*A new study details which parent is more likely to keep a watchful eye on their kids online behavior

*Yahoo! Fantasy Sports-women launching leagues of their own as the boys of summer heat things up

*Yahoo! Connected TV brings TV Widgets to more than 100 countries around the world

About The Yahoo! Digital Media Bureau:

The Yahoo! Digital Media Bureau is a team of Emmy-nominated, multi-platform content creators who innovate and produce original video content, from webisodes to webumentaries. The Yahoo! Digital Media bureau is responsible for the weekly feature, Yahoo! News Bytes, which peels back the layer on everything Yahoo! The Bureau also produces the weekly Yahoo! Trends segment, which focuses on what’s trending in entertainment, pop culture and tech. Yahoo! Trends is distributed on broadcast television and seen throughout the United States.

We ran the first version of Predictalot in the U.S. for the NCAA Men’s basketball tournament known as March Madness. Nearly 50,000 people placed 100,000 predictions. To our delight, we found that people went well beyond picking ordinary things, like who will win, to construct a huge array of highly customized predictions — selecting 10,000 different kinds of predictions, including almost 4,000 “3-D” predictions that compared one team against two others, like “Butler will advance further than Kentucky and Purdue.”

The latest version of Predictalot, now available for the global audience of World Cup fans, has several new features:

• You can create a group and challenge your friends to play, or join an existing group of like-minded players.
• You can track how your predictive acumen stacks up in each group you belong to and overall across the globe.
• You can watch streaming updates of what other people are predicting in your social circle and around the world.
• You can view live match updates right within the app for your convenience.
• You can choose from millions of predictions, but don’t worry, the on-screen wizard guides you to easily find and customize the exact prediction you want.

Our goal with Predictalot is to take the wisdom of crowds to the extreme by computing what all these different predictions, taken together, say about the likelihood of each of the 28 trillion possible ways the tournament could unfold. Predictalot is an example of what is technically called a combinatorial prediction market, a new kind of market made possible only now that computing power has increased so massively. Predictalot represents the evolution of markets in the digital age, empowering users – in this case football and soccer fans, though this could apply to other types of users like online advertisers –  with extreme customization. More and more, matching buyers with sellers — the core function of markets — requires sophisticated algorithms, including machine learning and optimization. Predictalot illustrates this trend in an entertaining way.

Bringing Predictalot to life has been a truly interdisciplinary effort. On our team we have computer scientists and economists to work out the market math (see our previous write-up for a look under the hood from a science perspective), and engineers to turn those equations into something real that is fast and easy to use. Predictalot is built on the Yahoo! Application Platform, an invaluable platform (open to any developer) that makes it easy to create engaging and social applications for a massive audience.  Yahoo!’s extensive cloud allows us to pull our global content and deliver it quickly to our worldwide audience.

And we owe a great deal of our success and exposure to the cooperation and support of other well-established Yahoo! properties like Fantasy Sports and Games.

We’re excited about this version of Predictalot and hope you join us as the matches begin in South Africa. We invite everyone to participate, though please do keep in mind that the application is in beta, or experimental, mode. (If you prefer a more polished experience, check out the official Yahoo! Fantasy Sports World Soccer game.) We hope Predictalot is both fun to play and helps us learn something scientifically interesting.

Thanks,
David Pennock, Yahoo! Labs

and the rest of the Predictalot team: Mani Abrol, Mohammad Mahdian, Mridul Muralidharan, Sudar Muthu, Navneet Nair, and Daniel Reeves

At Yahoo!, we’ve been helping you get your game on with online board games, video games, card games, and more on Yahoo! Games, as well as lots of other fun stuff like fantasy sports competitions — and we just couldn’t just stop there…

Today, we’re announcing a partnership with Zynga the developer of hit social games such as Farmville, Mafia Wars, and Fishville. In the coming months, you’ll be able to play your favorite Zynga games in multiple places across Yahoo! like the homepage, Games, My Yahoo!,  Messenger, and many others sites, using your Yahoo! ID.

So get ready for some exciting and engaging new titles coming to Yahoo! that you can easily play with your friends, family, and fellow gamers and share with your networks across Yahoo!, Facebook, Twitter, and Zynga!

For our developer friends,  this means Zynga will be deeply integrating its apps onto the Yahoo! Application Platform (YAP), Yahoo!’s OpenSocial container, helping to optimize Yahoo!’s distribution channels in ways that other developers can also take advantage of. There will be a set of new open notification channels and other benefits for developers coming to YAP soon!

In the coming months, you will be able to come on over and get your game on with Yahoo! and Zynga!

Cody Simms, senior director, Yahoo! Social Platforms and Yahoo! Developer Network (YDN)

I’ve decided to make this football season count by joining the Yahoo! Sports Mayoral Face-off, taking on ten other mayors from football havens around the country for a chance to win big money for charity. Mayors from cities like San Francisco, Kansas City, and Green Bay are putting together their dream fantasy teams. Whoever wins the league gets $15,000 to donate to a local sports program — my pick is NFL YET Tampa Bay. In addition, the city that collects the most votes from football fans scores another $15,000 for their non-profit. Take that, budget cuts!

I view this as not only an opportunity to compete for money, but as a chance to demonstrate why Tampa Bay easily has the best football fans in the country! Plus, it’s a great way to interact with my fellow mayors outside of politics. But most of all, this is an occasion for me to prove that I, Mayor Pam Iorio, know my football, how to craft a winning team and how to have fun.

