Winston Churchill said: “We shape our buildings. Thereafter, they shape us”.

On Tuesday, I watched Jerry Yang and his wife Akiko Yamazaki speak in the sunny main atrium of the Yang and Yamazaki Energy and Environment Center at Stanford University. The newly dedicated building will house scholars whose mission is to solve difficult environmental problems. Jerry and Akiko contributed $50 million toward the construction of this state-of-the-art, day lit building that represents the cutting edge of sustainable design. Made with recycled steel and other green materials, the building will use an estimated 56% less energy and 90% less water than comparable non-green buildings.

The building also encourages collaboration, an especially critical feature when you consider the diverse disciplines it will require to tackle problems such as climate change and growing water shortages. People are more likely to write papers or conduct research together if they regularly bump into one other in the hallway. The open floor plans at Yahoo! are based on the same principle of open communication. Jerry and Aikiko’s building brings professors from a staggering range of departments together with students in a building that is green, beautiful and invites interaction and cross-pollination.

Y2E2 reflects green design at the most thoughtful level: low impact in its initial construction and ongoing operations; consideration for the health and productivity of the students and faculty who will spend their time within its walls; and a place that will encourage playful, unconventional, creative thinking that is the hallmark of Silicon Valley at its best. It’s also exactly the sort of living and thinking that that has to happen in order to solve some of the planet’s most pressing challenges.

Standing in the building’s atrium that evening, surrounded by a cross-section of scholars, business people, students, and other greenies, I was reminded why Yahoo! is so committed to the environment and energy efficiency. The guy at the top obviously cares quite a bit about this stuff, too.

Here’s a video of the dedication.

Chris Page
Director of Climate and Energy Strategy

Today, I joined Jerry on stage at the Interactive Advertising Bureau’s (IAB) Annual Meeting where we sat down for a fireside chat with IAB President Randall Rothenberg to talk about the huge opportunity before us in online advertising. Jerry kicked off the morning and talked about just how far we’ve come since Yahoo! and the Internet advertising industry started 13 years ago. According to eMarketer, Internet advertising spending in the U.S. is expected to hit $50 billion by 2012, which if we all work collaboratively together as an industry and take the complexity out of doing business online - is absolutely achievable.

The challenge is that advertisers and publishers are forced to deal with disparate systems and multiple platforms for buying search, display, video, and local ads. That in itself is an inhibitor to achieving that growth. And we’re trying to solve these headaches by taking a different approach.

As the largest publisher on the Web that also leads in display advertising, and holds a strong number two in search, we maintain one of the world’s largest advertising networks and operate the Right Media Exchange. We’re truly in the best position to understand the evolving needs and demands of the entire ecosystem.

And at Yahoo!, our goal is simple. We want to eliminate all the friction and complexity that advertisers, publishers, agencies, and exchanges deal with so they can focus on reaching the right audiences and driving greater monetization.

We’re building a cutting-edge platform that simplifies the process for advertisers when buying targeted, guaranteed and non-guaranteed advertising inventory across Yahoo!’s owned and operated network, partner sites, and other advertising networks. And furthermore, this new platform will be a web-based, hosted application that harnesses the power of collaboration across the Internet.

Our approach is as different to current advertising platforms as the DVR was to VCRs. We believe this to be a real game-changer.

The new platform will enable all participants in the ecosystem to benefit:

• Publishers will be able to better serve their advertisers’ needs by making it easy for publishers to sell, package, and distribute other publishers’ inventory alongside their own, giving advertisers extended reach to audiences across the Web through a centralized platform.
• Advertisers will be able to spend more time on driving revenue and developing compelling creative for their audiences, rather than dealing with the complexities of ad generation, assembly, trafficking, and serving ads.
• Advertising agencies will be able to streamline the buying process for multiple accounts across multiple publishers and allow for creative testing and campaign optimization, even as the campaign evolves.
• And last but not least Advertising Networks will benefit from having a platform that connects publishers to the best advertisers for their site and audience, and advertisers to the best publishers with the most relevant audiences, thereby increasing both their reach in the process.

We previewed this new platform for our partners in the Newspaper Consortium a couple of weeks ago, and were so pleased with their response that we decided to give the attendees at the IAB Annual Meeting a glimpse so they could share in our excitement. And since most of you weren’t there this morning, I wanted to tell you about the great stuff we’re working on at Yahoo!, so that you can get fired up with us as we set out to revolutionize the online advertising market once again.

Sue Decker
President

Photo from DougGoodman.com.

Las Vegas. Mountains. Desert. Slot machines. And the smell of consumer technology in the air.

It’s the eve of the 2008 International Consumer Electronics Show, the country’s largest annual tradeshow, for which nearly 150,000 people will cram into the Las Vegas Convention Center to be among the first to fiddle with the latest and greatest new gadgets and technology on the planet. And Yahoo! will be there in force.

CEO and Chief Yahoo Jerry Yang will keynote the show’s Industry Insiders Series tomorrow at 11:00am Pacific (I’ll update this post with a link to the live webcast. Live webcast options: high, medium, low. The archive should be available by 1:00pm Pacific.) and we have speakers representing social networking, advertising, Flickr, and Yahoo! Music. Our booth is not to be missed, nor are the vittles we’ll be handing out. And on Wednesday, the experts from Yahoo! Tech will host the Last Gadget Standing, a head-to-head battle for the 2008 doohickey that reigns supreme (we’ll post about it).

Check back tomorrow to catch Jerry’s keynote, get a recap of the first day, and check out photos of the action.

Oh, and happy new year, y’all.

UPDATE: The archive of Jerry’s keynote is available here.

Nicki Dugan
Blog Editor

About 14,000 people around the world are heading out for the holidays tonight sporting fuzzy black fleece jackets, courtesy of our generous founders. As they have for the past 11 years, Jerry Yang and David Filo have generously bestowed holiday gifts on all good little Yahoos.

Past gifts have included free coffee for all (a tradition I cash in on every morning), a purple sleeping bag (presumably to get more work out of us), a purple gym bag (to offset all that work), an MP3 player (I think it fit 20 songs, but it was so newfangled back in 2001), a Yahoo!opoly game (a clever adaptation of the Milton Bradley favorite, complete with awesomely relevant metal game pieces), more jackets (they’re clearly a crowd-pleaser), and a $100 charity gift certificate (a favorite for many).

Over the last week, Jerry and David (and their many elves) personally helped employees zip up into their new duds. We threw together this little video of the handout process to get everyone into the holiday spirit. And notice the intrigue surrounding the “bonus” gift that came along with the jackets.

We’ll be home watching our video yule log next week, as I’m sure will you, so let me take this opportunity to thank all of our readers for continuing to read, comment, and repeat. Here’s to a yodelful 2008!

Nicki Dugan
Blog Editor