Want to use your Yahoo! ID to tap into Arianna Huffington’s mind? How about any of the other contributors on the Huffington Post? If so, we have some good news. Starting today, you can use your Yahoo! ID to log into the Huffington Post with just a couple of clicks.

This is just one of the new features Huffington Post has enabled by tapping into our Yahoo! Open Strategy (Y!OS) platform. Y!OS is built on the idea that Yahoo! is more fun and personally relevant when we’re open to the best of the Web and when we make it easy for you to share and connect with who matters to you on Yahoo!. And in addition to letting you use your trusted Yahoo! ID on the Huffington Post, Y!OS technology is also powering two other great new features that are live today.

The first is Yahoo! Updates. Once you’ve logged into the Huffington Post with your Yahoo! ID, you’ll also be able to automatically share the comments you make there with your friends and contacts on popular products like Yahoo! Mail and Yahoo! Messenger.

The second is a new application for the Yahoo! Homepage that you can use to get a quick view into the hottest Huffington Post articles across 80 categories in a matter of seconds.

Finally, we’re also teaming up with the Huffington Post through Yahoo! News to feature and develop specialized articles, opinion pieces and reporting. Across Yahoo! we’re always looking for ways to bring you great content, whether it’s our own original reporting through our Yahoo! Newsroom Blogs, or from great sites like the Huffington Post, a leading voice in digital news.

To get started trying out these capabilities and sync up your Huffington Post and Yahoo! experiences, head over to the Huffington Post and click on the log in with Yahoo! ID button, install the new Huffington Post App on Yahoo.com or head straight to Yahoo! News.  Or better yet, try all three.

And if you run your own Web site and want to learn how to integrate with Yahoo!, check out our Yahoo! Developer Network and behind the scenes look at how Huffington Post did it. We’re excited to hear what you think.

Greg Cohn

Director of Strategy & Business Development for the Yahoo! Platform Technology Group

Can you remember when a mobile phone was just used for making calls? Did you ever think that you would have access to the Internet, photos, video, music, and more in something size of a deck of cards? For technology companies, advances in mobile have created playgrounds for building some pretty amazing consumer experiences – the kind that make you forget you’re not sitting in front of your PC.

Today we’re taking a huge step in bringing more of Yahoo!’s most popular properties and services to mobile devices around the world. You can now have Yahoo! Finance, Yahoo! Fantasy Football and Flickr, with much of the same interactivity as on the PC, on your iPhone or iPod touch (via the App Store) and select BlackBerry models (Bold, Tour, and 8900 series). It’s all part of our effort to help you stay connected.

The new Yahoo! Finance app, available on the iPhone or iPod touch and compatible BlackBerry models, helps you stay on top of the market, your portfolio, and the latest news, research, and analysis with powerful interactivity. The app lets you:

• Follow the broad market indices or a specific company
• Access the top financial news stories
• Follow your personalized portfolio from Yahoo! Finance
• Drill down into specific company information (news, chart, financial metrics)
• Get currency conversions on the go
• Watch streaming video from Tech Ticker

The new app is available in English for the U.S. and Canada and we expect to support more languages and countries in the near future, so stay tuned!

The new Fantasy Football app, available on the iPhone or iPod touch and compatible BlackBerry models, ensures that when you’re away from your computer or TV, you’ll still be in the know when your team puts points on the board. You’ll have up-to-the-minute access to rosters, players, live scores via Stat Tracker, and the latest expert analysis and news. The new app lets you:

• Edit your bench (add and drop) directly from your phone
• View matchups, standings, player and team stats, etc.
• Get live scoring just like on the PC
• Get news and expert advice just like you’re used to on the PC

This app is available in English for the U.S. and Canada – those football-loving nations.

Flickr fans will be amazed by the functionality in their new Flickr iPhone/iPod touch app – starting with the Ken Burns-effect on famed Flickr images when you first launch it. In addition to being able to share and discover photos and videos, you can also take advantage of location-based information when uploading new stuff. The new app lets you:

• Easily upload and tag photos and video while on the go
• Automatically geo-tag before you upload (opt-in required)
• Add and view photos and videos by tags & sets
• Share photos with friends via email
• Search photos and videos from the Flickr community all over the world by subject, people, or places
• See your contacts’ recent photos and activity
• Make comments and mark photos as favorites

The new Flickr app is available in English, French and traditional Chinese for the U.S., Canada, UK, France, Hong Kong, and Singapore – with more to come.

