If you live in the Bay Area or have visited San Francisco during the holiday season, odds are that you have seen some of the cute dogs and cats in the windows of Macy’s in Union Square, all part of the SPCA’s holiday adoption drive. With hundreds of dogs and cats in need of a home living at the shelter at any given moment and a goal to find homes for more than 4000 animals each year, the SF SPCA has a herculean task that is undertaken by hundreds of staff and volunteers at their SF HQ, which includes Maddie’s Pet Adoption Center and the Leanne B. Roberts Animal Care Center.  You can meet some of our new friends here:

When we came by to drop off our gifts, we were greeted warmly by SF SPCA President Jan McHugh-Smith and amazing employees like Susannah Dunlap.  Jan and Susannah gave us an all-access tour of their amazing new facility that offers potential pet owners the chance to see the dogs and cats in condo-like settings.  All of the cats even have their own TV sets!

We were also able to see their state-of-the-art veterinary care facility, where animals from all over the Bay Area come to get checked out and get ready for adoption.  The shelter is a no-kill facility and is often a literal safe-haven for pets from other shelters that do not have space, including the apparent overabundance of chihuahuas.

While the SF SPCA website is a great place to see all of the animals available for adoption, you can always come down to see the pets in person.  And for those of you who are socially-networked, you can also follow them on Twitter and Facebook.  For a preview of some of the pets you can adopt, we’d like to introduce you to our new friend Curtis the Cat:

And as a bonus, our new friends at the SF SPCA have given us the opportunity to let our followers on Facebook and Twitter name a kitten that will be up for adoption soon–so follow us and help give Mr. Pickles a new name!

Please visit Yahoo’s You In? site to share your stories of kindness!

Happy Holidays!

Pamela Woon, Lucas Mast and Mariel Myers

Yahoo! Corporate Communications

How big is your ripple of happiness?

It doesn’t take a lot of money or time to make someone’s day.  Smiling at a stranger can be contagious.  Paying the toll fee for the car behind you may inspire them to pay it forward.  Picking up a $207 grocery bill at Trader Joe’s can turn into $23,000 in donations for the local food bank.

These heartwarming stories inspired us to launch Yahoo!’s “You In?” campaign this holiday season because we believe that one small act of kindness can create a ripple of generosity.

Help Yahoo! create a ripple of happiness around the world with random acts of kindness.  Update your online status (on Yahoo!, Facebook, MySpace and Twitter) to share what you’re doing to spread holiday joy at kindness.yahoo.com. Then encourage others to join you by asking “You in?”.  Yahoo! will use our network to share your good deeds with our community. We’ll also be doing our own acts of kindness inspired by your status updates.  Whether your act of kindness is buying someone’s groceries or getting warm coats to people in need, your actions will encourage others around the world to join in.

It’s your world. And it is what you make it.

How big will your ripple of happiness be?

You in?

–

Every week, Urban Sprouts’ Garden Educators visit seven different public middle and high schools in San Francisco, to teach students to build their own school gardens. Urban Sprouts helps youth grow their own fresh and healthy food right at school, while learning about healthy living, cooking, science skills, and protecting the environment.

Each day, when young people harvest potatoes they grew and turn them into French fries, or carefully weed around baby plants they grew from seed, these students change the way they feel about what foods they eat and what toxins their lifestyles contribute to our natural environment.

One major way students in San Francisco can keep the environment clean is by helping reach our city’s goal of recycling or composting 100% of the waste we produce, keeping it all out of landfills. Students in Urban Sprouts’ programs have said, “I learned how to use the compost bin and about how everything affects our earth. I want to make sure we reduce, reuse, and recycle,” and “I have already started to teach my family and friends.”

Now, San Francisco has passed a law requiring separation of compostable waste at home for curbside pick up, using kitchen pails and green garbage cans. Our friends at Yahoo! have generously funded our entire project to help students promote home composting among their peers and families.

Over 700 students at seven schools will participate, building complete compost education stations open to the public at their schools, and creating school-wide peer education campaigns to educate their schools on how to use their green garbage cans at home. Urban Sprouts students will build demonstration compost systems and worm bins, create short videos, and hand out kitchen pail liner bags as part of the campaign.

With help from Yahoo! and San Francisco’s youth, we can reach our city’s goal of Zero Waste!

Abby Jaramillo
Executive Director
Urban Sprouts

The claims are false. Neither Yahoo! nor any Yahoo! representative has met with or communicated with Iranian officials regarding the matters referenced in the article, and Yahoo! has not disclosed user data to the Iranian government. ZDNet has since called the report unreliable, but we’re disappointed we weren’t given a chance to weigh in before the story was published.

You can read more about the situation on our Business & Human Rights Program blog.

UPDATE: ZDNet retracted its story this evening.

Nicki Dugan
Blog Editor

In 1992, I was diagnosed with breast cancer – days after I started as CEO at my last gig at Autodesk.

I feel lucky to be here sharing this with you today.

But many women are not so fortunate. The effects this disease has on those diagnosed are devastating. It’s a horrible, gut-wrenching experience, physically and emotionally. And we’re still losing the battle. Breast cancer affects 1.3 million women every year – far too many mothers, grandmothers, sisters, cousins, aunts, friends and co-workers.

That’s why this month, Yahoo! is getting involved. Some companies let you send in yogurt tops for donations or ask you to contribute at the cash register (all worthy efforts), but we wanted to do something only Yahoo! can. So we’re teaming up with the National Breast Cancer Foundation (NBCF). For each person who updates their pink ribbon status on Yahoo! Shine and Yahoo! Mail this month, we’ll donate $1 to the NBCF (up to $50,000).

The donations will go toward free mammograms for uninsured women, in the hopes that they can benefit from early diagnosis and treatment as I did. It’s a simple way to raise awareness and empower our community of users to make a positive impact in the fight against breast cancer.

