Starting this week, we’ll be bringing you a step closer to the Yahoos who make stuff happen behind the scenes  as well as guests from outside of the company to share their views on various hot topics.

Joey Alarilla, a prominent (some say famous) Filipino blogger and journalist who recently joined Yahoo! as our social media editor for Southeast Asia is our first guest. Read on to find out more about his new role and how social media is playing a critical part in the Yahoo! Southeast Asia newsroom as well as the upcoming Philippine Presidential election campaigns.

Welcome to Yahoo! Can you give us a brief introduction to yourself, for example, what were you doing before joining the company?

Prior to joining Yahoo!, I was the head of the Multimedia Department of the leading online game publisher in the Philippines, Level Up! My projects there included launching our live blogging and live video streaming services and producing/hosting a weekly online show for our community.

I was a tech journalist for over a decade. In 2000, I was one of the pioneer editors who spun off the leading Philippine online news site INQUIRER.net (then called INQ7.net) from the Philippine Daily Inquirer newspaper. As the multimedia editor, I launched the site’s blog network and online video service, while also hosting and producing several podcasts and editing the hackenslash gaming news site. I was also the founding president of the Asian Gaming Journalists Association and a tech blogger for CNET Asia.

Could you tell us what a social media editor at Yahoo! in the Philippines does?

As the social media editor, I listen and interact with the community, not just on Yahoo! properties, but also on other social networks. My job includes understanding and monitoring what’s trending on different social networks; engaging the communities on these networks to exchange ideas and get feedback; and sharing these insights with the editorial team and our content partners.

We are also looking for more user generated content and offering platforms for our users to have their stories covered by Yahoo! and their views heard and read by more audience.

Sounds exciting! Tell us more about the social media scene in the Philippines / Southeast Asia

The social media scene is quite vibrant not just in the Philippines but across the region. It’s becoming more and more mainstream, with celebrities, journalists, politicians, and other personalities becoming more active on social networks.

One of the factors contributing to the growth of social media is the increasing popularity of the mobile Internet. You could say that social media is starting to become the new SMS. When you see people typing on their phones here, they might not be texting, but actually posting status updates on their social networks, or chatting with other online users.

While Twitter and Facebook are gaining popularity in this region, Meme from Yahoo! has a huge fan base and growing very quickly. We have introduced themed Memes for comic book lovers and cosplay and anime fans – two popular topics in the Philippines.

Can you elaborate more on why you think social media has started to become a vital part for news gathering?

News organizations have to evolve to keep pace with the changing habits of their audience. Many Internet users, especially the younger ones, have embraced social media.

Their primary source of news is no longer newspapers, television or even online news. It’s trusted users on their social networks. That explains why you have a personal newspaper service like The Twitter Tim.es, which displays news and blog links from the people you trust on Twitter – you can even check out my personal newspaper.

Increasingly, social media users are “out-scooping” the breaking news teams from mainstream media. Social media is one of the key channels for delivering news and other information. In the Philippines, in the wake of the massive flooding caused by tropical storm Ondoy (international codename: Ketsana), Filipinos relied on social networks to keep themselves informed and coordinate relief and rescue operations. Through social media, different rescue groups were able to harness the spirit of volunteerism and encourage more people to help out the flood victims.

The fact is that news organizations that fail to adapt are in danger of becoming irrelevant. They can no longer assume that users will come to them, but must instead make sure their content is available wherever their users may be.

Due to different factors, some news organizations have been slow to integrate social media into the newsroom. I’m happy to say, however, that the situation is changing. Many news organizations in the Philippines and in Southeast Asia are embracing social media. This is a new and exciting frontier for many journalists, and Yahoo! will be here to help our media partners with our own insights based on our experiences and best practices.

During the recent social media forum in the Philippines, you discussed how social media is shaping the political landscape in the Philippines; do you think the candidates really understand the benefits/ use of social media?

Social media is generating a lot of hype in the upcoming Philippine presidential elections this May. Pundits are saying this will be the first Philippine elections in which social media will potentially be a game changer.

It’s good to see that many candidates recognize the importance of social media in their campaigns – no doubt inspired by the example of US President Barack Obama. What they have to keep in mind, however, is that social media is just one aspect of the campaign, and that their success will depend on how well they integrate it with their overall strategy.

The Obama team was able to reach out via social media but the crucial step was in translating this into actual grassroots support i.e, volunteers going door to door, and voters trooping out on Election Day. Social media is not a silver bullet. It’s not the be-all and end-all of a campaign, and if candidates become shortsighted, they might end up fighting an online popularity contest instead of inspiring action among their constituents.

Moreover, I would like to see candidates focus less on bombarding followers with their messages, and instead concentrate on interacting with voters online and listening to what they have to say. Social media is a conversation, and it’s a chance for voters to truly make their voices heard.

Empowering the voters through social media is the main goal of Yahoo!’s Purple Thumb site for the Philippine elections. We also held a social media forum, to examine the impact of social media on the upcoming elections. It’s all about the community – about putting the spotlight on what ordinary people have to say about the election issues that concern them most.

Social media is your chance to be heard. Don’t let anybody tell you otherwise.

Victor runs Yahoo!’s accessibility program. He helps make it easy for people with all kinds of disabilities to use our sites. When I first met Victor, I had the same naïve reaction most people have – dumbfounded by how he could crank open his laptop and be fully self-sufficient reading email and surfing the web. That’s because I was clueless about all the remarkable ways that people with disabilities use technology.

Victor’s made it his mission to educate our designers and engineers, helping change their assumptions that accessibility somehow requires sacrifice or compromise. On the contrary, Victor argues that accessible design is better for everyone. Just as curb-cuts were designed for wheelchairs, they’re also a great convenience for strollers, luggage and shopping carts, right?

