When you think Brazil, you might think large country, long river, giant rainforests, that huge statue (one of the Seven Wonders, in fact), major soccer stars, and colossal Carnival festivities. It seems like everything is big and bold.

When you operate in this country, the fifth largest in the world, you have to go big (and maybe even a little bit crazy) to get noticed. That’s why Yahoo! Brazil is producing a lunar eclipse. That’s right. This Saturday night, Brazilians will be treated to a partial eclipse of the moon, courtesy of Yahoo! Brazil.

The team down there is partnering with Celestial Marketing, an American company that has expertise in eclipse productions and cosmic phenomena, to pull the Earth ever so slightly to create a penumbral shadow on the moon. They’re also working with Brazilian astronaut Marcos Pontes to get Brazilians fired up about it. The eclipse will be broadcast on Yahoo! Brazil and those watching in the streets can download special viewing cards.

What’s this all about? We’re told it’s in honor of a new phase that Yahoo! Brazil will enter. I guess all will be revealed on Saturday. But as they say in Brazil, “Nao subestime o roxo”… or never underestimate the purple.

Check out how amped up they are in São Paolo (and brush up on your Portuguese):

Nicki Dugan
Blog Editor