I’ve updated my status… have you?

Carol Bartz
CEO

Photo from scrapbooklady

This is significant because data centers represent the majority of our energy consumption. Keeping Yahoo! running smoothly for more than 500 million people around the world calls for a lot of server power. So we’ve made it a priority to become a leader in designing and building data centers that are environmentally sustainable, investing millions to design facilities that make the best use of the energy we consume.

Here’s what makes us so proud of our future New York data center plans. First, it will be powered by one of the cleanest utilities in the country – fed predominantly by renewable hydroelectric power from Niagara Falls. And second, a record 90% of that energy will power the servers. To put that in context, the industry average is 50% or lower, with the other half dedicated mostly to keeping the servers cool.

For data center geeks, we expect our Buffalo Lockport, NY, data center design will have an annualized average PUE (power usage effectiveness) of 1.1 or better. To achieve that, we’ve come up with a unique building design that we call the Yahoo! Computing Coop (because it looks like something chickens live in), which is angled to take advantage of Buffalo’s microclimate, using 100% outside air to cool the servers.

We’ve been pushing green data center standards since we started building our own data centers two years ago. For example, our facilities in Washington are powered by zero-carbon wind and hydroelectric sources, and we use free cooling for most of the year, dropping energy consumption by 40-50%. As we build more capacity to meet demand, we’ll continue to focus on innovations and inventions that improve energy efficiency. And we’ve been sharing best practices to encourage the entire industry to put smarter policies in play.

And we’ll continue to push ourselves hard to lower our impact. Today we’re committing to reduce the carbon intensity of our data centers by at least 40% by 2014. In other words, we’ll decrease our average electricity consumption and greenhouse gas emissions from our data centers around the world. We’ll get there through a combination of innovative data center design, improving how we utilize our servers, cloud computing, and locating our data centers in areas where cleaner energy is available.

Reducing our carbon footprint has always been a priority and we’ve decided to focus all our energy and investment on that philosophy. We will no longer purchase carbon offsets as announced in 2007. Instead, we’ll focus our resources on reducing our carbon impact while helping the rest of the industry do the same. We believe creating highly-efficient data centers will have a greater long-term, direct impact on the environment and gives us the best opportunity to play a leadership role in addressing climate change.

So the next time you check your email, do a Yahoo! search, or get the latest environmental info on Yahoo! Green, you can feel good about putting some of the greenest data centers in the industry to work.

David Filo
Co-founder and Chief Yahoo

In the last year, we’ve seen civil marriage rights for gays and lesbians both granted and subsequently taken away from Californians, while also witnessing marriage legalized in 10% of U.S. states and even more countries in Europe. We’ve also seen a further explosion in LGBT pride celebrations across the globe. This year marks the first pride celebrations in China, several countries throughout Central America, and even Tahiti. There were multiple organized events for LGBT rights in cities across India, Russia, Cuba, and nearly 100 new pride celebrations throughout Brazil. Check out the map of over 1,000 LGBT pride events across the globe at pride.yahoo.com for more info.

On the home front, we had a great time again sponsoring San Francisco’s International LGBT Film Festival this past week. In commemoration of Stonewall’s 40th birthday, we hid free Yahoo! Mail Plus and Flickr Pro packages under the seats of 40 lucky audience members at two sold-out screenings at the historic Castro Theatre. It was an amazing experience to see a packed-house of 1,400 people simultaneously shout out the classic Yahoo! yodel when the prize packages were announced. Congrats to all the winners!

However, that was just the run-up to our big giveaway this pride season. We’re excited to announce that Yahoo! is going to send two winners on a week-long trip to the 2010 Gay & Lesbian Mardi Gras in beautiful Sydney, Australia, next summer (that’s February, a nice treat for those of us in the Northern Hemisphere). Mardi Gras is a spectacular citywide pride event in Sydney, and the prize-winners will arrive in time for the big parade and extravaganza. You can enter to win either online at http://pride.yahoo.com through July 1, 2009, or in person at the Yahoo! booth at the San Francisco LGBT Pride Festival this Sunday, June 28. Please come visit us near the corner of Grove and Larkin Streets on City Hall Plaza, say hi to Yahoo!, and enter for a chance to win.

Again, Yahoo! wishes you and your loved ones happy LGBT Pride 2009!

Drew Geishecker
Co-chair, Yahoo! Pride

• More than $8 million in grants to 275 nonprofit organizations;
• More than 225 passionate Yahoo! employees have successfully championed grants for their favorite nonprofit;
• At least 1 in 3 Yahoos in the U.S. have donated to YEF.

Needless to say, these figures make me proud, but they don’t tell the whole story. It doesn’t give credit to the incredible generosity and compassion of Yahoos who rallied together to raise a record $2.1 million in October 2008, just one week after the Dow took the biggest tumble in nearly a decade. This is just one instance of where, in the midst of tough times, my colleagues found it in their hearts to give back to those who were less fortunate.

YEF is unique in that it is 100% run by Yahoo! employee volunteers. Yahoos donate all of the money, champion all of the grants, and organize all volunteer activities, whether building playgrounds or renovating homes. And YEF funds projects that focus on the areas of youth and education, community building and families, and the environment which are chosen by, you guessed it, our employees. One of the best parts of YEF is that by simply donating $50, an employee can champion their favorite organization for a grant of up to $40,000. That’s powerful.

We marked our 10th anniversary milestone with events in U.S. offices from Sunnyvale to New York yesterday. These celebrations were our way of thanking the donors and volunteers who have made YEF what it is today. The Yahoo! Employee Foundation brings out the best in Yahoos, empowering us to give back and make a difference, and is a huge part of why I’m proud to work for Yahoo!.

