This morning, at a press conference in Buffalo, New York, with New York Governor David Paterson and Senator Chuck Schumer, we took another big step forward in addressing climate change. We announced plans to build one of the greenest, most energy-efficient data centers in the world.

This is significant because data centers represent the majority of our energy consumption. Keeping Yahoo! running smoothly for more than 500 million people around the world calls for a lot of server power. So we’ve made it a priority to become a leader in designing and building data centers that are environmentally sustainable, investing millions to design facilities that make the best use of the energy we consume.

Here’s what makes us so proud of our future New York data center plans. First, it will be powered by one of the cleanest utilities in the country – fed predominantly by renewable hydroelectric power from Niagara Falls. And second, a record 90% of that energy will power the servers. To put that in context, the industry average is 50% or lower, with the other half dedicated mostly to keeping the servers cool.

For data center geeks, we expect our Buffalo Lockport, NY, data center design will have an annualized average PUE (power usage effectiveness) of 1.1 or better. To achieve that, we’ve come up with a unique building design that we call the Yahoo! Computing Coop (because it looks like something chickens live in), which is angled to take advantage of Buffalo’s microclimate, using 100% outside air to cool the servers.

We’ve been pushing green data center standards since we started building our own data centers two years ago. For example, our facilities in Washington are powered by zero-carbon wind and hydroelectric sources, and we use free cooling for most of the year, dropping energy consumption by 40-50%. As we build more capacity to meet demand, we’ll continue to focus on innovations and inventions that improve energy efficiency. And we’ve been sharing best practices to encourage the entire industry to put smarter policies in play.

And we’ll continue to push ourselves hard to lower our impact. Today we’re committing to reduce the carbon intensity of our data centers by at least 40% by 2014. In other words, we’ll decrease our average electricity consumption and greenhouse gas emissions from our data centers around the world. We’ll get there through a combination of innovative data center design, improving how we utilize our servers, cloud computing, and locating our data centers in areas where cleaner energy is available.

Reducing our carbon footprint has always been a priority and we’ve decided to focus all our energy and investment on that philosophy. We will no longer purchase carbon offsets as announced in 2007. Instead, we’ll focus our resources on reducing our carbon impact while helping the rest of the industry do the same. We believe creating highly-efficient data centers will have a greater long-term, direct impact on the environment and gives us the best opportunity to play a leadership role in addressing climate change.

So the next time you check your email, do a Yahoo! search, or get the latest environmental info on Yahoo! Green, you can feel good about putting some of the greenest data centers in the industry to work.

David Filo
Co-founder and Chief Yahoo

Every year, thousands of creative people from around the world descend on Cannes, France, to mingle, learn, and celebrate great works of advertising genius. Inspired by the film festival that Cannes is most famous for, the 56th Cannes Lions International Advertising Festival is truly the meeting of the most creative minds in the business, with the goal of pushing the collective innovation envelope.

This year, delegates from 90 countries gathered to hear distinguished speakers like the UN’s Kofi Annan, Microsoft’s Steve Ballmer, Twitter’s Biz Stone, Bob Geldof, and the heads of the world’s largest advertising agencies. And jury members judged more than 22,000 pieces of the most creative advertising from every corner of the globe. In short, it was the place to be for ad types.

Since advertising is one of our passions at Yahoo!, you can imagine we wanted to support the festival, Yahoo!-style. Our goal was to communicate that the world’s biggest ideas should live on the world’s biggest stage –- the online arena. So, Yahoo! had an innovative, local presence at the festival. Naturally, we placed ads in local media saluting the creatives, but we also deployed an awesome purple van and hit the streets with a giveaway that literally declared “Nothing Creative Happens in Penny Loafers.”

Our Mission: Project Flip Flop
How do you show the creative community that you really love them? You make them comfortable, of course! Members of Project Flip Flop canvassed the Croissette with pairs of purple Yahoo!-branded Havaianas flip flops, slipping them on the weary feet of anyone with a festival badge. Meanwhile, our purple van circled the streets and our own Purple Pedals bike rode the promenade to document the mission. By the end of the week, thousands of feet were happier.

The response was très fantastique!

