March 15, 2012
Now offering each other’s non-reserved display inventory to respective customers.
It’s official---the ad partnership among Yahoo!, AOL and Microsoft that was announced last November is now operational. The three companies said today that ... ›
November 8, 2011
Yahoo!, AOL and Microsoft today announced agreements to offer each other’s premium non-reserved online display inventory to their respective advertising customers. By early 2012, Yahoo!, Microsoft, and AOL expect to ... ›
December 8, 2010
Here at Yahoo! we are constantly redefining how people experience and interact with content on the Web. Users today want to go beyond words presented on the screen. They want ... ›
June 17, 2010
About a month ago, we gave you a sneak preview of the next phase of the Yahoo! marketing campaign, showcasing the amazing content and experiences people can find only with ... ›
June 9, 2010
Now in its second year, the Net Index series has recently been launched in Southeast Asia. The study is based on an in-depth, large-scale cross-media habits study of online users ... ›
June 3, 2010
Today, we give a big Yodel to an exceptional tech Yahoo!, Raymie Stata, who today was named Chief Technology Officer and Senior Vice President. Raymie joined Yahoo! in 2004 and ... ›
June 1, 2010
We are surrounded by brands. Some we love, some we don’t. To celebrate creativity in brand advertising and to find the brands that consumers have the most emotional connection to, ... ›
February 25, 2010
The Art and Science of Advertising
Key Scientific Challenges Blog Series, Entry # 4:
Late January, we announced the kick-off of our 2010 Key Scientific Challenges Program, what we hope is ... ›
October 22, 2009
Quick - which padlock brand can withstand a bullet hole? Which personal computer shattered Orwellian drudgery in 1984? What soft drink did some kid give "Mean Joe" Greene? Which hamburger ... ›
September 28, 2009
As Yahoo! Chief Marketing Officer Elisa Steele promised after giving a sneak preview last week, today we unveil our new global marketing campaign. It consists of online, television, radio, print, ... ›
