Namaste! We just spent a few days in the sunny and humid Bangalore to meet and work with the local developer community at the second Open Hack Day in India.

Around 125 hackers answered our call and spent a few hours listening to Tech talks covering Yahoo!’s newest developer offers before going down to some serious hacking for a 24 hour period.

Even if you didn’t get the chance to come, you can get all the information of the event on the Open Hack 2009 Wiki, where you can also find the slide decks of the Tech Talks. Of course the real value of the Tech Talks is the face-to-face time with the experts, so be around next time to get the full experience.

After the information section with tech talks and the first refreshments break, Chief Yahoo David Filo introduced the hack day and started the 24 hour hack period.

Keeping things real and close to the host country, not all was numbers and algorithms though. We had a dance group performing and trying to teach both the hackers and the Yahoo! Hack team some Bollywood and — as it was Valentine’s Day — salsa dance moves. There’s some footage of these already on the Web and lots of pictures on flickr. Please try to overlook my awkward performance in the background should you stumble upon it.

All in all, the Open Hack day was a tremendous success. The hackers formed teams and delivered 66 Hacks, of which 9 were picked as overall winners. The range of technologies used in the hacks was impressive, with the open search technology BOSS being the most used, followed by our mobile platform BluePrint, the location brokerage service FireEagle, OpenMail, and the Yahoo! Application Platform.

The enthusiasm and thoroughness of the hackers was contagious and the helpers and Yahoo! experts stayed up the whole night to help out with advice, code and by pointing people to the right direction.

The main benefit of hack day for Yahoo! is to see how easy it is to use our developer products and where developers get stuck. In that respect the sleepless hours were of tremendous interest for me as it was great to see how fast developers can build something impressive by digging into the documentation of YUI, YQL and BluePrint and simply going for it.

I’ve learnt a lot myself during this period and know now where to alter documentation or provide new and easier-to-understand examples. Nothing beats meeting your audience face-to-face and, in the case of the Hack team and the Yahoo! Developer Network, our audience are the developers in the field.

After 24 hours, the winners of the hack day were chosen by the team of judges (a mix of senior Yahoos of the US, UK and India and a director of an Indian VC company):

• Best Search Inside - Y! Grep (by pi: Ravi Bhushan Kumar & Ravi S. Math)
• Best Gone in 90 seconds - BOSS in 90 seconds (by The Flex Ninjas: Raghunath Rao Thricovil & Harish Sivaramakrishnan)
• Best Social Travel Helpdesk - Travel Assist (by Beanbag-Hackers: Nidhi Chaudhary & Anurag Jain)
• Best Keynote from a Traffic Jam - Slideshare for Mobile (& openMail by scriptease: Kapil Mohan, Sri Prasanna, Mani Kumar & Ciju Cherian)
• Best Crossing the Language Chasm - Translate This (by kroniks: sourabh behra)
• Best Confidential Messages - Redact Mail (by BabuSrithar)
• Best Socially Mobile - Kiva Mobile (by SocialSync.org: Akshay Surve)
• Best Navigation Bangalore Traffic - MyBus (by Parageeks: Pradeep BV, Akash Mahajan, Aashish Solanki & Rohit Talukdar)
• Best Built from Scratch - Search Engine with Hybrid (Human & Artificial) Intelligence (by API [Advancing Predictive Intelligence]: Antano Solar John & Niranjan Prithviraj)

I cannot end this without saying a big thank you to all involved in planning, executing and also taking part in the Open Hack Day Bangalore. It was a blast and I am very much looking forward to the next activities we’ll do in India.

Chris Heilmann
International Developer Evangelist, Yahoo! Developer Network

Back in April, we rolled out our vision for a more open Yahoo! — with “open” defined as rewiring Yahoo! so we could 1) open our network to outside innovation, 2) unlock the power of your social relationships, and 3) mesh your Yahoo! experience with other sites to bring you the best of the Web.

Today that vision takes another important step forward. We’re officially cutting the ribbon for talented developers everywhere, who are now welcome to come in and access our tools and data so they can build applications for a more customized, social, and relevant Yahoo! network and beyond.