But driving the point home sometimes means making someone walk a mile in his moccasins. Enter the Yahoo! Accessibility Lab, which has been toured by more than 75 product teams to date. It’s filled with a wide array of assistive technologies – screen readers, onscreen keyboards, interactive Braille displays, etc. When Yahoos arrive, they’re told they’ve just had a stroke and can’t type with their fingers. They’re given a rubber ball and asked to type their name. Um… Next, they’re fully paralyzed. “OK, try to send an email.” Uh… After they’re introduced to the technology solutions, they watch videos of disabled people in action.

All this leaves developers making accessibility a goal before they write their first line of code. It’s why anybody can access rich features and tools on products like Yahoo! Sports, My Yahoo!, Yahoo! Finance, Yahoo! News, Yahoo! Search, Yahoo! Messenger for the iPhone. It’s why third-party websites that are inaccessible in their own right are now entirely accessible via the new “favorites” area on the Yahoo! Homepage. Victor has helped Yahoo! make enormous strides since joining us four years ago, but there’s still more to come.

We spent some time following Victor with a video camera to not only understand his work, but to appreciate his daily experience. Commuting by train. Playing guitar. Making lunch with his wife Karo Caran, a fellow student from the Overbrook School for the Blind. We watched as sighted people had their first awkward interactions with him. He laughs when he describes how often people raise their hands when he asks questions during his new hire orientation briefings. Well-meaning commuters sometimes escort him to the wheelchair zone on the train platform. It took me a while to realize he’s not offended by questions like “Did you see my email?”

Here’s Victor’s video profile:

Spend any amount of time with Victor and you realize that his blindness doesn’t really make him all that different from anyone else – except that his computer talks to him. Really, really fast.

Read more:

• Victor’s post about screenreaders
• Victor’s post about the launch of our Accessibility Lab in Bangalore
• An interview with Victor about his life and music

Nicki Dugan
Blog Editor

Video credits: producer, Nicki Dugan; cinematographer, Brad Williams; director/editor, Ricky Montalvo
Photo by gingervitis

While we still have work to do toward that end, we did reach a significant milestone last month when Yahoo! India launched an Accessibility Lab in Bangalore. It is modeled after our Sunnyvale lab, which has demonstrated a variety of assistive technologies to hundreds of Yahoos since it launched in 2008.

Our Accessibility Labs are important tools for engineers who can’t imagine life with a disability. The reality is that not everyone can use a mouse, type on a keyboard, or see the computer screen. We simulate that experience so our developers can learn how to think about users with disabilities during their product development process. We have screen readers to help them understand the experience of a blind user, single switches and onscreen keyboards for physically disabled users, communication devices for kids with speech impairments, etc. More and more Yahoo! products are being designed and developed in our Bangalore office, so it became clear that we needed to enhance our ability to train engineers and designers there.

Here’s a slideshow of photos from our grand opening event in India:

Also, a a global company, we are keenly aware that commercial screen readers are generally out of reach for most blind people living in developing countries. So we’ve sponsored the non-profit NV Access Foundation, which is working on a free, open-source screen reader. Our support will help them improve web features for NVDA for Windows, making it easier for visually-impaired users around the world to browse the Web – especially when they encounter Web 2.0 technologies. And by making NVDA’s screen reader a better product, we’re also helping all the web developers who use it as their testing tool.

Everybody wins.

Victor Tsaran
Sr. Accessibility Program Manager

This is the central problem posed by the Netflix Prize. Netflix is offering $1 million in prize money to anyone who can substantially improve (by more than 10 percent) the accuracy of its movie recommendation engine. While Netflix suggests movies based on your ratings history, the company isn’t satisfied with how well it can predict what you’ll like.

At Yahoo! Labs, this is just the kind of crazy difficult problem we love to take on. For scientists, it’s a pure challenge, requiring deep study and experimentation across a variety of fields, such as machine learning and data mining.

And for Yahoo! as a whole, these types of scientific problems also happen to be a critical element of what we most want to succeed at: connecting you with the content and information you most want in your life – even if you don’t know it yet.

That’s why we couldn’t be happier to pass along the news that Yehuda Koren, one of our scientists at Yahoo!’s Israel Lab, is part of the first qualifying team for the Netflix Prize.

Yehuda’s team, BellKor’s Pragmatic Chaos, reached first place on the Netflix Prize leaderboard on June 26, with an improvement of 10.05 percent. Achieving a more than ten percent improvement in the quality of movie recommendations is no drop in the bucket. It took Yehuda and his teammates three years to achieve and no other team has matched it yet.

Congratulations to Yehuda and his team. In the past few weeks alone, in addition to the Netflix Prize, Yehuda and his colleagues also received best paper prizes at two of the most important scientific conferences (ACM SIGMOD and ACM SIGKDD) for computer science and the Internet. Yahoo! researchers Christopher Olston, Shubham Chopra, Utkarsh Srivastava, Ashwin Machanavajjhala and Bee-Chung Chen, were also recognized for contributions to the science of how to better query and mine data, which will ultimately make it easier for you to get things done on the Web and beyond.

We may not yet have solved every problem the Internet has thrown our way, but at the very least, you should start feeling a lot more confident about those movies in your Netflix queue.

Prabhakar Raghavan
Head of Yahoo! Labs

A group of Yahoos from Taiwan recently banded together to run up the Taipei 101, which weighs in as the world’s tallest skyscraper at 101 stories with 2,046 steps. That’s 508 meters or one third of a mile… straight up. It was part of a masochistic race called the “Taipei 101 Run Up,” which pits teams against each other to see who can reach the top first. The 20 participating teams included major brands like Coca-Cola, Nike, and Bayer.

Sporting purple Yahoo! T-shirts, our team included a few senior Yahoo! executives, including Ari Balogh, our executive vice president of Products and chief technology officer (visiting from California); Rose Tsou, senior vice president of our Asia region; and Charlene Hung, general manager of Yahoo! Taiwan.

So, how’d they do in this ultimate Stairmaster challenge? They placed fifth, just a few spots behind last year’s second place finish (when they lost out to the fire department — the only team you really want passing you). And the fastest Yahoo? That would be Ari, whose addiction to energy bars clearly paid off. He scaled the building’s 101 stories in just 18:26.