• Fast Company wrote that the flip flops were the most sought after prize at Cannes;
• The Cannes Daily covered the campaign (page 12);
• A creative director from a global agency said to me, “Thanks for letting us be free!”;
• The head of marketing for one of the largest global brands in attendance asked for pairs for her children;
• Even the Twitterverse played along. One tweet suggested that we put this campaign up for a Lion next year. Another from halfway around the globe asked to add a pair to a Yahoo! footwear collection.

To see the mission in action, check out this short video (below), view our Flickr album, and see some of the images that our Purple Pedal picked up.

Creativity is the secret sauce in the best advertising and we want your Yahoo! experience to be well seasoned with it. For a look at the creativity that snagged the Lions, check out the official site at canneslions.com.

Elisa Steele
Chief Marketing Officer

Carol Bartz made her first big appearance today at the seventh annual D: All Things Digital conference. As could’ve been predicted, this CEO famed for salty one-liners made quite an impression. Carol was asked about why she came to Yahoo!, what is Yahoo!, what’s most important to us, the economy, whether she plans to hire a #2, her management style, what’s going on with Microsoft, Google, whether she agrees with the Peanut Butter manifesto, and plenty more. The responses were candid, direct, and often quite quotable (for example, “Nine women cannot make a baby in one month. You need time and process.”).

The AllThingsD.com site has a liveblog recap of Carol’s interview. You might also head to the Twitterverse for a taste of how she was received. Some of our favorite tweets:

• Chris Anderson (@TEDchris): Yahoo’s new CEO Carol Bartz knocking ‘em dead at D7. Smart, focused, engaging, funny, persuasive. Memo to self: buy YHOO?
• Peter Kafka (@pkafka): I think this may be Carol Bartz’ first big public appearance since coming to Yahoo. IMHO she’s crushing it.
• Larry Magid (@LarryMagid): Yahoo’s Carol Bartz is one of the funniest speakers ever at D.
• Katie Boehret (@kabster728): Our stage manager says: I wanna see the sitcom w/these two (referring to @karaswisher and Carol Bartz, Yahoo CEO).

(UPDATE: The folks at D have taken down Carol’s video to replace it “with one that contains 100 percent more profanity. It’ll be up soon–we apologize for the inconvenience.” We’ll get it up when the link is available.)
UPDATE #2: And it’s back!

Here’s the video — uncensored:

Nicki Dugan
Blog Editor

Photos by Asa Mathat, AllThingsD.com

Editor’s Note: Earlier this month, 10 underserved high school girls from Los Angeles attended a VIP screening of the documentary “A Powerful Noise” as part of our Purple Acts of Kindness program, which aims to surprise and delight our local communities with random acts of generosity. These freshly empowered girls then had the chance to become filmmakers themselves. Here’s a recap through the eyes of one of the mentors who accompanied them:

Limousines arrived at Gertz-Ressler High School to pick up 10 teens. They were heading out for an evening of film and female empowerment, along with mentors from the Step Up Women’s Network. The girls couldn’t have been more excited and were certainly the envy of their peers! The girls thought the limousine would be the biggest surprise of the night – little did they know what was to come.

After a scrumptious dinner, we presented the girls with a Yahoo! backpack, and they couldn’t believe what was inside. Licetz, the girl I was paired with for the evening, was dancing in her seat when she saw the Flip video camera that was hers to keep and would empower her to make her own powerful voice be heard.

The evening culminated with a VIP screening of “A Powerful Noise,” a documentary presented by CARE about women changing the world. The girls were completely inspired by the strong role models in the film and felt they could also make a difference in their communities. There was a special buzz in the air the entire evening, as the Step Up girls knew they would also have the chance to make a video, capturing their reaction to “A Powerful Noise.”

The two featured videos below were created by Step Up girls who won an all-expense paid trip from Yahoo! to attend the CARE conference in Washington D.C. in May. This is sure to be a life-changing experience for them.

I’ve found it rewarding to volunteer for Step Up’s program for high school girls. It gives these teens an opportunity to be mentored by many professional women throughout their high school years as they prepare for the next step — college. As the first person in my family to receive a college degree, I know how important it is to these girls and their families that they go to college.

These girls don’t often have the opportunity to feel special and privileged, and I was so impressed with Yahoo! for giving them this wonderful, first-class experience.