I won’t bore you with the plumbing — you can head over to our developer network for those details — but let me summarize the potential impact on you the user as developers dig in and begin to build their applications.

Most obvious will be the social aspects. At a high level, we’re rolling out a social platform that will draw on the hundreds of millions of connections on Yahoo! – everything from random encounters with someone who commented on the same photo as you, to deep connections you have with friends who know nearly everything about you. By using the social contacts you already have on Yahoo! — through Mail, Messenger, Flickr, Finance, Fantasy Sports, etc. — we’ll make those social connections more active and useful. Most importantly, by enabling developers to make your social connections specific to the Yahoo! service you’re using, we believe you’ll enjoy some incredibly unique and creative new experiences that we would never have thought of.

There’s really no limit to the potential, but here are a few examples:

• Share updates and discover new things online: You’ll be able to see what your friends are doing on Yahoo! (like entering ratings on Yahoo! Movies or buzzing articles on Yahoo! Buzz) and off our network (like the blog post they just commented on, photo they’ve uploaded, movie they’ve rented, or the restaurant they just reviewed). And on the flip side, you can share your activities with them, helping them stay in touch with you more easily. Basically, we’re letting developers centralize anything you do on the Web as an update on our platform — with your explicit permission, of course. And it will be that much easier to discover great new things through the people and relationships most relevant to you. (Who knew that Uncle Jim loved “When Harry Met Sally” so much?) And publishers love this because they get exposed to more visitors whose friends implicitly recommend their content.
• A universal profile: We’ve begun the process of consolidating everyone’s Yahoo! experience onto a new, single profile so that everyone has a control panel — a central place where they can manage the new “open” applications that they decide to use and the social connections they have across Yahoo!.
• Make your Address Book truly portable: You can make your address book available to an online merchant so you can more easily ship friends a gift, or be reminded when it’s time to send them an online birthday card. Even beyond the Address Book, we’ve built the whole system with the mentality that any personal data that you put into Yahoo! is inherently your data; you own it, and you can give it to anyone or take it anywhere you would like.
• Customize Yahoo! like never before: Want to track your eBay auction? Is CNN your favorite news outlet? What’s next in your Netflix queue? Pull them all into the Yahoo! homepage so you can see everything that’s important to you in one place. We’ll open select properties like My Yahoo!, Mail and our front page so that you can let third-party applications become part of those sites as you see fit.
• Find and connect with new people: Based on whom you already know and interact with — on Yahoo! and off — we’ll make suggestions for more people to add to your social circle. And we’ll help you prioritize all of your connections, particularly as they communicate with you in Yahoo! Mail.

We’ve done all of this in a way that keeps Yahoo! as safe and secure as ever, while also building in full privacy and permission control so you’ll have complete control over things like what you broadcast publicly and what information you share with third-party sites, etc.

As of today, developers can start using our newly available data on their own web sites and even start deploying new applications into Yahoo!. You won’t find these externally developed applications built into your favorite Yahoo! service just yet — that’s coming soon. But starting today, you could discover new apps either by invitation from a friend or by noticing via your Profile or Messenger updates feed that a connection is using the app.

Reaching this step in our Yahoo! Open Strategy has been a significant effort, requiring hundreds of developers in offices around the world. We’ve even worked hand-in-hand with Google, MySpace, and many other of our traditional competitors as partners in this effort. We mean it when we say we’re open!

Like any initiative that thrives on the ingenuity of third party developers, we expect our open platforms to evolve and improve based on their feedback. This is very much an initial release. But we’re anxious to see what developers out there have up their sleeves and what you’ll do with it.

Jay Rossiter
Senior Vice President, Yahoo! Open Strategy

Have you ever bailed on an online checkout because something in the user experience bugged you? Or were pleasantly surprised that the sponsored listings were more relevant than the regular results of your web search? This week, we are rolling out a new service that creates a helpful feedback loop for e-merchants, website owners, advertisers, and developers based on how well they did with you in critical moments like these.

Born out of our acquisition of IndexTools in May, Yahoo! Web Analytics (beta) provides powerful data and insights reporting that help website owners evaluate their marketing performance and tweak their website designs. They’ll get custom real-time reports and graphs that help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to amp up their visitor satisfaction.