Here are some photos from the race and sweet victory:

Nicki Dugan
Blog Editor

Douglas is Yahoo!’s resident JavaScript software architect. He has literally written the book on the coding language and his job involves training engineers at Yahoo! and industry-wide to use the code effectively. But he’s long lamented that there isn’t a good reference book for beginners. So he decided to take matters into his own hands and write it himself. But he quickly faced the dilemma of every expert – trying to think like a beginner.

Enter Mountain View High School.

Douglas decided that teaching a course in the principles of computer programming could prove mutually beneficial. So as a school volunteer, he worked with administrators to recruit a handful of willing students (mostly seniors) whose only prerequisite was experience in calculus. For most, this was their first exposure to software. Before long, they were thrown into the deep end of the pool to learn about values, variables, functions, recursion and other complexities of programming. By the end of the 12 weeks, the kids had conquered the basics and Douglas had experienced JavaScript through the eyes of a novice. Everybody won.

Now, this group may not have been statistically significant –- kids growing up in the Silicon Valley get plenty of exposure to technology, thanks to parents who often work at industry giants. And these students are headed to hallowed institutions like Cal Poly, Northwestern, and UC Berkeley to chase engineering degrees. But, nonetheless, they taught Douglas a lot about how to learn.

When Douglas sets off to write the book, I’m sure you’ll find some 17-year-olds in the acknowledgments. Also to be acknowledged are Mountain View High School Principal Keith Moody (also, incidentally, a former Raider defensive back) and teacher Madeline Miraglia, who made Douglas’ volunteer project possible.

Nicki Dugan
Blog Editor

Take Mitch Spolan, for example. We have a phrase around here that describes someone who’s loyal to the core — they “bleed purple.” That’s Mitch in a nutshell. He’s a 10-year Yahoo! veteran who’s seen it all — the good, the bad, the ugly, and the awesome. And he’s embodied the definition of pride throughout. And in this presentation, Mitch gave abut 13,000 people a bevy of reasons to share that pride.

You have to forget for a moment that he’s a sales guy (he was just promoted to head of our North American field sales organization) because what you’re about to watch isn’t some guy just trying to cut a deal. This video helps you understand what it means to bleed purple.

And you’ll also learn a thing or two about measuring social impact by a factor of Obamas.

Nicki Dugan
Blog Editor

I’ve been on a whirlwind tour for the last six weeks, talking with everybody from executive leaders to the guys who configured my laptop. I’ve been in student mode, slowly getting smarter about what makes this place tick. And most recently, I’ve been gathering information on what it’s going to take to get Yahoo! to a great place as an organization –- and one that brings you killer products.

People here have impressed the hell out of me. They’re smart, dedicated, passionate, driven, and really nice. There’s so much great energy and frankly lots of optimism. But there’s also plenty that has bogged this company down. For starters, you’d be amazed at how complicated some things are here.

So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”

I’ve noticed that a lot of us on the inside don’t spend enough time looking to the outside. That’s why I’m creating a new Customer Advocacy group. After getting a lot of angry calls at my office from frustrated customers, I realized we could do a better job of listening to and supporting you. Our Customer Care team does an incredible job with the amazing number of people who come to them, but they need better resources. So we’re investing in that. After all, you deserve the very best.

We’re also leaning on this team to make sure we’re all hearing the voice of our customers (consumers and advertisers). I’m singularly focused on providing you with awesome products. Period. The kind that get you so excited, you have to tell someone about them. Whether on your desktop, your mobile device, or even your TV.

And that takes a real understanding of what you want/need/love/hate, how you’re using our products, and what you find simple, intuitive, easy and fun. Who wants innovation for innovation’s sake if it doesn’t make your life easier, more efficient, more productive? So expect us to hear you better and take better care of you.

Finally, a note about our brand. It’s one of our biggest assets. Mention Yahoo! practically anywhere in the world, and people yodel. But in the past few years, we haven’t been as clear in showing the world what the Yahoo! brand stands for. We’re going to change that. Look for this company’s brand to kick ass again.

Big thanks to the many of you who’ve reached out with positive comments. It’s clear people want Yahoo! to succeed. I’ll try to pop by here again soon, though probably not too soon. I have a pretty long to-do list.

Carol Bartz
CEO

A huge advantage of having an office in such a cold and deserted corner of the world is, of course, that there is little else to do than go to work. The hazardous environment is, however, a big drawback — blizzards, temperatures well below even the lowest of comfort zones and, worst of all, the hungry polar bears (isbjørn) that sneak around town looking for food or a warm place to hide.

So while your biggest commuting worry is how heavy the traffic will be, these guys — wishing they had Kevlar coats and rifles on their scooters — have to ask themselves: “Will I even make it to work today?”

Could this be for real? Do these daredevils from Norway deserve high-risk pay and additional insurance packages, or are they just pulling our legs? See their photo evidence at Flickr and let us know what you think.

Eirik Refsdal
Engineer, Yahoo! Search

Every year, more than 12 million people reach for computer mice along with their remotes as they play fantasy football. Yahoo! Sports alone has more than four million players. That’s a lot of people demanding perfection when it comes to their league drafting process, how fast they can get their hands on data and stats, and how easily they can manage their rosters in that critical hour before the coin toss.

Though the leagues ended with the playoffs, we thought we’d give you a video look at the team of engineers that kept you on top of your game -– the people who toiled on Sunday afternoons and Monday nights to ensure that servers didn’t crash under the weight of all those stats. The team that brought you all the best new tools to help you make smarter calls. The guys (and gals) who, like you, live and breathe sports — nary a day goes by without at least one football jersey in the cube bullpen. In fact, quite a few of them have been working on Yahoo! Sports for more than ten years.

Whether you’re a Cardinals or a Steelers fan, may your guacamole be fresh, your beer plentiful, and your pizza hot. For once, Yahoo! Sports engineers will be watching the game right along with you.