Here’s video and photos of our thank-you event at our Sunnyvale headquarters:

Rachana Choubey
President, Yahoo! Employee Foundation Board
Sr. Product Manager, Global Front Doors

Video produced and edited by Bart Bishoff, Yahoo! Broadcast Bureau

It’s not that I’m lazy or don’t care. I tell my son a hundred times a day to turn his bedroom light off when he’s not in his room, my security lights are on a timer so I don’t forget to turn them off, I’ve learned how to brush my teeth with a few drops of water, I use organic cleaners, I eat organic food, etc.

But I’ve found that there just aren’t that many useful and truly ‘green’ consumer products on the market.

I’d love to own a small hybrid car but I don’t think my wife, two kids, baby, blind black lab and a I would fit very well, even though I am on a diet. I recently found some interesting looking coasters made from recycled CD’s, but just because I think it’s cool to have a Def Leppard coaster on my coffee table doesn’t really help anything, does it?

Yahoo! Green’s Make it Green campaign (launched last month) could tangibly help change all of this by inviting regular people from around the world to submit ideas that will improve our lives and ‘green up’ our planet.

You don’t have to be a scientist to enter and you don’t have to have a patented product either. That’s because Yahoo! has teamed up with the company I work for, Edison Nation. We have tons of expertise and experience reviewing products, handling intellectual property, and partnering with manufacturers and retailers to put products onto store shelves.

If your idea is selected, you will earn $2,500, a share of sales for up to twenty years and possibly be featured on PBS’ Emmy award winning invention show Everyday Edisons.

So if you think you have a great green idea, don’t delay — Make it Green ends June 30th!

Kermit and the planet thank you.

Michael Cable
Director, Edison Nation

Douglas is Yahoo!’s resident JavaScript software architect. He has literally written the book on the coding language and his job involves training engineers at Yahoo! and industry-wide to use the code effectively. But he’s long lamented that there isn’t a good reference book for beginners. So he decided to take matters into his own hands and write it himself. But he quickly faced the dilemma of every expert – trying to think like a beginner.

Enter Mountain View High School.

Douglas decided that teaching a course in the principles of computer programming could prove mutually beneficial. So as a school volunteer, he worked with administrators to recruit a handful of willing students (mostly seniors) whose only prerequisite was experience in calculus. For most, this was their first exposure to software. Before long, they were thrown into the deep end of the pool to learn about values, variables, functions, recursion and other complexities of programming. By the end of the 12 weeks, the kids had conquered the basics and Douglas had experienced JavaScript through the eyes of a novice. Everybody won.

Now, this group may not have been statistically significant –- kids growing up in the Silicon Valley get plenty of exposure to technology, thanks to parents who often work at industry giants. And these students are headed to hallowed institutions like Cal Poly, Northwestern, and UC Berkeley to chase engineering degrees. But, nonetheless, they taught Douglas a lot about how to learn.

When Douglas sets off to write the book, I’m sure you’ll find some 17-year-olds in the acknowledgments. Also to be acknowledged are Mountain View High School Principal Keith Moody (also, incidentally, a former Raider defensive back) and teacher Madeline Miraglia, who made Douglas’ volunteer project possible.

Nicki Dugan
Blog Editor

Stephen Colbert doesn’t shave his head for just anybody. But sometimes that’s what it takes to get attention for a worthy cause.

This week, Comedy Central’s Colbert Report is broadcasting from Baghdad’s Camp Victory in support of U.S. troops serving in Iraq. In a show of solidarity, he’s now sporting a high-and-tight haircut. But he’s also putting the spotlight on a different part of the military –- the children who make great sacrifices of their own while their parents serve our country.

That’s where my organization, DonorsChoose.org, comes in. Together we hope to give these kids a leg up. I founded DonorsChoose.org nine years ago after witnessing the scarcity of materials in our country’s public schools, I never could have imagined the extent to which American citizen philanthropists have responded. In that time, we’ve raised over $34 million for public school classroom projects around the country.

As part of our “Support Our Troops” campaign, launched in partnership with Colbert, DonorsChoose.org is running a friendly competition among the Armed Forces –- Army, Air Force, Marines, Navy and Coast Guard — to see which branch’s supporters can have the biggest impact on classrooms. As of today, we have raised more than $130,000, and the Army is barely hanging on to the lead (check out the leaderboard as the tension builds in real-time).

Literally hundreds of projects have been submitted by teachers at military-serving schools across the country. Just a couple to inspire you:

1. Say Sí to the Army!
2. From A to Bravo Zulu!
3. Military Students Travel the World – Through Books!
4. General Lee’s Black Bears

I’d also like to give a shout out to Yahoo! for creating the Colbert Avatars. Now you can dress yourself as Stephen Colbert and accessorize with things like an eagle, bear, Colbert Nation hat, Che Colbert tshirt, fireplace, and a desk, and help us spread the word about the Support Our Troops campaign.

The good news is you don’t have to shave your head to help. Just please go donate to one of the many classroom projects waiting for funding. And if you need further inspiration, check out the video clips from this week’s Colbert Report.

Charles Best
Founder and CEO, DonorsChoose.org

Abebe is an Ethiopian journalist, but the regime in his home country is too repressive to allow true journalism, so he is in exile. He had been in London for years before coming to the U.S. as the Yahoo! International Journalism Fellow at Stanford.

The Yahoo! fellowship was specifically established for people like Abebe, journalists from countries where there are strong challenges to a free press. Yahoo! and the Knight Fellowships agreed that supporting journalists who were directly or indirectly under attack should be at the top of the to-do list, and so we created the Yahoo! Fellowship in 2006, with a generous gift from Yahoo!.

