Douglas Crockford performs tests on human subjects. He likes to make them struggle and then learn from their experience. But it’s all for a good cause.

Douglas is Yahoo!’s resident JavaScript software architect. He has literally written the book on the coding language and his job involves training engineers at Yahoo! and industry-wide to use the code effectively. But he’s long lamented that there isn’t a good reference book for beginners. So he decided to take matters into his own hands and write it himself. But he quickly faced the dilemma of every expert – trying to think like a beginner.

Enter Mountain View High School.

Douglas decided that teaching a course in the principles of computer programming could prove mutually beneficial. So as a school volunteer, he worked with administrators to recruit a handful of willing students (mostly seniors) whose only prerequisite was experience in calculus. For most, this was their first exposure to software. Before long, they were thrown into the deep end of the pool to learn about values, variables, functions, recursion and other complexities of programming. By the end of the 12 weeks, the kids had conquered the basics and Douglas had experienced JavaScript through the eyes of a novice. Everybody won.

Now, this group may not have been statistically significant –- kids growing up in the Silicon Valley get plenty of exposure to technology, thanks to parents who often work at industry giants. And these students are headed to hallowed institutions like Cal Poly, Northwestern, and UC Berkeley to chase engineering degrees. But, nonetheless, they taught Douglas a lot about how to learn.

When Douglas sets off to write the book, I’m sure you’ll find some 17-year-olds in the acknowledgments. Also to be acknowledged are Mountain View High School Principal Keith Moody (also, incidentally, a former Raider defensive back) and teacher Madeline Miraglia, who made Douglas’ volunteer project possible.

Nicki Dugan
Blog Editor

Usually what happens at a company all-hands, stays at a company all-hands. But sometimes there’s great stuff that seems too good to keep under wraps.

Take Mitch Spolan, for example. We have a phrase around here that describes someone who’s loyal to the core — they “bleed purple.” That’s Mitch in a nutshell. He’s a 10-year Yahoo! veteran who’s seen it all — the good, the bad, the ugly, and the awesome. And he’s embodied the definition of pride throughout. And in this presentation, Mitch gave abut 13,000 people a bevy of reasons to share that pride.

You have to forget for a moment that he’s a sales guy (he was just promoted to head of our North American field sales organization) because what you’re about to watch isn’t some guy just trying to cut a deal. This video helps you understand what it means to bleed purple.

And you’ll also learn a thing or two about measuring social impact by a factor of Obamas.

Nicki Dugan
Blog Editor

A month and a half in the saddle and today I have the perfect excuse to get blogging.

I’ve been on a whirlwind tour for the last six weeks, talking with everybody from executive leaders to the guys who configured my laptop. I’ve been in student mode, slowly getting smarter about what makes this place tick. And most recently, I’ve been gathering information on what it’s going to take to get Yahoo! to a great place as an organization –- and one that brings you killer products.

People here have impressed the hell out of me. They’re smart, dedicated, passionate, driven, and really nice. There’s so much great energy and frankly lots of optimism. But there’s also plenty that has bogged this company down. For starters, you’d be amazed at how complicated some things are here.

So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”

I’ve noticed that a lot of us on the inside don’t spend enough time looking to the outside. That’s why I’m creating a new Customer Advocacy group. After getting a lot of angry calls at my office from frustrated customers, I realized we could do a better job of listening to and supporting you. Our Customer Care team does an incredible job with the amazing number of people who come to them, but they need better resources. So we’re investing in that. After all, you deserve the very best.

We’re also leaning on this team to make sure we’re all hearing the voice of our customers (consumers and advertisers). I’m singularly focused on providing you with awesome products. Period. The kind that get you so excited, you have to tell someone about them. Whether on your desktop, your mobile device, or even your TV.

And that takes a real understanding of what you want/need/love/hate, how you’re using our products, and what you find simple, intuitive, easy and fun. Who wants innovation for innovation’s sake if it doesn’t make your life easier, more efficient, more productive? So expect us to hear you better and take better care of you.

Finally, a note about our brand. It’s one of our biggest assets. Mention Yahoo! practically anywhere in the world, and people yodel. But in the past few years, we haven’t been as clear in showing the world what the Yahoo! brand stands for. We’re going to change that. Look for this company’s brand to kick ass again.