Nicki Dugan
Blog Editor

Filmed and edited by Bart Bishoff, Yahoo! Broadcast Bureau

I’ve always wondered what it’s like to program news content for that kind of a massive audience. (Let’s just say Yodel Anecdotal’s readership has a ways to go.) After all, you’re basically responsible for informing roughly one in every two American Internet users about what’s happening in our world…and influencing what they talk about over cube walls. What does that responsibility feel like? How do they stay on top of the fire hose of news and then decide what gets one of those precious links? Who is “they” and what prepares them for this big job? How do they know what will click? What was it like to cover this year’s Election?

I took a camera backstage to answer these questions and more. Enjoy this up-close-and-personal look inside the Yahoo! Homepage newsroom.

Nicki Dugan
Blog Editor

Filmed and edited by Bart Bishoff, Yahoo! Broadcast Bureau

Today, we’re hosting “Chuck the Cup” Day on four of our campuses to raise awareness about the environmental impact of our coffee habit and highlight the things we can do to create a more sustainable workplace. This is the brainchild of Kai Haley, a Yahoo! Green Team member who’s been obtaining a masters in sustainable design in her spare time. Frustrated by the waste, Kai focused her thesis on an analysis of disposable cup usage and behavior patterns. She and Melissa Mangini, another impassioned Green Team member, decided to do something about it.

Earlier in the week, Green Team volunteers hid mugs throughout campus, with a note to encourage Yahoos to take and use the mugs, or bring their own to work today. Anyone who comes to one of our coffee bars with a mug goes to the head of the line (think carpool/hybrid lane — we even installed “Fast Lane” decals on the floor). We’re also giving mugs to people who correctly answer green trivia questions. And we’ve put the attention-getting sculptures that Kai created for her thesis on our main lawn, each of them representing the number of coffee cups used in 15 minutes at our headquarters (124, in case you were wondering).

In the future, all of our coffee bars will be offering Yahoo! Green Team mugs as an option (no trivia question required) so we can make this Chuck the Cup ritual a daily thing. And maybe the next time you go get your fix, you can chuck your cup, too.”

Kate Gerwe
Senior Director, Marketing
Head of Yahoo! Green Team

At least on the good days, I do recognize that being the executive producer for Nissan Live Sets on Yahoo! Music is a pretty good gig. Somehow I parlayed years of pathetic low-five-figure annual incomes as a music journalist — free CDs, cool! – into a key role in what I believe to be the best video concert series on internet or television. I’m not curing cancer, nor am I paving blacktops or strapping on a tie and selling insurance; instead I’m getting away with a “grown up” vocation that somehow includes playing host to some of the biggest names in music.

But before I further this self-congratulatory drivel and come off looking like a total jerk, some perspective, please. If engaging with artists and managers and record labels requires a singular kind of finesse, working with the top-tier talent is an art unto itself. Nearly every single artist of that level is the benevolent dictator surrounded by a country full of handlers. And with them come demands and restrictions that inevitably cause a tug-of-war between what Nissan Live Sets is and how they want their artist represented within it. Some resist our quirky format (not doing a Q&A in the middle of the set, not stopping in between songs), some require audio post that perks up a flat vocal note or 30, many are nervous about how their artists, battling to mitigate the unstoppable cruelties of age, will be represented in this new HD world. To that end, camera angles and lighting are restricted and/or required to make butts smaller, wrinkles diminished, chins fewer. (And I’m not just talking about the ladies.)

And that’s but a minuscule portion of the craziness that ensues from the moment we book. But nothing is more of an adrenaline rush and reoccurring test of sanity than occurs during the typical 13-hour shoot day. When it’s crunch time, it’s a flurry of activity with a gaggle of parties demanding attention:

• VIP: “Why do those VIPs get to sit on that couch but I don’t?”
• Fan: “I want to meet Joan Jett. Here is my sob story why.”
• Mother of teen Avril Lavigne fan: “My daughter’s very upset that she can’t get an autograph.”
• Stooges manager to me: “Iggy will probably jump off the stage during ‘I Wanna Be Your Dog.’” Me to Fire/Safety officers: “Iggy will probably jump off the stage during ‘I Wanna Be Your Dog.’” Fire/Safety officers to me: “No, he can’t.” Me to Fire/Safety officers: “I’m not telling Iggy that he can’t. He’ll probably leave.”
• Macy Gray handler one hour before taping time: “We need 12 pair of black socks.”
• Velvet Revolver handler 30 min before taping time: “Scott wants makeup” (and yes we know we told you we didn’t need it).
• Snoop Dogg handler one hour before taping time: “Snoop wants McDonald’s” (and won’t eat it in his performance clothes so keep pushing that start time back).
• Weezer frontman Rivers Cuomo, five hours before performance, and after weeks of discussions on how to re-jigger the room so that the band could perform a hootenanny on the general audience floor: “We’d like four individual performance risers around the room in a diamond shape instead of this one here.” Okay…

But the rewards –- yes, back to the bragging –- are tremendous. For one, there are the performances. Man, oh, man. And on a regular basis I get to interact in a respectful and professional level with some fantastic artists. Sure, some couldn’t care less, and some are complete freaks, but many, many others are genuinely appreciative of what we are doing. And then, suddenly, you find, typically after the taping when the wars are won and guards are down, where conversations turn to the silly and mundane. These are the moments to cherish, such as:

• Keeping Joni Mitchell company at her request as she smoked and shared an old memory of Bob Dylan;
• Hearing Ryan Adams share how much he hates the kind of music that he’s most known for;
• PJ Harvey confiding in me how the Q&A was the weirdest thing she’s ever done in her life;
• The shaman Carlos Santana putting his hand on my cheek and saying, “Be good, brother;”
• Buddy Guy sharing stories about his early days in Chicago and genuinely inviting me to let him show me around the Windy City;
• Talking parenthood with Trisha Yearwood;
• Hoisting a beer with many;
• Saying no to blunts from several others; and
• Watching the Pretenders get stupid drunk.