And don’t despair if you don’t have an iPhone/iPod touch or one of the compatible BlackBerry devices. You can always access these three popular services from the mobile web – just head to Flickr (http://m.flickr.com), Yahoo! Finance (http://m.yahoo.com/finance), and Fantasy Sports (http://m.yahoo.com/fantasy). And be sure to visit the new Yahoo! Mobile Homepage (http://m.yahoo.com) and personalize it with your favorite content and services from across the Internet.

Keep an eye out for additional mobile offerings across a lot more devices as we continue to bring the best of Yahoo! to mobile users around the world.

David Ko
SVP, Yahoo! Mobile

This morning in Dubai, Yahoo! begins learning a new language – Arabic. We’ve just announced our intent to acquire Maktoob.com, the leading online community in the Arab world. To put this in perspective, Maktoob reaches one in every three people online throughout the region –- or 16.5 million people. This will be Yahoo!’s biggest geographic expansion in years.

This deal is part of Yahoo!’s broader strategy to grow our international business, particularly in emerging markets. In many countries, vast populations — and advertisers — are just starting to come online. The potential is tremendous. Yahoo! has a large and growing audience in these markets today, and our acquisition of Maktoob represents the kind of investment we’re making to cater to the needs of these promising regions.

We plan to join forces with the Maktoob team, the strongest in the region, to create locally relevant content, services, and programming. That’s no easy task when you consider the differences between countries like UAE, Jordan, Kuwait, Egypt and Saudi Arabia. But we’re committed to literally translating our winning formula for this growing market in many ways, including through locally-based editorial teams.

Initially, we’ll plan to introduce Arabic versions of Yahoo! Mail, Messenger, Search, and our homepage and then eventually local versions of properties like News, Sports, and Finance. We’ll also focus on creating content and services tailored to the region. No other global company has made this kind of investment in local relevance for the Arab world.

Arabs are vastly underserved by today’s Internet offerings. The World Bank estimates that there are 320 million Arabic speakers around the globe, yet less than one per cent of online content is written in their language (despite a vibrant Arabic blogosphere). We have a big opportunity to meet this growing demand, and we think Yahoo!, building on Maktoob’s local expertise, brings the scale and heft to draw many more people online in the region –- and we plan to give them compelling reasons to log on.

We also recognize the Middle East is deeply complex, a complexity mirrored in the online world, and that it will present certain challenges. As an Internet pioneer in the emerging markets, we’ve learned important lessons and we’re committed to responsible global engagement. This means being sensitive to local laws, customs, and norms while also protecting and promoting the rights of our users. We believe our engagement in the Middle East can be a positive force for people by increasing access to information, supporting a thriving marketplace for the exchange of ideas, and bridging local, regional, and international communities.

It’s easy to forget the fastest growing Internet audiences are in the emerging markets. That’s not lost on us. We’re passionate about growing our presence in places like Southeast Asia, India, Latin America, and Africa. And we can’t wait to yodel in the Middle East.

In an effort to keep things brief here on Yodel, we have provided a link to the press release and we have also created an informational site that should answer many of your questions.

Keith Nilsson
Senior Vice President, Emerging Markets

We’re sprucing up the joint today with major enhancements to three of our most popular products as part of our quest to make Yahoo! the center of your online world. We’ve rolled out improvements to Yahoo! Mail, Yahoo! Messenger and Yahoo! Search to make them more personally relevant, help you get more done in less time, and keep you better connected with the people and things that matter to you most.

Let’s start with Yahoo! Mail.
After much testing, today we’ve reached a significant Yahoo! Mail milestone by bringing the best of the web – including photosharing, third-party apps and social features – to people’s inboxes… all 300 million inboxes around the world.

For photo hounds, we’ve introduced new multi-select and drag-and-drop functionality that makes it easier to attach photos, view thumbnail previews, and rotate images before you send them. And we’ve upped the photo and filesize limits from 10MB to 25MB.