Big thanks to the many of you who’ve reached out with positive comments. It’s clear people want Yahoo! to succeed. I’ll try to pop by here again soon, though probably not too soon. I have a pretty long to-do list.

Carol Bartz
CEO

One of the best kept Yahoo! secrets is our office at the North Pole — or at least really, really close to it. In the city of Trondheim, Norway, a group of 40 dedicated search engineers work day and night to develop one of our core technology platforms.

A huge advantage of having an office in such a cold and deserted corner of the world is, of course, that there is little else to do than go to work. The hazardous environment is, however, a big drawback — blizzards, temperatures well below even the lowest of comfort zones and, worst of all, the hungry polar bears (isbjørn) that sneak around town looking for food or a warm place to hide.

So while your biggest commuting worry is how heavy the traffic will be, these guys — wishing they had Kevlar coats and rifles on their scooters — have to ask themselves: “Will I even make it to work today?”

Could this be for real? Do these daredevils from Norway deserve high-risk pay and additional insurance packages, or are they just pulling our legs? See their photo evidence at Flickr and let us know what you think.

Eirik Refsdal
Engineer, Yahoo! Search

The Big Game is on Sunday. It’s the culmination of a season of well-researched drafts, strategic trades, painful injuries, trash talking, stats galore, victories and defeats… in your fantasy football league.

Every year, more than 12 million people reach for computer mice along with their remotes as they play fantasy football. Yahoo! Sports alone has more than four million players. That’s a lot of people demanding perfection when it comes to their league drafting process, how fast they can get their hands on data and stats, and how easily they can manage their rosters in that critical hour before the coin toss.

Though the leagues ended with the playoffs, we thought we’d give you a video look at the team of engineers that kept you on top of your game -– the people who toiled on Sunday afternoons and Monday nights to ensure that servers didn’t crash under the weight of all those stats. The team that brought you all the best new tools to help you make smarter calls. The guys (and gals) who, like you, live and breathe sports — nary a day goes by without at least one football jersey in the cube bullpen. In fact, quite a few of them have been working on Yahoo! Sports for more than ten years.

Whether you’re a Cardinals or a Steelers fan, may your guacamole be fresh, your beer plentiful, and your pizza hot. For once, Yahoo! Sports engineers will be watching the game right along with you.

Nicki Dugan
Blog Editor

Filmed and edited by Bart Bishoff, Yahoo! Broadcast Bureau

One hundred million people. It’s the population of America’s 60 largest cities combined (from NYC to Toledo). It’s about three million more than the size of this year’s record-breaking Super Bowl audience. And it’s the number of people who visit the Yahoo! Homepage every month.

I’ve always wondered what it’s like to program news content for that kind of a massive audience. (Let’s just say Yodel Anecdotal’s readership has a ways to go.) After all, you’re basically responsible for informing roughly one in every two American Internet users about what’s happening in our world…and influencing what they talk about over cube walls. What does that responsibility feel like? How do they stay on top of the fire hose of news and then decide what gets one of those precious links? Who is “they” and what prepares them for this big job? How do they know what will click? What was it like to cover this year’s Election?

I took a camera backstage to answer these questions and more. Enjoy this up-close-and-personal look inside the Yahoo! Homepage newsroom.

Nicki Dugan
Blog Editor

Filmed and edited by Bart Bishoff, Yahoo! Broadcast Bureau

I confess, one of the little things I love about working here are the free lattes. My morning ritual of the double-nonfat-latte-in-a-medium cup is a glorious thing. But one of the by-products –- 500 disposable cups going to the trash per hour at our headquarters alone –- is not. And each year the production of these same cups generates 50,000 lbs. of carbon. We have the power to change this.

Today, we’re hosting “Chuck the Cup” Day on four of our campuses to raise awareness about the environmental impact of our coffee habit and highlight the things we can do to create a more sustainable workplace. This is the brainchild of Kai Haley, a Yahoo! Green Team member who’s been obtaining a masters in sustainable design in her spare time. Frustrated by the waste, Kai focused her thesis on an analysis of disposable cup usage and behavior patterns. She and Melissa Mangini, another impassioned Green Team member, decided to do something about it.