Edie Lynn Ortenberg
President and CEO of The Hollis House
Volunteer for Step Up Women’s Network

Did you know that humans have only used verbal language for the past 50,000 years – a virtual blink of the eye in evolutionary time? This got me wondering how people communicated before language. Since we’ve been thriving on this planet for 160,000 years (or millions more, depending on when you start the “human” clock), how exactly how did we express ourselves? And do we hang on to old non-verbal habits today?

MIT Professor Alex “Sandy” Pentland stopped by to discuss this very topic with us yesterday as the latest in a series of Big Thinkers lectures at Yahoo! Research. He also shared insights into the expansive research he’s done in his career on what he calls “honest signals,” the non-verbal clues and patterns that reveal everything from how people interact on the job to who they date and whether or not they’re going to buy a given product or service when the telemarketer calls.

Professor Pentland is leading the exploration of this new realm of social science – designing new ways to collect data about our non-verbal communication patterns and analyzing the ever-growing mountains of data we’re creating when we use new technologies (like the Internet and especially mobile phones). Pentland’s work is aimed at making the ways we communicate without language a first class part of how we see and understand the world, and, together with his colleagues and students, he’s applying these new ideas to everything from predicting which speed-daters are going to get together, to tackling public health issues, to what makes companies and creative teams productive (here’s a hint: face time at the water cooler actually pays off!).

In the video below, I interviewed Prof. Pentland about his work. In a week or so, his full lecture will be available at the Yahoo! Research Big Thinkers site, but in the mean time, we hope you enjoy this preview. And for those iPhone and Blackberry users out there, you may want to download the CitySense app the next chance you get for a hands-on experience with the types of data and research Professor Pentland is working on.

Since 2006, we’ve had 20 “Big Thinkers” from UC Berkeley, Stanford, Harvard, Cornell, Carnegie Mellon, and others talk to us about everything from economic theory and marketplace design to online amateur media production and other forms of user generated content. They’re a lot of fun and we hope to share more of these interesting discussions and ideas with you as often as we can.

Elizabeth Churchill
Principal Research Scientist, Yahoo! Research

You’ve been hearing for years that your TV isn’t just your computer’s dumb cousin. That all it needs is the right education to bring it up to par. Yet you’re still waiting. Well, we’re starting to hand out full-ride scholarships for your flatscreen.

This week, Samsung debuted a smart new TV, the 46-inch LED TV 7000 that features the first implementation of the Yahoo! TV Widgets. I know what you’re saying — I’ve tried that TV-Web mashup thing before. This time it’s different. You’ll find a dock at the bottom of your screen that features a number of customizable widgets for content like Yahoo! News, Yahoo! Finance, Yahoo! Weather, Flickr and other great content coming soon. It won’t interrupt your television programming, so you can call up your stock portfolio while watching a baseball game or check for the latest headlines during a slow part of that PBS documentary. It’s multitasking with a vengeance.

But these widgets aren’t limited to Yahoo! content. Since we’ve opened the API to developers, anyone can build a widget, which you can easily download from the Widget Gallery, not unlike an app store. Soon you will be able to add widgets for Twitter, the New York Times, Netflix, eBay, CBS Sports, Showtime and MySpace (just to name a few) to your dock. Perhaps coolest of all, you can access video content through these widgets — so, for example, Blockbuster onDemand movies can stream right from the web to your TV screen. All this with just your remote.

Samsung is first out the door, but TVs and devices from Sony, LG Electronics, Intel, and VIZIO will follow, featuring the Yahoo! Widget Engine beginning this summer.

Since seeing is believing, check out this video demo from Connected TV VP Patrick Barry. Then read the review in the WSJ’s Mossberg Solution.

Nicki Dugan
Blog Editor

If you tuned to the “Morning Show with Mike and Juliet” at 9:17 Eastern time today, you caught Yahoo! Buzz in 3D.

Okay, so, not quite 3D…but the national television morning show kicked off a short segment that looks at top stories (and some scintillating Yahoo! Search insight) from Yahoo! Buzz. We are extraordinarily well represented with former MTV veejay and uber-smart charmer Ananda Lewis. Every Monday, she will alternate with Fox anchor Dylan Lane in running down the weekend news, features, and celebrity tidbits that received the most attention (and votes on Yahoo! Buzz).

