It’s been 45 years since The Rock was designated to hold bad guys the likes of Al Capone and “Machine Gun” Kelly. Gangsta cred or not, there’s no escaping this week’s updates:

• Mobile March Madness: Now you can keep tabs on all the latest college hoops action wherever and whenever from your mobile phone with three new tools. You can get up-to-the minute news, scores, schedules and images on the dedicated mobile NCAA page, the new Men’s College Hoops mobile widget (you’ll need Yahoo! Go 3.0), and specially-configured Yahoo! oneSearch results, with specialized men’s college basketball content from Yahoo! Sports and Rivals.com. No need to be tied to your computer screen to keep score. More here.
• Team spirit: We’ve got more Audibles to cheer your NCAA team on Yahoo! Messenger. Whether it’s to jeer at your friends’ alma mater or boo a bad play, we’ve got Audibles (like a referee calling an offensive foul) and new avatar gear (find jerseys from more than 25 schools) to show your team pride. Make sure you’re using Yahoo! Messenger 8.1 or 9.0 beta to get your spirit on.
• Staying on topic: You may have heard about the “New with Me” profile page on MyBlogLog that pulls together all your activity across the Internet and shows people what you’re up to (like a feed of all your updates and your friends’ updates). We’ve just added a new Tags page that combs through your “New with Me” page into relevant pages called Topics. What does this mean? Not only can you see an aggregation of your friends’ Internet whereabouts in one place, now you can find what your MyBlogLog community is saying, doing, thinking about any topic you find interesting quick and easy. BTW: Find out what the Easter chatter is here.

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One of my favorite quotes hails from Karl Marx: “The philosophers have only interpreted the world. The point, however, is to change it.”

That’s why I’m at Yahoo! today. I run the ESP (Early Stage Product) team within Connected Life and my job is to imagine and invent the future of Yahoo! for social and mobile media for this group. We’re working to change the world by connecting all of us to the people and things we care about in ways that aren’t possible today.

Jerry Yang helped us imagine that world during the CES Industry Insiders keynote he delivered this morning, illustrating what’s possible as Yahoo! becomes a more open platform. People want to get relevant content, services, and connections wherever they are. A great example of this is Yahoo! Go 3.0, which Jerry and Marco Boerries, who heads Connected Life (my boss :-)), unveiled today. Not only is the new UI beautiful and simple, Yahoo! Go 3.0 is now open to let me access the services I want, whether they’re from Yahoo! or from third party developers.

We’ve created an open platform that enables developers, publishers, and advertisers to deliver mobile widgets that work in Yahoo! Go 3.0 and ultimately on any mobile browser. The platform creates distribution opportunities that never existed before in mobile applications—a developer can write once and publish to hundreds of devices. That has massive potential to change the mobile industry and how we live our mobile lives. It allows consumers not only to get the Yahoo! services they love, but also eBay, MySpace, and MTV... and I’d bet thousands more soon to come.

Then Jerry walked through a vision demo showcasing the possibilities of a more open Yahoo!, in this case focused on one of our key starting points, Yahoo! Mail. He showed how a smarter inbox could prioritize the most relevant connections in his life, both from Yahoo! and multiple social networks, and make all of his communications (email, IM, SMS, voice, status text, photos, etc.) simpler to manage. He then walked through how Yahoo! as an open platform—using Yahoo! Mail, Flickr, Yahoo! Local and Maps, and third party applications like Evite and eBay—could let you tap into the collective tastes, interests, and knowledge of the people you know and of the rest of the world. His example was trying to corral a bunch of very different friends, family, and execs for an awesome dinner. He was able to discover and explore what millions of people find interesting in Las Vegas (via Flickr and our TagMaps prototype) and what his dinner guests might enjoy as well.

Although co-founder David Filo’s recommendation was the Burger Palace (OMG, this vegetarian is glad we’re not going there), Jerry could easily find the best place we could all go together based on everyone’s interests (cuisine, entertainment, etc.) and what Yahoo! knows about the world. David Filo then came out and shared how making Yahoo! an even more open platform is going to power this vision for the future.

You should really catch the archive. If you missed the webcast, you can watch it here:

We’re all using multiple connected devices, communicating with each other, sharing our interests, our content, our social connections, and the places we care about. What Jerry, David, and Marco showed today is how a more open Yahoo! will help us live the connected lives we really want.

Marc Davis
Social Media Guru
Yahoo! Connected Life