We’re rolling the service out in phases for the remainder of 2008 and into next year. The first big deployment is Yahoo! Small Business, whose 13,000 hosted e-commerce customers can get set up just in time for the holiday shopping season at the click of a button. We have already started to roll Yahoo! Web Analytics out to advertisers who seek Yahoo!’s help to build custom micro-sites, as well as to third-party application developers who build widgets and other mini-apps for Yahoo! users via our developer network or our new Yahoo! Open Strategy tools.

Nothing is worse for site owners—and consumers—than bad marketing or a lousy user experience. Here’s an easy tool designed to combat them… and fast.

For more information, please visit http://web.analytics.yahoo.com/ and check out the FAQ.

Jitendra Kavathekar
VP, Yahoo! Web Analytics

I go to a lot of tech conferences — it’s part of my job. But the last one was pretty different. It was very, very purple. Earlier this week, I walked among Yahoo! geeks from all over the world, exploring the cutting edge in technology. At our inaugural Tech Pulse, organized by our CTO Ari Balogh, I saw sessions on everything from how Yahoo! is opening up our whole platform to developers, to how we can generate the most interesting content on our front page for you as an individual, to how we find the most relevant advertising for searches about “yoga.”

As a technical developer, it’s a wonderful feeling to go where you are utterly out of your depth, and yet realize that you’re surrounded by people who not only understand the material, but also have intelligent questions to ask. For two days, we all chose from among more than 50 lectures and no less than 80 less formal poster sessions. There were experts in geographic intelligence, accessibility, mobile widgets, data center efficiency, the future of drag-and-drop. Everything we talked about will affect you in ways you see… and some you don’t. For more technical detail, head over to our developer blog next week.

The theory behind Tech Pulse is simple: By having the inventors of all these key technologies explain them to the other techies, we’re making it possible to implement more of them for your benefit. Yahoo! is at heart a technology company and the more technology we have at our disposal, the more we can use it to create fun, useful, interactive experiences. The best way to spread all these amazing discoveries through our own tech community is to bring everyone together to listen and discuss. I’m sure that when all the engineers went back to the mothership, they shared their new knowledge with co-workers and the cycle of innovation started over again.

If nothing else, Tech Pulse emphasized the amount of raw talent at Yahoo!. While I can’t give away any secret sauce, trust that there’s an astounding depth of knowledge here to take concepts from theory to reality. We’re doing incredible things to create better experiences for you.

Tom Hughes-Croucher
Technical Evangelist
Yahoo! Developer Network

Another Open Hack has come and gone, leaving more than 300 exhausted developers, 400 pizza boxes, 1200+ donuts, and nearly 500 cans of Red Bull in its wake. We’ve hosted a few of these before, so we had some idea of what to expect, but the great thing about Hack Day is you never know what’s going to happen (including executives getting down on stage to Girl Talk).

We were blown away by amazing ideas and hacks. After 24-hours of working through the night on new creations, our hacker guests demoed more than 45 hacks to our panel of judges –- internal: David Filo (Chief Yahoo!), Ash Patel (EVP, Audience Products Division), Cheryl Ainoa (VP, Media Engineering); and external: Matt Mullenweg (Automattic/WordPress), Om Malik (GigaOm), Rashmi Sinha (SlideShare) and Jeff Clavier (SoftTech VC).

We saw some comedy, some shtick, and some basic crowd appeal, but the overall winner was truly a hack that will enhance a user’s experience on Yahoo!, taking advantage of the sneak preview of the Open Mail Development Platform that was in effect for the weekend. A few developers from Xoopit created a Yahoo! Mail application that enables users to more easily share multimedia within their inboxes.

Prizes were also awarded in other categories, including some that were invented on the spot by impressed judges. These ranged from Best Technical Hack (officially called “Filo’s Technical Merit”) to Best User Experience to Most Prolific to the Bleeding Purple Award, which went to the team that used an incredible number of Yahoo! services to power their hack. Om even created the GigaOm award – an invitation to the upcoming Mobilize conference – given to the creators of “Where are My Drivers?”, an application for small business owners to track location and communicate with their delivery vehicles. The full list of winners can be found here.

