In the past month, Yahoo! Sports has proven that it is the destination that sports fans turn to when news happens.  Not only did the site surpass all of its competitors to become the #1 online destination for the Winter Olympics, it also set a traffic record, generating more than 39 million unique monthly users in February (comScore, February 2010).

And now, Yahoo! is announcing that it has entered an agreement to acquire Citizen Sports, a leading social media company.  Home to the #1 fantasy football app on Facebook, Citizen Sports engages and unites fans across the globe around their favorite sports and teams.

As Yahoo! pursues our social strategy of enriching, aggregating and distributing social content from across the Web, Citizen Sports will strengthen how we go about doing this in the Sports category and beyond.  The combination of these two powerhouses will make the Yahoo! experience more personally relevant, create new opportunities for users and advertisers across Yahoo!, mobile and social networks and thrill sports fans everywhere.

Yahoo! Sports’ best in class news and information will be integrated into Citizen Sports’ range of products and applications for football, hockey, soccer, baseball, racing, rugby, hockey and cricket.  In addition, Yahoo! Sports users will be able to broadcast their allegiances, create or join a conversation with friends and fans and cheer for their teams through Citizen Sports’ applications.

So…what are you waiting for?  The race is on.  Go get your March Madness on with the Bracket Challenge by Citizen Sports app and Yahoo!’s Tourney Pick ‘Em!

– Jeff Kinder, SVP, Media Products & Solutions

As Spring Training heats up, we are very excited to announce an exclusive deal with Major League Baseball making Yahoo! Sports Fantasy Baseball ‘10 the official fantasy baseball game of MLB.com.

The co-branded Yahoo! Sports Fantasy Baseball ‘10, will provide fans with the most relevant and engaging fantasy baseball experience on the Web. The combination of Yahoo!’s unmatched sports news and MLB.com’s in-game and post-game video highlights truly makes this the biggest and best game for passionate fantasy baseball fans.

Yahoo! Sports Fantasy Baseball ’10 players can purchase MLB.com’s new Fantasy Highlights package, giving them the opportunity to watch customized in-game and post-game video highlights of their fantasy players directly from their homepage. The unique feature, combined with Yahoo! Sports’ leading online news and insights, will provide players with the most comprehensive and interactive fantasy baseball experience anywhere, taking fans beyond the box score to watch the performance of their fantasy roster as it unfolds on the field.

Additionally, Yahoo! Sports Fantasy Baseball ‘10 will offer a new live online auction draft application and free live scoring, which gives fans the ability to view live stats and instant scoring for teams or matchups and get real-time league standings straight to their homepage.

Yahoo! is the partner of choice for content companies, working closely with major sports, entertainment, and media companies to deliver the world’s most relevant and engaging content to its consumers.  The MLB is the third official league relationship we’ve entered into, with the NHL and PGA Tour fantasy games already leading in their respective online categories. And now, with the combination of Yahoo!’s unmatched sports news, MLB.com’s wealth of statistical research tools and never-before-available live video highlights at users’ fingertips, we know Yahoo! Fantasy Baseball ’10 will quickly become the hottest product serving the incredibly passionate fantasy baseball audience. Check it out for yourself!

Everyone is doing it – from New Orleans to Las Vegas, and even Hawaii is involved in the college bowl fever. It doesn’t matter if your team didn’t make the cut, you can still have fun by joining Yahoo! Sports College Bowl Pick’em. This is your last chance to earn college glory, and this is the only time it doesn’t matter if you’re a duck or a gator. You can have fun picking the winners, even if your team isn’t playing.
 
Don’t let the fact that you’ve never played stop you, the rules are easy:

1. Sign up at Yahoo! Sports College Bowl Pick’em   
2. Pick the teams you think will win – there is expert advice available or just go with your favorite mascot or team colors
3. Then watch the points stack up!

Sign up now because the players hit the field this weekend and that’s when the boys will be separated from the men! And a big college cheer to the Yahoo! Sports team that delivered the most exciting college fantasy game of the season.

