As a founding member of the GreenXchange, Yahoo! is collaborating with Best Buy, Creative Commons, IDEO, Mountain Equipment Co-op, Nike and nGenera to create a web-based marketplace for sharing intellectual property which is intended to lead to new sustainability business models and innovation.  Businesses are in a unique position to use collaboration and open innovation as powerful tools for combating climate change.  The goal is to accelerate the learning curve for energy efficiency and sustainable business practices by making patented technologies for research and licensing available, in a manner that’s good for our individual businesses and the planet.

As an active participant, Yahoo! is planning to license patented technologies that we have developed to improve performance and increase efficiency in our data centers around the world.  Today, the members of the GreenXchange are hosting a CEO breakfast at WEF.  We are calling on other corporations to join the GlobalXchange commitment to fast track the development of innovative solutions to sustainability challenges.

The GreenXChange is part of Yahoo!’s 360 degree approach to advancing sustainability through internal commitments to drive change in cooperation with other institutions (including the Department of Energy) and work collaboratively with other influencers setting sustainability as a priority.

David Dibble, EVP of Service Engineering & Operations, Yahoo! Inc.

Open is at the core of many Yahoo! initiatives and products. Over the past two years Yahoo! has been hard at work to change how we develop products and interact with our developer community. In addition to being avid supporters of Open Source, we participated and adopted community-based specifications such as OpenID and OAuth, and were a founding member of the OpenSocial and OpenID Foundations.  As you can see, we love Open.

But Open isn’t always easy.

Whenever we (or other companies) engage in a collaborative effort with a wider community, we are faced not only with technical challenges, but with the complex reality of intellectual property law. Patents, copyright, and trademarks are not what geek dreams are made of. This is why we have actively supported the creation of the Open Web Foundation, an organization dedicated to the creation of an open, free, and community-driven environment for the development of technical specifications:

The Open Web Foundation was founded to help developer communities collaborate and share technical innovation on the web, bringing to the world of formats and protocols the same successful grassroots approaches established by the open source community. Modeled after the Apache Software Foundation and Creative Commons, the Open Web Foundation seeks to facilitate the creation and implementation of specifications with legal agreements that make such work simple, safe, and sustainable.

For the past year, the Open Web Foundation Legal Committee has been hard at work on a new legal agreement for licensing of open specifications. While Open Source software enjoys a wide range of licenses for making software freely available, specifications and standards are usually licensed under a complex set of rules and conditions. These licenses are hard to read and spread over many pages full of terms even many lawyers don’t fully understand. There was also no suitable standalone agreement available for companies and communities to use when making their work available, forcing them into long and costly legal negotiation between the contributors.

Today, the Open Web Foundation is announcing the availability of the Open Web Foundation Agreement (OWFa), a reusable and straight-forward legal document, designed to be easily adopted by a wide range of specification communities and organizations.  Specifications made available under the Open Web Foundation Agreement may include everything from small ad-hoc formats sketched out among friends to large multi-corporation collaborations that ultimately grow into internationally recognized standards with the help of formal standards- setting organizations.

But what makes this agreement even more valuable today, is a commitment by a group of leading companies and individual contributors to apply it to a growing list of specifications. Today, Yahoo! is joining Facebook, Google, Microsoft, and others in making available the following specifications under the OWFa:

* OAuth Core 1.0 Revision A
* OAuth WRAP 0.9
* Simple Web Tokens 0.9

We are also releasing the Media RSS (mRSS) specification under the Open Web Foundation Agreement. Media RSS is an RSS extension used to syndicate rich media content (instead of just text). The specification is used when providers of media content want to share that content with a third party, usually a search engine like Yahoo! Video Search. We are also in the process of transitioning the mRSS specification to the capable hands of the RSS Advisory Board for future development.

This is just the first step in what we hope will be a new path for open collaboration and innovation on the web. The best innovation happens when we let our talented engineers and product managers solve problems. This is one less thing for them to worry about.

Eran Hammer-Lahav

Director of Standards Development, Yahoo!
President, The Open Web Foundation

• Photos without the jail time: If you’ve ever hesitated before throwing that copyrighted photo into a presentation or web page, you’ll celebrate this news. Yahoo! Search has added a Creative Commons license filter to Yahoo! Image Search to help you quickly identify photos that are OK to reuse or modify. No other search engine saves your bacon that way. Not only do we keep you out of trouble, you’ll never even the see the photos you don’t have permission to use — it’s like Eve didn’t even know the apple existed. More here.
• Search that sport: That little search box just made you a better sports fan. Yahoo! Search has added a sports team shortcut that helps you keep track of your favorite teams, leagues, and events simply by typing in a keyword or two. When’s the next Lakers game? Who’s winning the French Open? Just go to Yahoo! Search. The sports team shortcut covers the NFL, MLB, NHL, and NBA, and college sports leagues including the NCAAF and NCAAB. More here.
• 360 comes full circle: Yes, it’s official — Yahoo! 360 is coming to an end. We know, we know — it took us a while to pull the plug. But rather than rush the process and risk losing your precious photos and prose, we wanted to make sure we had a solution in place — Yahoo! Profiles. You can move your content over to your profile, where your connections can keep tabs on you, or take it to go. You can export your entries to blogging platforms like WordPress, Blogger, and MoveableType. More here.
• Comments with a click: And in the hilarious third-party app category… Feeling too lazy, bored, tired, or uninspired to write a comment for that Flickr photo? Good thing some clever souls from Virginia have developed the Flickr comment generatr. You can choose between simple (“this is super :-p”) or verbose (“i eat up the framing and foto ;-) good job my friend”). Now you can be meaningless without even trying.

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