It was a blast to meet hackers from around the world and talk tech, get creative and code until our eyelids drooped. We had developers join us not just from Silicon Valley, but from Brazil, Canada, England, India, Israel, Korea, Spain, and Taiwan as well. Three hackers even won a contest to come from Malaysia, the Philippines and Singapore to show their stuff.

And that’s just a taste of the buzz out there. If you’ve got time to kill, search for #hackday on Twitter or “openhack08” on Flickr – you’ll find a bonanza of more than 2000 photos and 400 tweets. Here’s a sampling of what people were twittering:

• #hackday was excellent.
• #hackday was awesome!!
• Had an awesome time at #hackday. Ate, danced, drank, met and talked to some awesomely smart people. Girl talk ROCKED.
• Totally enjoyed the reunion aspect of #hackday.
• This #hackday is off da hook.
• My cup runneth over of yahoo technologies #hackday.

The next Open Hack kicks off in Taiwan later this week – stay tuned to developer.yahoo.com for an Open Hack coming to a city or country near you!

Chris Yeh
Head of the Yahoo! Developer Network

Two years ago, we opened our doors to the community of outside developers that had been “hacking” on Yahoo!, and invited them to show their stuff and create new products based on our technologies. Over the course of 24 hours, hundreds of developers attended workshops on Yahoo! technologies, pitched tents, watched a live performance by Beck, ate 400 pizzas, coded all night long, and presented 54 hacks to a judging panel of Yahoo! executives and Internet industry leaders.

Since then, we’ve taken Open Hack around the world, with hack days in London –- where lightening struck twice and it rained indoors — and in Bangalore.

This weekend, we’re getting ready to welcome hundreds more developers back to our campus in Sunnyvale for Open Hack 2008 –- including the winners from five university hack days we held last year. We’re eager for our guests to put their ingenuity and imagination to work as they poke and prod and hack away on our products and services – including some new platforms for developers. We thoroughly expect to be blown away again.

During the hack-a-thon, we’ll give developers a sneak preview of the first Y!OS components. Back in April, we announced the Yahoo! Open Strategy (Y!OS), a set of tools and platforms that will fundamentally change how Yahoo! works, opening Yahoo! up to developers to take advantage of the social aspects of our most popular products. With Y!OS, developers can create applications and features (many we’ve never even thought of) for our network and our consumers.

The Y!OS sneak preview will include the ability for developers to check out what their new applications look like in Yahoo! Mail and My Yahoo! and take advantage of social connections on Yahoo!. These components will be available only for the weekend – giving developers a taste of what they will soon be able to build and share with the world. Stay tuned for their public debut in the coming months.

Our first Open Hack was described as “transformative,” “something special,” and “off the hook” but what struck me most was the creativity and camaraderie. The stuff of our roots. Jerry and I are dedicated to keeping that spirit of openness and innovation alive, but we know that we can’t come up with all the great ideas ourselves. We can’t wait to see what is created this weekend. Hackers, bring it on.

David Filo
Chief Yahoo

Today marks a 102-year anniversary that fortunately very few people remember… when a 7.9 tremblor rattled streets, buildings, and teeth in San Francisco. After comfortably denying it could ever happen again, check out our earth-shaking updates:

• Your city is big time now: Ever been frustrated that your city doesn’t rank when it comes to online city guides? Seeth no more. Whether you live in Kailua, Kinnelon, Killingworth or Kennebunkport (or any large metropolis around the world, for that matter), you’ll find your city in the new Yahoo! Our City. It dynamically scrapes what’s available on the Net — Flickr photos, news, events, weather, videos, blogs, maps — and melds them together in a single comprehensive snapshot. The fruit of a Yahoo! India Hack Day winner, it’s a city guide of the people, by the people, and for the people. For every citizen around the world. More here and on their blog.
• MyBlogLog Tweets:The team at MyBlogLog is embracing the 140-character Web. They’ve launched their own Twitter account to help keep you up to speed on goings on, as well as make it easy for you to lob over comments and quick questions. So go follow MyBlogLog and don’t skip a beat. More here.
• Even hackers have taste: If you’ve spent time at the Yahoo! Developer Network in the past, you might have noticed its radical face lift. Not only does it have a clean new 21st-century look (we didn’t want to rush anything), it now has “improved navigation and information architecture built to meet the needs of the lazy and impatient developers” among you (their words, not mine). You’ll also find more timely content, with four content tabs about the latest and greatest at all times. There’s also an Upcoming events stream for rubbing elbows with Tech Yahoos and lots of YDN Theater goodness. We even used our own popular YUI library components to rebuild the site. It’s all about eating dog food around here.