We have good news to share with everyone who uses Yahoo! and Facebook – in the first half of 2010 we will open the door between two of the Internet’s largest online communities. You will be able to see your Facebook friends’ activities on Yahoo! and share Yahoo! content – ratings, photos, article comments, and more – directly on your Facebook stream.  We’re doing this by deeply integrating a service called Facebook Connect across Yahoo!  properties worldwide, which we announced today.

As the place where over 500 million people visit every month, Yahoo!’s goal is to bring together social experiences from across the web, and provide one place for people to access information and stay in touch with the people they care about most.

Yahoo!’s integration of Facebook Connect will provide you with richer experiences across the Yahoo! products you use every day, such as Yahoo! Mail, Yahoo! News, Yahoo! Answers and Yahoo! Sports.  In the future, you’ll be able to choose where you want to update your status message – from destinations across Yahoo! – or directly on Facebook.

We are doing this as part of our commitment to deliver more personally relevant Internet experiences, so watch for more details in the New Year!

Jim Stoneham, VP of Communities for Yahoo!

Six years ago today, some unruly trees in Ohio plunged 55 million people into darkness during the Northeast Blackout of 2003. While inconvenient, it forced people out of high-rise apartments, neighbors bonded, guitars went acoustic, candles were lit, and there might even be a higher than average number of kindergartners this year. Here are our new beginnings from this week:

• Cheapskates rule: There’s nothing like nuked portfolios and pink slips to make couponing de rigueur. This recession has spawned a generation of proud penny pinchers who enjoy the hunt for great bargains, and the refreshed Yahoo! Deals makes that even more sporting fun. In addition to daily deals, weekly electronic circulars, and online coupons from major retailers, you can now find great local bargains with coupons for groceries and neighborhood stores. You can even share your dollar-saving discoveries through social tools like Twitter, Facebook, Digg and Delicious. Get your save on. More here.
• Trash talking mayors: Politics and fantasies should rarely mix. But mayors from 11 big football cities are letting their imaginations run wild as they pick their teams for the Yahoo! Sports Fantasy Football Mayoral Face-Off. From San Francisco to Oakland, Green Bay to Buffalo, mayors are squaring off to see who can assemble the winning team. What’s in it for them? A check for $15,000 to benefit their favorite local sports charity. What’s more, the city with the most votes from football fans scores another $15,000. So go hit the polls now. More here.
• Measure your mojo: If you know how to retweet your @replies with a hashtag, you’re on Twitter. But do you know what kind of Twitter user you are? In celebration of the launch of our new Yahoo! Homepage, we’ve launched Know Your Mojo with a sophisticated pipe thingy that analyzes your account and spits out your social mojo. If you’re a Crowd Pleaser, you’re into hashtags. If you’re a BFF, you’re big into @replies. If you’re a Wall Flower, you seem to have forgotten how to type. We’ll also recommend what websites you should add to your own Yahoo! homepage to help feed your mojo. We’re a Concierge. More here.
• You’re two-faced: Speaking of customizing your Yahoo! Homepage, we’ve developed a Facebook quiz that acknowledges that there’s more than one side to each of us. In our Split Personality quiz, you’ll answer ten multiple-choice questions to determine whether you’re more like Tiger Hilfiger, Galileo Cronkite or Bono Rockefeller (etc.). And then we’ll suggest websites to add to your Yahoo! Homepage that match your dueling passions. What’s your split personality?

Subscribe to the RSS feed (or add it to My Yahoo!) to get this Product Pulse every week.

Nicki Dugan
Blog Editor

Hello, Yahoo!. Tampa Mayor Pam Iorio here. August is upon us, which means football season is a mere field goal kick away. I’m already making sure my Buccaneers’ shirt is without mustard stains and ready to go.

I’ve decided to make this football season count by joining the Yahoo! Sports Mayoral Face-off, taking on ten other mayors from football havens around the country for a chance to win big money for charity. Mayors from cities like San Francisco, Kansas City, and Green Bay are putting together their dream fantasy teams. Whoever wins the league gets $15,000 to donate to a local sports program — my pick is NFL YET Tampa Bay. In addition, the city that collects the most votes from football fans scores another $15,000 for their non-profit. Take that, budget cuts!