We’ve also streamlined the inbox experience to further expand the social and open capabilities. A new Application Box brings third-party open apps like PayPal, Picnik, Xoopit, and ZumoDrive together with Flickr, Calendar and Notepad to make managing your email folders easier. Plus, we’re excited to add a new app to the gallery in a few weeks from Evite. With the Evite app you’ll be able to create invitations, check on events, and add items to your Calendar all from one place. And we are only scratching the surface on the apps available. Stay tuned as we roll out additional apps worldwide and specific apps for regional markets over the coming year.

Your inbox will soon be a bit more social, filtering out the noise by surfacing the most recent emails from your contacts and giving you birthday reminders. In addition, we’ve improved Yahoo! Contacts so you can automatically get updates when a contact changes their name, e-mail address or phone number.

We’ve also redesigned Yahoo! Mail for the mobile web (http://m.yahoo.com), giving you one-click access to check, compose and search email; allowing attachment downloads like Microsoft Office, PDFs and photos; and letting you access personal folders on the go. It’s available today on the iPhone and will be released on 400 other devices with HTML browsers on September 1st.

Here’s a video tour of some of the new features in Yahoo! Mail:

Introducing Yahoo! Messenger 10
With this new release of Yahoo! Messenger, the biggest news is the debut of truly high quality video calling. Using your Web cam, you can now have full-screen, face-to-face video conversations with crystal clear audio for free from right within your Yahoo! Messenger window. Messenger is also more getting social as we roll out new features to help you stay in closer contact with friends and family. A new “Updates” tab gives you a quick glimpse of what your contacts are up to – including status updates, Flickr uploads, Yahoo! Buzz stories, Tweets and more. Since our popularity only grows around the globe, we’re also letting you customize your client with one of 16 languages without having to download a different version. And finally, an improved iPhone Messenger app ensures the same great experience with your contacts’ messages even when you’re on the go.

Download the Messenger 10 Beta here: http://messenger.yahoo.com/winbeta. And be sure to check out a demo of what’s new in Yahoo! Messenger 10:

Testing the new Yahoo! Search.
To prove just how committed we are to continued innovation in your search experience, we’re testing a new search results page that ups the ante on personal relevance. We’re providing new tools for refining results that let you explore related concepts, display only results from popular Yahoo! and third-party sites, and narrow results by types of content like people, videos, and discussion forums.

We’re also using advanced science to detect what you’re searching for based on your search history. For example, if you search for “cat” and then later for “jaguar” we can figure out that you’re looking for content about the animal and not the car.

We’re running random bucket tests (no opt-in at this time) of this new version of search with a small subset of our users. In case you’re not one of the lucky millions, here’s a sneak preview of what we’re testing:

Finally, following the lead of the new Yahoo! Homepage, which now proudly wears our corporate color, we are introducing a new “universal header” across every Yahoo! product and service in the U.S. It not only sports a purple logo, it also features a Yahoo! Search box that integrates Search Assist on every page. We never want you to have to go far to find what you’re looking for.

Check out screenshots of our various enhancements as well as more details of today’s news at our Press Room and over at the Yahoo! Messenger Blog and the Yahoo! Mail Blog.

Bryan Lamkin
SVP Yahoo! Applications

This week, Yahoo!’s working on more deals…the kinds that save you money!

One thing this recession has created is a society of unapologetic penny pinchers. We’re frugal and proud. That’s why we’ve just spruced up Yahoo! Deals, first launched in November, which now features more great bargains, including grocery coupons, local deals, and even the ability to share your dollar-saving discoveries.

Take Yahoo! Search trends, for example. Searches for “printable coupons” on Yahoo! are up 50 percent in 2009, compared to the same time in 2008, and up 135 percent compared to 2007. The most popular coupon-related searches? Coupons for pizza, major retailers and groceries. And while there are signs of economic recovery, our wallets remain cautious. In a recent Yahoo! survey, 43 percent of participants said they’re using coupons more since last year.