Subscribe to the RSS feed (or add it to My Yahoo!) to get this Product Pulse every week.

From our travels across cyberspace, it’s pretty clear that the social part of the Internet is becoming more and more important to people. From chat to games to messaging to sharing things like news, entertainment, pictures, maps, movies and other “favorites,” users are looking for more ways to give contacts a sense of who they are and what they’re into. As social applications take the mash-up world by storm, a growing number of companies and data sources are opening up to give people the information they want, and developers are scrambling to create new applications that connect users with friends and colleagues.

Yahoo! has always been about helping users find and share information online, and we love giving our broad and loyal developer community the tools they need to keep innovating on this front. They echo our passion for creating the best Web experience for our users.

In this same spirit, we announced today that we’ve joined forces with Google and MySpace to create the OpenSocial Foundation, and will also begin supporting the OpenSocial standard. Industry consortiums such as this often start slowly and evolve over time. So far, OpenSocial is rapidly growing and adapting, but still in the early stages. We feel that this is the right step at this stage in its evolution. It’s no longer a trial balloon — it’s for real. We are taking this opportunity to help ensure websites and developers feel confident using OpenSocial as the building blocks for their new social apps.

We already offer Web services and APIs through the Yahoo! Developer Network that make it easy for developers to build applications and mashups that integrate data sources in new ways. We think OpenSocial will continue to fuel this innovation and make the Web more relevant and more enjoyable to millions.

We can only imagine the possibilities of what creative developers and publishers will do with these tools. Stay tuned for more on how we’ll be supporting OpenSocial and driving the OpenSocial Foundation to create an open and increasingly social Web.

Wade Chambers
VP of Platforms

Feeling the need for speed? Let’s give a birthday cheer and toast to Janet Guthrie for breaking the mold 70 years ago, as the first woman to compete in both the Indianapolis 500 and Daytona 500. And you thought Danica was racy. After you’ve caught your breath, check out our speedy updates.

• Everything in one place: Imagine being able to link practically any kind of Web content to your phone (think news feeds, web sites, videos, images, emails, search queries). Yahoo! onePlace works like a smart mobile bookmarking tool and brings all your favorite content in one place with one click. You organize it how you want it and it dynamically updates itself (like flight status). It’s also designed to link to your personalized content on the Yahoo! network (My Yahoo!, Flickr, del.icio.us) and other sites too (like Yelp and Digg). One caveat: it’s coming out in Q2 2008. So keep those fingers ready!
• Test-drive worthy: Yahoo! Maps just got juiced up with new neighborhood data, expanded worldwide coverage (especially throughout Eastern Europe), and some new stylistic improvements like lighter map tiles and hybrid road colors. The coolest part is the new lower zoom levels and view into 12,000 new neighborhoods like the “Lower East Side” in New York. We’ve even added new “points of interest” info like schools, rest areas, and ski resorts. There’s more to come, so stay tuned and read more here.
• All things digital: If you’re addicted to Kara Swisher’s daily “BoomTown” chatter, we’ve got the perfect addition to your My Yahoo! page. The new “All Things Digital” module lets you stay on top of the Valley tidbits with the latest tech commentary and analysis from Kara, Walt Mossberg, and John Paczkowski. Add it here.
• The eagle has landed: Well, for developers that is. For Web, mobile, and desktop developers that haven’t yet gotten wind of the news, Fire Eagle (our new open location-based platform) has beta launched so you can build cool applications that hone in on a user’s location. How does it work? Users share their location (in a secure and safe way) so that you can create cool ways for them to discover the world around them. It’s invite-only, so make sure to ask for an invitation and keep tabs on the team’s updates.

Subscribe to the RSS feed (or add it to My Yahoo!) to get this Product Pulse every week.