Last week Barnes & Nobile released the Nook, its brand new e-reader, just in time for Black Friday and Cyber Monday. To acquaint bookworms everywhere with this lifestyle upgrade, the book chain ran a custom overlay ad that made a Nook out of Shine, Yahoo!’s lifestyle site.

When the user arrives on Shine, the page morphs into a Nook, displaying a fully functional Shine within the e-reader. The user is free to continue browsing the headlines and clicking through, all the while enjoying the Nook interface.

The “Close X” button is displayed prominently at the top right, which brings the user back to the normal browser view. The thin Nook banner remains along the top to compliment the 300 x 250 Nook window on the right. The wallpaper then fills in with Nooks displaying different book covers.

This first-of-its-kind custom overlay is a clever—and cleverly minimal—way to advertise this clever little device by literally showing it to users via their browsers, as opposed to telling them about it.

Click here to take a “shine” to the e-reader yourself. One look and you’ll be nooked.

– Thomas T. Lady

Editor’s Note: This entry was reposted from the Yahoo! Advertising Blog. For more information, visit their site, or follow them on Facebook, Twitter, and LinkedIn.

The sweeps will run from March 8th thru April 8th on The Thread’s Facebook page where viewers can enter via a simple entry form. At the end of the month long period, three winners will be selected via random drawing and flown to New York merely weeks later for some ultimate pampering.

TO ENTER: http://www.facebook.com/yahoothethread

The Thread, Yahoo’s premier fashion program, airs weekly on Shine, Yahoo’s online destination geared towards women.

We designed the Yahoo! Contributor Network especially for you, our users, and we’re inviting you to share your perspective and creativity on some of our most popular content sites – including Yahoo! News, Yahoo! Sports, Yahoo! Finance, omg!, Shine, and even the Yahoo! homepage. The Yahoo! Contributor Network gives you an unprecedented opportunity to reach the largest audiences on the Internet on the topics that matter to you most.

You’ll be joining the world’s largest community of independent contributors, more than 400,000 writers, photographers, and videographers.

How do you get involved? Simply fill out a form on our registration page and you’re ready to get started. Once you register as a contributor, you can start submitting articles, videos, audio and images – or claim assignments from Yahoo! editors and you might be published on one of Yahoo!’s sites. And better yet, you’ll earn money based on the performance of your articles.

If you’re already an Associated Content contributor, it’s even easier. Sign in to the Yahoo! Contributor Network using your existing username and password and continue to share your content, with an even larger audience.

We encourage you to check out the site today and join up with our growing community of contributors. It’s an incredible opportunity for exposure and distribution of your work.
We look forward to hearing from you!

-Luke Beatty, VP & General Manager

• T-Mobile triumph: If you’re a T-Mobile subscriber in the U.S., you’ll be spending a whole lot less time trying to find things with your mobile phone. That’s because Yahoo! oneSearch is now the default mobile search for T-Mobile’s new web2go service, serving up search results designed specifically for your cell phone. After all, it’s an awfully small screen and wading through a sea of links is downright irritating. More here.
• Sticky search: Faithful Product Pulse readers will remember when we unveiled Glue Pages in India, an experimental concept for search that sticks text, images, and video content together into a single results page. It’s now a U.S. import, available as a slightly different experience as Yahoo! Glue beta. It assembles content from across the Web into a veritable microsite about your query. Topics are limited for now (we’ll expand over time), but go check out how it handles popular people, places and things like cupcakes, Sarah Palin, Twilight, and Citigroup. More here.
• Feel-good news: Recession, deflation, layoffs, bank meltdowns. C’mon, isn’t there some good news out there? Why, yes, there is. And the good people at Sears want to make sure you see it. Head to Good News Now, a new video channel on Yahoo! News that sees the world through rose-colored glasses — spotlighting strictly uplifting stories in the news. You’ll find profiles of heroes, medical triumphs, baby Obamas, charitable neighbors, natural disaster survivors, and more. The channel will run through New Year’s. Maybe headlines will improve by January?
• Britney, Britney, Britney: Whether you’re a tabloid subscriber or just read copies at the dentist’s office, you’re all too familiar with the world’s fascination with Britney Spears. Well, the volume increases on Monday, when Yahoo! TV will premiere the exclusive trailer of MTV’s upcoming documentary, “Britney: For the Record.” Then we’ll spend the rest of the week gearing you up for Britney’s 27th birthday and the release of her new album “Circus” on December 2, with special coverage across Yahoo!. On Monday, check out “Britney’s 27 Wildest Moments” on Yahoo! Music; Friday, omg will share “Britney’s 25 Most Memorable Looks;” and next Sunday, Shine will take a look at Brit’s relationships. Mark your calendar!
• Big time in no time: And a final note… I’d like to congratulate the team behind Primetime in No Time, the show that gives you a rapid-fire recap of the TV you missed the night before. They’ve just served their 100 millionth stream since launching in March, becoming one of the most successful original programs in the history of the Internet. Hosted by comedian Frank Nicotero, the show is clearly addictive. w00t! More here.

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• Bright Shine-y objects: Sometimes we women want a room of our own. That’s why we’ve created Yahoo! Shine, a new site for women that covers topics like parenting, fashion and beauty, love and sex, work and money, entertainment, and healthy living — and does so with a healthy dose of smarts and attitude. Best of all, start blogging on Shine and your musings might just run toe-to-toe with headlines from partners like Glamour, Self, Bon Appetit, Redbook, Cosmo, InStyle, and Women’s Health. More here.
• I can hear you now: All thumbs while steering with your knees? Now you can talk your way through mobile searches with voice-enabled Yahoo! oneSearch. Currently enabled on Blackberry 8800 series, Curve, and Pearl devices, with additional phones supported in the coming months, oneSearch with voice lets you search for anything — flight status, sports scores, maps — by simply speaking. Now it’ll be faster to shut up and drive.
• Search your iPhone: Love that Yahoo! Search feature, where search recommendations magically appear under your search box as you type, offering up query suggestions and related topics or phrases? Search Assist is now living in your iPhone. Not only does that speed up your searching process, it means the spelling-challenged among you no longer have to guess at how to spell septuagenarian, ukulele, and anecdotal. Bookmark it at m.yahoo.com. More here.
• It’s more fun with friends: With 42 million people uploading photos to Flickr, it’s not hard to imagine bumping into someone you know. But why wait for serendipity? Flickr just introduced “Find Your Friends,” which scans your Yahoo! Mail, Gmail, or Hotmail accounts to find people in your address book already using Flickr. You’d be surprised how many familiar faces you’re missing out on. More here.

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