In addition to daily deals, weekly electronic circulars, and online coupons from major retailers, here’s what you’ll find on our refreshed site:

• Grocery coupons for all kinds of kitchen staples, provided by Coupons.com
• Coupons for local chain and neighborhood restaurants, retailers and service providers provided by Valpak
• Exclusive deals from new partners including Visa and Next Jump; Ecobunga! and Greenzer (for eco-friendly products); TechBargains.com and LogicBUY (for computers and electronics); plus coupons and deals on a variety of products from CouponAlbum, CouponMountain, BradsDeals.com and Dealnews
• The gas finder module that helps you find the cheapest gas by zip code
• Improved search so you can quickly find deals from across the site
• Video stories on consumer shopping trends and savings tips provided by Inside Edition
• New social features that let you share deals with friends via email and popular social networks, and to save deals for later use
• The ability to post or read comments on each deal

So whether you’re a bona fide cheapskate or just an average Joe riding out the recession, check out deals.yahoo.com to start saving money today!

Greg Hintz
Head of Yahoo! Shopping

Photo from sgrace

It’s inhumanly early in California, but it’s already a great day at Yahoo!. We’ve just signed a major search deal with Microsoft. Under the terms, Microsoft will become the search engine behind Yahoo! and we will become the worldwide exclusive relationship sales force for both companies’ premium search advertisers.

While you’ll read a lot about why this is good for our business and for advertisers, I want to talk about what’s in it for you -– the Yahoo! fan.

Here’s the rundown:

• Better search: You’ll still find search boxes all across Yahoo!, but this deal will make the difference between a great Yahoo! search experience and an awesome one. Some of the biggest brains in the business work on Yahoo! Search, and they will continue to innovate to create a better search experience on Yahoo!. As a result of the deal, Microsoft, which has great technologists and deep pockets,will have the scale to bring users faster, more useful and more personally relevant search.
• Better everything else: With Microsoft powering Yahoo! Search, we’ll be able to focus on the things we do best -– being the center of people’s lives online with properties like our homepage, mail, finance, news, sports, entertainment, mobile, etc. Sure, we’re the world’s largest online media company and your loyalty has made that possible. But we’re not satisfied – we still want you to say “wow” a lot more often. And that’s what makes this deal especially exciting.
• Better competition: Competition equals innovation. But with one player dominating 70% of search, that field has been pretty lopsided. This transaction will create a healthy competitor that’ll keep everyone on their toes.

In short, everything’s just going to get a whole lot better for you.

And one final note — what this agreement does not cover is any of Yahoo!’s other properties or products. In those areas, Microsoft can expect a fierce competitor.

We’ve set up a special site, www.choicevalueinnovation.com, that answers your questions.

Carol Bartz
CEO

If your email inbox is anything like mine, it’s turned into a “digital shoebox” over the years. It’s full of hundreds or maybe thousands of special photos that have been shared by close friends and family members, but they’re not organized in any particular way. I open them, occasionally print or forward them, and then move on to my mail, letting precious pictures become buried in the unlimited storage of my inbox.

Enter Xoopit, which Yahoo! signed an agreement to acquire today. Their name may sound familiar – they won our Open Hack Day last fall and we teamed with them in December to launch the “My Photos” app in Yahoo! Mail, which many of you are already using today. In fact, it’s the most popular third party app in Yahoo! Mail.

With the integration of Xoopit’s platform technology and capabilities, the task of sending photos via email will be as easy as it should be and sharing photo albums with friends and family members will also be a cinch. You’ll be able to share your pictures among a group of friends or family like never before – combining pictures from numerous sources into a single album for a private group to view. And soon your inbox will become an organized photo index as well. Just imagine having a tool that collects all the photos you’ve sent and received over the years into that scrapbook you’ve never had time to assemble.

In short, Xoopit will bring phenomenal photo organization, improved photo sharing, and the serendipity of discovering forgotten photos to Yahoo! Mail.

Why is this such a big deal? Yahoo! Mail is actually home to one of the largest online photo repositories in the world. And every day, millions of you use Yahoo! Mail as your primary way to share the photos of important moments in your lives. While social networks and community sites are great for sharing photos with everyone you know, we realize it’s not for everyone or every occasion. For many, email is still best for sharing photos among a more select group of friends or family. And now we’re making it all that much easier for you.

For a flavor of what’s to come, take a look at this quick demo of how Xoopit currently works in Yahoo! Mail’s “My Photos” app.