I view this as not only an opportunity to compete for money, but as a chance to demonstrate why Tampa Bay easily has the best football fans in the country! Plus, it’s a great way to interact with my fellow mayors outside of politics. But most of all, this is an occasion for me to prove that I, Mayor Pam Iorio, know my football, how to craft a winning team and how to have fun.

However, I cannot do this alone. I’m calling on the great residents of Tampa and the entire Bay area as well as the citizens of other participating cities to show their support by voting in the poll for the top football city (poll opens tomorrow). In addition, I call on citizens from across the country to join us in the fun and awaken their competitive spirits by creating their own Yahoo! Fantasy Football leagues.

So here’s a heartfelt good luck to all the other Mayors in the league. Nation, we look forward to you joining us in the fun this season. You can follow our progress and your city’s polling status at Yahoo! Sports Fantasy Football. Now it’s time to face off!

Pam Iorio
Mayor
Tampa, Florida

It’s elementary… Sir Arthur Conan Doyle, creator of legendary detective Sherlock Holmes, was born 150 years ago today. Holmes and his trusty sidekick, Dr. Watson, mastered the art of observation and deduction to solve crimes in 56 stories and four novels. But what we want to know is whether Mr. Spock is truly a descendant. Here’s the code we cracked this week:

• Buzzing the world: There’s news and there’s news people really care about. That’s what Yahoo! Buzz helps you filter. And now the site has made it even easier to keep tabs on what your contacts and the greater community find most interesting. As part of a fresh redesign, a new “Buzz Updates” tab surfaces the submitting, voting, and commenting activity from your friends and others. And given Yahoo! Buzz’s runaway success as the (insert shameless self-promotion) most popular social content service in the US, Yahoo! Buzz got its passport and just landed in India. Now readers all over India can keep tabs on what’s hot in everything from Bollywood to business in Bangalore. More here.
• Just tell me: The iPhone is truly the one thing I’d want on a desert isle, but let’s face it — its keyboard leaves something to be desired. That’s why Yahoo! Mobile just launched voice search for our Yahoo! Mobile iPhone app. Now you can search for anything — flight numbers, restaurants, gas stations, web sites — by just moving your mouth. You can also customize your “My Interests” tab with your voice — just click on “add anything” and say the topic you want to explore and add to your page. Our voice-enabled search is now available on more than 80 different devices/platforms – from Blackberry (including the newest ones) to Nokia to iPhone and Windows Mobile. Download the app or your update.
• Catch that play?: You can read about sports online, but it’s video that really gets the adrenaline flowing. Yahoo! Sports just revamped their video player so you can do more with the play-by-play. It now has a larger viewing window and you can watch videos in full screen. You can also share links or embed your favorite plays in your blog or what-have-you. And handy big thumbnails make it easier to browse through the video library. Check out this Lakers’ dunk. And then go get air sick.
• Group update: Six months ago, you might have noticed activity updates from your friends popping up in places like Yahoo! Mail and Yahoo! Profiles. They’ve included activity on Twitter, Flickr, Yahoo! Buzz, MyBlogLog, Yahoo! Music, delicious, and more. This week, Yahoo! Groups joined the fray. Now the questions, answers, advice, and photos you share with your group can also become an update for your Yahoo! connections, offering more airtime for the content you’ve created. And don’t worry — you have complete control over what you want to share. Read more here.
• Make it green: If you fancy yourself a MacGyver type and have an idea for a great new “green” gizmo, get thee to Yahoo! Green’s new “Make It Green” campaign. We’re searching for the best new green products and do-it-yourself projects so we can turn them into real products. What’s in it for you? A chance to star on the PBS TV show Everyday Edisons, a check for $2500, and the glory of knowing that your little planet-saving idea is lining the shelves of stores. Not particularly inventive? That’s ok — just go give a thumbs up to whatever idea you like best. You’ve got until June 30th. Check it out.

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Hi, it’s Mark Teixeira here. That’s right – Tuh-sher-rah. If you don’t know my name by now, don’t worry because you will. I’ve got a few things on deck to make this season more exciting than ever: a new team, the new Yankee stadium, and the new Yahoo! Sports Fantasy Baseball 09’ cover athlete. That’s right, you heard me.

