This morning in Dubai, Yahoo! begins learning a new language – Arabic. We’ve just announced our intent to acquire Maktoob.com, the leading online community in the Arab world. To put this in perspective, Maktoob reaches one in every three people online throughout the region –- or 16.5 million people. This will be Yahoo!’s biggest geographic expansion in years.

This deal is part of Yahoo!’s broader strategy to grow our international business, particularly in emerging markets. In many countries, vast populations — and advertisers — are just starting to come online. The potential is tremendous. Yahoo! has a large and growing audience in these markets today, and our acquisition of Maktoob represents the kind of investment we’re making to cater to the needs of these promising regions.

We plan to join forces with the Maktoob team, the strongest in the region, to create locally relevant content, services, and programming. That’s no easy task when you consider the differences between countries like UAE, Jordan, Kuwait, Egypt and Saudi Arabia. But we’re committed to literally translating our winning formula for this growing market in many ways, including through locally-based editorial teams.

Initially, we’ll plan to introduce Arabic versions of Yahoo! Mail, Messenger, Search, and our homepage and then eventually local versions of properties like News, Sports, and Finance. We’ll also focus on creating content and services tailored to the region. No other global company has made this kind of investment in local relevance for the Arab world.

Arabs are vastly underserved by today’s Internet offerings. The World Bank estimates that there are 320 million Arabic speakers around the globe, yet less than one per cent of online content is written in their language (despite a vibrant Arabic blogosphere). We have a big opportunity to meet this growing demand, and we think Yahoo!, building on Maktoob’s local expertise, brings the scale and heft to draw many more people online in the region –- and we plan to give them compelling reasons to log on.

We also recognize the Middle East is deeply complex, a complexity mirrored in the online world, and that it will present certain challenges. As an Internet pioneer in the emerging markets, we’ve learned important lessons and we’re committed to responsible global engagement. This means being sensitive to local laws, customs, and norms while also protecting and promoting the rights of our users. We believe our engagement in the Middle East can be a positive force for people by increasing access to information, supporting a thriving marketplace for the exchange of ideas, and bridging local, regional, and international communities.

It’s easy to forget the fastest growing Internet audiences are in the emerging markets. That’s not lost on us. We’re passionate about growing our presence in places like Southeast Asia, India, Latin America, and Africa. And we can’t wait to yodel in the Middle East.

In an effort to keep things brief here on Yodel, we have provided a link to the press release and we have also created an informational site that should answer many of your questions.

Keith Nilsson
Senior Vice President, Emerging Markets

If your email inbox is anything like mine, it’s turned into a “digital shoebox” over the years. It’s full of hundreds or maybe thousands of special photos that have been shared by close friends and family members, but they’re not organized in any particular way. I open them, occasionally print or forward them, and then move on to my mail, letting precious pictures become buried in the unlimited storage of my inbox.

Enter Xoopit, which Yahoo! signed an agreement to acquire today. Their name may sound familiar – they won our Open Hack Day last fall and we teamed with them in December to launch the “My Photos” app in Yahoo! Mail, which many of you are already using today. In fact, it’s the most popular third party app in Yahoo! Mail.

With the integration of Xoopit’s platform technology and capabilities, the task of sending photos via email will be as easy as it should be and sharing photo albums with friends and family members will also be a cinch. You’ll be able to share your pictures among a group of friends or family like never before – combining pictures from numerous sources into a single album for a private group to view. And soon your inbox will become an organized photo index as well. Just imagine having a tool that collects all the photos you’ve sent and received over the years into that scrapbook you’ve never had time to assemble.

In short, Xoopit will bring phenomenal photo organization, improved photo sharing, and the serendipity of discovering forgotten photos to Yahoo! Mail.

Why is this such a big deal? Yahoo! Mail is actually home to one of the largest online photo repositories in the world. And every day, millions of you use Yahoo! Mail as your primary way to share the photos of important moments in your lives. While social networks and community sites are great for sharing photos with everyone you know, we realize it’s not for everyone or every occasion. For many, email is still best for sharing photos among a more select group of friends or family. And now we’re making it all that much easier for you.

For a flavor of what’s to come, take a look at this quick demo of how Xoopit currently works in Yahoo! Mail’s “My Photos” app.

BTW: I know what you’re thinking. In comes the guy who oversaw Photoshop for 13 years and all he can think about is photos? Well, rest assured a smart team was thinking about solving this problem well before I showed up on Yahoo!’s doorstep. And it’s just one of the many things on our plate to ensure we’re improving our products!

Please join me in welcoming the talented Xoopit team to the Yahoo! family. We can’t wait to help you tap your inbox for all those great photos waiting to be rediscovered.

Bryan Lamkin
SVP Yahoo! Applications

PS: For you Gmail+Xoopit users out there who’ve been waiting for an excuse to switch to Yahoo!, here’s your chance. But, in the meantime, we will still be providing support for your Xoopit Firefox Add-on.

What is the Holy Grail for online marketers? Well, it starts with knowing in real time whether your campaign is working or not. And it ends with turning that insight into tweaks that improve performance.

After all, nothing is worse for advertisers — and consumers — than marketing that bombs.