Earlier in the week, Green Team volunteers hid mugs throughout campus, with a note to encourage Yahoos to take and use the mugs, or bring their own to work today. Anyone who comes to one of our coffee bars with a mug goes to the head of the line (think carpool/hybrid lane — we even installed “Fast Lane” decals on the floor). We’re also giving mugs to people who correctly answer green trivia questions. And we’ve put the attention-getting sculptures that Kai created for her thesis on our main lawn, each of them representing the number of coffee cups used in 15 minutes at our headquarters (124, in case you were wondering).

In the future, all of our coffee bars will be offering Yahoo! Green Team mugs as an option (no trivia question required) so we can make this Chuck the Cup ritual a daily thing. And maybe the next time you go get your fix, you can chuck your cup, too.”

Kate Gerwe
Senior Director, Marketing
Head of Yahoo! Green Team

There’s a good friend of mine –- a suit with a fat expense account who works for one of the biggest studios in L.A. –- who likes to brag to our mutual friends that I have the best job in the world. And while my parents raised me with a good amount of humility, I’m not necessarily going to tell him otherwise.

At least on the good days, I do recognize that being the executive producer for Nissan Live Sets on Yahoo! Music is a pretty good gig. Somehow I parlayed years of pathetic low-five-figure annual incomes as a music journalist — free CDs, cool! – into a key role in what I believe to be the best video concert series on internet or television. I’m not curing cancer, nor am I paving blacktops or strapping on a tie and selling insurance; instead I’m getting away with a “grown up” vocation that somehow includes playing host to some of the biggest names in music.

But before I further this self-congratulatory drivel and come off looking like a total jerk, some perspective, please. If engaging with artists and managers and record labels requires a singular kind of finesse, working with the top-tier talent is an art unto itself. Nearly every single artist of that level is the benevolent dictator surrounded by a country full of handlers. And with them come demands and restrictions that inevitably cause a tug-of-war between what Nissan Live Sets is and how they want their artist represented within it. Some resist our quirky format (not doing a Q&A in the middle of the set, not stopping in between songs), some require audio post that perks up a flat vocal note or 30, many are nervous about how their artists, battling to mitigate the unstoppable cruelties of age, will be represented in this new HD world. To that end, camera angles and lighting are restricted and/or required to make butts smaller, wrinkles diminished, chins fewer. (And I’m not just talking about the ladies.)

And that’s but a minuscule portion of the craziness that ensues from the moment we book. But nothing is more of an adrenaline rush and reoccurring test of sanity than occurs during the typical 13-hour shoot day. When it’s crunch time, it’s a flurry of activity with a gaggle of parties demanding attention:

• VIP: “Why do those VIPs get to sit on that couch but I don’t?”
• Fan: “I want to meet Joan Jett. Here is my sob story why.”
• Mother of teen Avril Lavigne fan: “My daughter’s very upset that she can’t get an autograph.”
• Stooges manager to me: “Iggy will probably jump off the stage during ‘I Wanna Be Your Dog.’” Me to Fire/Safety officers: “Iggy will probably jump off the stage during ‘I Wanna Be Your Dog.’” Fire/Safety officers to me: “No, he can’t.” Me to Fire/Safety officers: “I’m not telling Iggy that he can’t. He’ll probably leave.”
• Macy Gray handler one hour before taping time: “We need 12 pair of black socks.”
• Velvet Revolver handler 30 min before taping time: “Scott wants makeup” (and yes we know we told you we didn’t need it).
• Snoop Dogg handler one hour before taping time: “Snoop wants McDonald’s” (and won’t eat it in his performance clothes so keep pushing that start time back).
• Weezer frontman Rivers Cuomo, five hours before performance, and after weeks of discussions on how to re-jigger the room so that the band could perform a hootenanny on the general audience floor: “We’d like four individual performance risers around the room in a diamond shape instead of this one here.” Okay…

But the rewards –- yes, back to the bragging –- are tremendous. For one, there are the performances. Man, oh, man. And on a regular basis I get to interact in a respectful and professional level with some fantastic artists. Sure, some couldn’t care less, and some are complete freaks, but many, many others are genuinely appreciative of what we are doing. And then, suddenly, you find, typically after the taping when the wars are won and guards are down, where conversations turn to the silly and mundane. These are the moments to cherish, such as:

• Keeping Joni Mitchell company at her request as she smoked and shared an old memory of Bob Dylan;
• Hearing Ryan Adams share how much he hates the kind of music that he’s most known for;
• PJ Harvey confiding in me how the Q&A was the weirdest thing she’s ever done in her life;
• The shaman Carlos Santana putting his hand on my cheek and saying, “Be good, brother;”
• Buddy Guy sharing stories about his early days in Chicago and genuinely inviting me to let him show me around the Windy City;
• Talking parenthood with Trisha Yearwood;
• Hoisting a beer with many;
• Saying no to blunts from several others; and
• Watching the Pretenders get stupid drunk.

And then there was Kelly Clarkson, an artist whose music for which I must confess to have had great ambivalence before working with her. She was the friendliest, coolest, kindest of the lot, not to mention a stunningly good vocalist. After the show, several Yahoo! types were getting a photo with her. “Come join in, Neal,” one of my co-workers yelled to me. “I already got my photo with Kelly,” I countered. “Yeah, and we made out,” Kelly enthused. Yeah… so there!

From that moment on, Kelly Clarkson has always been known as “my girlfriend.”

Neal Weiss
Executive Producer, Nissan Live Sets on Yahoo! Music

Here in California, we know all too well that summer days can put a strain on our electricity grid. This is especially true on the hottest weekday afternoons, when air conditioners are working their hardest and office buildings are full of employees.

In response, as part of our climate and sustainability efforts at Yahoo!, we are partnering with Pacific Gas & Electric Company (PG&E) to reduce electricity demand on the hottest days of the year (like today).

When a demand response event happens, the Yahoo! facilities team is alerted by PG&E. Then we let Yahoos know that we’ll be letting our buildings run slightly warmer, and turning off lights that are decorative or near windows.

When we got the call for an event during an unseasonably hot day in May, we were able to reduce our electricity consumption on campus by 13.5% . That’s enough to power roughly 750 California homes. A second event came in July, when temperatures outside reached 95 degrees.

What’s the impact of these kinds of programs? They avoid the need to build additional and costly “peaking” power plants that sit idle 90% of the time except during extreme demand spikes. It’s actually cheaper to reduce energy than to build power plants. In turn, they avoid greenhouse gas emissions (and air pollution) during the curtailment period. It can also help avoid potential blackouts.

During the event, we encouraged our employees to watch how our actions affected our power load in real time via our Green Screen, an online energy monitoring dashboard that tracks energy consumption building by building at our Sunnyvale headquarters. You can see an image below of the results, with a drop-off in energy use starting at 2PM.

Yahoos also received free compact fluorescent light bulbs to help them save money (over $37 per bulb!) and energy at home, along with light bulb recycling information and energy savings tips from Flex Your Power, a state-sponsored energy savings campaign.

If you aren’t a Yahoo! you can still do your part to reduce energy use at peak periods at home. Set thermostats at 78 degrees in the summer, to reduce the load on your air conditioner; shutoff unnecessary lighting; and use appliances like coffee makers, laundry machines, and processing equipment either before noon or after 7 pm.

For more info on saving energy at work and at home, check out Flex Your Power.

Chris Page
Director, Climate and Energy Strategy

Today, the Human Rights Campaign — the country’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality — released its seventh annual Corporate Equality Index, which evaluates businesses on a scale from 0 to 100 percent on their treatment of lesbian, gay, bisexual and transgender employees, consumers and investors.

For the second year in a row, Yahoo! received a perfect 100% rating.

We are thrilled about receiving another 100% rating from HRC. It is proof, once again, that Yahoo! is committed to maintaining a diverse workforce. To see the full report, click here.

And as all Yahoos know, our commitment doesn’t stop at the edge of our campuses. Our tens of millions of LGBT consumers around the world are extraordinarily important to us and we are constantly seeking ways to enhance their experiences on pride.yahoo.com and across our entire network.

This year, 259 major U.S. companies earned a 100%, up from 195 last year –- an increase of one third. We are pleased to be a part of this large –- and growing –- group of companies, and would like to congratulate all the other companies who scored the top ranking from HRC.

Laurie Briggs
Co-chair of Yahoo! Pride