I’m also here to tell you why the 2009 fantasy baseball season is going to be the year that I bring you stat junkies a Yahoo! Sports fantasy baseball championship. Get ready to celebrate America’s favorite pastime with ballpark dogs, peanuts and your favorite fantasy cover athlete: me.

As free agents are starting to settle with their respective new teams, this fantasy baseball season will make for amazing and unpredictable baseball both on and off line. So start your draft prep, because spring training is just around the corner and Yahoo! Sports has all of the stats you need to leave the competition in the dirt.

If you don’t believe me, check out the Yahoo! Sports Fantasy Baseball page or pick up a copy of Yahoo! Sports’ first magazine, Fantasy Baseball ’09 Draft Guide. It hits your local Borders or Barnes & Nobles in March. Don’t miss a second of the action with exclusive drafting information, player stats, streaming live games, MLB news, Yahoo! Fantasy expert tips and more.

Now, go round up your friends and family to join you in a harmless game of fantasy baseball. Little do they know that you’ve got all your bases covered to take home this year’s championship. Don’t forget to look for me, Yahoo! Sports Fantasy Baseball ‘09 cover athlete, online at Yahoo! Sports. Let the smack talking begin!

Mark Teixeira
Yahoo! Sports Fantasy Baseball ’09 Cover Athlete
New York Yankees #25

Finally. A chance to shed the ridicule you endured in middle school. It’s Ask a Stupid Question Day — a perfect excuse to inquire about the basement in the Alamo without fear of reprisal. Here’s what we wondered about this week:

• Messenger Number Nine: It’s official. The newest version of Yahoo! Messenger for Windows XP and Vista is out of beta. And now you can enjoy things like a total of 12 different skins, better “ignore” capabilities, inline video and picture viewing, great new emoticons (and they’re small again), ability to add contacts from other online services like Gmail and Hotmail, friend updates in your contact list, call forwarding and new voicemail delivery, the return of Yahoo! Games, and more control over your look and feel. And introducing Yahoo! Messenger Pingbox, which lets readers of your blog, website or social network page send you an IM without having to download or sign in. More here.
• (Back)check the video: What’s better than Yahoo! Sports Fantasy Hockey becoming the official fantasy game of the NHL? Being able to watch videos of killer moves on ice while you play your fantasy game. That’s right — now as you manage your rosters, player lists and line-ups, you’ll be able to watch video highlights of your favorite players on demand. A great new tool as you build your hockey dynasty. Sign up here.

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I have them, Jimmie Rollins had some, even MJ had a few — behind every great player is a coach. A good coach transforms pure talent and desire into championships. And as the Yahoo! Sports Fantasy Football ’08 cover athlete, my responsibilities include helping fantasy players improve their teams and win championships. A fantasy life coach, if you will.

As a fantasy life coach, there are some tips I can offer you to help your game, including the most important one –- draft me, Braylon Edwards, wide receiver for the Cleveland Browns, first. Did you know I hold the team record for receiving yards and caught 16 touchdowns last season, second best in the NFL? Do you know how many points that is? That’s big time… enough to make you look silly if you don’t draft me this year.

Second, gather your family, friends and co-workers around the computer and kick-off the fantasy season at http://football.fantasysports.yahoo.com/. The new draft is so easy your mom can use it. Yes, invite your mom to play in your league, and like any good coach I must remind you not to talk smack to your mother.

Third, sign up for fantasy football mobile features. Do you think coaches just sit around all day? No, they are on the move and they can’t afford to let the team struggle because they’re moving and shaking. It’s not acceptable for your fantasy team to be left behind because you didn’t know your receiver was injured. As of September 2nd, sign up for Yahoo! mobile at http://m.yahoo.com/fantasy and manage your team while you’re on the go.

I hope these pearls of wisdom transform your ’08 fantasy team into a championship. Check out Yahoo! Sports this season for more of my coaching tips.

Braylon Edwards
Yahoo! Sports Fantasy Football ’08 Cover Athlete