Would you believe it was only 55 years ago today that we first understood how genes were passed from generation to generation? Can you say double helix? After pausing to honor the granddaddies of molecular biology, check out what was in our deoxyribose nucleic acid this week.

• Would you like to touch our SearchMonkey?: If you’re a developer or site owner clamoring for a chance to monkey with enhanced Yahoo! search results, sign up for a developer preview of SearchMonkey or mark your calendar for our May 15th developer launch party. It’s our first step toward a totally new open Yahoo! strategy. Buh bye, links and abstracts. Hello, rich results with data like images, deep links, ratings, reviews, etc.!
• Circle of refinement: Yahoo! Local just made narrowing search results vastly easier with that rockstar of geometry: the circle. Looking for a greasy spoon for breakfast, but want one close to the ocean? Click “expand map” on your search query results and move that circle around to whatever ‘hood you’re looking for and make the radius bigger or smaller. As you move the circle, the business results automatically update. Brings new meaning to search radius. More here.
• Share your Flickr love: See something on Flickr and just can’t contain yourself? In this world of instant gratification, it’s now easier than ever to share photos, videos, sets, and groups with Flickr’s simple new “share this” button. Everpresent on the upper right side, it beckons you to email, link to, blog about, or get the HTML code to embed pictures and videos. What’s more, it will auto-complete screen names of your contacts as you type. All the more easy to spread the love. More here.
• Ain’t nothin’ better than free: You’re about to toss your old bottle cap collection when you realize there just might be a 10-year-old aching for a Nehi Red to complete his. That’s when you go check out our “Free is Good” microsite, launched in honor of Earth Day. It’s based on the old “one man’s trash is another man’s treasure” adage and it’s there to help you find reuse groups in your neck of the woods. In addition to the warm feeling you’ll get inside from getting cool stuff and keeping other stuff out of landfills, you’ll have a shot at scoring eco-friendly prizes like a Smart car, a trek to a national park, a trip to an eco-resort, a home energy audit, local organic food or public transit for a year, or even free toilet paper (hey, who doesn’t need that?). Get thee green!
• Gimme your digits: You’ll never have to ask that again with the new MyBlogLog feature that lets you instantly add your MyBlogLog contacts and other members to your address book. They’ve rolled out one-click access to vCards (for Outlook, Thunderbird, Address Book on Macs, etc.) and hCards (for you more sophisticated microformats fan). Your info will reflect whatever you specified in your privacy settings. There’s nothing quite like portable data. More here.

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EDITOR’S NOTE: The earthwise among you know that tomorrow is Earth Day. We are teaming up with Freecycle™ and other popular reuse groups to inspire people to swap stuff they’d normally send to a landfill. In honor of Yahoo!’s “Free is Good” campaign, into which we’ve tucked treasures like a Smart Car, eco-resort vacation, and Sheryl Crow tickets, we’ve asked a Yahoo! user to reflect on what a boon Freecycle has been to her life:

September 19, 2003 should be memorable as my son Davis’ fifth birthday. Instead, we remember it more clearly as the day we started the very long recovery from Hurricane Isabel, which had hit our small Virginia town the day before. We lost just about everything in the bottom three feet of our garage to floodwater.

Several months later, I read about the local Yorktown Freecycle Yahoo! group and quickly joined. I immediately saw how it could help my town in its recovery efforts (which is, I might add, STILL ongoing five years later as friends and neighbors continue to shell out to repair floors and foundations).

The group proved useful just a few days after I joined. I had posted a want for a lawnmower and within 48 hours, I heard from “uubooklady.” When she let me know that her husband had recently bought a new mower to replace their 1985 Toro and that we were welcome to it, I was elated. I’ve always been happy to use hand-me-downs, and Deron Beal’s brilliant idea to use modern technology to share belongings locally via the Freecycle Network was a perfect match for my earth-friendly leanings.

When my husband Jim went to retrieve his “new” mower, lo and behold, his work colleague Ellis came pushing it out of the garage! These men worked mere feet from one another at NASA, yet they would have never made the lawnmower connection if it hadn’t been for Yahoo! Groups and the Freecycle Network.

I started FreecyclePoquoson for my own town that very week and have been happily moderating it ever since. We’ve grown to almost 600 members and we connect neighbors on a daily basis.