Abebe is the third Yahoo! Fellow, following Imtiaz Ali, from Pakistan, and Violet Gonda, of Zimbabwe. Like Abebe, Violet was in exile, too. Abebe’s great idea is Addis Voice, a London-based website devoted to independent news about Ethiopia. It has become a trusted source of news and commentary for the Ethiopian diaspora. Here’s an interview with Abebe:

Abebe’s fellowship is ending, and we are ready to welcome Nadia Trinidad of the Philippines, one of the deadliest countries for journalists in the world. Nadia is a senior correspondent for ABS-CBN Brooadcasting Company in Manila. She will study the psychological and sociological aspects of corruption in the media. She will arrive in August.

Journalists are under attack around the world, and organizations like the Committee To Protect Journalists make sure that those attacks are brought to light. It makes me feel proud that the Knight Fellowships and Yahoo! have teamed up to provide a fellowship at Stanford every year for someone who is bearing the brunt of those attacks.

Jim Bettinger
Director, John S. Knight Fellowship for Professional Journalists
Stanford University

Filmed and edited by Bart Bishoff, Yahoo! Broadcast Bureau

If anyone out there has created these solutions, or has other green ideas that can improve our lives while helping the planet, we want to hear about them. We just launched Make It Green, a campaign to find the best new “green” products and do-it-yourself projects from everyday people. Make It Green is the newest addition to Yahoo! Green, the # 1 green site on the Web (Comscore, April 2009).

The best ideas will be brought to market as real products on store shelves, earning you $2,500 and a share of the sales. Plus, you could be on the PBS TV show Everyday Edisons. If you don’t have an idea (yet), you can give the “thumbs up” to your favorites to help us determine which ideas will be selected to go to market.

Some of my favorite ideas that have already been submitted include ultrasonic mosquito repellant, a solar clothes dryer, and a hybrid hair dryer. Check out the idea gallery to see other innovations. Who knows, you might get inspired enough to submit an idea of your own.

To take these products to market, we’ve partnered with Edison Nation. They have tons of expertise and experience reviewing products, handling intellectual property, and partnering with retailers to put the products onto store shelves. That’s why there’s a $10 submission fee – to help offset some of the cost of doing all that review.

We’ll also be showcasing some of the great green ideas at Maker Faire in San Mateo, CA, on May 30 and 31. The do-it-yourself community has been hacking solutions to everyday problems with everyday materials, so we’re excited to learn about those ideas, too.

With more than 500 million users, we know there’s phenomenal creativity and innovation out there. Whether you’re submitting an idea or just voting on one, we want to get great ideas in front of the right people to make a difference. So get busy – the program ends on June 30.

Oh, and by the way, our lawyers also want to make sure you understand that terms and conditions apply – see the Official Innovator Agreement (PDF) for details.

Erin Carlson
Director, Yahoo! For Good

Nothing brings a concept home to a kid like a movie. That’s why during Earth Week, we sent the entire 4th and 5th grades at San Francisco’s McKinley Elementary School to a screening of the Disney documentary “Earth.” Part of our Purple Acts of Kindness program, which aims to surprise and delight our local communities with random acts of generosity, this field trip was designed to do one thing – transport children from their urban environment to various corners of our fragile planet.

Before boarding buses wearing Yahoo! hats, the students spent the morning studying the movie’s instructional materials and concepts like animal families, habitats, migration, and hibernation.

With its stunning cinematography, the film’s message is clear. According to the teachers, “After the movie, some students expressed their sadness about the cycle of life, especially when the polar bear had a very hard time walking on almost melted ice, the elephants couldn’t find water for weeks, and the whale almost got eaten by the shark.”

As you can see from the video below, McKinley Elementary kids are already conscious of how their actions impact the Earth, but you can bet that recycling and conservation by nine- and ten-year-olds got a little boost. And parents are probably getting schooled, too.

Nicki Dugan
Blog Editor

Photo from wablao

With all this recession obsession, we wondered whether people would focus on the other kind of green this Earth Day (which is tomorrow). That’s why we decided to take on the common misconception that being green costs more.

Our Earth Day site this year focuses on how you can save money by being green at home. We’ve created an interactive house tour with tips for each room. Some of my favorites include:

• Adjust the brightness of your TV to the “home” energy setting, and your favorite shows will use 30% less energy;
• Borrow designer handbags and jewelry from Bag Borrow or Steal, instead of buying new;
• Try cleaning products that are safe enough you can eat them.

We also have buying guides so you can choose the best cleaning products, water filters, and energy efficiency products for an affordable price. We know everyone is at a different point on their path toward green, so we have easy tips, more intermediate ideas, or even tips for the greenest among you. We also dissect those classic “what’s greener?” choices – you might be surprised that it doesn’t matter whether you use paper or plastic (though reusable is always best) or cloth or disposable diapers.

Every year our employees get caught up in the Earth Day celebration, too. In the past, we’ve watched our founders sumo wrestle after we reduced our resource use, and we hosted a reuse fair where people could swap stuff they no longer wanted. This year we’re playing “Tag, you’re green” in five offices across the country. If employees are spotted taking green actions (reusable mug, vegetarian meal, riding the train, taking the stairs), they’ll receive small prizes.

And finally a shout out to you for making Yahoo! Green the #1 green site (Comscore, March 2009) – you know that Earth Day is every day. I’m off to go unplug some energy vampires… and keep more green in my wallet. What’s your plan?

Erin Carlson
Director, Yahoo! For Good

Photo from noticelj

Limousines arrived at Gertz-Ressler High School to pick up 10 teens. They were heading out for an evening of film and female empowerment, along with mentors from the Step Up Women’s Network. The girls couldn’t have been more excited and were certainly the envy of their peers! The girls thought the limousine would be the biggest surprise of the night – little did they know what was to come.

After a scrumptious dinner, we presented the girls with a Yahoo! backpack, and they couldn’t believe what was inside. Licetz, the girl I was paired with for the evening, was dancing in her seat when she saw the Flip video camera that was hers to keep and would empower her to make her own powerful voice be heard.