However, I cannot do this alone. I’m calling on the great residents of Tampa and the entire Bay area as well as the citizens of other participating cities to show their support by voting in the poll for the top football city (poll opens tomorrow). In addition, I call on citizens from across the country to join us in the fun and awaken their competitive spirits by creating their own Yahoo! Fantasy Football leagues.

So here’s a heartfelt good luck to all the other Mayors in the league. Nation, we look forward to you joining us in the fun this season. You can follow our progress and your city’s polling status at Yahoo! Sports Fantasy Football. Now it’s time to face off!

Pam Iorio
Mayor
Tampa, Florida

I’m also here to tell you why the 2009 fantasy baseball season is going to be the year that I bring you stat junkies a Yahoo! Sports fantasy baseball championship. Get ready to celebrate America’s favorite pastime with ballpark dogs, peanuts and your favorite fantasy cover athlete: me.

As free agents are starting to settle with their respective new teams, this fantasy baseball season will make for amazing and unpredictable baseball both on and off line. So start your draft prep, because spring training is just around the corner and Yahoo! Sports has all of the stats you need to leave the competition in the dirt.

If you don’t believe me, check out the Yahoo! Sports Fantasy Baseball page or pick up a copy of Yahoo! Sports’ first magazine, Fantasy Baseball ’09 Draft Guide. It hits your local Borders or Barnes & Nobles in March. Don’t miss a second of the action with exclusive drafting information, player stats, streaming live games, MLB news, Yahoo! Fantasy expert tips and more.

Now, go round up your friends and family to join you in a harmless game of fantasy baseball. Little do they know that you’ve got all your bases covered to take home this year’s championship. Don’t forget to look for me, Yahoo! Sports Fantasy Baseball ’09 cover athlete, online at Yahoo! Sports. Let the smack talking begin!

Mark Teixeira
Yahoo! Sports Fantasy Baseball ’09 Cover Athlete
New York Yankees #25

• Messenger Number Nine: It’s official. The newest version of Yahoo! Messenger for Windows XP and Vista is out of beta. And now you can enjoy things like a total of 12 different skins, better “ignore” capabilities, inline video and picture viewing, great new emoticons (and they’re small again), ability to add contacts from other online services like Gmail and Hotmail, friend updates in your contact list, call forwarding and new voicemail delivery, the return of Yahoo! Games, and more control over your look and feel. And introducing Yahoo! Messenger Pingbox, which lets readers of your blog, website or social network page send you an IM without having to download or sign in. More here.
• (Back)check the video: What’s better than Yahoo! Sports Fantasy Hockey becoming the official fantasy game of the NHL? Being able to watch videos of killer moves on ice while you play your fantasy game. That’s right — now as you manage your rosters, player lists and line-ups, you’ll be able to watch video highlights of your favorite players on demand. A great new tool as you build your hockey dynasty. Sign up here.

Subscribe to the RSS feed (or add it to My Yahoo!) to get this Product Pulse every week.

As a fantasy life coach, there are some tips I can offer you to help your game, including the most important one –- draft me, Braylon Edwards, wide receiver for the Cleveland Browns, first. Did you know I hold the team record for receiving yards and caught 16 touchdowns last season, second best in the NFL? Do you know how many points that is? That’s big time… enough to make you look silly if you don’t draft me this year.

Second, gather your family, friends and co-workers around the computer and kick-off the fantasy season at http://football.fantasysports.yahoo.com/. The new draft is so easy your mom can use it. Yes, invite your mom to play in your league, and like any good coach I must remind you not to talk smack to your mother.

Third, sign up for fantasy football mobile features. Do you think coaches just sit around all day? No, they are on the move and they can’t afford to let the team struggle because they’re moving and shaking. It’s not acceptable for your fantasy team to be left behind because you didn’t know your receiver was injured. As of September 2nd, sign up for Yahoo! mobile at http://m.yahoo.com/fantasy and manage your team while you’re on the go.

I hope these pearls of wisdom transform your ’08 fantasy team into a championship. Check out Yahoo! Sports this season for more of my coaching tips.

Braylon Edwards
Yahoo! Sports Fantasy Football ’08 Cover Athlete

Which brings me to this point — fans today have it really good.

It seems like a lifetime ago that I played in the NCAA tournament for North Carolina. That was back in the 80s, when life for a sports fan was nothing like it is today. A bit like walking to school uphill, in the snow, both ways.

Our fans would camp out in long lines to get tickets. If they missed the game, they would have to wait for the morning paper to get stats from the sports page (you know, the stats that some college freshman had to call in to the editor after the game). And they waited for the 11 pm news to catch the highlights. Those were some dedicated Tar Heels fans. But, man, it was hard.

Now don’t get me wrong. As I watch college hoops, I’m still in awe of the fans. Today’s college hoops fans continue to be passionate, but man, technology has made it a whole lot easier for them. They can buy tickets online, set their DVRs to catch the games they miss, sneak video highlights from their desks whenever they want, check stats and get alerts from their mobile phones, read reams of analysis from experts like, ahem, me. And they can use all that addiction to information to prove their mettle in fantasy sports leagues.

It’s a whole new world for fans. They are better informed, more involved and everybody’s an expert. By the way, for all those experts that aren’t as smart as they thought, Yahoo! Sports Tourney Pick’em is offering a Second Chance bracket worth $1 million. Busted bracket? Try it again before next week.

Man, today’s sports fans have it all.

Kenny Smith
Yahoo! Sports Analyst