I’ve given away furniture, kitchen items, clothing, toys, and office supplies. I’ve received puzzles, games, craft supplies, used egg cartons (we raise hens and reuse cartons), even empty Kool-Aid Jammers (which I sew into very cool purses). I also get nearly-expired bread each week from a guy I met on Freecycle, who rescues it from grocery stores. I’m now known as “the bread lady” because I put a giant stack (we’re talking over 100 loaves) on my porch for neighbors who might be too proud to get food from the food pantry but are happy to keep it from being tossed into the landfill.

There are literally MILLIONS of similar stories about how helpful the Freecycle Network has been in people’s lives. I’ve seen time again how, while Freecycle often begins with an experience of a person receiving, it inevitably turns into discovering the joy of giving.

Freecycle, through Yahoo!, makes every day Earth Day and provides a modern, free, easy to use format to prove true the old adage, “One man’s trash is another man’s treasure.” It sure beats spending hours having a yard sale or trolling sales!

Davis is nine now. He’s never known anything other than listing his old “stuff” on Freecycle. I don’t know when Poquoson will fully recover, but I do know that Freecycle and Yahoo! have and will continue to play an important part in the healing process… both for our community and for Mother Earth.

Traci-Dale
Yahoo! Groups user
Moderator, FreecyclePoquoson

Up to now, it has been impolite to talk about gas emissions in a cafeteria. But we’re hoping to change that. At Yahoo!, I have the pleasure of working with an extremely motivated and vibrant volunteer group of 200-plus employees around the world who make up our Yahoo! Green Team. Our mission is simple – to take action, big and small, to help Yahoo! reduce its carbon footprint. As part of this effort, today we installed a new “Yahoo! Green Screen” – an interactive energy monitoring display (touch screen) that shows employees our energy usage in real-time at our Sunnyvale headquarters. The plan is to roll out other green screens to more Yahoo! campuses over time.

Empowering green actions through our employees and across our business is something we take very seriously (we launched a consumer-friendly resource for all things green called Yahoo! Green and pledged to be a carbon neutral company last year).

The Green Screen, which uses the Building Dashboard technology by Lucid Design Group presents energy usage in an easy to understand way and gives anyone who approaches the touch screen kiosk the ability to play with the information. Data can be viewed in megawatt hours, tons of carbon, or dollars. So, for example, you can see how many pounds of carbon have been emitted per person on the Sunnyvale campus from our energy usage that day. Employees will also be able to see energy consumption across buildings and compare trends viewed over time. We’re displaying dozens of “Green Tips” too – such as how to take advantage of our award-winning commute options, or where to shop for green products online. In addition to being available in our cafeteria, the Yahoo! Green Screen will be available to all employees worldwide on our corporate intranet to engage participation through suggestions, providing feedback, and just taking part in their local offices.

So now, when we lower the thermostat by 2 degrees in one of our buildings, we can immediately see the effect on energy consumption (and even carbon output).

Our hope is that this opens a healthy dialogue about our energy usage and empowers our employees to be more aware of our impact on the environment, and engages them to take action in their own way. This is one of the small pieces that helps us continue to reduce our carbon footprint and serves as a reminder that any action, no matter how big or how small, does make a difference.

Kate Gerwe
Senior Marketing Director, Corporate Partnerships and Yahoo! Green Team Leader

Photo from Jeremy Johnstone.

The last time we heard from People for the Ethical Treatment of Animals (PETA), they were letting us know what they thought about our use of a primate in our Yahoo! Tech launch event (we apologized). This time, they’ve crowned us with a 2008 Proggy Award for having the most vegetarian- and earth-friendly corporate cafeteria. We feel proudly redeemed.

A Proggy recognizes “animal-friendly achievement in 21st century culture and commerce…contributing to a more humane life for our entire society.” Whether they realize it or not, the thousands of Yahoos fed by Bon Appetit Management Company in our headquarters cafeteria (known as “URLs”) and beyond are provided with made-from-scratch food choices that minimize our impact on the environment. We are availed with dozens of vegetarian and vegan options, organics galore, ingredients from local farms, antibiotic-free meats, sustainable seafood, and biodegradable to-go containers. The kitchen staff even saves the vegetable oil from our fryers to create biodiesel fuel.

While an award for a corporate cafeteria might not seem worthy of great fanfare, it illustrates a big theme we Yahoos care about — finding innovative ways to help the planet. Many of the earth-friendly details are a result of input from Yahoo!’s Green Team, a volunteer army of employees who keep their eyes open for small changes that can make a big difference.

Here’s a quick video tour of URLs with Chef Bob Hart. He didn’t cook for the Grateful Dead, but he serves a mean gardein.

Kate Gerwe
Yahoo! Green Team
Senior Director, Marketing, Corporate Partnerships