The evening culminated with a VIP screening of “A Powerful Noise,” a documentary presented by CARE about women changing the world. The girls were completely inspired by the strong role models in the film and felt they could also make a difference in their communities. There was a special buzz in the air the entire evening, as the Step Up girls knew they would also have the chance to make a video, capturing their reaction to “A Powerful Noise.”

The two featured videos below were created by Step Up girls who won an all-expense paid trip from Yahoo! to attend the CARE conference in Washington D.C. in May. This is sure to be a life-changing experience for them.

I’ve found it rewarding to volunteer for Step Up’s program for high school girls. It gives these teens an opportunity to be mentored by many professional women throughout their high school years as they prepare for the next step — college. As the first person in my family to receive a college degree, I know how important it is to these girls and their families that they go to college.

These girls don’t often have the opportunity to feel special and privileged, and I was so impressed with Yahoo! for giving them this wonderful, first-class experience.

Edie Lynn Ortenberg
President and CEO of The Hollis House
Volunteer for Step Up Women’s Network

At 11:30am, the delivery volunteers start to arrive and exclaims of “Flowers!” fill the room as they notice the purple flowers from our friends at Yahoo!. “Do we get to take these to the clients?” they ask, knowing how much this thoughtful gift will mean to our clients. Everyone we serve faces a life-threatening illness and most also face tremendous loneliness. Any gesture of thoughtfulness, of remembrance, is magnified for the people Project Angel Food serves.

Well into the afternoon, bags of nutritious meals are loaded into cars with purple flowers peaking out, chocolate tucked inside and a card with Happy Valentine’s Day wishes from Yahoo!. These gestures of kindness, of thoughtfulness, will be remembered for months to come –- and beautifully represent Project Angel Food’s motto of “for Life, for Love, for as long as it takes.”

Margaret Steele
Chief Executive Officer
Project Angel Food

So when Yahoo! offered to buy tickets for our families to ride the 24th annual Freedom Train as part of their Purple Acts of Kindness program, we were absolutely thrilled. Surprises like these are definitely a warm welcome. This San Francisco Bay Area tradition is an amazing opportunity to take part in celebrations honoring Dr. King’s legacy. And what better way to bring these lessons to life for our members?

Over 200 members from BGCP (kids ages 6-18 and their families) traveled on the Freedom Train for a ride from San Jose to San Francisco to join the Freedom March and Rally Celebration. This year’s theme, “The Realization of Hope,” was very appropriate as we mark Barack Obama’s inauguration as our first African-American president. This all-day march and rally was an incredible time of joyous celebration, quiet reflection and hopeful preparation for what lies ahead. When we boarded the train to head home, many of our young people left with a twinkle of excitement in their eyes, awed and inspired by the powerful messages from the day.

Dae’Von Bishop, a 13-year-old Club member, summed up his feelings when he wrote, “I think that Obama’s inauguration will open many doors for young black males like me because people will have higher expectations for us. I hope that as I move forward with my life I will be able to inspire the next generation the way he has inspired me.”

Thanks to Yahoo! for a remarkable day of inspiration!

Amy Liebert
Development Associate
Boys and Girls Club of the Peninsula

Yahoo! launched Cyber Giving Week three years ago to encourage people to donate to their favorite causes during the last week of December -– when people typically scramble to get their tax deductions before the end of the year. Since then, we’ve helped raise millions of dollars for good causes because Yahoo! users like you stepped up to the challenge. And this year, more than ever, your generosity is vital to helping our communities’ most needy.

In that spirit, we’re promoting Cyber Giving Week all over Yahoo! this week.

For those who need an extra dose of inspiration, check out a tag cloud of this year’s most popular causes that link back to our Do Good Flickr group. Or upload and tag your own photos to raise awareness about issues you’re passionate about. Whether it’s a photo of a favorite charity in action, a portrait from the developing world, or a picture of some piece of nature you want to preserve, these images will motivate others to make a difference, too.

For the fourth year in a row, we’ve partnered with Network for Good to make it easy for you to donate to your favorite charity. So as the holiday season winds down, I hope you will keep the giving spirit alive by supporting a cause you care about. I, for one, will be making a donation to my local food bank. It’s simple, really — make a donation, upload and tag inspirational photos on Flickr, and tell your friends and family to do the same.

Connie Chan
Associate Manager, Yahoo! For Good

OK, so there was no actual football, but getting to build bikes for low-income children with members of the San Francisco 49ers was just as cool. As part of Yahoo!’s Purple Acts of Kindness, a monthly program that surprises and delights our local community with random acts of generosity, a group of Yahoos teamed together with the 49ers and TurningWheels for Kids this week to help build 49 bikes for boys and 49 bikes for girls. The bikes will be given to underprivileged children in San Jose, Calif., to enjoy during the holidays.

I was one of the lucky few who volunteered quickly enough before spots filled. Being an avid 49er fan, the event proved to be a great way to give back to the community while getting a chance to meet some of the players I’ve watched play on the gridiron. Upon arriving at the 49ers’ Santa Clara training facility, I was fortunate enough to be paired with Shaun Hill, the team’s starting quarterback. Together, we built 2 bikes –- 1 for a smaller boy and 1 for an older boy. Shaun focused on attaching wheels and brakes, while I worked with the handlebars.

In between interviews with the numerous camera crews roaming the area, I found myself chatting with a very down-to-earth, Kansas-bred guy. We talked about our similar experiences attending Kansas University’s summer basketball camp and meeting Coach Roy Williams. I also mentioned that his performance in the 49ers’ previous game had vaulted my fantasy football team to the playoffs, which he had a chuckle at. Unlike other events I’ve been to with professional athletes, Shaun was in no hurry to bolt after a few pictures. Rather, he spent time with me to make sure the bikes were put together well. We not only did this to build a good-looking bike, but more importantly, we wanted to build a safe bike that a child could enjoy for years to come.