BTW: I know what you’re thinking. In comes the guy who oversaw Photoshop for 13 years and all he can think about is photos? Well, rest assured a smart team was thinking about solving this problem well before I showed up on Yahoo!’s doorstep. And it’s just one of the many things on our plate to ensure we’re improving our products!

Please join me in welcoming the talented Xoopit team to the Yahoo! family. We can’t wait to help you tap your inbox for all those great photos waiting to be rediscovered.

Bryan Lamkin
SVP Yahoo! Applications

PS: For you Gmail+Xoopit users out there who’ve been waiting for an excuse to switch to Yahoo!, here’s your chance. But, in the meantime, we will still be providing support for your Xoopit Firefox Add-on.

It’s a huge day – for us and for you. After months of testing, listening, adjusting, and testing again, we’re ready to start rolling out a new Yahoo! homepage – one that is tailored to you and your interests like never before.

You’ll soon see for yourself. Starting today, anyone living in the U.S. can opt-in to the new page by visiting http://yahoo.com/trynew, and our friends in France, India, and the UK will have access to localized versions in the coming week. We’ll start rolling out to other markets in the next month.

This new launch represents the most significant change to our homepage since the company’s inception. Our new homepage has been built around the people who use it and we’ve made sure every pixel counts. Gone is the sea of links to Yahoo! products – that was really more about us than you. And you only used a handful anyway, so why not let you decide how to use that real estate?

You can now customize your Yahoo! homepage (with a click or two) and make it your own, bringing in your favorites websites, whether they’re from Yahoo! or somewhere else on the Web. That means there could eventually be more than 110 million individual versions of our homepage out there in the U.S. alone – with people adding content that could range from Yahoo! Mail, Yahoo! Finance, and omg! to Gmail, epicurious, NPR, The New York Times, Facebook, and much more. The sky’s the limit.

You’ll see and hear a lot more from us in the coming weeks about this new design, but here are highlights of what’s new:

• My Favorites – You can easily choose from a dashboard of more than 65 apps to add directly to your homepage, including different email providers (AOL, Gmail, Yahoo! Mail), best of breed content sites (Barron’s, NPR, omg!, USA Today), popular social networking sites (Facebook and MySpace), and dozens of others. These apps let you preview, interact with, or navigate to your favorite sites from one easy check-in point.
• App Maker – You can create your own app on the fly by adding virtually any URL of your choice.
• Trend Setter – A new trends snapshot lets you keep tabs on the most popular Yahoo! searches, insights from Yahoo! Buzz, and fun facts from around the Web.
• PC to Mobile Sync (coming soon) – Whatever new apps you add on your computer stay with you when you’re mobile.
• News, Your Way – Your news is now hyper-local and you can also toggle the main news module for more of the big news that matters.
• Social Updates – You can now share your current “status” with friends directly from the homepage, see what your friends are doing across the Web, and integrate with leading social networks like Facebook and MySpace.

Over the years, we’ve evolved our homepage to help you simplify the Web and your life, which both only seem to get more complicated. (Did you know the average person in the U.S. visits 85 sites a month? Exhausting.) You’ve got your world to stay on top of and the rest of the world. Now you can do it all in one place and get more done, faster.

One other thing you’ll notice is that we’re now sporting a new purple logo, officially ushering in Yahoo!’s long-standing corporate color. The legacy red logo, chosen in 1995 because purple often resolved closer to blue or brown on old monitors and red popped better against our historically gray background, has been retired in favor of the color that is truly synonymous with Yahoo!.

Oh, and tremendous thanks to the millions of you who tested the site, told us what you loved and hated, tested it again, and guided us to this final design. Since we run one of the most trafficked sites on the Web, we don’t take changes lightly. Your experience drives everything we do and your feedback was invaluable. Thanks for letting us listen.

Learn more here and then go check out the new Yahoo! Homepage at http://yahoo.com/trynew. And here are some screenshots and photos of the site’s 15-year evolution.

Tapan Bhat
SVP, Integrated Consumer Experiences

It’s been a rough week, especially for those of us who grew up in the 1970s. First, we lost Ed McMahon, who we always hoped would show up at our doorstep with a big check. Then, came news of Farrah Fawcett, who always got the bad guy and launched a hair revolution among us. But it was the shocking news (confirmed, then unconfirmed, then finally confirmed) of Michael Jackson’s death that rattled the online world the most.