And then there was Kelly Clarkson, an artist whose music for which I must confess to have had great ambivalence before working with her. She was the friendliest, coolest, kindest of the lot, not to mention a stunningly good vocalist. After the show, several Yahoo! types were getting a photo with her. “Come join in, Neal,” one of my co-workers yelled to me. “I already got my photo with Kelly,” I countered. “Yeah, and we made out,” Kelly enthused. Yeah… so there!

From that moment on, Kelly Clarkson has always been known as “my girlfriend.”

Neal Weiss
Executive Producer, Nissan Live Sets on Yahoo! Music

In response, as part of our climate and sustainability efforts at Yahoo!, we are partnering with Pacific Gas & Electric Company (PG&E) to reduce electricity demand on the hottest days of the year (like today).

When a demand response event happens, the Yahoo! facilities team is alerted by PG&E. Then we let Yahoos know that we’ll be letting our buildings run slightly warmer, and turning off lights that are decorative or near windows.

When we got the call for an event during an unseasonably hot day in May, we were able to reduce our electricity consumption on campus by 13.5% . That’s enough to power roughly 750 California homes. A second event came in July, when temperatures outside reached 95 degrees.

What’s the impact of these kinds of programs? They avoid the need to build additional and costly “peaking” power plants that sit idle 90% of the time except during extreme demand spikes. It’s actually cheaper to reduce energy than to build power plants. In turn, they avoid greenhouse gas emissions (and air pollution) during the curtailment period. It can also help avoid potential blackouts.

During the event, we encouraged our employees to watch how our actions affected our power load in real time via our Green Screen, an online energy monitoring dashboard that tracks energy consumption building by building at our Sunnyvale headquarters. You can see an image below of the results, with a drop-off in energy use starting at 2PM.

Yahoos also received free compact fluorescent light bulbs to help them save money (over $37 per bulb!) and energy at home, along with light bulb recycling information and energy savings tips from Flex Your Power, a state-sponsored energy savings campaign.

If you aren’t a Yahoo! you can still do your part to reduce energy use at peak periods at home. Set thermostats at 78 degrees in the summer, to reduce the load on your air conditioner; shutoff unnecessary lighting; and use appliances like coffee makers, laundry machines, and processing equipment either before noon or after 7 pm.

For more info on saving energy at work and at home, check out Flex Your Power.

Chris Page
Director, Climate and Energy Strategy

For the second year in a row, Yahoo! received a perfect 100% rating.

We are thrilled about receiving another 100% rating from HRC. It is proof, once again, that Yahoo! is committed to maintaining a diverse workforce. To see the full report, click here.

And as all Yahoos know, our commitment doesn’t stop at the edge of our campuses. Our tens of millions of LGBT consumers around the world are extraordinarily important to us and we are constantly seeking ways to enhance their experiences on pride.yahoo.com and across our entire network.

This year, 259 major U.S. companies earned a 100%, up from 195 last year –- an increase of one third. We are pleased to be a part of this large –- and growing –- group of companies, and would like to congratulate all the other companies who scored the top ranking from HRC.

Laurie Briggs
Co-chair of Yahoo! Pride

I know this first hand because Matt came by to dance here at Yahoo!. If you’ve never heard of Matt, go check out wherethehellismatt.com. He traveled to 42 countries in 14 months to make his most recent video, “Dancing 2008,” which has been viewed more than 8.5 million times since he posted it in June. His scenery included a tulip field in the Netherlands, the DMZ in Korea, the “Painted Ladies” in San Francisco, children in Yemen, Bollywood-style dancers in India, bushmen in New Guinea, and free spirits in Paris.

I emailed Matt on a lark, with an invitation to come do a video with Yahoos in Sunnyvale. What you see here is the effect of one incredibly willing Internet phenomenon, as I dragged him hither and yon across our campus to shoot 33 scenes in less than seven hours. This video closed a recent company all-hands meeting — webcast to 14,000 employees worldwide — as a reminder that, in spite of the extraordinary events of last seven months, this is still one helluva great company.

You can download the song “Praan” (Bengali for “life”) at Amazon. It was composed by Garry Schyman and that incredible voice belongs to 17-year-old Palbasha Siddique of Minneapolis.

Thanks for the dance, Matt.

Nicki Dugan
Blog Editor

Today we’re announcing the launch of our Business & Human Rights Program, and through it we hope to help define ourselves as an industry leader in this important field. It’s no secret that certain governments around the world don’t live up to widely recognized standards for protecting the free expression and privacy rights of their own citizens. While the root causes of these threats clearly lie with governments, we also know corporations have important obligations in the field of human rights.

The Yahoo! Business & Human Rights Program represents another step forward in our commitment to human rights, and a number of pillars support this program:

• Executive Commitment. We’ve got it. For those of us who’ve been with Jerry in meetings on Capitol Hill, at the State Department, or with human rights activists, the long-term commitment is clear.
• Dedicated and Cross-Functional Teams. The Program will expand our core team and continue centralized leadership on global strategy, industry initiatives, business decision-making, and internal and external stakeholder engagement.
• Guiding Principles and Operational Guidelines. We’re committed to the international foundations of freedom of expression and privacy, and we’ll continue translating those principles into practical steps to be followed by our employees.
• Human Rights Touch-Point Inventory + Clearinghouse. We’ll constantly review the intersection points of our business with potential human rights issues and ensure risks are routed to the right teams.
• Human Rights Impact Assessments. We’re committed to exploring risks to freedom of expression and privacy in challenging markets, engaging with external stakeholders, and designing risk mitigation strategies.
• Internal and External Stakeholder Engagement. The single most important stakeholders are our users. We also must stay closely connected to our employees and maintain our strong relationships with industry peers, human rights groups, academics, and governments, including our own State Department.
• Accountability Framework. We also believe in designing an effective system to assess our own performance in meeting our overall goals and our operational steps relating to human rights issues.

We’re a company built on open access to information and user trust . We’ve encouraged scholarship on technology and human rights, funding two university fellowships so far. We’ve also teamed up with a noted human rights activist to create the Yahoo! Human Rights Fund. We’re deeply committed to the current collective initiative with industry peers, human rights groups, academics, and socially responsible investors to design standards to guide companies in challenging markets.