Overall, participating in the bike build and watching Yahoos and 49ers work side-by-side to do something good for the community gave me a great feeling. In a season that often emphasizes materialism, it was wonderful to see people giving back to the community and doing something positive. Given the ever-worsening economic atmosphere, I know that the bikes we built will go a long way towards making a child’s holiday season a bit more joyful. That alone made the event a rousing success.

Kenny Liao
Corporate Strategy Analyst, Yahoo! Corporate Development

Photo from Yahoo! for Good. Additional photos found here.

I’m not the only one who’s worried, and that’s why this year’s Yahoo! Green Gift Guide is chock full of gift ideas for any budget. We’ve got the Top 10 Green Gifts Under $30. But going beyond that, we put together ideas for ways you can make your own gifts and give gifts of experiences. Many of these ideas are free, and they also show that the holidays don’t always have to be about buying more stuff.

There are some great gift ideas for everyone on my list. At the risk of spoiling the surprise, Dad’s getting the business card holder made of a reused circuit board (for less than $20!). My sister with three kids gets the babysitting gift certificate or maybe the eco-friendly cleaning service. Her kids will get the do-it-yourself gum and candy kit and the Earthopoly game. For Mom, I’m thinking a cooking class or a driving monitor that tracks miles-per-gallon and gives tips on how to save gas. And for my wishlist, I’ve got my eye on this hot organic bamboo dress and the snazzy vegan heels.

The gifts are recommended by green experts, so you can feel confident they’re good for the planet. But they’re also really unique. I never thought about a rubber drum set or a coat rack made of wine bottles. Other items push the limits of “unique,” like an urban chicken coop – get fresh eggs right in your backyard! Or the oddest one yet – a bidet toilet seat that squirts water and blows warm air, all so you can avoid the resource use and waste of toilet paper.

The Green Gift Guide also has a ton of useful information beyond the gifts. The ideas for wrapping, decorating, and entertaining in an eco-friendly way also save money. And it answers those burning questions like, “Which is better, a real or a fake Christmas tree?”

So check it out. Every time I pull up the Green Gift Guide, my holiday anxiety goes down, and my hope goes up for a season of giving that makes both my family and my bank account happy.

Erin Carlson
Director, Yahoo! For Good

Quick recap: For the second year in a row, Yahoo! has offered a grand prize for the blogger who mobilized the most readers to donate to DonorsChoose, the charity that lets you directly fulfill wishlists for public school teachers. Last year, Jerry offered to take the champion to lunch. This year, we upped the ante and also threw in a field trip for the victorious blogger’s favorite school, worth up to $5,000.

Tomato Nation mobilized 1,162 donors, raising $111,352 and reaching 19,577 kids. She blew away the competition, showing just how powerful blog microcosms can be — especially in the midst of an it-might-be-or-it-might-not-be-no-one-wants-to-call-it-a-recession. In addition to exceeding her own personal goal of $100,000 (for which she promised to tour our nation’s capitol in said bulbous red costume), Bunting is likely now agonizing over which public school will be enjoying Yahoo!’s field trip bonanza.

Let me leave you with these inspiring words from Tomato Nation, explaining just what kind of difference it all made to public school kiddos:

It’s not about the crayons or the turtles or the overhead projectors; they need those things, but mostly they need to know people give a damn. At least a little suck into every life must fall, but the worst part of any suck is thinking that no one cares, that you’ll have to live with it on your own. One of the sweetest phrases in English, after “I love you” and “open bar,” is “damn, that does suck,” coupled with a pat on the shoulder. It lets you keep going.

That did suck. Now it doesn’t. Y’all gave six figures of damn… [sic] so that enough kids to repopulate my entire hometown could get supplies they needed, and would not lose hope.

We can’t wait to host our favorite tomato to lunch here in Sunnyvale. Jerry’s napkin is all tucked in.

Nicki Dugan
Blog Editor

Photo from abchao

These principles provide a valuable roadmap for companies like Yahoo! operating in markets where freedom of expression and privacy are unfairly restricted. The code also requires that participating companies make a number of commitments (with independent accountability), including among others:

• Conducting human rights impact assessments to identify circumstances where freedom of expression and privacy may be jeopardized an advanced.
• Training employees on procedures to protect freedom of expression and privacy when faced with unfair government demands and restrictions.
• Being transparent with users when required by governments to remove content or limit access to information and ideas as well as circumstances where disclosure of personal information may be required.
• Considering challenging governments in court or other forums when faced with restrictions that appear inconsistent with domestic and international laws and standards.
• Engaging in individual and collective policy advocacy for change in places where laws or practices don’t adequately protect citizens’ rights to freedom of expression and privacy.

Does this mean repressive regimes will stop censoring content or demanding information on their own citizens? No. But, we think this initiative will eventually make it more difficult for them to do so, with companies and human rights advocates united against unreasonable and unlawful demands.

Despite the two years of arduous work among companies, human rights groups, academics, investors, and policy advocates, launching the Global Network Initiative is in many ways just the start. We expect the initiative to evolve, and we hope these standards will take root and grow into global guidelines for even more companies worldwide. All the participants in the initiative are acutely aware of today’s online challenges and we believe we’ve created a framework for addressing the trends we see for tomorrow.

The Internet is transformative. We’ve seen it empower individuals, modernize economies, improve healthcare, strengthen education and raise awareness of local, national, and international events. Today, at the start of this next phase of our collective journey in the field of business and human rights, we strive to ensure technology remains a force for good for citizens around the world. You can read more about all of our human rights efforts here.

