoo.com/">http://de.jahresrueckblick.yahoo.com/</a> </strong><strong> </strong></p>
<p>As for the uber Yahoo! Year in Review, many great engineers, wise analysts, and fine writers took aim at summing up 2010, and seeing what’s up for 2011. Settle down for some good reads.</p>
<p>We’re not done yet either — there will be even more look-backs throughout the month of December as our writers figure out mid-term political moodiness, revisit strange creatures we have loved (we’ll miss you, Paul the octopus), and much much more. Visit often, and get in on the conversation at our <a href="http://www.facebook.com/yahoo">Facebook</a> and <a href="http://www.twitter.com/yahoo">Twitter</a> pages.</p>
<p>-Vera Chan, senior editor and Web trend analyst for Yahoo!</p>
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