Yodel Anecdotal » yodelcasts http://ycorpblog.com Fri, 25 May 2012 21:14:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Q&A with CMO Elisa Steele http://ycorpblog.com/2009/10/19/qa-with-cmo-elisa-steele/ http://ycorpblog.com/2009/10/19/qa-with-cmo-elisa-steele/#comments Tue, 20 Oct 2009 00:26:34 +0000 Nicki Dugan http://ycorpblog.com/?p=2910 If you’ve spent any time on the Web, a highway, a taxi, or in front of your TV lately, chances are you’ve seen elements of our new global brand campaign, which launched in the U.S. in September, in the U.K. and India earlier this month, and more markets to follow.

We decided to catch up with our chief marketing officer, Elisa Steele, to get some skinny on the effort. We asked her about the campaign’s genesis, the significance of the “It’s Y!ou” messaging, why we decided to launch a campaign now, why we went with a vignette approach in the campaign video, her favorite scenes, and why we introduced a new form of the Yahoo! yodel at the end of the new spot. Here’s the Q&A:

And we’re trying something new here — this is the first in a series that we’re dubbing Yahoo! Yodelcasts. We’ll interview Yahoos from all walks of life, share tips and advice, and take you behind the scenes. We’re all ears if there’s something you’re particularly interested in hearing about.

Nicki Dugan
Blog Editor

]]> http://ycorpblog.com/2009/10/19/qa-with-cmo-elisa-steele/feed/ 3