Jerry Yang
CEO and Chief Yahoo

It was such an amazing thrill to be selected as Yahoo!’s Young Pioneer of Purple. As part of their Start Wearing Purple campaign, the Young Pioneer of Purple program recognizes young people who are making a significantly positive impact on the world. To help me take Astrotots one step further, Yahoo! is giving my nonprofit a $10,000 grant. This just blows us away!

Yahoo! also flew my team to San Francisco to host a science camp for local elementary school students at the incredible new California Academy of Sciences. Yahoo! hosted kindergarteners and 4th and 5th graders to be a part of my science camp. We started off with a tour of the 4-story rain forest and underground aquarium. Then, my team members and I set up a few hands-on activity stations where students made rubber band rockets, Play-Doh Martian landscapes, and Styrofoam ball planets. Working with these bright, engaged kids was so much fun. I had to smile because many told me afterwards that they wanted to become scientists. That means we’re doing our job.

I hope that featuring AstroTots on Yahoo! will show other young people that we really do have the power to change the world. I want youth to know that sometimes all it takes to make a difference in your community is to be the person who is willing to try. You DO have something to offer, go make it happen!

Editor’s Note: We are looking for more Young Pioneers of Purple to feature on our Start Wearing Purple site, so if you know someone aged 13-21 who’s is changing the world, nominate them now.

Becca Robison
Founder, Astrotots Science Camp for Little Dippers
Layton High School Junior, Layton, Utah

Social networking, mobile phones and new communications tools are taking old-fashioned bullying to a new level. Gossip, embarrassing stories and photos spread quickly on the Internet and follow children at school and at home.

That’s why we hosted over 200 teachers, principals and administrators from across California on campus last Friday — to talk about the complex challenges for kids, parents and school leaders around cyber-citizenship. Co-hosted by the California Technology Assistance Project (CTAP) Region V, the CyberCitizenship Summit connected educators and national child safety advocates around how to implement policies to prevent cyberbullying.

These educators arrived bright and early to hear from Chris Lehmann, an innovative principal of the Science Leadership Academy in Philadelphia. The high school encourages use of Web 2.0 tools and actually brings the mores of social networking into the curriculum. He cited how the students discussed caustic comment threads generated by adults and what they learned from them. Seems more productive than sweeping social networks under the rug.

School leaders also asked questions about the rights and responsibilities of the schools –- and what district policies can be put in place to help empower students to create a positive online community. And law enforcement representatives shared examples of model community partnerships in the schools.

Hosting this summit is just one of the ways we work to help foster a safer experience for children. To learn more about cyberbulling and tips for prevention, visit safely.yahoo.com.

Catherine Davis Teitelbaum
Director of Policy for Child Safety

We’re upping the ante. This year’s challenge is on and the victorious blogger’s favorite school will head off on a field trip valued at up to $5,000. That’s right. Five G’s. Last time I checked, that would be enough to bus, feed, and admit my son’s entire elementary school to the fabulous new California Academy of Sciences.

To support your favorite blogger (and there are more than 150 participating so far), head over here and fund things like kits for studying bugs, musical white boards, digital cameras, books about Appalachian culture, and classical CDs. You’ll find heavy-hitters like TechCrunch, Engadget, Craigslist’s Craig Newmark, Fred Wilson, Kara Swisher, Robert Scoble, and of course, Sarah Bunting of TomatoNation, whose readers raised more than $100,000 last year. This year, if readers fund all of the classroom projects on her giving page, Sarah will do a full-fledged tour of Washington, D.C. monuments dressed as a tomato. White House and all. Well, I’m sure she’ll at least make it to the fence.

Here’s the stuff our lawyers want us to add. We’ll trust DonorsChoose to let us know which blogger succeeded in getting the most people to donate. The blogger will then choose a school that gets a field trip. We’ll pay for it, but they will need to arrange logistics with the school. The maximum for the field trip is $5,000, and we’ll be able to pay up to three vendors (e.g. the museum, transportation, and food).

With that out of the way, it’s time to vote with your wallet — whether you’re inspired by a traveling vegetable, getting a personal thank you note scribbled in crayon, or just plain making a kid’s day.

UPDATE: This just in! Having enjoyed the spirited competition it elicited last year, Jerry has once again agreed to offer a grand prize of lunch with the blogger who inspired the most readers to donate to the challenge. He’s hungry, so bring it on!

Nicki Dugan
Blog Editor

Thankfully, things have changed. Cancer has hit close to home for me many times in the last ten years — my dad, my mom, extended family, friends. But when I was diagnosed with early stage breast cancer in 2005 shortly after starting at Yahoo!, I didn’t have to whisper about it. Not only was it okay to talk about cancer, there was an international movement to cure it. The pink ribbon had even given the disease its own trademark color.

I stood on the shoulders of those who went before me – the nearly $1 billion in research funding raised by Susan G. Komen for the Cure, Lance Armstrong and the Global Cancer Initiative of his growing Livestrong Army, and the grassroots efforts of my friend Jill and others like her. I learned from their courage, strength and willingness to ask tough questions, demand more research, and take pride in being a survivor.

It may sound trite, but I owe my own life (and my daughter’s –- born less than two years after I completed treatment) to these organizations. Each of them made it possible for me to face cancer head on, ask tough questions, learn quickly, and make well-informed decisions about myriad treatment and care options. They gave me my voice.

During breast cancer awareness month, Yahoo!’s going pink in the name of helping our users find their own voice. You’ll see special features in October on the Yahoo! logo on our homepage; Yahoo! Telemundo, Yahoo! Shine, and Yahoo! Health are featuring breast cancer resources; and searches for breast cancer terms will turn the search results page pink (starting tonight) and link to content on Yahoo! Health.