We believe companies can move forward today to integrate human rights decision-making into their business operations, and we intend to show our own leadership and commitment to freedom of expression and privacy through the creation of the Yahoo! Business & Human Rights Program.

Michael Samway
VP & Deputy General Counsel

Much to my wife’s delight, among other things I contributed were five pairs of sneakers and athletic shoes and I was able to actually watch people pick them up and give them a new home. (Yes, people WILL wear other people’s shoes…) Hopefully they will get some great use and their new owners will think hard about what THEY could give up to turn their personal trash into someone else’s treasure.

I’m told Yahoos brought in more than 2,000 items from closets and basements throughout the Bay Area that might otherwise have been destined for landfills. The more interesting things I saw included a vintage map of Silicon Valley businesses from 2000, a red lacy bra (which seemed to disappear quickly), last-generation Tivos, Rockem Sockem Robots, vacuum cleaners, a complete set of Star Trek: Next Generation VHS tapes, bunny slippers, fleeces galore, Yahoo! schwag (Yahoo! Chicago stickers, anyone?), and gently used sporting equipment. Items that had not seen the light of day for years were suddenly adopted by new guardians, who promised to put them into immediate use. Although I think the snow skis might have to wait until next season…

We duplicated this fair in six California, New York, and Oregon offices. And whatever wasn’t claimed was carted away by local charities like the Salvation Army.

So if you see me around campus with size 10.5 Adidas shell-toes, know that they will be well cared for and infused with the spirit of giving.

Hmm… I wonder what size Jerry wears?…

Here are some photos and a video recap:

Lucas Mast
Senior PR Manager
Connected Life

With the title of “Commute Coordinator,” Danielle is likely a maverick in Corporate America. She’s not only a cheerleader for a greener way of life (literally walking the walk), she’s there to help every Yahoo figure out the most practical way from Point A to Point B. And she has a good answer for just about every excuse you can come up with: “What if my kid gets sick in the middle of the day and I have no car?” Our guaranteed ride home program won’t cost you a dime. “But I’ll get sweaty on my bike!” We’ve got showers. “No one else works my hours.” Let me check my database of carpoolers.

Here’s a report NBC just ran about Danielle and our commute program, inspired by photos she took on a recent commute from San Francisco.

With fossil fuel flirting with $4 a gallon, you need to get yourself a Danielle.

Props to Paul Stamatiou, former Yodel intern, for his great how-to on embedding Flickr slideshows.

Nicki Dugan
Blog Editor

It was a little HD experiment created by Brad Williams, the production lead for Yahoo!’s Tech Ticker program. It’s his version of “Koyaanisqatsi” in three minutes.

Beats Muzak.

Nicki Dugan
Blog Editor

That’s the M.O. behind our Buzz Marketing department, a team of creative types that regularly dream up never-been-done-before gigs to get Yahoo! a bit of attention. Over the years, their more grassroots campaigns have included a Yahoo!-branded Zamboni, the first Internet-connected taxi and Amtrak train, an impromptu Shakira concert in Times Square, a search for the greenest city in America, a bachelorette living on a Los Angeles billboard in search of the perfect man, pedicabs and hot cocoa at the Olympics, and the world’s largest brain, flea market, snow globe, haystack (wherein visitors sought needles), parade of Santas, etc.

We recently empowered Yahoos to come up with Buzz campaign ideas of their own (on a shoestring, of course) to share some purple love. And two guys from our headquarters and Portland, Oregon, offices had a mind meld: surprise rainy-day train commuters with 150 Yahoo!-branded umbrellas. (What’s effective marketing without a little useful schwag?)

Alex Huang and some colleagues set up camp at dawn at a Starbucks near a Portland MAX train (the local commuter rail). Portlanders accepted their purple and white umbrellas with glee — including a transit cop, who rolled up on his Segway, not to cite them but to snag one for himself. The bumbershoots were gone within 20 minutes.

Meanwhile, down in San Francisco, Sreevatsan Rama assembled a street team outside the Caltrain station. In spite of inaccurate shower predictions by our perennially weather-befuddled meteorologists, the umbrellas went like hotcakes. When asked “Do you Yahoo?,” recipients responded with “Of course, it’s my homepage!” and oft-used product names like Mail, Maps, Search, Autos, Finance, etc. were called out into the air.

Except, of course, the guy who just smiled and pointed to the Google logo on his backpack. Oddly, he didn’t accept an umbrella.

There are plenty more ideas in the hopper. So don’t be surprised to see eager, tchotchke-laden Yahoos in a city near you. They might even make you yodel.

Nicki Dugan
Blog Editor

Those who can remember back to the days of portal wars, high-flying IPOs, and sock puppets probably recall when the lifeblood of Yahoo! was its hierarchical directory — a time when “browsing” was more prevalent than “searching.” That directory was assembled by a team of “surfers,” a group of intellectually curious and idiosyncratically diverse individuals whose job was to build and expand the equivalent of the Internet phone book for cool sites and useful links. They literally got paid to surf the Web. And they got damn good at trivia.

So good that our very own Dave Sikula has earned a slot as a contestant on Jeopardy! tonight, representing his hometown of Pacifica, California. Dave joined Yahoo! as a surfer in 1999. Although he came to us as an information junkie, having spent several years as the periodicals expert at the fabled Kepler’s Books, his job helped him amass vast knowledge on a wide range of subjects — everything from sports and business to arts and politics.

In short, we’ve created a know-it-all. Tune in tonight to see if Dave can nail those Daily Doubles. Go, Dave!

UPDATE 3/27/08: HE DID IT! He won! And left with $15,000 in his pocket. Tune in tonight so see if he can do it again.

Nicki Dugan
Blog Editor

Extending our leadership requires that we constantly tap into user and advertiser insights to understand their needs – which seem to change daily.