The passing of the King of Pop set multiple records across Yahoo!. On our front page, the story “Michael Jackson rushed to hospital” was the highest clicking story in our history. It generated a whopping 800,000 clicks within 10 minutes and news of his death saw 560,000 clicks in 10 minutes. Also, the news area on our front page experienced five times the amount of traffic it normally receives.

Yahoo! News set an all-time record in unique visitors with 16.4 million people, surpassing our previous record of 15.1 million visitors on election day. Four million people visited the site between 3-4pm Pacific time, setting an hourly record. We also recorded 175 million page views yesterday, our fourth highest after Inauguration Day, the day after the Inauguration, and Hurricane Ike.

In Yahoo! Music, a staggering 21,000 people left comments on a blog post about the music legend. And over on Flickr, more than 4,000 Michael Jackson-related images have been posted in the last day, including art images labeled as “in tribute” and photos of spontaneous memorials all over the world, such as this Thriller “flashdance” in San Francisco.

Also, here’s a behind-the-scenes look at our search logs, revealing what our users were most curious about as they tried to reconcile the news:

• Michael Jackson – including variations of his name and nicknames
• Photos – especially for photos of his face and how it changed throughout the years; also, searches for “plastic surgery“
• Videos – both videos of Michael Jackson and his music videos
• Music – Jackson Five music and his solo work; also searches for his albums and songs
• Songs - including lyrics, especially for hits like Thriller, Man in the Mirror, Billy Jean, and PYT
• Questions – “did Michael Jackson die?”, “who is Michael Jackson?” (!!), “when did Michael Jackson die?”, “why did Michael Jackson die?”
• Cardiac arrest – and other medical terms mentioned in the news
• People – lots of searches for Jackson family members; notable friends like Quincy Jones, Elizabeth Taylor, his lawyer; ex-wives Debbie Rowe and Lisa Marie Presley; and his children
• Elvis Presley – not just because of the Lisa Marie connection, but people want to know how old Elvis was when he died
• Places - Holmby Hills, UCLA Medical Center, Encino, and his house location
• Hoax rumors – given that TMZ.com was the first to confirm his death, people wondered if it was all true. Then came rumors of Harrison Ford and Jeff Goldblum’s deaths.
• RIP Michael Jackson – was very prominent in Twitter
• Drugs – for the pain killer Demerol and other variations/spellings
• Celebrity death in threes – because apparently people are superstitious
• How to moonwalk – because nobody did it better

And that’s just from yesterday…

Michael Jackson’s death was clearly a seminal event. And unlike in the 1970s, we all have a remarkable tool that brings the world together — informed and connected — over those “I remember when…” moments.

Nicki Dugan
Blog Editor

Image from thechorompys

Do you own your own business and wish you could run banner ads online?

Beginning today, with the launch of Yahoo! My Display Ads, businesses of all sizes can easily launch display advertising campaigns on Yahoo! to reach the targeted audiences that matter to them most. The new solution is an easy and affordable way to create and run display ads on Yahoo! – even without a major ad budget. In fact, a campaign can cost you as little as $30 per day.

So, how does it work?

Let’s say you own a local boutique shop and you want to reach local-area women. With Yahoo! My Display Ads, you can build a customized ad campaign in a matter of minutes. First, choose from our more than 800 ad templates (organized by business category) and customize the text, images, colors and add your company logo —no design expertise necessary. Then, set your budget and decide who you want to target — by Yahoo! channel content, age, demographics, and location. For example, you could target females between the age of 18-24 in your city. (Keep in mind, though, that the more you target, the less potential traffic you may receive. We recommend starting broad and working your way smaller.) You can even decide whether you want to pay by how many times your ad was viewed or by how often it was clicked on. Finally, we give you daily reports on how ads are performing and let you easily adjust your campaign on the fly.

We partnered with Seattle-based AdReady to develop this service, marking the first time that businesses with ad budgets of all sizes can reach localized portions of Yahoo!’s 165 million users in the U.S. with targeted display ads. To learn more, check out mydisplayads.yahoo.com and get started!

Amanda Reierson
Director, B2B Marketing