Also, Yahoo! for Good and Yahoo! Search have teamed up to launch “Search for a Cause,” a new SearchMonkey enhancement displayed under search results for nearly 60 (and growing) popular shopping sites like Amazon, REI and Expedia. If users click “Shop Now” and complete a purchase, a commission will benefit Susan G. Komen for the Cure – 7.5% of your purchase price, on average. Need more encouragement? Yahoo! will donate a dollar for every user who adds the application in the month of October, up to $25,000. More here.

So get out there and search, find, learn, and find your voice. No more whispering.

Marta Nichols
Vice President, Investor Relations

Today, we’re hosting “Chuck the Cup” Day on four of our campuses to raise awareness about the environmental impact of our coffee habit and highlight the things we can do to create a more sustainable workplace. This is the brainchild of Kai Haley, a Yahoo! Green Team member who’s been obtaining a masters in sustainable design in her spare time. Frustrated by the waste, Kai focused her thesis on an analysis of disposable cup usage and behavior patterns. She and Melissa Mangini, another impassioned Green Team member, decided to do something about it.

Earlier in the week, Green Team volunteers hid mugs throughout campus, with a note to encourage Yahoos to take and use the mugs, or bring their own to work today. Anyone who comes to one of our coffee bars with a mug goes to the head of the line (think carpool/hybrid lane — we even installed “Fast Lane” decals on the floor). We’re also giving mugs to people who correctly answer green trivia questions. And we’ve put the attention-getting sculptures that Kai created for her thesis on our main lawn, each of them representing the number of coffee cups used in 15 minutes at our headquarters (124, in case you were wondering).

In the future, all of our coffee bars will be offering Yahoo! Green Team mugs as an option (no trivia question required) so we can make this Chuck the Cup ritual a daily thing. And maybe the next time you go get your fix, you can chuck your cup, too.”

Kate Gerwe
Senior Director, Marketing
Head of Yahoo! Green Team

In response, as part of our climate and sustainability efforts at Yahoo!, we are partnering with Pacific Gas & Electric Company (PG&E) to reduce electricity demand on the hottest days of the year (like today).

When a demand response event happens, the Yahoo! facilities team is alerted by PG&E. Then we let Yahoos know that we’ll be letting our buildings run slightly warmer, and turning off lights that are decorative or near windows.

When we got the call for an event during an unseasonably hot day in May, we were able to reduce our electricity consumption on campus by 13.5% . That’s enough to power roughly 750 California homes. A second event came in July, when temperatures outside reached 95 degrees.

What’s the impact of these kinds of programs? They avoid the need to build additional and costly “peaking” power plants that sit idle 90% of the time except during extreme demand spikes. It’s actually cheaper to reduce energy than to build power plants. In turn, they avoid greenhouse gas emissions (and air pollution) during the curtailment period. It can also help avoid potential blackouts.

During the event, we encouraged our employees to watch how our actions affected our power load in real time via our Green Screen, an online energy monitoring dashboard that tracks energy consumption building by building at our Sunnyvale headquarters. You can see an image below of the results, with a drop-off in energy use starting at 2PM.

Yahoos also received free compact fluorescent light bulbs to help them save money (over $37 per bulb!) and energy at home, along with light bulb recycling information and energy savings tips from Flex Your Power, a state-sponsored energy savings campaign.

If you aren’t a Yahoo! you can still do your part to reduce energy use at peak periods at home. Set thermostats at 78 degrees in the summer, to reduce the load on your air conditioner; shutoff unnecessary lighting; and use appliances like coffee makers, laundry machines, and processing equipment either before noon or after 7 pm.

For more info on saving energy at work and at home, check out Flex Your Power.

Chris Page
Director, Climate and Energy Strategy

A few weeks ago, we received a letter from Senators Durbin and Tom Coburn (R – Okla.), asking for a further update on where Yahoo! and others were in developing the code of conduct. They urged companies not to wait until the code was finalized before taking action to safeguard user privacy and freedom of expression, something we’ve been deeply committed to at Yahoo!. As we said at the hearing, we’re ready now and we’ve been working to match our actions with our words.

You can read our response to the senators here, but let me recap a few key points:

• After 18 months of intensive effort to develop a global code, we’ve reached a major step with industry counterparts, human rights advocates, academics, investors, and others. We’ve all agreed to the core components of the code, which consist of principles of freedom of expression and privacy, implementation guidelines, and a governance, accountability and learning framework. Now it’s a matter of each participant reviewing the agreement for final approval. Again, we’re ready at Yahoo! to make this initiative a reality.
• We are optimistic we will collectively launch the initiative this Fall.
• Yahoo! hasn’t been waiting for a final code to take multiple actions on the human rights front. In addition to appealing to the State Department for their support in diplomatic efforts, we have:
  1. Established a human rights fund to assist political dissidents and their families;
  2. Implemented a human rights assessment as we explore doing business challenging markets and established a dedicated business and human rights program within the company; and
  3. Founded academic fellowships at Stanford and Georgetown to advance free expression and global values.

A year and a half may seem like a long time for those tapping their feet in anticipation of an industry code of conduct. We understand. We also believe it’s important to recognize the complexity of this dynamic process. We didn’t want to draft a pledge we’d all simply sign and move on. We needed to craft something meaningful that left everyone independently accountable to their pledge to do the right thing around free expression and privacy. We also faced the natural challenges drafting principles and guidelines for businesses where the industry and technology landscape regularly and often dramatically changes and evolves. We also agreed — companies and human rights groups alike — that we needed to include room for new participants, technologies, and challenges.

We’ve all also worked carefully in crafting the principles, implementation guidelines, and accountability and learning framework to be sure this isn’t a code pointing at or strictly about China. This is much broader, as it should be. We are in agreement across companies and human rights organizations that this initiative will be global in scope. We’re also hopeful inside and outside Yahoo! that this collective human rights code of conduct will be a model initiative showing the strength of collaboration in the field of business and human rights.

Michael Samway
VP & Deputy General Counsel