This pace of change demands constant innovation and focused execution. To make it all happen, you’ve got to have the best team — world-class engineers and scientists researching and delivering the technologies that define the next phase of the Internet consumer experience. That was a key draw to the job here at Yahoo! — working with a brilliant group of experts from a range of fields beyond traditional computer science that include data-driven analysis, high-quality search, algorithms, and economic models. For hardcore techies, this is tackling big problems with the latest toys. For you, this means the best and brightest working to improve your online experience.

And now we have even more. In the past week we’ve expanded our Research team and centers, with new locations in Israel and India. Today in Haifa, Israel, we opened a new Yahoo! Research Lab to focus on search technologies. We’ve tapped Dr. Ronny Lempel, who comes to us from IBM’s Haifa Research Lab, to lead the new center. He will be a great addition to the top-notch team we’ve pulled together to be at the leading edge and deliver even more compelling online search experiences. His expertise in search technologies, and ties to local academia, will help us draw on the best talent and knowledge from the region and strengthen our worldwide Research efforts.

Last week in India we launched Yahoo! Labs – Bangalore to create a center of excellence for next-generation search and advertising technologies. I’m proud to say we brought in eminent scientist Dr. Rajeev Rastogi, founding director of Bell Labs India, to lead this new lab. They will tackle some of the core computer science problems — specifically around data mining — and create solutions that in the long term will deliver a more relevant experience for users and advertisers. This is an important area to focus on now, as Internet content and data only continue to expand as more people and machines are connected.

Sound cool? That’s my team. That’s your team.

Ari Balogh
Chief Technology Officer

Empowering green actions through our employees and across our business is something we take very seriously (we launched a consumer-friendly resource for all things green called Yahoo! Green and pledged to be a carbon neutral company last year).

The Green Screen, which uses the Building Dashboard technology by Lucid Design Group presents energy usage in an easy to understand way and gives anyone who approaches the touch screen kiosk the ability to play with the information. Data can be viewed in megawatt hours, tons of carbon, or dollars. So, for example, you can see how many pounds of carbon have been emitted per person on the Sunnyvale campus from our energy usage that day. Employees will also be able to see energy consumption across buildings and compare trends viewed over time. We’re displaying dozens of “Green Tips” too – such as how to take advantage of our award-winning commute options, or where to shop for green products online. In addition to being available in our cafeteria, the Yahoo! Green Screen will be available to all employees worldwide on our corporate intranet to engage participation through suggestions, providing feedback, and just taking part in their local offices.

So now, when we lower the thermostat by 2 degrees in one of our buildings, we can immediately see the effect on energy consumption (and even carbon output).

Our hope is that this opens a healthy dialogue about our energy usage and empowers our employees to be more aware of our impact on the environment, and engages them to take action in their own way. This is one of the small pieces that helps us continue to reduce our carbon footprint and serves as a reminder that any action, no matter how big or how small, does make a difference.

Kate Gerwe
Senior Marketing Director, Corporate Partnerships and Yahoo! Green Team Leader

Photo from Jeremy Johnstone.

Over the past couple of years, Prabhakar has led and helped build our Yahoo! Research organization to examine some of the most complex problems facing the Internet. His extensive expertise in search algorithms (he literally wrote the book on it), understanding the fundamental structure of the Web, and the social phenomena emerging from it, continues to play an important role as we work to make Yahoo! the starting point on the Web. Yahoo! Research is charged with a simple but fundamentally powerful vision: “Invent the new sciences underlying the Internet and the new ineteractive media.”

Nothing is more inspiring to me than a collection of brilliant minds. Over the past four years, our research team has grown from one small lab into a world-class research organization with seven locations in four countries (and we’re not stopping there). Under Prabhakar’s leadership, Yahoo! Research is focused on creating and exploring groundbreaking technologies that will improve our users’ online experience, from understanding communities and the new economics of the Web to the new emerging science of computational advertising, and economics and social systems to advanced search technologies.

Thanks for making us proud, Prabhakar.

Usama Fayyad
Chief Data Officer & EVP of Research & Strategic Data Solutions

Photo from sigir2007.

A Proggy recognizes “animal-friendly achievement in 21st century culture and commerce…contributing to a more humane life for our entire society.” Whether they realize it or not, the thousands of Yahoos fed by Bon Appetit Management Company in our headquarters cafeteria (known as “URLs”) and beyond are provided with made-from-scratch food choices that minimize our impact on the environment. We are availed with dozens of vegetarian and vegan options, organics galore, ingredients from local farms, antibiotic-free meats, sustainable seafood, and biodegradable to-go containers. The kitchen staff even saves the vegetable oil from our fryers to create biodiesel fuel.

While an award for a corporate cafeteria might not seem worthy of great fanfare, it illustrates a big theme we Yahoos care about — finding innovative ways to help the planet. Many of the earth-friendly details are a result of input from Yahoo!’s Green Team, a volunteer army of employees who keep their eyes open for small changes that can make a big difference.

Here’s a quick video tour of URLs with Chef Bob Hart. He didn’t cook for the Grateful Dead, but he serves a mean gardein.

Kate Gerwe
Yahoo! Green Team
Senior Director, Marketing, Corporate Partnerships

Kevin was at Yahoo!’s Sunnyvale campus today to discuss the book he’s written about his experience, “In the Hot Zone: One Man, One Year, Twenty Wars.” Kevin was here today to share his stories, and I was asked to share a little about my experience “In the Hot Zone.”

You see, during his journey around the world, I was responsible for booking nearly all of his travel over the course of the year-long project. As you may imagine, Kevin is not your typical Yahoo! business traveler, and as a result our relationship has grown into a valuable friendship. And when you have a unique relationship with a “client” like him, it can make for some interesting stories.

For example, over the holidays in 2005 while in the middle of his project, Kevin ran out of cash. A major annoyance for anyone out on the road, but a potentially life-threatening problem for a solo war reporter who happens to be in Iran without money to pay his “fixer” (a foreign reporter’s lifeline who acts as a guide and translator). His American-based editorial team asked if they could pay by credit card or check, and quickly learned that not only was that not an option, but it was impossible for them to wire Kevin money while he was in Iran. Having been born in Iran, I happened to know of some folks who were about to go back home to Iran at this exact time. Because we had already established a trusting relationship with one another, I volunteered to help. The team gave me the cash Kevin needed, and I in turn gave it to my friend, who then took it to Iran and hand-delivered it to Kevin’s translator.

