In this exclusive “Behind The Scenes” look, we see Mike and his team realizing an idea from start to finish, all the work that went into the project and how this effort ultimately made for a very intriguing result.

And here’s a few words from Mike Relm on the experience…

My life has been pretty digital lately so I decided to put a project together that let me step away from the computer and get arts and craftsy, at least for part of the building process. The idea behind this piece was to use the turntable in two ways that are on opposite sides of the technical spectrum. One being video scratching, which at the moment is the most advanced thing you can do with a turntable. The second thing is the zoetrope, which is the origin of motion picture. Anyone who has taken a film class will recognize the Muybridge images!

This was so much fun to make, definitely one of the best production experiences I’ve had. Helps to have a kick-ass crew, a few good ideas, and a beautiful location. We got to shoot at the Regency Center in San Francisco, which was built exactly 100 years ago, in a room that not too many people get to step foot in.

Thanks to everyone who helped make this project possible–and stay tuned for more cool things coming soon!

Barton Bishoff and Pam Woon

Yahoo! Digital Media Bureau

Have a look:

The spot debuted online on Yahoo! (you.yahoo.com) as well as on sites like Yahoo! Video, YouTube, Facebook, and Hulu.com. It will also begin airing on all the major U.S. TV networks and top cable channels, including AMC, ESPN, USA, Comedy Central and Bravo. You’ll see it in the UK and India starting October 5, and in other markets in 2010, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.

Whaddaya think?

Stay tuned for behind-the-scenes insights into Anthem’s production…

Nicki Dugan
Blog Editor