This week we covered which scenes unnerved “Twilight” heartthrob Rob Pattinson in his big-screen stint as Salvador Dali, the awful accident involving NFL wide receiver Dante Stallworth, and how bailed-out insurance AIG has managed to outrage taxpayers once more. You can watch the clip below. It’ll also appear on the Buzz Log and the Mike and Juliet site each week.

Vera H-C Chan
Yahoo! Buzz senior editor

What do climate change, Kevin Bacon, the snowy tree cricket, Al Qaeda, HIV, the World Wide Web, and your address book have in common? They’ve all played a role in a major science discovery –- the hidden language of networks.

“CONNECTED: The Power of Six Degrees” is a new BBC documentary that unfolds the science behind the popular trivia game “Six Degrees of Kevin Bacon,” whose notion that anyone on the planet can be connected in just six steps of association was supposed to be an urban myth.

The film follows two young scientists, Harvard’s Laszlo Barabasi and Yahoo! Research’s very own Duncan Watts, as they work to uncover the pervasive law that nature uses to organize itself. By studying vast natural and man-made networks — from the connections between Hollywood actors to the nervous system of a worm, the U.S. electric power grid and the WWW — they discover that diverse systems share a common blueprint. It takes us from the hunt for Saddam Hussein to the front-lines of cancer research and shows that the Six Degrees principle doesn’t just relate to people but also to viruses, web pages, neurons, species, molecules, and even fashion.

Watts, a former Australian Navy officer with a passion for extreme rock climbing, was a professor at Columbia University at just 29. He launched the explosion in the new science of networks while studying crickets and the mechanism that allows them to chirp in unison. He’s the author of “Six Degrees: The Science of a Connected Age.” Yodel Anecdotal will post a full interview with Watts soon.

“CONNECTED: The Power of Six Degrees” premieres tomorrow night on the Science Channel. Check your local cable listings for times.

Here’s the trailer:

Nicki Dugan
Blog Editor

As the country swears in its 44th president, we also inaugurate our most wired commander in chief.

Barack Obama’s campaign was historic on many levels, but certainly no other candidate had ever harnessed the tools of the Web as effectively. He embraced technologies to not only rally his supporters, but also gave Americans what felt like a personal connection to him. He started to feel like a friend, a neighbor, a social contact. From Flickr to Facebook, Twitter to text messaging, he kept Americans in the loop with every movement of his campaign, helping them take a personal stake in it all. And there’s no question he’ll continue to use these tools to mobilize a nation as he takes the helm.
 
Here’s a video report on the phenomenon, how it helped win Obama the White House, and what role technology will play in Washington.
 

Heather Cabot
Yahoo! Web Life Editor

Editor’s Note: Heather Cabot is Yahoo!’s Web Life Editor and makes frequent appearances on television and radio, offering insights on consumer interests as they relate to life in the digital age. This is the first of many appearances she will make on Yodel Anecdotal, observing tips, tricks and trends about uses of the Web. Heather is a former ABC News anchor and correspondent. She writes a weekly blog for The Huffington Post and is the founder and publisher of The Well Mom, a weekly e-zine that empowers and inspires moms to care for themselves as well as they care for everyone else in their lives. 

One hundred million people. It’s the population of America’s 60 largest cities combined (from NYC to Toledo). It’s about three million more than the size of this year’s record-breaking Super Bowl audience. And it’s the number of people who visit the Yahoo! Homepage every month.

I’ve always wondered what it’s like to program news content for that kind of a massive audience. (Let’s just say Yodel Anecdotal’s readership has a ways to go.) After all, you’re basically responsible for informing roughly one in every two American Internet users about what’s happening in our world…and influencing what they talk about over cube walls. What does that responsibility feel like? How do they stay on top of the fire hose of news and then decide what gets one of those precious links? Who is “they” and what prepares them for this big job? How do they know what will click? What was it like to cover this year’s Election?

I took a camera backstage to answer these questions and more. Enjoy this up-close-and-personal look inside the Yahoo! Homepage newsroom.

Nicki Dugan
Blog Editor

Filmed and edited by Bart Bishoff, Yahoo! Broadcast Bureau