It’s not every day that I help my clients by facilitating the hand-delivery of cash across international borders, but it was definitely worth it. This story didn’t make it into the book, but there are plenty of important stories about Kevin’s experiences, and the people he met that did.

During today’s talk, Kevin took a moment to thank me for supporting the Hot Zone project, which I found both meaningful and unnecessary. Kevin is the most amazing client I have ever worked with, and I am proud to have been a part of the Hot Zone project.

I should also mention that at today’s discussion, Kevin was accepting donations the Campaign for Innocent Victims in Conflict (CIVIC), an organization that advocates on behalf of victims of armed conflict. He’s donated a portion of his royalties to this organization, and we raised more than $1000 today! Click here to learn more.

Farah Ravon
Lead Travel Agent
BCD Travel (Yahoo!’s on-site travel agency)

Past gifts have included free coffee for all (a tradition I cash in on every morning), a purple sleeping bag (presumably to get more work out of us), a purple gym bag (to offset all that work), an MP3 player (I think it fit 20 songs, but it was so newfangled back in 2001), a Yahoo!opoly game (a clever adaptation of the Milton Bradley favorite, complete with awesomely relevant metal game pieces), more jackets (they’re clearly a crowd-pleaser), and a $100 charity gift certificate (a favorite for many).

Over the last week, Jerry and David (and their many elves) personally helped employees zip up into their new duds. We threw together this little video of the handout process to get everyone into the holiday spirit. And notice the intrigue surrounding the “bonus” gift that came along with the jackets.

We’ll be home watching our video yule log next week, as I’m sure will you, so let me take this opportunity to thank all of our readers for continuing to read, comment, and repeat. Here’s to a yodelful 2008!

Nicki Dugan
Blog Editor

The most special and unique thing about YEF is that it’s 100% employee driven on an all-volunteer basis. All of the money is donated by Yahoo! employees (many allocate a portion of their paychecks), all grant recipients are championed by Yahoo! employees, and all YEF activities are run by a volunteer committee of Yahoo! employees. The coolest aspect of the foundation is that it can turn a modest contribution into a windfall for a favorite non-profit. A donation of at just $50 can turn into a grant of up to $40,000 for a charity you support. You do the math — that’s a good investment! The foundation focuses grants on the areas of Youth & Education, Family & Community Building, and Environment — causes that come directly from an annual employee survey to be sure we are properly aligned with what Yahoos feel is important. (Note that YEF doesn’t accept unsolicited requests, but you’re more than welcome to sidle up next to a committed Yahoo for grant championing.)

Every fall, we try to remind Yahoos about the power of YEF and increase our enrollment. This year we used a two-pronged approach. First, Jerry and David baited us with a $1 million donation if we were able to meet 25% participation among U.S. employees. Then many of our leaders upped the ante by promising to subject themselves to public humiliation, which turned out to be just as much (if not more!) of a motivation.

It did the trick. We beat our goal and raised a lot of money that will be given in future grant cycles. And now it’s time for Yahoos to cash in on the degradation of their leaders. Executives from our Search, Listings and Search Marketing groups have donned fantastic Mod Squad-era wigs and fed breakfast to an army of Yahoos in our Burbank office. Engineering leaders threw a beer and pizza party and volunteered to get submersed in a dunk tank — in jeans and sneakers, no less. (Nothing quite beats giving your manager a good soaking.) Up next, still more executives will host karaoke parties, invitation-only group dinners, hairnet-shielded pancake breakfasts, and raffles for choice parking spots (the only reserved parking at Yahoo! is won at our annual year-end auction, benefiting YEF… and it’s quite a sacrifice to give that up!).

I’m proud to say that the Yahoo! Employee Foundation is one of those things that distinguishes the experience here. It’s a collective effort showing that many of us Yahoos share a common gene. One that compels us to give back and make a difference.

Ben Baker
President, Yahoo! Employee Foundation Board
Director, Customer Care

Photos from Jeremy Johnstone

Last week, we had the great pleasure of welcoming the 2006 Nobel Peace Prize winner and founder of Grameen Bank to speak at our Sunnyvale campus to share his journey as the “banker to the poor” and discuss the important role information technology plays in society. He imparted that it’s not about where technology is taking us, but rather where we want to go with it — a powerful message and reminder of the opportunity Yahoo! has to positively impact the world and inspire change.

As a microcredit (small loans to entrepreneurs too poor to qualify for traditional bank loans) pioneer, it’s not surprising that the Bangladesh native questioned the value of economic theories and PhD’s as people just around the corner were dying of hunger. After seeing the ruthlessness of money lenders and the plight of poverty-stricken families trying to obtain their loans, he knew there was a simple solution to this difficult problem. He would be part of the solution.

His first loan consisted of $27 in total, which Dr. Yunus used to help 42 basket weavers regain their dignity and independence from creditors (who charged exorbitant interest rates and yielded mere pennies in profits). What followed was a lifelong pledge and journey of an educator turned banker, who arms the poorest of the poor with the tools and means to become financially independent. He firmly believes that poverty is not created by the poor, but rather is a system we have created. To prove this point, he has given loans to nearly 100,000 beggars and has seen 10,000 of them completely stop begging and 90,000 of them transformed into entrepreneurs in their own right. The Grameen Bank has the highest recovery rate of any banking system in the world with 98 percent of the loans being paid back.

How does technology play a part? Grameen’s “phone ladies” are widespread across rural communities in Bangladesh, offering the use of mobile phones for a fee. By loaning out cell phones on a per call basis and putting them in the hands of the rural poor (many of whom have never seen a telephone before), these women become the central access point to information technology and the rest of the world. So, what’s next for Dr. Yunus? Imagine “Internet ladies.” Talk about making technology work for you.

Julie Han
Blog team