Enter IndexTools, a leading provider of Web analytics software for online marketing, which we announced we’re acquiring today. Their technology will give our customers tools for monitoring and analyzing websites and marketing campaigns, providing valuable insights into key metrics, traffic patterns and performance. And that means consumers are more likely to see marketing content that’s engaging and relevant.

We’ll initially make these tools available to our vast community of 150,000 small- to medium-sized business customers, but we’ll eventually extend them to third party developers who can use them to track how their applications are performing with visitors.

When it comes to marketers, we have just one goal: To be their partner of choice. IndexTools is another great arrow in our quiver.

Bassel Ojjeh
SVP and Head of Yahoo! Strategic Data Solutions

With the explosion of video content on the Web, it’s no surprise that video advertising has seen impressive growth rates. Forrester estimates that online video advertising will grow to more than $4 billion in 2011. Compelling stats for those in the advertising business. So compelling that today we announced the acquisition of Maven Networks, an industry-leading video platform provider.

This Cambridge, Massachusetts, start-up has developed a video publishing platform that boasts partnerships with more than 30 major media companies, including Fox News, Scripps Network (properties like HGTV and The Food Network), Gannett (including USAToday.com), Sony BMG, CBS Sports, Hearst Magazines, CNET, and the Financial Times. A list that grows more distinguished as time goes on. Maven helps these publishers distribute and/or monetize their content through a unique new advertising platform, which includes a great new non-intrusive ad format.

Adding Maven to our arsenal of capabilities is an important milestone as we focus on providing advertisers and publishers the best possible tools for reaching their audiences — on our network and beyond. For advertisers, it means more inventory, more choice, more audience reach. For publishers, it means being able to better monetize their content and reach more eyeballs. For consumers, it means consistently free access to high-quality video content and ads that are less disruptive, more relevant. It’s win-win all around.

We’re delighted to welcome the Maven team (led by founder and CEO Hilmi Ozguc) and its fantastic technology to the Yahoo! family. We look forward to joining forces to take video to the next level.

Hilary Schneider
EVP Global Partner Solutions

Last year, shortly after I assumed the role of Yahoo! Music’s General Manager, we started saying publicly that we were “de-emphasizing” our premium music offering, Yahoo! Music Unlimited. The fact of the matter is that building a great premium music service takes a huge amount of resources and effort, and it was taking energy away from our important main offerings, music.yahoo.com (the Web’s #1 Music destination), music videos, and LAUNCHcast Radio. Around 25 million people visit Yahoo! Music each month. Relatively speaking, a small percentage of those use Yahoo! Music Unlimited, yet an large portion of our resources were being poured into this service. It was clear to us that we needed to make a major strategic shift.

It wasn’t an easy decision. We’re huge fans of Yahoo! Music Unlimited and those customers include many of our most loyal and valuable. We wanted to be sure those users had the best on-demand music experience available on the Internet.

As a result, we’re pleased to announce Rhapsody as our exclusive partner for on-demand music. Yahoo! Music Unlimited subscribers will have a chance to easily take their music catalogs and migrate to Rhapsody. Later this year we will be integrating Rhapsody into music.yahoo.com, so you can continue to use Yahoo! Music for music discovery, news, videos, lyrics, radio, concerts, blogs, and more, and always be a click away from music on-demand. Also, our subscribers will finally have access to the best off-PC experiences such as Rhapsody for TiVo, Sonos, and Control 4 in the living room.

We hope being able to take your Yahoo! Music Unlimited collection to the best subscription service on the Web — the one which works on PC or Mac, Firefox or Safari as well as TiVo, Sonos, etc. — at the Yahoo! Music Unlimited price, is an acceptable outcome. We sincerely apologize for any hassle and thank you for joining us in the Yahoo! Music Unlimited run. It was a wild ride for all of us.

I’m sure a question many people are going to ask is if this means Yahoo! is backing away from online music. Au contraire. It is a major strategy shift but we’re still investing in our music business as evidenced by my second bit of news: our acquisition of FoxyTunes. FoxyTunes is the world’s most popular media toolbar, a plug-in for either Firefox or Internet Explorer. FoxyTunes adds useful functionality to more than 30 media players, including iTunes, Winamp, and Pandora. With FoxyTunes you can easily control your media player from the place you spend most of your time, your Web browser, and jump from a track playing in any media player to lyrics, biography, videos, or more music in a single click. What’s more, the innovative “Signatunes” feature helps you express yourself via your music tastes by automatically inserting signatures into your favorite email program (Yahoo! Mail, Gmail), social network messages (Facebook, MySpace), or blog authoring/commenting platform, based on the currently playing track.

For an excellent tour of FoxyTunes’ far-reaching functionality, please see the screencast on FoxyTunes.com.

While it doesn’t tell the whole story, this news, along with the recent news of our Web Media Player (for a great example of the player in use, check out Aurgasm.us), points the direction for a new Yahoo! Music. We’re focusing on delivering relevant music experiences on the Web and are happy to be partnering with Rhapsody to bring you a simple, integrated, on-demand music experience.

If you’ve never used Rhapsody, check out my best of 2007 playlist on Rhapsody now for free. And be sure to control Rhapsody.com and learn more about each artist with FoxyTunes. ;)

Enjoy,
ian c rogers
Yahoo! Music