About This News Bytes Episode:

*A new study details which parent is more likely to keep a watchful eye on their kids online behavior

*Yahoo! Fantasy Sports-women launching leagues of their own as the boys of summer heat things up

*Yahoo! Connected TV brings TV Widgets to more than 100 countries around the world

About The Yahoo! Digital Media Bureau:

The Yahoo! Digital Media Bureau is a team of Emmy-nominated, multi-platform content creators who innovate and produce original video content, from webisodes to webumentaries. The Yahoo! Digital Media bureau is responsible for the weekly feature, Yahoo! News Bytes, which peels back the layer on everything Yahoo! The Bureau also produces the weekly Yahoo! Trends segment, which focuses on what’s trending in entertainment, pop culture and tech. Yahoo! Trends is distributed on broadcast television and seen throughout the United States.

Now in its second year, the Net Index series has recently been launched in Southeast Asia.  The study is based on an in-depth, large-scale cross-media habits study of online users that goes beyond Internet media habits. The study is conducted  in Vietnam, Indonesia, The Philippines and Malaysia.

Partnering TNS (Kantar Media), Nielsen and Synovate, Net Index 2010 sets Internet media currency for the coming year. The research offered strategic insights for industry decision makers and tapped into the massive Internet opportunities available in the country of study and throughout Southeast Asia.

Top line trends from the country studies were presented at the recent ad:Tech Media and Advertising industry conference held in Singapore on 3 June, where Yahoo! Southeast Asia hosted the launch of the Yahoo! Regional Net Index insights.

Keynote at ad:Tech. (second from left, Ken Mandel from Yahoo!)

Highlights from the research were presented to gathered media, industry advertising executives, marketers and media planners from around the region.

Some key findings:

• Indonesia, the largest and fastest growing online market in Southeast Asia, has recorded a jump from 22% (2009) to 48% (2010)
• Internet cafés in Indonesia are gradually losing ground to Mobile as dominant Internet access point. A decline of 19% has been recorded in Internet access through cafes; 83% in 2009 to 64% in 2010
• In Vietnam, mobile Internet access is picking up fast, nearly doubling year-to-year, from 10% (2008) to 19% (2009). Popular activities are searching for information and listening to music
• User generated content and community building is driving this trend in some markets like Vietnam, where it occupies the largest share (47%) among social media activities.
• Search, in the Philippines has grown significantly from 58% to 76% to become the dominant online activity, surpassing email and instant messaging
• Social media in the Philippines is primarily used to stay in touch with friends and family (66%), send emails (64%) and for online chats (63%)
• Spread of digital media is changing the way Malaysians are consuming information, particularly news. Key news sources are; online newspapers (53%), Internet portals (47%) and local news sites (46%)
• In Malaysia, online music and video has attracted significant interest with 51% uploading/downloading music files online and 54 % watching video clips online. Over a third of users also play games online – dominated by younger males.

To capture the fast moving changes in mobile use in Indonesia, a Mobile Index study was also conducted.  The Mobile Index provided  a broader study on internet trends in Indonesia which indicated the explosive growth of mobile internet in Indonesia primarily driven by cheap and unlimited data plans with bundled offerings, improved mobile user interfaces, and industry wide marketing, mobile internet penetration has expanded by 26% points from 22% (2009) to 48% (2010).

Key findings of Mobile Index 2010 Indonesia include:

• More than half of mobile internet users belonging to SES A (social economic status-A) or in the age group of 15-24 years use mobile internet everyday
• Mobile Internet usage is predominantly from a mobile phone with advanced features rather than a smartphone as only 11% own a smartphone
• 41% of people surveyed have looked up content or searched for information in the past month; out of those who searched for content, News (54%) and Facts / Trivia (47%) were the most common searches
• Social networking is the key activity with 89% of mobile internet users accessing it in the past one month; 47% access social networking sites at least once a day

Together, the five comprehensive Net Index research studies, sponsored by Yahoo!  have provided the Southeast Asian media, advertising and marketing industries with essentials tools to value the power of the Internet in Southeast Asia.

Stay tuned for more insights and studies that we’ll be releasing in upcoming months!

Ken Mandel
Regional VP Advertising Marketplace, Yahoo! Asia Pacific

Online social gaming has been a source of enjoyment for millions of people around the world since 1969 — yes, 1969! — when the PLATO system pioneered multiplayer gaming in what became the world’s first online community.

At Yahoo!, we’ve been helping you get your game on with online board games, video games, card games, and more on Yahoo! Games, as well as lots of other fun stuff like fantasy sports competitions — and we just couldn’t just stop there…

Today, we’re announcing a partnership with Zynga the developer of hit social games such as Farmville, Mafia Wars, and Fishville. In the coming months, you’ll be able to play your favorite Zynga games in multiple places across Yahoo! like the homepage, Games, My Yahoo!,  Messenger, and many others sites, using your Yahoo! ID.

So get ready for some exciting and engaging new titles coming to Yahoo! that you can easily play with your friends, family, and fellow gamers and share with your networks across Yahoo!, Facebook, Twitter, and Zynga!

For our developer friends,  this means Zynga will be deeply integrating its apps onto the Yahoo! Application Platform (YAP), Yahoo!’s OpenSocial container, helping to optimize Yahoo!’s distribution channels in ways that other developers can also take advantage of. There will be a set of new open notification channels and other benefits for developers coming to YAP soon!

In the coming months, you will be able to come on over and get your game on with Yahoo! and Zynga!

Cody Simms, senior director, Yahoo! Social Platforms and Yahoo! Developer Network (YDN)

At Yahoo! we are committed to earning and maintaining our users’ trust each and every day.   That is why we are thrilled today to be announcing a new consumer tool called Ad Interest Manager,  which takes transparency in online advertising to a new level for building user trust.

Ad Interest Manager is a central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising. Ad Interest Manager is also a continuation of our ongoing commitment to helping consumers get the information they want while protecting their privacy at the same time.

At Yahoo!, we believe that ads tailored to users’ interests make online experiences more compelling and user-focused. The new tool Yahoo! is launching today will show users what interests we think they have, and also let them edit and change those interests to reflect the most up–to-date information. Importantly, users who don’t want interest-based ads can turn them off completely. With the introduction of Ad Interest Manager, users can not only get a better understanding of how interest-based advertising works, but they can also communicate better with Yahoo! and our advertisers about what most interests them.

Yahoo! Ad Interest Manager is currently online in the U.S. and will be made available to European users in the coming weeks. Planned future enhancements to the Ad Interest Manager will also let users add categories of interest that Yahoo! may have missed.

Yahoo! was one of the first companies to implement a layered Privacy Center model more than eight years ago, which provides people with a central place to understand and control their options when it comes to the use of personal data. This is coupled with an industry-leading data-retention policy which strives to ensure that Yahoo! retains data only long enough to serve our business and create the highest quality user experiences while maintaining the ability to fight fraud, secure systems, and meet legal obligations.

To read more about Ad Interest Manager, please click here.